NKE
NIKE, Inc.
NKE has the edge over PRPL overall, supported by stronger valuation and lower modeled downside.
PRPL
Purple Innovation, Inc.
PRPL offers stronger modeled upside, but that advantage does not outweigh its weaker overall profile.
NKE Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Stable | |
| Strong |
NKE's profitability and balance sheet are currently healthy, and its revenue and cash flow are stable.
PRPL Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Under pressure | |
| Under pressure | |
| Strong |
PRPL's balance sheet is currently strong, but its revenue, profitability and cash flow are under pressure.
NKE PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 18x | $37.76 | — |
| Cheap | 23x | $47.70 | +26% |
| Forward | 30x | $37.76 | — |
| Fair | 33x | $68.16 | +80% |
| Expensive | 47x | $97.86 | +159% |
Historical ranges are pointers, not guarantees.
NKE's PE is in its cheap range at 18x. On analysts' estimates for next year's earnings, today's price would be 30x, in its fair range.
PRPL PE Valuation
PRPL has no meaningful PE right now: it lost money over the past year.
NKE Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Stable | |
| Decline | |
| Improving | |
| Moderate | |
| Low |
Analysts expect NKE's profitability to improve, but its revenue to decline. However, they disagree widely on these estimates.
PRPL Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses shrinking | |
| Growth | |
| Strongly improving | |
| Limited | |
| High |
PRPL has the edge over NKE on the outlook, with more favorable earnings and revenue expectations.
NKE Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.27 | -39% |
| Q3 2026 | $2.09 | +7.2% |
| Q2 2026 | $2.10 | -2.8% |
| Q1 2026 | $1.51 | -50% |
| Q4 2025 | $1.70 | -48% |
| Q3 2025 | $1.95 | -44% |
| Q2 2025 | $2.16 | -42% |
| Q1 2025 | $3.01 | -11% |
| Q4 2024 | $3.24 | -5.3% |
NKE has the edge over PRPL on earnings quality, reporting a profit while its opponent remains loss making.
PRPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | -$8.82 | +$4.43 |
| Q2 2026 | -$11.24 | +$8.26 |
| Q1 2026 | -$14.50 | +$1.00 |
| Q4 2025 | -$12.00 | +$10.75 |
| Q3 2025 | -$13.25 | +$11.96 |
| Q2 2025 | -$19.50 | +$5.21 |
| Q1 2023 | -$28.50 | -$11.75 |
| Q4 2022 | -$27.50 | -$20.00 |
PRPL is still losing money, but far less than before: $8.82 per share over the past year, against $151.00 at its worst in late 2020.
NKE Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $11.2B | -4.3% |
| Q2 2026 | $11B | -1.1% |
| Q1 2026 | $11.3B | +0.1% |
| Q4 2025 | $12.4B | +0.6% |
| Q3 2025 | $11.7B | +1.1% |
| Q2 2025 | $11.1B | -12% |
| Q1 2025 | $11.3B | -9.3% |
| Q4 2024 | $12.4B | -7.7% |
NKE has the edge over PRPL on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 8.2% | +0.3 points |
| Q2 2026 | 12% | +9.2 points |
| Q1 2026 | 5.8% | -1.7 points |
| Q4 2025 | 8% | -3.4 points |
| Q3 2025 | 7.9% | -3.4 points |
| Q2 2025 | 2.9% | -11 points |
| Q1 2025 | 7.5% | -3.8 points |
| Q4 2024 | 11% | -2.9 points |
NKE has the edge over PRPL on profitability, with a higher operating margin.
PRPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $96.5M | -19% |
| Q2 2026 | $98.3M | -6.5% |
| Q1 2026 | $95.7M | -8.1% |
| Q4 2025 | $140.7M | +9.1% |
| Q3 2025 | $118.8M | +0.1% |
| Q2 2025 | $105.1M | -13% |
| Q1 2025 | $104.2M | -13% |
| Q4 2024 | $129M | -12% |
PRPL's revenue has slid since its 2020 peak: $97M last quarter, down 19% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -10% | +0.1 points |
| Q2 2026 | -4.3% | +9.2 points |
| Q1 2026 | -18% | -3.7 points |
| Q4 2025 | -1.6% | +4.4 points |
| Q3 2025 | -10% | +29 points |
| Q2 2025 | -14% | -1.5 points |
| Q1 2025 | -14% | +5.4 points |
| Q4 2024 | -6% | +5.1 points |
PRPL's operating margin was −10% last quarter, about level with the same quarter a year ago.
NKE Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$64M | -527% |
| Q2 2026 | $1.5B | +313% |
| Q1 2026 | $284M | -83% |
| Q4 2025 | $386M | -58% |
| Q3 2025 | $15M | -95% |
| Q2 2025 | $363M | -85% |
| Q1 2025 | $1.7B | -11% |
| Q4 2024 | $920M | -65% |
NKE has the edge over PRPL on cash generation, producing positive trailing cash flow while its opponent burns cash.
PRPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $5.3M | +$7.2M |
| Q2 2026 | -$1.3M | +$5.7M |
| Q1 2026 | $1.4M | +$26.7M |
| Q4 2025 | -$7.8M | -237% |
| Q3 2025 | -$1.8M | -1904% |
| Q2 2025 | -$7M | +$4M |
| Q1 2025 | -$25.3M | -$5.5M |
| Q4 2024 | $5.7M | +$10.2M |
PRPL has burned cash in most quarters: −$2M over the past year, against −$28M the year before.
NKE Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.2% | +3.2M shares |
| 1 year | +0.4% | +5.2M shares |
| 3 years | -3.8% | -59.1M shares |
| 5 years | -8.4% | -135M shares |
| Available history | -6.9% | -110M shares |
NKE has the edge over PRPL on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $20M |
| Q3 2025 | $126M |
| Q2 2025 | $199M |
| Q1 2025 | $506M |
| Q4 2024 | $1.1B |
NKE has spent almost nothing on buybacks in the past year.
PRPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | -- |
| 1 year | +0.5% | +23.6K shares |
| 3 years | +3.5% | +147K shares |
| 5 years | +178% | +2.8M shares |
PRPL has 4M diluted shares, up 0.5% from a year ago.
NKE Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.2x | Very low |
| Q2 2026 | 0.1x | Very low |
| Q1 2025 | 0.1x | Very low |
| Q4 2024 | 0.2x | Very low |
| Q3 2024 | 0.1x | Very low |
| Q2 2024 | -0.1x | Net Cash |
| Q1 2024 | -0.0x | Very low |
| Q4 2023 | 0.1x | Very low |
NKE's net debt is less than a year of its operating earnings (EBITDA).
PRPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2021 | -1.7x | Net Cash |
| Q2 2021 | -1.2x | Net Cash |
| Q1 2021 | -0.7x | Net Cash |
| Q4 2020 | -1.0x | Net Cash |
| Q3 2020 | -0.8x | Net Cash |
| Q2 2020 | -1.0x | Net Cash |
| Q1 2020 | 0.4x | Very low |
| Q4 2019 | 0.1x | Very low |
PRPL has more cash than debt.
NKE Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.0 | Neutral |
| Stochastic | 57.5 | Neutral |
NKE's weekly RSI is 40 (neutral) and its Stochastic is 58 (neutral).
PRPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 24.8 | Oversold |
| Stochastic | 6.2 | Oversold |
PRPL's weekly RSI is 25 (oversold) and its Stochastic is 6 (oversold).
NKE PE vs Consumer Cyclical Sector
| Metric | NKE | Sector median | Relative |
|---|---|---|---|
| PE | 18x | 18x | 0.3% above |
| PE % | 2 | 47 | 45 pts below |
NKE is trading at 18x earnings, in line with the Consumer Cyclical sector's median of 18x.
PRPL PE vs Consumer Cyclical Sector
PRPL has no meaningful PE right now: it lost money over the past year.
NKE Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $36.7 | 2.8% above |
| 20 week MA | $39.2 | 3.6% below |
| 50 week MA | $48.0 | 21% below |
| 100 week MA | $58.4 | 35% below |
| 200 week MA | $79.2 | 52% below |
NKE has the edge over PRPL on trend strength, trading above more of its moving averages.
PRPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $2.28 | 28% below |
| 20 week MA | $4.75 | 65% below |
| 50 week MA | $11.2 | 85% below |
| 100 week MA | $16.3 | 90% below |
| 200 week MA | $31.8 | 95% below |
PRPL is in a downtrend: it's below all five of its weekly moving averages, and 95% below its 200-week average.
NKE Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $101.6 | $141.6 | +39% |
| 2021 | $141.6 | $165.7 | +17% |
| 2022 | $165.7 | $116.3 | -30% |
| 2023 | $116.3 | $108.6 | -6.6% |
| 2024 | $108.6 | $76.4 | -30% |
| 2025 | $76.4 | $60.9 | -20% |
| 2026 YTD | $60.9 | $37.8 | -38% |
NKE has the edge over PRPL on returns for 2026, with the stronger performance.
PRPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $212.5 | $850.5 | +300% |
| 2021 | $850.5 | $337.5 | -60% |
| 2022 | $337.5 | $120.8 | -64% |
| 2023 | $120.8 | $25.8 | -79% |
| 2024 | $25.8 | $21.0 | -18% |
| 2025 | $21.0 | $18.4 | -12% |
| 2026 YTD | $18.4 | $1.65 | -91% |
PRPL has finished five years in a row lower, and it's down 91% so far in 2026.