NKE

NIKE, Inc.

60
Fundamentals56/ 100
Valuation80/ 100
Upside potential58/ 100
Risk potential18/ 100

NKE has lower modeled downside risk, despite its lower overall score.

W

Wayfair Inc.

60
Fundamentals66/ 100
Valuation50/ 100
Upside potential60/ 100
Risk potential30/ 100

W has a slight edge over NKE overall, supported by stronger fundamentals and stronger modeled upside.

NKE Fundamentals

MetricStatus
Stable
Healthy
Stable
Strong

NKE's profitability and balance sheet are currently healthy, and its revenue and cash flow are stable.

W Fundamentals

MetricStatus
Stable
Stable
Healthy
Stable

W's cash flow is currently healthy, and its revenue, profitability and balance sheet are stable.

NKE PE Valuation

CHEAPFAIREXPENSIVE21x43x64x86x
CHEAPFAIREXPENSIVE21x43x64x86x
LevelPEPriceVs current
Current18x$37.76—
Cheap23x$47.70+26%
Forward30x$37.76—
Fair33x$68.16+80%
Expensive47x$97.86+159%

Historical ranges are pointers, not guarantees.

NKE's PE is in its cheap range at 18x. On analysts' estimates for next year's earnings, today's price would be 30x, in its fair range.

W PE Valuation

W has no meaningful PE right now: it lost money over the past year.

NKE Forward outlook

MetricOutlook
Strongly deteriorating
Stable
Decline
Improving
Moderate
Low

Analysts expect NKE's profitability to improve, but its revenue to decline. However, they disagree widely on these estimates.

W Forward outlook

MetricOutlook
--
Strong growth
Growth
Improving
Moderate
Low

W has the edge over NKE on the outlook, with more favorable earnings and revenue expectations.

NKE Risk to reward

ScenarioChangePrice
Upside+25%$47.36
Downside-18%$30.83

Calculated from the latest close: $37.76 on Nov 12.

NKE trails W on modeled risk to reward, with less potential upside relative to its potential downside.

W Risk to reward

ScenarioChangePrice
Upside+46%$162.24
Downside-30%$77.82

Calculated from the latest close: $111.48 on Nov 12.

W has a better modeled risk to reward balance than NKE, with more potential upside relative to its potential downside.

NKE Earnings Per Share

Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
QuarterTTM EPSYoY
Forward$1.27-39%
Q3 2026$2.09+7.2%
Q2 2026$2.10-2.8%
Q1 2026$1.51-50%
Q4 2025$1.70-48%
Q3 2025$1.95-44%
Q2 2025$2.16-42%
Q1 2025$3.01-11%
Q4 2024$3.24-5.3%

NKE has the edge over W on earnings quality, reporting a profit while its opponent remains loss making.

W Earnings Per Share

Q4 2023: $-6.47Q1 2024: $-5.31Q2 2024: $-5.24Q3 2024: $-4.44Q4 2024: $-4.01Q1 2025: $-2.84Q2 2025: $-2.39Q3 2025: $-2.55Q4 2025: $-2.44Q1 2026: $-2.35Q2 2026: $-2.47Q3 2026: $-1.26Forward: $3.81
Q4 2023: $-6.47Q1 2024: $-5.31Q2 2024: $-5.24Q3 2024: $-4.44Q4 2024: $-4.01Q1 2025: $-2.84Q2 2025: $-2.39Q3 2025: $-2.55Q4 2025: $-2.44Q1 2026: $-2.35Q2 2026: $-2.47Q3 2026: $-1.26Forward: $3.81
QuarterTTM EPSYoY
Forward$3.81—
Q3 2026-$1.26+$1.29
Q2 2026-$2.47-$0.08
Q1 2026-$2.35+$0.49
Q4 2025-$2.44+$1.57
Q3 2025-$2.55+$1.89
Q2 2025-$2.39+$2.85
Q1 2025-$2.84+$2.47
Q4 2024-$4.01+$2.46

W is still losing money, but far less than before: $1.26 per share over the past year, against $12.72 at its worst in early 2023.

