F

Ford Motor Company

52
Fundamentals40/ 100
Valuation50/ 100
Upside potential57/ 100
Risk potential23/ 100

F has lower modeled downside risk, despite its lower overall score.

W

Wayfair Inc.

60
Fundamentals66/ 100
Valuation50/ 100
Upside potential60/ 100
Risk potential30/ 100

W has the edge over F overall, supported by stronger fundamentals and stronger modeled upside.

F Fundamentals

MetricStatus
Stable
Under pressure
Under pressure
Strong

F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.

W Fundamentals

MetricStatus
Stable
Stable
Healthy
Stable

W's cash flow is currently healthy, and its revenue, profitability and balance sheet are stable.

F PE Valuation

F has no meaningful PE right now: it lost money over the past year.

W PE Valuation

W has no meaningful PE right now: it lost money over the past year.

F Forward outlook

MetricOutlook
--
Strong growth
Stable
Improving
Limited
Low

Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.

W Forward outlook

MetricOutlook
--
Strong growth
Growth
Improving
Moderate
Low

W has the edge over F on the outlook, with more favorable revenue expectations.

F Risk to reward

ScenarioChangePrice
Upside+31%$15.58
Downside-23%$9.16

Calculated from the latest close: $11.90 on Nov 12.

F trails W on modeled risk to reward, with less potential upside relative to its potential downside.

W Risk to reward

ScenarioChangePrice
Upside+46%$162.24
Downside-30%$77.82

Calculated from the latest close: $111.48 on Nov 12.

W has a better modeled risk to reward balance than F, with more potential upside relative to its potential downside.

F Earnings Per Share

Q4 2023: $1.08Q1 2024: $0.97Q2 2024: $0.96Q3 2024: $0.88Q4 2024: $1.46Q1 2025: $1.25Q2 2025: $0.78Q3 2025: $1.16Q4 2025: $-2.06Q1 2026: $-1.55Q2 2026: $-1.87Q3 2026: $-1.97Forward: $1.78
Q4 2023: $1.08Q1 2024: $0.97Q2 2024: $0.96Q3 2024: $0.88Q4 2024: $1.46Q1 2025: $1.25Q2 2025: $0.78Q3 2025: $1.16Q4 2025: $-2.06Q1 2026: $-1.55Q2 2026: $-1.87Q3 2026: $-1.97Forward: $1.78
QuarterTTM EPSYoY
Forward$1.78—
Q3 2026-$1.97-270%
Q2 2026-$1.87-340%
Q1 2026-$1.55-224%
Q4 2025-$2.06-241%
Q3 2025$1.16+32%
Q2 2025$0.78-19%
Q1 2025$1.25+29%
Q4 2024$1.46+35%

F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.

W Earnings Per Share

Q4 2023: $-6.47Q1 2024: $-5.31Q2 2024: $-5.24Q3 2024: $-4.44Q4 2024: $-4.01Q1 2025: $-2.84Q2 2025: $-2.39Q3 2025: $-2.55Q4 2025: $-2.44Q1 2026: $-2.35Q2 2026: $-2.47Q3 2026: $-1.26Forward: $3.81
Q4 2023: $-6.47Q1 2024: $-5.31Q2 2024: $-5.24Q3 2024: $-4.44Q4 2024: $-4.01Q1 2025: $-2.84Q2 2025: $-2.39Q3 2025: $-2.55Q4 2025: $-2.44Q1 2026: $-2.35Q2 2026: $-2.47Q3 2026: $-1.26Forward: $3.81
QuarterTTM EPSYoY
Forward$3.81—
Q3 2026-$1.26+$1.29
Q2 2026-$2.47-$0.08
Q1 2026-$2.35+$0.49
Q4 2025-$2.44+$1.57
Q3 2025-$2.55+$1.89
Q2 2025-$2.39+$2.85
Q1 2025-$2.84+$2.47
Q4 2024-$4.01+$2.46

W has the edge over F on earnings, with more consistent year-over-year improvement.

F Quarterly Revenue

Q4 2023: $46BQ1 2024: $42.8BQ2 2024: $47.8BQ3 2024: $46.2BQ4 2024: $48.2BQ1 2025: $40.7BQ2 2025: $50.2BQ3 2025: $50.5BQ4 2025: $45.9BQ1 2026: $43.3BQ2 2026: $48.3BQ3 2026: $49.5B
Q4 2023: $46BQ1 2024: $42.8BQ2 2024: $47.8BQ3 2024: $46.2BQ4 2024: $48.2BQ1 2025: $40.7BQ2 2025: $50.2BQ3 2025: $50.5BQ4 2025: $45.9BQ1 2026: $43.3BQ2 2026: $48.3BQ3 2026: $49.5B
QuarterRevenueYoY
Q3 2026$49.5B-2%
Q2 2026$48.3B-3.8%
Q1 2026$43.3B+6.4%
Q4 2025$45.9B-4.8%
Q3 2025$50.5B+9.4%
Q2 2025$50.2B+5%
Q1 2025$40.7B-5%
Q4 2024$48.2B+4.9%

F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.

