PRPL

Purple Innovation, Inc.

50
Fundamentals53/ 100
Valuation50/ 100
Upside potential64/ 100
Risk potential44/ 100

PRPL offers stronger modeled upside, but that advantage does not outweigh its weaker overall profile.

RIVN

Rivian Automotive, Inc.

53
Fundamentals56/ 100
Valuation50/ 100
Upside potential61/ 100
Risk potential31/ 100

RIVN has the edge over PRPL overall, supported by lower modeled downside and stronger fundamentals.

PRPL Fundamentals

MetricStatus
Under pressure
Under pressure
Under pressure
Strong

PRPL's balance sheet is currently strong, but its revenue, profitability and cash flow are under pressure.

RIVN Fundamentals

MetricStatus
Healthy
Weak
Weak
Unavailable

RIVN's revenue is currently healthy, but its profitability and cash flow are weak. There isn't enough data to rate its balance sheet.

PRPL PE Valuation

PRPL has no meaningful PE right now: it lost money over the past year.

RIVN PE Valuation

RIVN has no meaningful PE right now: it lost money over the past year.

PRPL Forward outlook

MetricOutlook
--
Losses shrinking
Growth
Strongly improving
Limited
High

Analysts expect PRPL's losses to shrink, with revenue growing.

RIVN Forward outlook

MetricOutlook
--
Losses shrinking
Strong growth
Strongly improving
Limited
Low

Analysts expect RIVN's losses to shrink, with revenue growing. However, they disagree widely on these estimates.

PRPL Risk to reward

ScenarioChangePrice
Upside+78%$2.94
Downside-44%$0.92

Calculated from the latest close: $1.65 on Nov 12.

PRPL has a better modeled risk to reward balance than RIVN, with more potential upside relative to its potential downside.

RIVN Risk to reward

ScenarioChangePrice
Upside+49%$19.04
Downside-31%$8.82

Calculated from the latest close: $12.80 on Nov 12.

RIVN trails PRPL on modeled risk to reward, with less potential upside relative to its potential downside.

PRPL Earnings Per Share

Q2 2024: $-24.71Q3 2024: $-25.21Q4 2024: $-22.75Q1 2025: $-15.50Q2 2025: $-19.50Q3 2025: $-13.25Q4 2025: $-12.00Q1 2026: $-14.50Q2 2026: $-11.24Q3 2026: $-8.82
Q2 2024: $-24.71Q3 2024: $-25.21Q4 2024: $-22.75Q1 2025: $-15.50Q2 2025: $-19.50Q3 2025: $-13.25Q4 2025: $-12.00Q1 2026: $-14.50Q2 2026: $-11.24Q3 2026: $-8.82
QuarterTTM EPSYoY
Q3 2026-$8.82+$4.43
Q2 2026-$11.24+$8.26
Q1 2026-$14.50+$1.00
Q4 2025-$12.00+$10.75
Q3 2025-$13.25+$11.96
Q2 2025-$19.50+$5.21
Q1 2023-$28.50-$11.75
Q4 2022-$27.50-$20.00

PRPL is still losing money, but far less than before: $8.82 per share over the past year, against $151.00 at its worst in late 2020.

RIVN Earnings Per Share

Q4 2023: $-5.74Q1 2024: $-5.77Q2 2024: $-5.96Q3 2024: $-5.60Q4 2024: $-4.69Q1 2025: $-3.69Q2 2025: $-3.20Q3 2025: $-3.08Q4 2025: $-3.07Q1 2026: $-2.92Q2 2026: $-2.58Q3 2026: $-2.25
Q4 2023: $-5.74Q1 2024: $-5.77Q2 2024: $-5.96Q3 2024: $-5.60Q4 2024: $-4.69Q1 2025: $-3.69Q2 2025: $-3.20Q3 2025: $-3.08Q4 2025: $-3.07Q1 2026: $-2.92Q2 2026: $-2.58Q3 2026: $-2.25
QuarterTTM EPSYoY
Q3 2026-$2.25+$0.83
Q2 2026-$2.58+$0.62
Q1 2026-$2.92+$0.77
Q4 2025-$3.07+$1.62
Q3 2025-$3.08+$2.52
Q2 2025-$3.20+$2.76
Q1 2025-$3.69+$2.08
Q4 2024-$4.69+$1.05

RIVN has the edge over PRPL on earnings, with more consistent year-over-year improvement.

