HFWA
Heritage Financial Corporation
HFWA has lower modeled downside risk, despite its lower overall score.
SOFI
SoFi Technologies, Inc.
SOFI has the edge over HFWA overall, supported by stronger valuation and stronger fundamentals.
HFWA Fundamentals
| Metric | Status |
|---|---|
| Strong | |
| Strong | |
| N/A | |
| N/A |
HFWA's revenue and profitability are currently strong. Free cash flow and net leverage aren't meaningful measures for financial services companies like HFWA.
SOFI Fundamentals
| Metric | Status |
|---|---|
| Strong | |
| Healthy | |
| N/A | |
| N/A |
SOFI's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like SOFI.
HFWA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 9.1x | $18.36 | -35% |
| Forward | 11x | $28.21 | — |
| Fair | 14x | $27.25 | -3.4% |
| Current | 14x | $28.21 | — |
| Expensive | 18x | $35.45 | +26% |
Historical ranges are pointers, not guarantees.
HFWA's PE is in its fair range at 14x. If earnings grow as analysts expect, today's price would be 11x next year's earnings.
SOFI PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 19x | $15.63 | — |
| Current | 28x | $15.63 | — |
| Cheap | 33x | $18.24 | +17% |
| Fair | 43x | $23.82 | +52% |
| Expensive | 53x | $29.74 | +90% |
Historical ranges are pointers, not guarantees.
SOFI has the edge over HFWA in the historical PE scenario, which offers more potential upside but is not a forecast.
HFWA Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Moderate |
Analysts expect earnings and revenue growth for HFWA, with profitability improving.
SOFI Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Strong growth | |
| Strongly improving | |
| Limited | |
| Moderate |
Analysts expect strong earnings and revenue growth for SOFI, with profitability improving.
HFWA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $2.50 | +24% |
| Q3 2026 | $2.01 | +22% |
| Q2 2026 | $2.10 | +47% |
| Q1 2026 | $2.04 | +38% |
| Q4 2025 | $1.96 | +58% |
| Q3 2025 | $1.65 | +53% |
| Q2 2025 | $1.43 | +13% |
| Q1 2025 | $1.48 | +11% |
| Q4 2024 | $1.24 | -29% |
HFWA has the edge over SOFI on earnings, with more consistent year-over-year improvement.
SOFI Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.82 | +47% |
| Q3 2026 | $0.56 | 0% |
| Q2 2026 | $0.49 | -2% |
| Q1 2026 | $0.45 | +4.7% |
| Q4 2025 | $0.39 | 0% |
| Q3 2025 | $0.56 | +367% |
| Q2 2025 | $0.50 | +$0.72 |
| Q1 2025 | $0.43 | +$0.72 |
| Q4 2024 | $0.39 | +$0.75 |
SOFI earned $0.56 per share over the past year, about the same as the year before.
HFWA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $86.5M | +32% |
| Q2 2026 | $84.1M | +49% |
| Q1 2026 | $77.9M | +35% |
| Q4 2025 | $66.3M | +16% |
| Q3 2025 | $65.7M | +20% |
| Q2 2025 | $56.5M | +0.3% |
| Q1 2025 | $57.6M | +18% |
| Q4 2024 | $57.1M | +12% |
HFWA's revenue has grown year over year for eight quarters in a row: $87M last quarter, up 32% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 26% | -8.2 points |
| Q2 2026 | 25% | -1 points |
| Q1 2026 | 29% | +0.7 points |
| Q4 2025 | 39% | +10 points |
| Q3 2025 | 34% | +10 points |
| Q2 2025 | 26% | -2.8 points |
| Q1 2025 | 28% | +14 points |
| Q4 2024 | 29% | +16 points |
HFWA has the edge over SOFI on profitability, with a higher operating margin.
SOFI Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1.4B | +44% |
| Q2 2026 | $1.2B | +43% |
| Q1 2026 | $1.1B | +43% |
| Q4 2025 | $1B | +40% |
| Q3 2025 | $961.6M | +38% |
| Q2 2025 | $854.9M | +43% |
| Q1 2025 | $771.8M | +20% |
| Q4 2024 | $734.1M | +19% |
SOFI has the edge over HFWA on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 23% | +7.5 points |
| Q2 2026 | 17% | +3.6 points |
| Q1 2026 | 18% | +7.8 points |
| Q4 2025 | 18% | +9.9 points |
| Q3 2025 | 15% | +6.3 points |
| Q2 2025 | 13% | +11 points |
| Q1 2025 | 10% | -4.3 points |
| Q4 2024 | 8.2% | -0.2 points |
SOFI's operating margin was 23% last quarter, up 7.5 points from the same quarter a year ago, near the top of its range since 2021.
HFWA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $28.4M | +16% |
| Q2 2026 | $21.1M | +0.9% |
| Q1 2026 | $12.7M | -30% |
| Q4 2025 | $22.3M | +12% |
| Q3 2025 | $24.4M | +5% |
| Q2 2025 | $20.9M | +250% |
| Q1 2025 | $18.1M | +51% |
| Q4 2024 | $19.8M | -34% |
HFWA has the edge over SOFI on cash generation, producing positive trailing cash flow while its opponent burns cash.
