MAX

MediaAlpha, Inc.

66
Fundamentals72/ 100
Valuation50/ 100
Upside potential61/ 100
Risk potential34/ 100

MAX has the edge over VZ overall, supported by stronger fundamentals and stronger modeled upside.

VZ

Verizon Communications Inc.

54
Fundamentals52/ 100
Valuation43/ 100
Upside potential50/ 100
Risk potential17/ 100

VZ has lower modeled downside risk, despite its lower overall score.

MAX Fundamentals

MetricStatus
Healthy
Healthy
Under pressure
Healthy

MAX's revenue, profitability and balance sheet are currently healthy, but its cash flow is under pressure.

VZ Fundamentals

MetricStatus
Stable
Healthy
Strong
Under pressure

VZ's profitability and cash flow are currently healthy, and its revenue is stable, but its balance sheet is under pressure.

MAX PE Valuation

CHEAPFAIREXPENSIVE20x39x59x78x
CHEAPFAIREXPENSIVE20x39x59x78x
LevelPEPriceVs current
Cheap8.1x$14.77-0.3%
Current8.1x$14.81—
Forward13x$14.81—
Fair26x$46.73+216%
Expensive64x$116+685%

Historical ranges are pointers, not guarantees.

MAX has the edge over VZ in the historical PE scenario, which offers more potential upside but is not a forecast.

VZ PE Valuation

CHEAPFAIREXPENSIVE5.0x10x15x20x
CHEAPFAIREXPENSIVE5.0x10x15x20x
LevelPEPriceVs current
Cheap8.3x$32.43-30%
Forward9x$46.55—
Fair11x$43.63-6.3%
Current12x$46.55—
Expensive14x$56.75+22%

Historical ranges are pointers, not guarantees.

VZ's PE is in its fair range at 12x. If earnings grow as analysts expect, today's price would be 9.0x next year's earnings, in its cheap range.

MAX Forward outlook

MetricOutlook
Strongly deteriorating
Growth
Growth
Stable
Limited
Moderate

Analysts expect earnings and revenue growth for MAX, with profitability holding steady.

VZ Forward outlook

MetricOutlook
Strongly improving
Growth
Stable
Improving
Limited
High

Analysts expect VZ's earnings to grow and its profitability to improve, with its revenue holding steady.

MAX Risk to reward

ScenarioChangePrice
Upside+52%$22.46
Downside-34%$9.83

Calculated from the latest close: $14.81 on Nov 12.

MAX has a better modeled risk to reward balance than VZ, with more potential upside relative to its potential downside.

VZ Risk to reward

ScenarioChangePrice
Upside+17%$54.56
Downside-17%$38.49

Calculated from the latest close: $46.55 on Nov 12.

VZ trails MAX on modeled risk to reward, with less potential upside relative to its potential downside.

MAX Earnings Per Share

Q4 2023: $-0.89Q1 2024: $-0.68Q2 2024: $-0.29Q3 2024: $0.17Q4 2024: $0.31Q1 2025: $0.29Q2 2025: $-0.11Q3 2025: $-0.02Q4 2025: $0.39Q1 2026: $0.64Q2 2026: $1.62Q3 2026: $1.82Forward: $1.17
Q4 2023: $-0.89Q1 2024: $-0.68Q2 2024: $-0.29Q3 2024: $0.17Q4 2024: $0.31Q1 2025: $0.29Q2 2025: $-0.11Q3 2025: $-0.02Q4 2025: $0.39Q1 2026: $0.64Q2 2026: $1.62Q3 2026: $1.82Forward: $1.17
QuarterTTM EPSYoY
Forward$1.17-36%
Q3 2026$1.82+$1.84
Q2 2026$1.62+$1.73
Q1 2026$0.64+121%
Q4 2025$0.39+26%
Q3 2025-$0.02-112%
Q2 2025-$0.11+$0.18
Q1 2025$0.29+$0.97
Q4 2024$0.31+$1.20

MAX has the edge over VZ on earnings, with more consistent year-over-year improvement.

