MAX

MediaAlpha, Inc.

66
Fundamentals72/ 100
Valuation50/ 100
Upside potential61/ 100
Risk potential34/ 100

MAX's fundamentals are strong: its operating margin rose 6 points to 7.2% and revenue grew 15%, though free cash flow fell 38%. Its PE isn't a useful guide right now because of how its recent earnings were reported.

NBIS

Nebius Group N.V.

There isn't enough reported data to score NBIS yet.

MAX Fundamentals

MetricStatus
Healthy
Healthy
Under pressure
Healthy

MAX's revenue, profitability and balance sheet are currently healthy, but its cash flow is under pressure.

NBIS Fundamentals

MetricStatus
Unavailable
Healthy
Unavailable
Healthy

NBIS's profitability and balance sheet are currently healthy. There isn't enough data to rate its revenue and cash flow.

MAX PE Valuation

CHEAPFAIREXPENSIVE20x39x59x78x
CHEAPFAIREXPENSIVE20x39x59x78x
LevelPEPriceVs current
Cheap8.1x$14.77-0.3%
Current8.1x$14.81—
Forward13x$14.81—
Fair26x$46.73+216%
Expensive64x$116+685%

Historical ranges are pointers, not guarantees.

MAX has the edge over NBIS in the historical PE scenario, which offers more potential upside but is not a forecast.

NBIS PE Valuation

CHEAPFAIREXPENSIVE226x452x678x904x
CHEAPFAIREXPENSIVE226x452x678x904x
LevelPEPriceVs current
Cheap68x$22.45-83%
Fair114x$37.67-71%
Current390x$129—
Expensive666x$220+71%

Historical ranges are pointers, not guarantees.

NBIS's PE is 390x, but its earnings don't support one, so it isn't a reliable read right now.

MAX Forward outlook

MetricOutlook
Strongly deteriorating
Growth
Growth
Stable
Limited
Moderate

Analysts expect earnings and revenue growth for MAX, with profitability holding steady.

NBIS Forward outlook

MetricOutlook
--
Losses steady
Strong growth
Strongly improving
Limited
Low

Analysts expect NBIS's revenue to grow and its profitability to improve, with its earnings holding steady. However, they disagree widely on these estimates.

MAX Risk to reward

ScenarioChangePrice
Upside+52%$22.46
Downside-34%$9.83

Calculated from the latest close: $14.81 on Nov 12.

There is not enough scenario data to compare MAX and NBIS's risk to reward.

NBIS Risk to reward

ScenarioChangePrice
UpsideUnknown—
DownsideUnknown—

Calculated from the latest close: $128.64 on Nov 12.

There is not enough scenario data to compare MAX and NBIS's risk to reward.

MAX Earnings Per Share

Q4 2023: $-0.89Q1 2024: $-0.68Q2 2024: $-0.29Q3 2024: $0.17Q4 2024: $0.31Q1 2025: $0.29Q2 2025: $-0.11Q3 2025: $-0.02Q4 2025: $0.39Q1 2026: $0.64Q2 2026: $1.62Q3 2026: $1.82Forward: $1.17
Q4 2023: $-0.89Q1 2024: $-0.68Q2 2024: $-0.29Q3 2024: $0.17Q4 2024: $0.31Q1 2025: $0.29Q2 2025: $-0.11Q3 2025: $-0.02Q4 2025: $0.39Q1 2026: $0.64Q2 2026: $1.62Q3 2026: $1.82Forward: $1.17
QuarterTTM EPSYoY
Forward$1.17-36%
Q3 2026$1.82+$1.84
Q2 2026$1.62+$1.73
Q1 2026$0.64+121%
Q4 2025$0.39+26%
Q3 2025-$0.02-112%
Q2 2025-$0.11+$0.18
Q1 2025$0.29+$0.97
Q4 2024$0.31+$1.20

MAX has the edge over NBIS in the latest year-over-year earnings comparison.

NBIS Earnings Per Share

Q4 2014: $0.63Q4 2015: $0.36Q4 2016: $0.25Q4 2017: $0.32Q4 2018: $1.71Q4 2019: $0.46Q4 2020: $0.87Q4 2021: $-0.49Q4 2022: $1.00Q4 2023: $0.64Q4 2024: $-2.28Q4 2025: $0.33
Q4 2014: $0.63Q4 2015: $0.36Q4 2016: $0.25Q4 2017: $0.32Q4 2018: $1.71Q4 2019: $0.46Q4 2020: $0.87Q4 2021: $-0.49Q4 2022: $1.00Q4 2023: $0.64Q4 2024: $-2.28Q4 2025: $0.33
QuarterTTM EPSYoY
Q4 2025$0.33+$2.61
Q4 2024-$2.28-456%
Q4 2023$0.64-36%
Q4 2022$1.00+$1.49
Q4 2021-$0.49-156%
Q4 2020$0.87+89%
Q4 2019$0.46-73%
Q4 2018$1.71+434%

NBIS has returned to profit: it earned $0.33 per share over the past year, after losing money the year before.