NKE Quarterly Revenue

Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
QuarterRevenueYoY
Q3 2026$11.2B-4.3%
Q2 2026$11B-1.1%
Q1 2026$11.3B+0.1%
Q4 2025$12.4B+0.6%
Q3 2025$11.7B+1.1%
Q2 2025$11.1B-12%
Q1 2025$11.3B-9.3%
Q4 2024$12.4B-7.7%

NKE's revenue fell from its 2023 peak and has held roughly level since: $11.2B last quarter, down 4.3% from the same quarter a year ago.

W Quarterly Revenue

Q4 2023: $3.1BQ1 2024: $2.7BQ2 2024: $3.1BQ3 2024: $2.9BQ4 2024: $3.1BQ1 2025: $2.7BQ2 2025: $3.3BQ3 2025: $3.1BQ4 2025: $3.3BQ1 2026: $2.9BQ2 2026: $3.5BQ3 2026: $3.4B
Q4 2023: $3.1BQ1 2024: $2.7BQ2 2024: $3.1BQ3 2024: $2.9BQ4 2024: $3.1BQ1 2025: $2.7BQ2 2025: $3.3BQ3 2025: $3.1BQ4 2025: $3.3BQ1 2026: $2.9BQ2 2026: $3.5BQ3 2026: $3.4B
QuarterRevenueYoY
Q3 2026$3.4B+9.7%
Q2 2026$3.5B+7.5%
Q1 2026$2.9B+7.4%
Q4 2025$3.3B+6.9%
Q3 2025$3.1B+8.1%
Q2 2025$3.3B+5%
Q1 2025$2.7B0%
Q4 2024$3.1B+0.2%

W has the edge over NKE on sales, with more consistent year-over-year improvement.

NKE Free Cash Flow

Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
QuarterFree cash flowYoY
Q3 2026-$64M-527%
Q2 2026$1.5B+313%
Q1 2026$284M-83%
Q4 2025$386M-58%
Q3 2025$15M-95%
Q2 2025$363M-85%
Q1 2025$1.7B-11%
Q4 2024$920M-65%

NKE usually generates cash, though not every quarter: the latest was −$64M, but it generated $2.1B over the past year.

W Free Cash Flow

Q4 2023: $111MQ1 2024: −$152MQ2 2024: $222MQ3 2024: $32MQ4 2024: $142MQ1 2025: −$101MQ2 2025: $260MQ3 2025: $128MQ4 2025: $177MQ1 2026: −$77MQ2 2026: $334MQ3 2026: $168M
Q4 2023: $111MQ1 2024: −$152MQ2 2024: $222MQ3 2024: $32MQ4 2024: $142MQ1 2025: −$101MQ2 2025: $260MQ3 2025: $128MQ4 2025: $177MQ1 2026: −$77MQ2 2026: $334MQ3 2026: $168M
QuarterFree cash flowYoY
Q3 2026$168M+31%
Q2 2026$334M+28%
Q1 2026-$77M+$24M
Q4 2025$177M+25%
Q3 2025$128M+300%
Q2 2025$260M+17%
Q1 2025-$101M+$51M
Q4 2024$142M+28%

W has the edge over NKE on cash flow, with more consistent year-over-year improvement.

NKE Total Shares

Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
PeriodChange %Net change
Quarterly+0.2%+3.2M shares
1 year+0.4%+5.2M shares
3 years-3.8%-59.1M shares
5 years-8.4%-135M shares
Available history-6.9%-110M shares

NKE has the edge over W on shareholder dilution, with a more favorable share count trend.