VZ Earnings Per Share

Q4 2023: $2.75Q1 2024: $2.67Q2 2024: $2.66Q3 2024: $2.31Q4 2024: $4.14Q1 2025: $4.20Q2 2025: $4.29Q3 2025: $4.68Q4 2025: $4.06Q1 2026: $4.11Q2 2026: $3.85Q3 2026: $3.93Forward: $5.19
Q4 2023: $2.75Q1 2024: $2.67Q2 2024: $2.66Q3 2024: $2.31Q4 2024: $4.14Q1 2025: $4.20Q2 2025: $4.29Q3 2025: $4.68Q4 2025: $4.06Q1 2026: $4.11Q2 2026: $3.85Q3 2026: $3.93Forward: $5.19
QuarterTTM EPSYoY
Forward$5.19+32%
Q3 2026$3.93-16%
Q2 2026$3.85-10%
Q1 2026$4.11-2.1%
Q4 2025$4.06-1.9%
Q3 2025$4.68+103%
Q2 2025$4.29+61%
Q1 2025$4.20+57%
Q4 2024$4.14+51%

VZ's earnings per share have fallen from their peak: $3.93 over the past year, against $5.34 in late 2021.

MAX Quarterly Revenue

Q4 2023: $117MQ1 2024: $127MQ2 2024: $178MQ3 2024: $259MQ4 2024: $301MQ1 2025: $264MQ2 2025: $252MQ3 2025: $307MQ4 2025: $291MQ1 2026: $310MQ2 2026: $317MQ3 2026: $376M
Q4 2023: $117MQ1 2024: $127MQ2 2024: $178MQ3 2024: $259MQ4 2024: $301MQ1 2025: $264MQ2 2025: $252MQ3 2025: $307MQ4 2025: $291MQ1 2026: $310MQ2 2026: $317MQ3 2026: $376M
QuarterRevenueYoY
Q3 2026$375.9M+23%
Q2 2026$316.9M+26%
Q1 2026$310M+17%
Q4 2025$291.2M-3.2%
Q3 2025$306.5M+18%
Q2 2025$251.6M+41%
Q1 2025$264.3M+109%
Q4 2024$300.6M+157%

MAX has the edge over VZ on sales, with stronger typical year-over-year growth.

VZ Quarterly Revenue

Q4 2023: $35.1BQ1 2024: $33BQ2 2024: $32.8BQ3 2024: $33.3BQ4 2024: $35.7BQ1 2025: $33.5BQ2 2025: $34.5BQ3 2025: $33.8BQ4 2025: $36.4BQ1 2026: $34.4BQ2 2026: $34.3BQ3 2026: $34.3B
Q4 2023: $35.1BQ1 2024: $33BQ2 2024: $32.8BQ3 2024: $33.3BQ4 2024: $35.7BQ1 2025: $33.5BQ2 2025: $34.5BQ3 2025: $33.8BQ4 2025: $36.4BQ1 2026: $34.4BQ2 2026: $34.3BQ3 2026: $34.3B
QuarterRevenueYoY
Q3 2026$34.3B+1.5%
Q2 2026$34.3B-0.7%
Q1 2026$34.4B+2.9%
Q4 2025$36.4B+2%
Q3 2025$33.8B+1.5%
Q2 2025$34.5B+5.2%
Q1 2025$33.5B+1.5%
Q4 2024$35.7B+1.6%

VZ's revenue has held roughly level: $34.3B last quarter, up 1.5% from the same quarter a year ago.

MAX Free Cash Flow

Q4 2023: $5MQ1 2024: $2MQ2 2024: $21MQ3 2024: $8MQ4 2024: $14MQ1 2025: $24MQ2 2025: $26MQ3 2025: $24MQ4 2025: −$7MQ1 2026: −$2MQ2 2026: $42MQ3 2026: $21M
Q4 2023: $5MQ1 2024: $2MQ2 2024: $21MQ3 2024: $8MQ4 2024: $14MQ1 2025: $24MQ2 2025: $26MQ3 2025: $24MQ4 2025: −$7MQ1 2026: −$2MQ2 2026: $42MQ3 2026: $21M
QuarterFree cash flowYoY
Q3 2026$21.5M-8.8%
Q2 2026$41.8M+64%
Q1 2026-$1.6M-107%
Q4 2025-$7.5M-152%
Q3 2025$23.6M+194%
Q2 2025$25.5M+19%
Q1 2025$23.6M+1338%
Q4 2024$14.5M+174%

MAX still generates free cash flow, though less than at its 2026 peak: $54M over the past year.