MAX Quarterly Revenue

Q4 2023: $117MQ1 2024: $127MQ2 2024: $178MQ3 2024: $259MQ4 2024: $301MQ1 2025: $264MQ2 2025: $252MQ3 2025: $307MQ4 2025: $291MQ1 2026: $310MQ2 2026: $317MQ3 2026: $376M
Q4 2023: $117MQ1 2024: $127MQ2 2024: $178MQ3 2024: $259MQ4 2024: $301MQ1 2025: $264MQ2 2025: $252MQ3 2025: $307MQ4 2025: $291MQ1 2026: $310MQ2 2026: $317MQ3 2026: $376M
QuarterRevenueYoY
Q3 2026$375.9M+23%
Q2 2026$316.9M+26%
Q1 2026$310M+17%
Q4 2025$291.2M-3.2%
Q3 2025$306.5M+18%
Q2 2025$251.6M+41%
Q1 2025$264.3M+109%
Q4 2024$300.6M+157%

MAX has the edge over NBIS in the latest year-over-year revenue comparison.

NBIS Quarterly Revenue

Q4 2014: $613MQ4 2015: $722MQ4 2016: $917MQ4 2017: $1.1BQ4 2018: $1.5BQ4 2019: $2.1BQ4 2020: $2.6BQ4 2021: $4.3BQ4 2022: $6.3BQ4 2023: $9.7BQ4 2024: --Q4 2025: $530M
Q4 2014: $613MQ4 2015: $722MQ4 2016: $917MQ4 2017: $1.1BQ4 2018: $1.5BQ4 2019: $2.1BQ4 2020: $2.6BQ4 2021: $4.3BQ4 2022: $6.3BQ4 2023: $9.7BQ4 2024: --Q4 2025: $530M
QuarterRevenueYoY
Q4 2023$9.7B+53%
Q4 2022$6.3B+46%
Q4 2021$4.3B+63%
Q4 2020$2.6B+24%
Q4 2019$2.1B+37%
Q4 2018$1.5B+36%
Q4 2017$1.1B+24%
Q4 2016$917M+27%

NBIS's revenue is growing: $530M last quarter, down 80% from the same quarter a year ago.

MAX Free Cash Flow

Q4 2023: $5MQ1 2024: $2MQ2 2024: $21MQ3 2024: $8MQ4 2024: $14MQ1 2025: $24MQ2 2025: $26MQ3 2025: $24MQ4 2025: −$7MQ1 2026: −$2MQ2 2026: $42MQ3 2026: $21M
Q4 2023: $5MQ1 2024: $2MQ2 2024: $21MQ3 2024: $8MQ4 2024: $14MQ1 2025: $24MQ2 2025: $26MQ3 2025: $24MQ4 2025: −$7MQ1 2026: −$2MQ2 2026: $42MQ3 2026: $21M
QuarterFree cash flowYoY
Q3 2026$21.5M-8.8%
Q2 2026$41.8M+64%
Q1 2026-$1.6M-107%
Q4 2025-$7.5M-152%
Q3 2025$23.6M+194%
Q2 2025$25.5M+19%
Q1 2025$23.6M+1338%
Q4 2024$14.5M+174%

MAX still generates free cash flow, though less than at its 2026 peak: $54M over the past year.

NBIS Free Cash Flow

Q4 2014: $71MQ4 2015: $79MQ4 2016: $191MQ4 2017: $137MQ4 2018: −$1MQ4 2019: $288MQ4 2020: $97MQ4 2021: −$427MQ4 2022: −$107MQ4 2023: −$246MQ4 2024: −$562MQ4 2025: −$3.7B
Q4 2014: $71MQ4 2015: $79MQ4 2016: $191MQ4 2017: $137MQ4 2018: −$1MQ4 2019: $288MQ4 2020: $97MQ4 2021: −$427MQ4 2022: −$107MQ4 2023: −$246MQ4 2024: −$562MQ4 2025: −$3.7B
QuarterFree cash flowYoY
Q4 2025-$3.7B-$3.1B
Q4 2024-$562.1M-$316.2M
Q4 2023-$245.9M-$138.9M
Q4 2022-$107M+$319.7M
Q4 2021-$426.7M-539%
Q4 2020$97.3M-66%
Q4 2019$287.9M+$289.2M
Q4 2018-$1.3M-101%

NBIS has burned cash in six of the last eight quarters: −$4.6B over the past year, against −$43M the year before.