SOFI Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$3.1B | -$1.7B |
| Q2 2026 | -$4B | -$2.5B |
| Q1 2026 | -$2.4B | -$2.4B |
| Q4 2025 | -$1.1B | -$815.2M |
| Q3 2025 | -$1.4B | -$149M |
| Q2 2025 | -$1.5B | -$1B |
| Q1 2025 | -$31.1M | -104% |
| Q4 2024 | -$242.4M | +$39.9M |
SOFI's free cash flow was −$10.5B over the past year, against −$3.2B the year before. Free cash flow isn't a meaningful measure for financial services companies like SOFI.
HFWA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -329K shares |
| 1 year | +20% | +6.8M shares |
| 3 years | +17% | +6.1M shares |
| 5 years | +15% | +5.3M shares |
| Available history | +11% | +4.2M shares |
HFWA has 41M diluted shares, up 20% from a year ago, despite $21M in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $10.3M |
| Q2 2026 | $10.1M |
| Q1 2026 | $960,000 |
| Q4 2025 | $44,000 |
| Q3 2025 | $24,000 |
| Q2 2025 | $4.6M |
| Q1 2025 | $838,000 |
| Q4 2024 | $4.4M |
HFWA spent $21M buying back its own shares over the past year, up 118% from the year before.
SOFI Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.4% | +5.8M shares |
| 1 year | +5.2% | +66.8M shares |
| 3 years | +43% | +407M shares |
| 5 years | +272% | +993M shares |
SOFI has the edge over HFWA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q4 2022 | — |
| Q3 2022 | — |
| Q2 2022 | — |
| Q1 2022 | — |
| Q4 2021 | — |
| Q3 2021 | — |
HFWA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.7x | Net Cash |
| Q2 2026 | -0.4x | Net Cash |
| Q1 2026 | -2.9x | Net Cash |
| Q4 2025 | -2.7x | Net Cash |
| Q3 2025 | -1.5x | Net Cash |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 4.9x | High |
HFWA has more cash than debt. Net leverage isn't a meaningful measure for financial services companies like HFWA.
SOFI Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.4x | Net Cash |
| Q2 2026 | -3.1x | Net Cash |
| Q1 2026 | -3.8x | Net Cash |
| Q4 2025 | -6.5x | Net Cash |
| Q3 2025 | -5.2x | Net Cash |
| Q2 2025 | -4.0x | Net Cash |
| Q1 2025 | -4.9x | Net Cash |
| Q4 2024 | -5.8x | Net Cash |
SOFI has the edge over HFWA on leverage, with a lower net debt burden relative to earnings.
HFWA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 50.1 | Neutral |
| Stochastic | 45.1 | Neutral |
HFWA's weekly RSI is 50 (neutral) and its Stochastic is 45 (neutral).
SOFI Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 43.1 | Neutral |
| Stochastic | 41.5 | Neutral |
SOFI's weekly RSI is 43 (neutral) and its Stochastic is 41 (neutral).
HFWA PE vs Financial Services Sector
| Metric | HFWA | Sector median | Relative |
|---|---|---|---|
| PE | 14x | 13x | 7.8% above |
| PE % | 55 | 63 | 8 pts below |
HFWA has the edge over SOFI on valuation relative to its sector.
SOFI PE vs Financial Services Sector
| Metric | SOFI | Sector median | Relative |
|---|---|---|---|
| PE | 28x | 13x | 114% above |
| PE % | 2 | 61 | 59 pts below |
SOFI is trading at 28x earnings, a 114% premium to the Financial Services sector's median of 13x.
HFWA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $28.2 | 0% above |
| 20 week MA | $28.9 | 2.4% below |
| 50 week MA | $27.4 | 2.9% above |
| 100 week MA | $25.5 | 10% above |
| 200 week MA | $22.8 | 24% above |
HFWA has the edge over SOFI on trend strength, trading above more of its moving averages.
SOFI Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $15.7 | 0.7% below |
| 20 week MA | $17.0 | 7.8% below |
| 50 week MA | $18.9 | 17% below |
| 100 week MA | $18.9 | 17% below |
| 200 week MA | $13.5 | 16% above |
SOFI has fallen below most of its moving averages, though it's still 16% above its 200-week average.
HFWA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $28.2 | $23.0 | -18% |
| 2021 | $23.0 | $24.0 | +4.4% |
| 2022 | $24.0 | $30.8 | +28% |
| 2023 | $30.8 | $21.4 | -31% |
| 2024 | $21.4 | $24.3 | +14% |
| 2025 | $24.3 | $24.5 | +0.6% |
| 2026 YTD | $24.5 | $28.2 | +15% |
HFWA has the edge over SOFI on returns for 2026, with the stronger performance.
SOFI Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $10.4 | $12.4 | +19% |
| 2021 | $12.4 | $15.1 | +22% |
| 2022 | $15.1 | $4.61 | -69% |
| 2023 | $4.61 | $9.95 | +116% |
| 2024 | $9.95 | $16.0 | +61% |
| 2025 | $16.0 | $27.1 | +69% |
| 2026 YTD | $27.1 | $15.6 | -42% |
SOFI's yearly returns have swung widely, from +116% in 2023 to −69% in 2022. It's down 42% so far in 2026.