VZ Free Cash Flow

Q4 2023: $8.7BQ1 2024: $7.1BQ2 2024: $9.5BQ3 2024: $9.9BQ4 2024: $10.4BQ1 2025: $7.8BQ2 2025: $9BQ3 2025: $11.3BQ4 2025: $9.1BQ1 2026: $8BQ2 2026: $10.4BQ3 2026: $11.5B
Q4 2023: $8.7BQ1 2024: $7.1BQ2 2024: $9.5BQ3 2024: $9.9BQ4 2024: $10.4BQ1 2025: $7.8BQ2 2025: $9BQ3 2025: $11.3BQ4 2025: $9.1BQ1 2026: $8BQ2 2026: $10.4BQ3 2026: $11.5B
QuarterFree cash flowYoY
Q3 2026$11.5B+2.2%
Q2 2026$10.4B+16%
Q1 2026$8B+2.6%
Q4 2025$9.1B-13%
Q3 2025$11.3B+14%
Q2 2025$9B-5.4%
Q1 2025$7.8B+9.9%
Q4 2024$10.4B+20%

VZ's free cash flow has been positive every quarter for seven years: $39B over the past year, up 1.5% from the year before.

MAX Total Shares

Q4 2023: 46MQ1 2024: 49MQ2 2024: 53MQ3 2024: 55MQ4 2024: 53MQ1 2025: 56MQ2 2025: 56MQ3 2025: 57MQ4 2025: 67MQ1 2026: 56MQ2 2026: 62MQ3 2026: 63M
Q4 2023: 46MQ1 2024: 49MQ2 2024: 53MQ3 2024: 55MQ4 2024: 53MQ1 2025: 56MQ2 2025: 56MQ3 2025: 57MQ4 2025: 67MQ1 2026: 56MQ2 2026: 62MQ3 2026: 63M
PeriodChange %Net change
Quarterly+1.2%+759K shares
1 year+11%+6.2M shares
3 years+36%+16.6M shares
5 years+2.7%+1.6M shares

MAX has 63M diluted shares, up 11% from a year ago, despite $64M in buybacks over the past year.

VZ Total Shares

Q4 2023: 4.2BQ1 2024: 4.2BQ2 2024: 4.2BQ3 2024: 4.2BQ4 2024: 4.2BQ1 2025: 4.2BQ2 2025: 4.2BQ3 2025: 4.2BQ4 2025: 4.2BQ1 2026: 4.2BQ2 2026: 4.2BQ3 2026: 4.2B
Q4 2023: 4.2BQ1 2024: 4.2BQ2 2024: 4.2BQ3 2024: 4.2BQ4 2024: 4.2BQ1 2025: 4.2BQ2 2025: 4.2BQ3 2025: 4.2BQ4 2025: 4.2BQ1 2026: 4.2BQ2 2026: 4.2BQ3 2026: 4.2B
PeriodChange %Net change
Quarterly-0.2%-10M shares
1 year-1.7%-72M shares
3 years-1.3%-55M shares
5 years+0.4%+17M shares
Available history+0.5%+21M shares

VZ has the edge over MAX on shareholder dilution, with a more favorable share count trend.

