NKE
NIKE, Inc.
NKE offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
PLOW
Douglas Dynamics, Inc.
PLOW has the edge over NKE overall, supported by stronger fundamentals and stronger modeled upside.
NKE Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Stable | |
| Strong |
NKE's profitability and balance sheet are currently healthy, and its revenue and cash flow are stable.
PLOW Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Stable | |
| Healthy |
PLOW's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.
NKE PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 18x | $37.76 | — |
| Cheap | 23x | $47.70 | +26% |
| Forward | 30x | $37.76 | — |
| Fair | 33x | $68.16 | +80% |
| Expensive | 47x | $97.86 | +159% |
Historical ranges are pointers, not guarantees.
NKE has the edge over PLOW in the historical PE scenario, which offers more potential upside but is not a forecast.
PLOW PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 11x | $37.54 | — |
| Cheap | 12x | $34.13 | -9.1% |
| Current | 14x | $37.54 | — |
| Fair | 21x | $59.01 | +57% |
| Expensive | 25x | $69.11 | +84% |
Historical ranges are pointers, not guarantees.
PLOW's PE is in its cheap range at 14x. If earnings grow as analysts expect, today's price would be 11x next year's earnings.
NKE Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Stable | |
| Decline | |
| Improving | |
| Moderate | |
| Low |
Analysts expect NKE's profitability to improve, but its revenue to decline. However, they disagree widely on these estimates.
PLOW Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| High |
PLOW has the edge over NKE on the outlook, with more favorable valuation and earnings expectations.
NKE Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.27 | -39% |
| Q3 2026 | $2.09 | +7.2% |
| Q2 2026 | $2.10 | -2.8% |
| Q1 2026 | $1.51 | -50% |
| Q4 2025 | $1.70 | -48% |
| Q3 2025 | $1.95 | -44% |
| Q2 2025 | $2.16 | -42% |
| Q1 2025 | $3.01 | -11% |
| Q4 2024 | $3.24 | -5.3% |
NKE's earnings per share have fallen from their peak: $2.09 over the past year, against $3.82 in late 2021.
PLOW Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $3.31 | +20% |
| Q3 2026 | $2.76 | +58% |
| Q2 2026 | $2.20 | -21% |
| Q1 2026 | $2.22 | -18% |
| Q4 2025 | $1.96 | -16% |
| Q3 2025 | $1.75 | -24% |
| Q2 2025 | $2.78 | +136% |
| Q1 2025 | $2.71 | +132% |
| Q4 2024 | $2.34 | +144% |
PLOW has the edge over NKE on earnings, with more consistent year-over-year improvement.
NKE Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $11.2B | -4.3% |
| Q2 2026 | $11B | -1.1% |
| Q1 2026 | $11.3B | +0.1% |
| Q4 2025 | $12.4B | +0.6% |
| Q3 2025 | $11.7B | +1.1% |
| Q2 2025 | $11.1B | -12% |
| Q1 2025 | $11.3B | -9.3% |
| Q4 2024 | $12.4B | -7.7% |
NKE's revenue fell from its 2023 peak and has held roughly level since: $11.2B last quarter, down 4.3% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 8.2% | +0.3 points |
| Q2 2026 | 12% | +9.2 points |
| Q1 2026 | 5.8% | -1.7 points |
| Q4 2025 | 8% | -3.4 points |
| Q3 2025 | 7.9% | -3.4 points |
| Q2 2025 | 2.9% | -11 points |
| Q1 2025 | 7.5% | -3.8 points |
| Q4 2024 | 11% | -2.9 points |
NKE's operating margin was 8.2% last quarter, about level with the same quarter a year ago.
PLOW Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $218M | +34% |
| Q2 2026 | $214.6M | +10% |
| Q1 2026 | $137.8M | +20% |
| Q4 2025 | $184.5M | +29% |
| Q3 2025 | $162.1M | +25% |
| Q2 2025 | $194.3M | -2.8% |
| Q1 2025 | $115.1M | +20% |
| Q4 2024 | $143.5M | +6.9% |
PLOW has the edge over NKE on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 14% | +5.7 points |
| Q2 2026 | 17% | -2.5 points |
| Q1 2026 | 7.2% | +4.4 points |
| Q4 2025 | 10% | +1.4 points |
| Q3 2025 | 8.7% | -27 points |
| Q2 2025 | 19% | +0.9 points |
| Q1 2025 | 2.8% | +9.5 points |
| Q4 2024 | 9% | -0.4 points |
PLOW has the edge over NKE on profitability, with a higher operating margin.
NKE Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$64M | -527% |
| Q2 2026 | $1.5B | +313% |
| Q1 2026 | $284M | -83% |
| Q4 2025 | $386M | -58% |
| Q3 2025 | $15M | -95% |
| Q2 2025 | $363M | -85% |
| Q1 2025 | $1.7B | -11% |
| Q4 2024 | $920M | -65% |
NKE usually generates cash, though not every quarter: the latest was −$64M, but it generated $2.1B over the past year.