PRPL Quarterly Revenue

Q4 2023: $146MQ1 2024: $120MQ2 2024: $120MQ3 2024: $119MQ4 2024: $129MQ1 2025: $104MQ2 2025: $105MQ3 2025: $119MQ4 2025: $141MQ1 2026: $96MQ2 2026: $98MQ3 2026: $97M
Q4 2023: $146MQ1 2024: $120MQ2 2024: $120MQ3 2024: $119MQ4 2024: $129MQ1 2025: $104MQ2 2025: $105MQ3 2025: $119MQ4 2025: $141MQ1 2026: $96MQ2 2026: $98MQ3 2026: $97M
QuarterRevenueYoY
Q3 2026$96.5M-19%
Q2 2026$98.3M-6.5%
Q1 2026$95.7M-8.1%
Q4 2025$140.7M+9.1%
Q3 2025$118.8M+0.1%
Q2 2025$105.1M-13%
Q1 2025$104.2M-13%
Q4 2024$129M-12%

PRPL's revenue has slid since its 2020 peak: $97M last quarter, down 19% from the same quarter a year ago.

RIVN Quarterly Revenue

Q4 2023: $1.3BQ1 2024: $1.2BQ2 2024: $1.2BQ3 2024: $874MQ4 2024: $1.7BQ1 2025: $1.2BQ2 2025: $1.3BQ3 2025: $1.6BQ4 2025: $1.3BQ1 2026: $1.4BQ2 2026: $1.7BQ3 2026: $2.2B
Q4 2023: $1.3BQ1 2024: $1.2BQ2 2024: $1.2BQ3 2024: $874MQ4 2024: $1.7BQ1 2025: $1.2BQ2 2025: $1.3BQ3 2025: $1.6BQ4 2025: $1.3BQ1 2026: $1.4BQ2 2026: $1.7BQ3 2026: $2.2B
QuarterRevenueYoY
Q3 2026$2.2B+38%
Q2 2026$1.7B+27%
Q1 2026$1.4B+11%
Q4 2025$1.3B-26%
Q3 2025$1.6B+78%
Q2 2025$1.3B+13%
Q1 2025$1.2B+3%
Q4 2024$1.7B+32%

RIVN has the edge over PRPL on sales, with more consistent year-over-year improvement.

PRPL Free Cash Flow

Q4 2023: −$4MQ1 2024: −$20MQ2 2024: −$11MQ3 2024: $101,000Q4 2024: $6MQ1 2025: −$25MQ2 2025: −$7MQ3 2025: −$2MQ4 2025: −$8MQ1 2026: $1MQ2 2026: −$1MQ3 2026: $5M
Q4 2023: −$4MQ1 2024: −$20MQ2 2024: −$11MQ3 2024: $101,000Q4 2024: $6MQ1 2025: −$25MQ2 2025: −$7MQ3 2025: −$2MQ4 2025: −$8MQ1 2026: $1MQ2 2026: −$1MQ3 2026: $5M
QuarterFree cash flowYoY
Q3 2026$5.3M+$7.2M
Q2 2026-$1.3M+$5.7M
Q1 2026$1.4M+$26.7M
Q4 2025-$7.8M-237%
Q3 2025-$1.8M-1904%
Q2 2025-$7M+$4M
Q1 2025-$25.3M-$5.5M
Q4 2024$5.7M+$10.2M

PRPL has the edge over RIVN on cash flow, with more consistent year-over-year improvement.

RIVN Free Cash Flow

Q4 2023: −$1.4BQ1 2024: −$1.5BQ2 2024: −$1BQ3 2024: −$1.2BQ4 2024: $856MQ1 2025: −$526MQ2 2025: −$398MQ3 2025: −$421MQ4 2025: −$1.1BQ1 2026: −$1.1BQ2 2026: −$849MQ3 2026: −$1.1B
Q4 2023: −$1.4BQ1 2024: −$1.5BQ2 2024: −$1BQ3 2024: −$1.2BQ4 2024: $856MQ1 2025: −$526MQ2 2025: −$398MQ3 2025: −$421MQ4 2025: −$1.1BQ1 2026: −$1.1BQ2 2026: −$849MQ3 2026: −$1.1B
QuarterFree cash flowYoY
Q3 2026-$1.1B-$703M
Q2 2026-$849M-$451M
Q1 2026-$1.1B-$549M
Q4 2025-$1.1B-234%
Q3 2025-$421M+$732M
Q2 2025-$398M+$639M
Q1 2025-$526M+$997M
Q4 2024$856M+$2.3B

RIVN has burned cash in almost every quarter: −$4.2B over the past year, against −$489M the year before.