MAX Total Shares

Q4 2023: 46MQ1 2024: 49MQ2 2024: 53MQ3 2024: 55MQ4 2024: 53MQ1 2025: 56MQ2 2025: 56MQ3 2025: 57MQ4 2025: 67MQ1 2026: 56MQ2 2026: 62MQ3 2026: 63M
Q4 2023: 46MQ1 2024: 49MQ2 2024: 53MQ3 2024: 55MQ4 2024: 53MQ1 2025: 56MQ2 2025: 56MQ3 2025: 57MQ4 2025: 67MQ1 2026: 56MQ2 2026: 62MQ3 2026: 63M
PeriodChange %Net change
Quarterly+1.2%+759K shares
1 year+11%+6.2M shares
3 years+36%+16.6M shares
5 years+2.7%+1.6M shares

MAX has 63M diluted shares, up 11% from a year ago, despite $64M in buybacks over the past year.

NBIS Total Shares

Q4 2014: 326MQ4 2015: 324MQ4 2016: 326MQ4 2017: 331MQ4 2018: 335MQ4 2019: 335MQ4 2020: 353MQ4 2021: 362MQ4 2022: 377MQ4 2023: 373MQ4 2024: 281MQ4 2025: 248M
Q4 2014: 326MQ4 2015: 324MQ4 2016: 326MQ4 2017: 331MQ4 2018: 335MQ4 2019: 335MQ4 2020: 353MQ4 2021: 362MQ4 2022: 377MQ4 2023: 373MQ4 2024: 281MQ4 2025: 248M
PeriodChange %Net change
Quarterly-12%-33.3M shares
1 year-32%-115M shares
3 years-26%-86.9M shares

NBIS has the edge over MAX on shareholder dilution, with a more favorable share count trend.

MAX Net Leverage

Q2 2024: 92.7xQ3 2024: 4.2xQ4 2024: 2.4xQ1 2025: 2.1xQ2 2025: 3.8xQ3 2025: 5.2xQ4 2025: 4.2xQ1 2026: 3.0xQ2 2026: 1.8xQ3 2026: 1.6x
Q2 2024: 92.7xQ3 2024: 4.2xQ4 2024: 2.4xQ1 2025: 2.1xQ2 2025: 3.8xQ3 2025: 5.2xQ4 2025: 4.2xQ1 2026: 3.0xQ2 2026: 1.8xQ3 2026: 1.6x
QuarterNet LeverageStatus
Q3 20261.6xHealthy
Q2 20261.8xHealthy
Q1 20263.0xModerate
Q4 20254.2xHigh
Q3 20255.2xHigh
Q2 20253.8xElevated
Q1 20252.1xModerate
Q4 20242.4xModerate

MAX's net debt is about 1.6 years of its operating earnings (EBITDA), down from 5.2 years a year ago.

NBIS Net Leverage

Q4 2022: -0.7xQ4 2023: 0.7x
Q4 2022: -0.7xQ4 2023: 0.7x
QuarterNet LeverageStatus
Q4 20230.7xVery low
Q4 2022-0.7xNet Cash

NBIS's net debt is less than a year of its operating earnings (EBITDA).

MAX Weekly Momentum

MetricValueStatus
RSI64.2Neutral
Stochastic85.1Overbought

MAX's weekly RSI is 64 (neutral) and its Stochastic is 85 (overbought).

NBIS Weekly Momentum

MetricValueStatus
RSI38.0Neutral
Stochastic8.3Oversold

NBIS's weekly RSI is 38 (neutral) and its Stochastic is 8 (oversold).

MAX PE vs Communication Services Sector

MetricMAXSector medianRelative
PE8.1x16x51% below
PE %18279 pts below

MAX has the edge over NBIS on valuation relative to its sector.

NBIS PE vs Communication Services Sector

MetricNBISSector medianRelative
PE390x16x2,264% above
PE %622438 pts above

NBIS is trading at 390x earnings, a 2264% premium to the Communication Services sector's median of 16x, though its earnings don't support one.

MAX Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$12.023% above
20 week MA$12.519% above
50 week MA$11.034% above
100 week MA$10.936% above
200 week MA$12.122% above

MAX has stronger trend alignment. MAX is above 5 of 5 weekly averages versus NBIS above 1 of 4.

NBIS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$179.728% below
20 week MA$199.936% below
50 week MA$163.521% below
100 week MA$110.017% above

NBIS has pulled back, but its long-term trend is still up: it's below its 8-, 20- and 50-week averages, but 17% above its 100-week average.

MAX Yearly ROI

YearStart priceEnd priceROI
2020$33.8$45.0+33%
2021$45.0$15.4-66%
2022$15.4$9.97-35%
2023$9.97$11.2+12%
2024$11.2$11.1-0.1%
2025$11.1$12.7+14%
2026 YTD$12.7$14.8+17%

MAX has finished lower in three of the last six years. It's up 17% so far in 2026.

NBIS Yearly ROI

YearStart priceEnd priceROI
2024$19.6$27.3+40%
2025$27.3$87.6+221%
2026 YTD$87.6$128.6+47%

NBIS has the edge over MAX on returns for 2026, with the stronger performance.

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