MAX Net Leverage

Q2 2024: 92.7xQ3 2024: 4.2xQ4 2024: 2.4xQ1 2025: 2.1xQ2 2025: 3.8xQ3 2025: 5.2xQ4 2025: 4.2xQ1 2026: 3.0xQ2 2026: 1.8xQ3 2026: 1.6x
Q2 2024: 92.7xQ3 2024: 4.2xQ4 2024: 2.4xQ1 2025: 2.1xQ2 2025: 3.8xQ3 2025: 5.2xQ4 2025: 4.2xQ1 2026: 3.0xQ2 2026: 1.8xQ3 2026: 1.6x
QuarterNet LeverageStatus
Q3 20261.6xHealthy
Q2 20261.8xHealthy
Q1 20263.0xModerate
Q4 20254.2xHigh
Q3 20255.2xHigh
Q2 20253.8xElevated
Q1 20252.1xModerate
Q4 20242.4xModerate

MAX has the edge over VZ on leverage, with a lower net debt burden relative to earnings.

VZ Net Leverage

Q4 2023: 3.7xQ1 2024: 3.7xQ2 2024: 3.6xQ3 2024: 3.7xQ4 2024: 3.0xQ1 2025: 3.0xQ2 2025: 3.0xQ3 2025: 2.8xQ4 2025: 2.9xQ1 2026: 3.4xQ2 2026: 3.4xQ3 2026: 3.3x
Q4 2023: 3.7xQ1 2024: 3.7xQ2 2024: 3.6xQ3 2024: 3.7xQ4 2024: 3.0xQ1 2025: 3.0xQ2 2025: 3.0xQ3 2025: 2.8xQ4 2025: 2.9xQ1 2026: 3.4xQ2 2026: 3.4xQ3 2026: 3.3x
QuarterNet LeverageStatus
Q3 20263.3xElevated
Q2 20263.4xElevated
Q1 20263.4xElevated
Q4 20252.9xModerate
Q3 20252.8xModerate
Q2 20253.0xModerate
Q1 20253.0xElevated
Q4 20243.0xElevated

VZ's net debt is about 3.3 years of its operating earnings (EBITDA), up from 2.8 years a year ago.

MAX Weekly Momentum

MetricValueStatus
RSI64.2Neutral
Stochastic85.1Overbought

MAX's weekly RSI is 64 (neutral) and its Stochastic is 85 (overbought).

VZ Weekly Momentum

MetricValueStatus
RSI50.9Neutral
Stochastic44.6Neutral

VZ's weekly RSI is 51 (neutral) and its Stochastic is 45 (neutral).

MAX PE vs Communication Services Sector

MetricMAXSector medianRelative
PE8.1x16x51% below
PE %18279 pts below

MAX has the edge over VZ on valuation relative to its sector.

VZ PE vs Communication Services Sector

MetricVZSector medianRelative
PE12x16x28% below
PE %582632 pts above

VZ is trading at 12x earnings, a 28% discount to the Communication Services sector's median of 16x.

MAX Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$12.023% above
20 week MA$12.519% above
50 week MA$11.034% above
100 week MA$10.936% above
200 week MA$12.122% above

MAX has climbed back above all five of its weekly moving averages, and it's now 22% above its 200-week average.

VZ Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$45.13.1% above
20 week MA$46.30.5% above
50 week MA$46.11.1% above
100 week MA$44.25.4% above
200 week MA$41.412% above

VZ is in an uptrend: it's above all five of its weekly moving averages, and 12% above its 200-week average.

MAX Yearly ROI

YearStart priceEnd priceROI
2020$33.8$45.0+33%
2021$45.0$15.4-66%
2022$15.4$9.97-35%
2023$9.97$11.2+12%
2024$11.2$11.1-0.1%
2025$11.1$12.7+14%
2026 YTD$12.7$14.8+17%

MAX has the edge over VZ on returns for 2026, with the stronger performance.

VZ Yearly ROI

YearStart priceEnd priceROI
2020$61.5$58.8-4.4%
2021$58.8$52.7-10%
2022$52.7$38.4-27%
2023$38.4$37.7-1.8%
2024$37.7$39.9+5.9%
2025$39.9$40.5+1.4%
2026 YTD$40.5$46.6+15%

VZ has finished lower in four of the last six years. It's up 15% so far in 2026.

Give your agent the market.

Get API key