PRPL

Purple Innovation, Inc.

50
Fundamentals53/ 100
Valuation50/ 100
Upside potential64/ 100
Risk potential44/ 100

PRPL lost money over the past year, so it has no meaningful PE right now. Analysts expect losses to shrink.

PRPL Fundamentals

MetricStatus
Under pressure
Under pressure
Under pressure
Strong

PRPL's balance sheet is currently strong, but its revenue, profitability and cash flow are under pressure.

PRPL PE Valuation

PRPL has no meaningful PE right now: it lost money over the past year.

PRPL Forward outlook

MetricOutlook
--
Losses shrinking
Growth
Strongly improving
Limited
High

Analysts expect PRPL's losses to shrink, with revenue growing.

PRPL Risk to reward

ScenarioChangePrice
Upside+78%$2.94
Downside-44%$0.92

Calculated from the latest close: $1.65 on Nov 12.

PRPL's one-year upside scenario is about twice its downside: +78% against −44%.

PRPL Earnings Per Share

Q2 2024: $-24.71Q3 2024: $-25.21Q4 2024: $-22.75Q1 2025: $-15.50Q2 2025: $-19.50Q3 2025: $-13.25Q4 2025: $-12.00Q1 2026: $-14.50Q2 2026: $-11.24Q3 2026: $-8.82
Q2 2024: $-24.71Q3 2024: $-25.21Q4 2024: $-22.75Q1 2025: $-15.50Q2 2025: $-19.50Q3 2025: $-13.25Q4 2025: $-12.00Q1 2026: $-14.50Q2 2026: $-11.24Q3 2026: $-8.82
QuarterTTM EPSYoY
Q3 2026-$8.82+$4.43
Q2 2026-$11.24+$8.26
Q1 2026-$14.50+$1.00
Q4 2025-$12.00+$10.75
Q3 2025-$13.25+$11.96
Q2 2025-$19.50+$5.21
Q1 2023-$28.50-$11.75
Q4 2022-$27.50-$20.00

PRPL is still losing money, but far less than before: $8.82 per share over the past year, against $151.00 at its worst in late 2020.

PRPL Quarterly Revenue

Q4 2023: $146MQ1 2024: $120MQ2 2024: $120MQ3 2024: $119MQ4 2024: $129MQ1 2025: $104MQ2 2025: $105MQ3 2025: $119MQ4 2025: $141MQ1 2026: $96MQ2 2026: $98MQ3 2026: $97M
Q4 2023: $146MQ1 2024: $120MQ2 2024: $120MQ3 2024: $119MQ4 2024: $129MQ1 2025: $104MQ2 2025: $105MQ3 2025: $119MQ4 2025: $141MQ1 2026: $96MQ2 2026: $98MQ3 2026: $97M
QuarterRevenueYoY
Q3 2026$96.5M-19%
Q2 2026$98.3M-6.5%
Q1 2026$95.7M-8.1%
Q4 2025$140.7M+9.1%
Q3 2025$118.8M+0.1%
Q2 2025$105.1M-13%
Q1 2025$104.2M-13%
Q4 2024$129M-12%

PRPL's revenue has slid since its 2020 peak: $97M last quarter, down 19% from the same quarter a year ago.

PRPL Free Cash Flow

Q4 2023: −$4MQ1 2024: −$20MQ2 2024: −$11MQ3 2024: $101,000Q4 2024: $6MQ1 2025: −$25MQ2 2025: −$7MQ3 2025: −$2MQ4 2025: −$8MQ1 2026: $1MQ2 2026: −$1MQ3 2026: $5M
Q4 2023: −$4MQ1 2024: −$20MQ2 2024: −$11MQ3 2024: $101,000Q4 2024: $6MQ1 2025: −$25MQ2 2025: −$7MQ3 2025: −$2MQ4 2025: −$8MQ1 2026: $1MQ2 2026: −$1MQ3 2026: $5M
QuarterFree cash flowYoY
Q3 2026$5.3M+$7.2M
Q2 2026-$1.3M+$5.7M
Q1 2026$1.4M+$26.7M
Q4 2025-$7.8M-237%
Q3 2025-$1.8M-1904%
Q2 2025-$7M+$4M
Q1 2025-$25.3M-$5.5M
Q4 2024$5.7M+$10.2M

PRPL has burned cash in most quarters: −$2M over the past year, against −$28M the year before.

PRPL Total Shares

Q4 2023: 4MQ1 2024: 4MQ2 2024: 4MQ3 2024: 4MQ4 2024: 4MQ1 2025: 4MQ2 2025: 4MQ3 2025: 4MQ4 2025: 4MQ1 2026: 4MQ2 2026: 4MQ3 2026: 4M
Q4 2023: 4MQ1 2024: 4MQ2 2024: 4MQ3 2024: 4MQ4 2024: 4MQ1 2025: 4MQ2 2025: 4MQ3 2025: 4MQ4 2025: 4MQ1 2026: 4MQ2 2026: 4MQ3 2026: 4M
PeriodChange %Net change
Quarterly0%--
1 year+0.5%+23.6K shares
3 years+3.5%+147K shares
5 years+178%+2.8M shares

PRPL has 4M diluted shares, up 0.5% from a year ago.

PRPL Net Leverage

QuarterNet LeverageStatus
Q3 2021-1.7xNet Cash
Q2 2021-1.2xNet Cash
Q1 2021-0.7xNet Cash
Q4 2020-1.0xNet Cash
Q3 2020-0.8xNet Cash
Q2 2020-1.0xNet Cash
Q1 20200.4xVery low
Q4 20190.1xVery low

PRPL has more cash than debt.

PRPL Weekly Momentum

MetricValueStatus
RSI24.8Oversold
Stochastic6.2Oversold

PRPL's weekly RSI is 25 (oversold) and its Stochastic is 6 (oversold).

PRPL PE vs Consumer Cyclical Sector

PRPL has no meaningful PE right now: it lost money over the past year.

PRPL Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$2.2828% below
20 week MA$4.7565% below
50 week MA$11.285% below
100 week MA$16.390% below
200 week MA$31.895% below

PRPL is in a downtrend: it's below all five of its weekly moving averages, and 95% below its 200-week average.

PRPL Yearly ROI

YearStart priceEnd priceROI
2020$212.5$850.5+300%
2021$850.5$337.5-60%
2022$337.5$120.8-64%
2023$120.8$25.8-79%
2024$25.8$21.0-18%
2025$21.0$18.4-12%
2026 YTD$18.4$1.65-91%

PRPL has finished five years in a row lower, and it's down 91% so far in 2026.

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