W Total Shares

Q4 2023: 114MQ1 2024: 120MQ2 2024: 122MQ3 2024: 123MQ4 2024: 123MQ1 2025: 127MQ2 2025: 129MQ3 2025: 130MQ4 2025: 128MQ1 2026: 131MQ2 2026: 132MQ3 2026: 138M
Q4 2023: 114MQ1 2024: 120MQ2 2024: 122MQ3 2024: 123MQ4 2024: 123MQ1 2025: 127MQ2 2025: 129MQ3 2025: 130MQ4 2025: 128MQ1 2026: 131MQ2 2026: 132MQ3 2026: 138M
PeriodChange %Net change
Quarterly+4.5%+6M shares
1 year+6.2%+8M shares
3 years+19%+22M shares
5 years+33%+33.9M shares
Available history+50%+45.8M shares

W has 138M diluted shares, up 6.2% from a year ago.

NKE Net Leverage

Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
QuarterNet LeverageStatus
Q3 20260.2xVery low
Q2 20260.1xVery low
Q1 20250.1xVery low
Q4 20240.2xVery low
Q3 20240.1xVery low
Q2 2024-0.1xNet Cash
Q1 2024-0.0xVery low
Q4 20230.1xVery low

NKE has the edge over W on leverage, with a lower net debt burden relative to earnings.

W Net Leverage

Q1 2025: 103.9xQ2 2025: 33.2xQ3 2025: 12.7xQ4 2025: 5.6xQ1 2026: 4.6xQ2 2026: 3.5xQ3 2026: 2.8x
Q1 2025: 103.9xQ2 2025: 33.2xQ3 2025: 12.7xQ4 2025: 5.6xQ1 2026: 4.6xQ2 2026: 3.5xQ3 2026: 2.8x
QuarterNet LeverageStatus
Q3 20262.8xModerate
Q2 20263.5xElevated
Q1 20264.6xHigh
Q4 20255.6xHigh
Q3 202512.7xHigh
Q2 202533.2xHigh
Q1 2025103.9xHigh
Q4 20215.9xHigh

W's net debt is about 2.8 years of its operating earnings (EBITDA), down from 13 years a year ago.

NKE Weekly Momentum

MetricValueStatus
RSI40.0Neutral
Stochastic57.5Neutral

NKE's weekly RSI is 40 (neutral) and its Stochastic is 58 (neutral).

W Weekly Momentum

MetricValueStatus
RSI62.4Neutral
Stochastic67.1Neutral

W's weekly RSI is 62 (neutral) and its Stochastic is 67 (neutral).

NKE PE vs Consumer Cyclical Sector

MetricNKESector medianRelative
PE18x18x0.3% above
PE %24745 pts below

NKE is trading at 18x earnings, in line with the Consumer Cyclical sector's median of 18x.

W PE vs Consumer Cyclical Sector

MetricWSector medianRelative
PEN/A18x—

W has no meaningful PE right now: it lost money over the past year.

NKE Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$36.72.8% above
20 week MA$39.23.6% below
50 week MA$48.021% below
100 week MA$58.435% below
200 week MA$79.252% below

NKE has bounced recently, but its long-term trend is still down: it's above its 8-week average, but 52% below its 200-week average.

W Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$108.03.2% above
20 week MA$101.010% above
50 week MA$91.222% above
100 week MA$74.949% above
200 week MA$63.974% above

W has the edge over NKE on trend strength, trading above more of its moving averages.

NKE Yearly ROI

YearStart priceEnd priceROI
2020$101.6$141.6+39%
2021$141.6$165.7+17%
2022$165.7$116.3-30%
2023$116.3$108.6-6.6%
2024$108.6$76.4-30%
2025$76.4$60.9-20%
2026 YTD$60.9$37.8-38%

NKE has finished four years in a row lower, and it's down 38% so far in 2026.

W Yearly ROI

YearStart priceEnd priceROI
2020$92.1$252.8+175%
2021$252.8$204.4-19%
2022$204.4$33.6-84%
2023$33.6$61.7+84%
2024$61.7$43.8-29%
2025$43.8$102.2+134%
2026 YTD$102.2$111.5+9.1%

W has the edge over NKE on returns for 2026, with the stronger performance.

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