W Quarterly Revenue

Q4 2023: $3.1BQ1 2024: $2.7BQ2 2024: $3.1BQ3 2024: $2.9BQ4 2024: $3.1BQ1 2025: $2.7BQ2 2025: $3.3BQ3 2025: $3.1BQ4 2025: $3.3BQ1 2026: $2.9BQ2 2026: $3.5BQ3 2026: $3.4B
Q4 2023: $3.1BQ1 2024: $2.7BQ2 2024: $3.1BQ3 2024: $2.9BQ4 2024: $3.1BQ1 2025: $2.7BQ2 2025: $3.3BQ3 2025: $3.1BQ4 2025: $3.3BQ1 2026: $2.9BQ2 2026: $3.5BQ3 2026: $3.4B
QuarterRevenueYoY
Q3 2026$3.4B+9.7%
Q2 2026$3.5B+7.5%
Q1 2026$2.9B+7.4%
Q4 2025$3.3B+6.9%
Q3 2025$3.1B+8.1%
Q2 2025$3.3B+5%
Q1 2025$2.7B0%
Q4 2024$3.1B+0.2%

W has the edge over F on sales, with more consistent year-over-year improvement.

F Free Cash Flow

Q4 2023: $197MQ1 2024: −$709MQ2 2024: $3.4BQ3 2024: $3.5BQ4 2024: $530MQ1 2025: $1.9BQ2 2025: $4.2BQ3 2025: $5.3BQ4 2025: $1.1BQ1 2026: −$1.1BQ2 2026: $2BQ3 2026: $3.1B
Q4 2023: $197MQ1 2024: −$709MQ2 2024: $3.4BQ3 2024: $3.5BQ4 2024: $530MQ1 2025: $1.9BQ2 2025: $4.2BQ3 2025: $5.3BQ4 2025: $1.1BQ1 2026: −$1.1BQ2 2026: $2BQ3 2026: $3.1B
QuarterFree cash flowYoY
Q3 2026$3.1B-40%
Q2 2026$2B-54%
Q1 2026-$1.1B-157%
Q4 2025$1.1B+108%
Q3 2025$5.3B+50%
Q2 2025$4.2B+24%
Q1 2025$1.9B+$2.6B
Q4 2024$530M+169%

F still generates free cash flow, though less than at its 2020 peak: $5.1B over the past year.

W Free Cash Flow

Q4 2023: $111MQ1 2024: −$152MQ2 2024: $222MQ3 2024: $32MQ4 2024: $142MQ1 2025: −$101MQ2 2025: $260MQ3 2025: $128MQ4 2025: $177MQ1 2026: −$77MQ2 2026: $334MQ3 2026: $168M
Q4 2023: $111MQ1 2024: −$152MQ2 2024: $222MQ3 2024: $32MQ4 2024: $142MQ1 2025: −$101MQ2 2025: $260MQ3 2025: $128MQ4 2025: $177MQ1 2026: −$77MQ2 2026: $334MQ3 2026: $168M
QuarterFree cash flowYoY
Q3 2026$168M+31%
Q2 2026$334M+28%
Q1 2026-$77M+$24M
Q4 2025$177M+25%
Q3 2025$128M+300%
Q2 2025$260M+17%
Q1 2025-$101M+$51M
Q4 2024$142M+28%

W has the edge over F on cash flow, with more consistent year-over-year improvement.

F Total Shares

Q4 2023: 4BQ1 2024: 4BQ2 2024: 4BQ3 2024: 4BQ4 2024: 4BQ1 2025: 4BQ2 2025: 4BQ3 2025: 4BQ4 2025: 4BQ1 2026: 4.1BQ2 2026: 4BQ3 2026: 4.1B
Q4 2023: 4BQ1 2024: 4BQ2 2024: 4BQ3 2024: 4BQ4 2024: 4BQ1 2025: 4BQ2 2025: 4BQ3 2025: 4BQ4 2025: 4BQ1 2026: 4.1BQ2 2026: 4BQ3 2026: 4.1B
PeriodChange %Net change
Quarterly+2.2%+89M shares
1 year+0.7%+28M shares
3 years+0.6%+26M shares
5 years+1%+40M shares
Available history+1.8%+72M shares

F has the edge over W on shareholder dilution, with a more favorable share count trend.