PRPL Total Shares

Q4 2023: 4MQ1 2024: 4MQ2 2024: 4MQ3 2024: 4MQ4 2024: 4MQ1 2025: 4MQ2 2025: 4MQ3 2025: 4MQ4 2025: 4MQ1 2026: 4MQ2 2026: 4MQ3 2026: 4M
Q4 2023: 4MQ1 2024: 4MQ2 2024: 4MQ3 2024: 4MQ4 2024: 4MQ1 2025: 4MQ2 2025: 4MQ3 2025: 4MQ4 2025: 4MQ1 2026: 4MQ2 2026: 4MQ3 2026: 4M
PeriodChange %Net change
Quarterly0%--
1 year+0.5%+23.6K shares
3 years+3.5%+147K shares
5 years+178%+2.8M shares

PRPL has the edge over RIVN on shareholder dilution, with a more favorable share count trend.

RIVN Total Shares

Q4 2023: 947MQ1 2024: 978MQ2 2024: 1BQ3 2024: 1BQ4 2024: 1BQ1 2025: 1.1BQ2 2025: 1.2BQ3 2025: 1.2BQ4 2025: 1.2BQ1 2026: 1.2BQ2 2026: 1.3BQ3 2026: 1.4B
Q4 2023: 947MQ1 2024: 978MQ2 2024: 1BQ3 2024: 1BQ4 2024: 1BQ1 2025: 1.1BQ2 2025: 1.2BQ3 2025: 1.2BQ4 2025: 1.2BQ1 2026: 1.2BQ2 2026: 1.3BQ3 2026: 1.4B
PeriodChange %Net change
Quarterly+9.1%+121M shares
1 year+19%+226M shares
3 years+52%+494M shares

RIVN has 1.4B diluted shares, up 19% from a year ago.

PRPL Net Leverage

QuarterNet LeverageStatus
Q3 2021-1.7xNet Cash
Q2 2021-1.2xNet Cash
Q1 2021-0.7xNet Cash
Q4 2020-1.0xNet Cash
Q3 2020-0.8xNet Cash
Q2 2020-1.0xNet Cash
Q1 20200.4xVery low
Q4 20190.1xVery low

PRPL has more cash than debt.

RIVN Net Leverage

RIVN's operating earnings (EBITDA) were negative over the past year, so its debt can't be measured against them.

PRPL Weekly Momentum

MetricValueStatus
RSI24.8Oversold
Stochastic6.2Oversold

PRPL's weekly RSI is 25 (oversold) and its Stochastic is 6 (oversold).

RIVN Weekly Momentum

MetricValueStatus
RSI41.5Neutral
Stochastic25.6Neutral

RIVN's weekly RSI is 41 (neutral) and its Stochastic is 26 (neutral).

PRPL PE vs Consumer Cyclical Sector

PRPL has no meaningful PE right now: it lost money over the past year.

RIVN PE vs Consumer Cyclical Sector

RIVN has no meaningful PE right now: it lost money over the past year.

PRPL Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$2.2828% below
20 week MA$4.7565% below
50 week MA$11.285% below
100 week MA$16.390% below
200 week MA$31.895% below

PRPL is in a downtrend: it's below all five of its weekly moving averages, and 95% below its 200-week average.

RIVN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$13.33.9% below
20 week MA$15.115% below
50 week MA$15.919% below
100 week MA$14.713% below
200 week MA$15.115% below

RIVN is in a downtrend: it's below all five of its weekly moving averages, and 15% below its 200-week average.

PRPL Yearly ROI

YearStart priceEnd priceROI
2020$212.5$850.5+300%
2021$850.5$337.5-60%
2022$337.5$120.8-64%
2023$120.8$25.8-79%
2024$25.8$21.0-18%
2025$21.0$18.4-12%
2026 YTD$18.4$1.65-91%

PRPL has finished five years in a row lower, and it's down 91% so far in 2026.

RIVN Yearly ROI

YearStart priceEnd priceROI
2021$130.0$96.8-25%
2022$96.8$19.1-80%
2023$19.1$23.5+23%
2024$23.5$13.7-42%
2025$13.7$20.9+53%
2026 YTD$20.9$12.8-39%

RIVN has the edge over PRPL on returns for 2026, with the stronger performance.

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