F
Ford Motor Company
F offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
ULTA
Ulta Beauty, Inc.
ULTA has the edge over F overall, supported by stronger fundamentals and lower modeled downside.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
ULTA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Healthy | |
| Strong |
ULTA's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
ULTA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $448 | -31% |
| Fair | 20x | $561 | -14% |
| Current | 24x | $651 | — |
| Expensive | 29x | $809 | +24% |
Historical ranges are pointers, not guarantees.
ULTA's PE is in its expensive range at 24x.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
ULTA Forward outlook
There aren't enough analyst estimates for ULTA to show an outlook.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
ULTA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | $27.45 | +5.4% |
| Q2 2026 | $26.68 | +4.3% |
| Q1 2026 | $25.64 | +1.2% |
| Q4 2025 | $26.05 | +4.3% |
| Q3 2025 | $26.05 | +4.6% |
| Q2 2025 | $25.57 | -0.2% |
| Q1 2025 | $25.34 | -2.7% |
| Q4 2024 | $24.97 | +1.3% |
ULTA has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F's operating margin was 2.9% last quarter, about level with the same quarter a year ago.
ULTA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $3B | +8.9% |
| Q2 2026 | $3.2B | +11% |
| Q1 2026 | $3.9B | +12% |
| Q4 2025 | $2.9B | +13% |
| Q3 2025 | $2.8B | +9.3% |
| Q2 2025 | $2.8B | +4.5% |
| Q1 2025 | $3.5B | -1.9% |
| Q4 2024 | $2.5B | +1.7% |
ULTA has the edge over F on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 13% | +0.1 points |
| Q2 2026 | 14% | +0.1 points |
| Q1 2026 | 12% | -2.6 points |
| Q4 2025 | 11% | -1.8 points |
| Q3 2025 | 12% | -0.5 points |
| Q2 2025 | 14% | -0.6 points |
| Q1 2025 | 15% | +0.3 points |
| Q4 2024 | 13% | -0.6 points |
ULTA has the edge over F on profitability, with a higher operating margin.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F still generates free cash flow, though less than at its 2020 peak: $5.1B over the past year.
ULTA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $38.4M | +96% |
| Q2 2026 | $203.6M | +44% |
| Q1 2026 | $989M | +2.7% |
| Q4 2025 | -$81.6M | +$89.4M |
| Q3 2025 | $19.6M | -81% |
| Q2 2025 | $141M | +106% |
| Q1 2025 | $962.6M | -3.2% |
| Q4 2024 | -$171.1M | +$6M |
ULTA has the edge over F on cash flow, with more consistent year-over-year improvement.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has 4.1B diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
ULTA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -2.1% | -902K shares |
| 1 year | -4.5% | -2M shares |
| 3 years | -14% | -6.8M shares |
| 5 years | -22% | -12M shares |
| Available history | -25% | -14.7M shares |
ULTA has the edge over F on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $247.9M |
| Q2 2026 | $545.3M |
| Q1 2026 | $197.4M |
| Q4 2025 | $224.7M |
| Q3 2025 | $109.5M |
| Q2 2025 | $369.8M |
| Q1 2025 | $237.9M |
| Q4 2024 | $263.6M |
ULTA spent $1.2B buying back its own shares over the past year, up 24% from the year before.
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has the edge over ULTA on leverage, with a lower net debt burden relative to earnings.
ULTA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.1x | Very low |
| Q2 2026 | -0.0x | Net Cash |
| Q1 2026 | -0.2x | Net Cash |
| Q4 2025 | 0.2x | Very low |
| Q3 2025 | 0.0x | Very low |
| Q2 2025 | -0.3x | Net Cash |
| Q1 2025 | -0.4x | Net Cash |
| Q4 2024 | 0.0x | Very low |
ULTA's net debt is less than a year of its operating earnings (EBITDA).
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
ULTA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.3 | Neutral |
| Stochastic | 86.9 | Overbought |
ULTA's weekly RSI is 68 (neutral) and its Stochastic is 87 (overbought).
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
ULTA PE vs Consumer Cyclical Sector
| Metric | ULTA | Sector median | Relative |
|---|---|---|---|
| PE | 24x | 18x | 32% above |
| PE % | 72 | 47 | 25 pts above |
ULTA is trading at 24x earnings, a 32% premium to the Consumer Cyclical sector's median of 18x.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
ULTA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $601.6 | 8.2% above |
| 20 week MA | $548.9 | 19% above |
| 50 week MA | $565.1 | 15% above |
| 100 week MA | $508.9 | 28% above |
| 200 week MA | $475.4 | 37% above |
ULTA has the edge over F on trend strength, trading above more of its moving averages.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.
ULTA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $253.2 | $264.6 | +4.5% |
| 2021 | $264.6 | $392.4 | +48% |
| 2022 | $392.4 | $456.4 | +16% |
| 2023 | $456.4 | $490.0 | +7.4% |
| 2024 | $490.0 | $442.2 | -9.8% |
| 2025 | $442.2 | $607.5 | +37% |
| 2026 YTD | $607.5 | $651.0 | +7.2% |
ULTA has the edge over F on returns for 2026, with the stronger performance.