W Total Shares

Q4 2023: 114MQ1 2024: 120MQ2 2024: 122MQ3 2024: 123MQ4 2024: 123MQ1 2025: 127MQ2 2025: 129MQ3 2025: 130MQ4 2025: 128MQ1 2026: 131MQ2 2026: 132MQ3 2026: 138M
Q4 2023: 114MQ1 2024: 120MQ2 2024: 122MQ3 2024: 123MQ4 2024: 123MQ1 2025: 127MQ2 2025: 129MQ3 2025: 130MQ4 2025: 128MQ1 2026: 131MQ2 2026: 132MQ3 2026: 138M
PeriodChange %Net change
Quarterly+4.5%+6M shares
1 year+6.2%+8M shares
3 years+19%+22M shares
5 years+33%+33.9M shares
Available history+50%+45.8M shares

W has 138M diluted shares, up 6.2% from a year ago.

F Net Leverage

Q4 2023: -1.9xQ1 2024: -1.6xQ2 2024: -1.7xQ3 2024: -2.1xQ4 2024: -1.8xQ1 2025: -1.8xQ2 2025: -2.2xQ3 2025: -2.4xQ4 2025: -3.4xQ1 2026: -2.0xQ2 2026: -2.1xQ3 2026: -2.5x
Q4 2023: -1.9xQ1 2024: -1.6xQ2 2024: -1.7xQ3 2024: -2.1xQ4 2024: -1.8xQ1 2025: -1.8xQ2 2025: -2.2xQ3 2025: -2.4xQ4 2025: -3.4xQ1 2026: -2.0xQ2 2026: -2.1xQ3 2026: -2.5x
QuarterNet LeverageStatus
Q3 2026-2.5xNet Cash
Q2 2026-2.1xNet Cash
Q1 2026-2.0xNet Cash
Q4 2025-3.4xNet Cash
Q3 2025-2.4xNet Cash
Q2 2025-2.2xNet Cash
Q1 2025-1.8xNet Cash
Q4 2024-1.8xNet Cash

F has the edge over W on leverage, with a lower net debt burden relative to earnings.

W Net Leverage

Q1 2025: 103.9xQ2 2025: 33.2xQ3 2025: 12.7xQ4 2025: 5.6xQ1 2026: 4.6xQ2 2026: 3.5xQ3 2026: 2.8x
Q1 2025: 103.9xQ2 2025: 33.2xQ3 2025: 12.7xQ4 2025: 5.6xQ1 2026: 4.6xQ2 2026: 3.5xQ3 2026: 2.8x
QuarterNet LeverageStatus
Q3 20262.8xModerate
Q2 20263.5xElevated
Q1 20264.6xHigh
Q4 20255.6xHigh
Q3 202512.7xHigh
Q2 202533.2xHigh
Q1 2025103.9xHigh
Q4 20215.9xHigh

W's net debt is about 2.8 years of its operating earnings (EBITDA), down from 13 years a year ago.

F Weekly Momentum

MetricValueStatus
RSI41.5Neutral
Stochastic19.6Oversold

F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).

W Weekly Momentum

MetricValueStatus
RSI62.4Neutral
Stochastic67.1Neutral

W's weekly RSI is 62 (neutral) and its Stochastic is 67 (neutral).

F PE vs Consumer Cyclical Sector

MetricFSector medianRelative
PEN/A18x—

F has no meaningful PE right now: it lost money over the past year.

W PE vs Consumer Cyclical Sector

MetricWSector medianRelative
PEN/A18x—

W has no meaningful PE right now: it lost money over the past year.

F Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$12.22.5% below
20 week MA$13.311% below
50 week MA$13.411% below
100 week MA$12.12% below
200 week MA$12.11.4% below

F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.

W Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$108.03.2% above
20 week MA$101.010% above
50 week MA$91.222% above
100 week MA$74.949% above
200 week MA$63.974% above

W has the edge over F on trend strength, trading above more of its moving averages.

F Yearly ROI

YearStart priceEnd priceROI
2020$9.36$8.86-5.3%
2021$8.86$20.3+129%
2022$20.3$11.4-44%
2023$11.4$12.2+7.3%
2024$12.2$10.0-18%
2025$10.0$13.3+33%
2026 YTD$13.3$11.9-11%

F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.

W Yearly ROI

YearStart priceEnd priceROI
2020$92.1$252.8+175%
2021$252.8$204.4-19%
2022$204.4$33.6-84%
2023$33.6$61.7+84%
2024$61.7$43.8-29%
2025$43.8$102.2+134%
2026 YTD$102.2$111.5+9.1%

W has the edge over F on returns for 2026, with the stronger performance.

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