PLOW Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$26.2M | -$14.8M |
| Q2 2026 | -$28.3M | -$14M |
| Q1 2026 | -$4.2M | -$657K |
| Q4 2025 | $92.8M | +32% |
| Q3 2025 | -$11.4M | +$3.8M |
| Q2 2025 | -$14.3M | -1816% |
| Q1 2025 | -$3.5M | +$18.9M |
| Q4 2024 | $70.2M | -4.8% |
PLOW has the edge over NKE on cash flow, with more consistent year-over-year improvement.
NKE Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.2% | +3.2M shares |
| 1 year | +0.4% | +5.2M shares |
| 3 years | -3.8% | -59.1M shares |
| 5 years | -8.4% | -135M shares |
| Available history | -6.9% | -110M shares |
NKE has 1.5B diluted shares, about the same as a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $20M |
| Q3 2025 | $126M |
| Q2 2025 | $199M |
| Q1 2025 | $506M |
| Q4 2024 | $1.1B |
NKE has spent almost nothing on buybacks in the past year.
PLOW Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.2% | -57.2K shares |
| 1 year | -0.2% | -37.9K shares |
| 3 years | +2.4% | +549K shares |
| 5 years | +2.4% | +548K shares |
| Available history | +3.2% | +720K shares |
PLOW has the edge over NKE on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | $3M |
| Q1 2026 | $3M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q4 2023 | — |
| Q3 2023 | — |
| Q2 2023 | — |
PLOW spent $6M buying back its own shares over the past year.
NKE Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.2x | Very low |
| Q2 2026 | 0.1x | Very low |
| Q1 2025 | 0.1x | Very low |
| Q4 2024 | 0.2x | Very low |
| Q3 2024 | 0.1x | Very low |
| Q2 2024 | -0.1x | Net Cash |
| Q1 2024 | -0.0x | Very low |
| Q4 2023 | 0.1x | Very low |
NKE has the edge over PLOW on leverage, with a lower net debt burden relative to earnings.
PLOW Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.9x | Very low |
| Q2 2026 | 0.7x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 1.6x | Healthy |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.4x | Very low |
| Q1 2025 | 0.1x | Very low |
| Q4 2024 | 1.3x | Healthy |
PLOW's net debt is less than a year of its operating earnings (EBITDA).
NKE Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.0 | Neutral |
| Stochastic | 57.5 | Neutral |
NKE's weekly RSI is 40 (neutral) and its Stochastic is 58 (neutral).
PLOW Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 39.3 | Neutral |
| Stochastic | 11.8 | Oversold |
PLOW's weekly RSI is 39 (neutral) and its Stochastic is 12 (oversold).
NKE PE vs Consumer Cyclical Sector
| Metric | NKE | Sector median | Relative |
|---|---|---|---|
| PE | 18x | 18x | 0.3% above |
| PE % | 2 | 47 | 45 pts below |
NKE is trading at 18x earnings, in line with the Consumer Cyclical sector's median of 18x.
PLOW PE vs Consumer Cyclical Sector
| Metric | PLOW | Sector median | Relative |
|---|---|---|---|
| PE | 14x | 18x | 25% below |
| PE % | 18 | 47 | 29 pts below |
PLOW has the edge over NKE on valuation relative to its sector.
NKE Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $36.7 | 2.8% above |
| 20 week MA | $39.2 | 3.6% below |
| 50 week MA | $48.0 | 21% below |
| 100 week MA | $58.4 | 35% below |
| 200 week MA | $79.2 | 52% below |
NKE has bounced recently, but its long-term trend is still down: it's above its 8-week average, but 52% below its 200-week average.
PLOW Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $39.0 | 3.8% below |
| 20 week MA | $41.7 | 9.9% below |
| 50 week MA | $41.7 | 9.9% below |
| 100 week MA | $34.8 | 7.7% above |
| 200 week MA | $31.5 | 19% above |
PLOW has the edge over NKE on trend strength, trading above more of its moving averages.
NKE Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $101.6 | $141.6 | +39% |
| 2021 | $141.6 | $165.7 | +17% |
| 2022 | $165.7 | $116.3 | -30% |
| 2023 | $116.3 | $108.6 | -6.6% |
| 2024 | $108.6 | $76.4 | -30% |
| 2025 | $76.4 | $60.9 | -20% |
| 2026 YTD | $60.9 | $37.8 | -38% |
NKE has finished four years in a row lower, and it's down 38% so far in 2026.
PLOW Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $55.3 | $42.3 | -24% |
| 2021 | $42.3 | $38.7 | -8.7% |
| 2022 | $38.7 | $35.7 | -7.8% |
| 2023 | $35.7 | $29.7 | -17% |
| 2024 | $29.7 | $23.3 | -21% |
| 2025 | $23.3 | $33.4 | +43% |
| 2026 YTD | $33.4 | $37.5 | +12% |
PLOW has the edge over NKE on returns for 2026, with the stronger performance.