MS

Morgan Stanley

62
Fundamentals71/ 100
Valuation48/ 100
Upside potential73/ 100
Risk potential11/ 100

MS has the edge over NODK overall, supported by stronger fundamentals and stronger valuation.

NODK

NI Holdings, Inc.

53
Fundamentals61/ 100
Valuation43/ 100
Upside potential73/ 100
Risk potential9/ 100

NODK has slightly lower modeled downside risk, despite its lower overall score.

MS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.

NODK Fundamentals

MetricStatus
Under pressure
Strong
N/A
N/A

NODK's profitability is currently strong, but its revenue is under pressure. Free cash flow and net leverage aren't meaningful measures for financial services companies like NODK.

MS PE Valuation

CHEAPFAIREXPENSIVE5.5x11x17x22x
CHEAPFAIREXPENSIVE5.5x11x17x22x
LevelPEPriceVs current
Cheap11x$134-29%
Fair14x$178-5.7%
Forward14x$189—
Current15x$189—
Expensive18x$223+18%

Historical ranges are pointers, not guarantees.

MS has the edge over NODK in the historical PE scenario, which offers more potential upside but is not a forecast.

NODK PE Valuation

CHEAPFAIREXPENSIVE151x303x454x606x
CHEAPFAIREXPENSIVE151x303x454x606x
LevelPEPriceVs current
Cheap10x$7.54-50%
Fair17x$12.02-20%
Current21x$14.97—
Expensive96x$69.38+363%

Historical ranges are pointers, not guarantees.

NODK's PE is in its fair range at 21x.

MS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
Moderate

Analysts expect earnings and revenue growth for MS, with profitability improving.

NODK Forward outlook

There aren't enough analyst estimates for NODK to show an outlook.

MS Risk to reward

ScenarioChangePrice
Upside+29%$243.85
Downside-11%$168.44

Calculated from the latest close: $189.17 on Nov 12.

MS trails NODK on modeled risk to reward, with less potential upside relative to its potential downside.

NODK Risk to reward

ScenarioChangePrice
Upside+24%$18.54
Downside-9%$13.64

Calculated from the latest close: $14.97 on Nov 12.

NODK has a better modeled risk to reward balance than MS, with more potential upside relative to its potential downside.

MS Earnings Per Share

Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
QuarterTTM EPSYoY
Forward$13.39+6.3%
Q3 2026$12.60+29%
Q2 2026$12.37+40%
Q1 2026$11.04+29%
Q4 2025$10.21+28%
Q3 2025$9.76+48%
Q2 2025$8.84+45%
Q1 2025$8.53+55%
Q4 2024$7.95+53%

MS has the edge over NODK on earnings, with more consistent year-over-year improvement.

NODK Earnings Per Share

Q4 2023: $-0.26Q1 2024: $0.24Q2 2024: $-0.32Q3 2024: $-0.46Q4 2024: $-0.29Q1 2025: $-0.28Q2 2025: $0.09Q3 2025: $0.14Q4 2025: $-0.50Q1 2026: $-0.21Q2 2026: $0.37Q3 2026: $0.72
Q4 2023: $-0.26Q1 2024: $0.24Q2 2024: $-0.32Q3 2024: $-0.46Q4 2024: $-0.29Q1 2025: $-0.28Q2 2025: $0.09Q3 2025: $0.14Q4 2025: $-0.50Q1 2026: $-0.21Q2 2026: $0.37Q3 2026: $0.72
QuarterTTM EPSYoY
Q3 2026$0.72+414%
Q2 2026$0.37+311%
Q1 2026-$0.21+$0.07
Q4 2025-$0.50-$0.21
Q3 2025$0.14+$0.60
Q2 2025$0.09+$0.41
Q1 2025-$0.28-217%
Q4 2024-$0.29-$0.03

NODK's earnings per share have fallen from their peak: $0.72 over the past year, against $2.47 in early 2021.

MS Quarterly Revenue

Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
QuarterRevenueYoY
Q3 2026$20.3B+12%
Q2 2026$21.3B+27%
Q1 2026$20.6B+16%
Q4 2025$17.9B+10%
Q3 2025$18.2B+18%
Q2 2025$16.8B+12%
Q1 2025$17.7B+17%
Q4 2024$16.2B+26%

MS has the edge over NODK on sales, with more consistent year-over-year improvement.

NODK Quarterly Revenue

Q4 2023: $94MQ1 2024: $91MQ2 2024: $88MQ3 2024: $89MQ4 2024: $74MQ1 2025: $71MQ2 2025: $76MQ3 2025: $77MQ4 2025: $61MQ1 2026: $60MQ2 2026: $70MQ3 2026: $69M
Q4 2023: $94MQ1 2024: $91MQ2 2024: $88MQ3 2024: $89MQ4 2024: $74MQ1 2025: $71MQ2 2025: $76MQ3 2025: $77MQ4 2025: $61MQ1 2026: $60MQ2 2026: $70MQ3 2026: $69M
QuarterRevenueYoY
Q3 2026$68.6M-10%
Q2 2026$70.2M-7.7%
Q1 2026$59.6M-17%
Q4 2025$61M-17%
Q3 2025$76.6M-14%
Q2 2025$76.1M-13%
Q1 2025$71.4M-22%
Q4 2024$73.9M-22%

NODK's revenue has slid since its 2023 peak: $69M last quarter, down 10% from the same quarter a year ago.

MS Free Cash Flow

Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
QuarterFree cash flowYoY
Q3 2026-$46B-$42.7B
Q2 2026-$2.7B-123%
Q1 2026-$7.1B+$16.9B
Q4 2025-$2.4B-120%
Q3 2025-$3.3B+$14B
Q2 2025$11.8B+368%
Q1 2025-$24B-650%
Q4 2024$11.8B+$29.6B

MS has the edge over NODK on cash flow, with more consistent year-over-year improvement.

NODK Free Cash Flow

Q4 2023: $29MQ1 2024: $16MQ2 2024: $18MQ3 2024: −$18MQ4 2024: $22MQ1 2025: $10MQ2 2025: $6MQ3 2025: −$45MQ4 2025: $13MQ1 2026: −$2MQ2 2026: $893,000Q3 2026: −$15M
Q4 2023: $29MQ1 2024: $16MQ2 2024: $18MQ3 2024: −$18MQ4 2024: $22MQ1 2025: $10MQ2 2025: $6MQ3 2025: −$45MQ4 2025: $13MQ1 2026: −$2MQ2 2026: $893,000Q3 2026: −$15M
QuarterFree cash flowYoY
Q3 2026-$15.3M+$29.6M
Q2 2026$893K-86%
Q1 2026-$1.9M-119%
Q4 2025$13.2M-38%
Q3 2025-$44.8M-$26.7M
Q2 2025$6.2M-65%
Q1 2025$9.9M-39%
Q4 2024$21.5M-26%

NODK's free cash flow was −$3M over the past year, against −$7M the year before. Free cash flow isn't a meaningful measure for financial services companies like NODK.

MS Total Shares

Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
PeriodChange %Net change
Quarterly-0.2%-3M shares
1 year-1.5%-24M shares
3 years-4.7%-77M shares
5 years-14%-246M shares
Available history-4.5%-74M shares

MS has the edge over NODK on shareholder dilution, with a more favorable share count trend.

NODK Total Shares

Q4 2023: 21MQ1 2024: 21MQ2 2024: 21MQ3 2024: 21MQ4 2024: 21MQ1 2025: 21MQ2 2025: 21MQ3 2025: 21MQ4 2025: 21MQ1 2026: 21MQ2 2026: 21MQ3 2026: 21M
Q4 2023: 21MQ1 2024: 21MQ2 2024: 21MQ3 2024: 21MQ4 2024: 21MQ1 2025: 21MQ2 2025: 21MQ3 2025: 21MQ4 2025: 21MQ1 2026: 21MQ2 2026: 21MQ3 2026: 21M
PeriodChange %Net change
Quarterly-0.3%-58.4K shares
1 year-0.9%-185K shares
3 years-1.8%-377K shares
5 years-2.8%-595K shares
Available history-6.5%-1.4M shares

NODK has 21M diluted shares, down 0.9% from a year ago.

MS Net Leverage

Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
QuarterNet LeverageStatus
Q3 20267.8xHigh
Q2 20267.3xHigh
Q1 20268.2xHigh
Q4 20258.6xHigh
Q3 20258.4xHigh
Q2 20258.7xHigh
Q1 20258.7xHigh
Q4 20247.9xHigh

MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.

NODK Net Leverage

Q1 2024: -6.2xQ2 2024: -4.1xQ3 2024: -4.5xQ4 2024: -4.7xQ3 2025: -4.4xQ2 2026: -4.1xQ3 2026: -2.1x
Q1 2024: -6.2xQ2 2024: -4.1xQ3 2024: -4.5xQ4 2024: -4.7xQ3 2025: -4.4xQ2 2026: -4.1xQ3 2026: -2.1x
QuarterNet LeverageStatus
Q3 2026-2.1xNet Cash
Q2 2026-4.1xNet Cash
Q3 2025-4.4xNet Cash
Q4 2024-4.7xNet Cash
Q3 2024-4.5xNet Cash
Q2 2024-4.1xNet Cash
Q1 2024-6.2xNet Cash
Q4 2021-5.3xNet Cash

NODK has the edge over MS on leverage, with a lower net debt burden relative to earnings.

MS Weekly Momentum

MetricValueStatus
RSI45.0Neutral
Stochastic18.7Oversold

MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).

NODK Weekly Momentum

MetricValueStatus
RSI51.8Neutral
Stochastic29.3Neutral

NODK's weekly RSI is 52 (neutral) and its Stochastic is 29 (neutral).

MS PE vs Financial Services Sector

MetricMSSector medianRelative
PE15x13x15% above
PE %59634 pts below

MS has the edge over NODK on valuation relative to its sector.

NODK PE vs Financial Services Sector

MetricNODKSector medianRelative
PE21x13x60% above
PE %54639 pts below

NODK is trading at 21x earnings, a 60% premium to the Financial Services sector's median of 13x.

MS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$186.51.5% above
20 week MA$203.36.9% below
50 week MA$191.91.4% below
100 week MA$164.915% above
200 week MA$129.346% above

MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.

NODK Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$14.90.2% above
20 week MA$15.31.8% below
50 week MA$14.34.8% above
100 week MA$13.97.4% above
200 week MA$14.06.6% above

NODK has the edge over MS on trend strength, trading above more of its moving averages.

MS Yearly ROI

YearStart priceEnd priceROI
2020$51.1$68.1+33%
2021$68.1$99.3+46%
2022$99.3$86.1-13%
2023$86.1$93.3+8.3%
2024$93.3$126.8+36%
2025$126.8$181.9+43%
2026 YTD$181.9$189.2+4%

MS has finished higher in five of the last six years. It's up 4% so far in 2026.

NODK Yearly ROI

YearStart priceEnd priceROI
2020$17.3$16.7-3.5%
2021$16.7$19.0+14%
2022$19.0$13.4-30%
2023$13.4$13.0-2.8%
2024$13.0$15.7+21%
2025$15.7$13.5-14%
2026 YTD$13.5$15.0+11%

NODK has the edge over MS on returns for 2026, with the stronger performance.

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