F
Ford Motor Company
F offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
RL
Ralph Lauren Corporation
RL has the edge over F overall, supported by stronger fundamentals and stronger modeled upside.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
RL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Strong | |
| Strong |
RL's revenue, profitability, cash flow and balance sheet are all currently healthy.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
RL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 14x | $252 | -35% |
| Fair | 19x | $336 | -14% |
| Forward | 19x | $391 | — |
| Current | 22x | $391 | — |
| Expensive | 25x | $438 | +12% |
Historical ranges are pointers, not guarantees.
RL's PE is in its expensive range at 22x. If earnings grow as analysts expect, today's price would be 19x next year's earnings, in its fair range.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
RL Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Growth | |
| Growth | |
| Improving | |
| Moderate | |
| Low |
RL has the edge over F on the outlook, with more favorable revenue expectations.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
RL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $20.24 | +16% |
| Q3 2026 | $17.42 | +29% |
| Q2 2026 | $15.87 | +27% |
| Q1 2026 | $15.11 | +30% |
| Q4 2025 | $14.69 | +34% |
| Q3 2025 | $13.53 | +29% |
| Q2 2025 | $12.52 | +21% |
| Q1 2025 | $11.61 | +20% |
| Q4 2024 | $10.95 | +24% |
RL has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F's operating margin was 2.9% last quarter, about level with the same quarter a year ago.
RL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $2.2B | +9.1% |
| Q2 2026 | $2B | +14% |
| Q1 2026 | $2B | +17% |
| Q4 2025 | $2.4B | +12% |
| Q3 2025 | $2B | +16% |
| Q2 2025 | $1.7B | +14% |
| Q1 2025 | $1.7B | +8.3% |
| Q4 2024 | $2.1B | +11% |
RL has the edge over F on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 17% | +4.4 points |
| Q2 2026 | 17% | +1.5 points |
| Q1 2026 | 9.5% | +0.4 points |
| Q4 2025 | 20% | +1.4 points |
| Q3 2025 | 12% | +1.9 points |
| Q2 2025 | 16% | +2.1 points |
| Q1 2025 | 9.1% | +2.3 points |
| Q4 2024 | 18% | +1.8 points |
RL has the edge over F on profitability, with a higher operating margin.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F still generates free cash flow, though less than at its 2020 peak: $5.1B over the past year.
RL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $218.1M | +$258.7M |
| Q2 2026 | $285.9M | +$297.1M |
| Q1 2026 | $145.3M | +243% |
| Q4 2025 | $704M | +4% |
| Q3 2025 | -$40.6M | -173% |
| Q2 2025 | -$11.2M | -105% |
| Q1 2025 | $42.3M | -48% |
| Q4 2024 | $677.2M | +20% |
RL generated $1.4B in free cash flow over the past year, up 103% from the year before.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has 4.1B diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
RL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.7% | -400K shares |
| 1 year | -2.4% | -1.5M shares |
| 3 years | -9.4% | -6.3M shares |
| 5 years | -19% | -14.4M shares |
| Available history | -20% | -14.9M shares |
RL has the edge over F on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $301.5M |
| Q2 2026 | $325.1M |
| Q1 2026 | $150.4M |
| Q4 2025 | $37.5M |
| Q3 2025 | $112.6M |
| Q2 2025 | $323.3M |
| Q1 2025 | $76.3M |
| Q4 2024 | $74.4M |
RL spent $815M buying back its own shares over the past year, up 39% from the year before.
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has the edge over RL on leverage, with a lower net debt burden relative to earnings.
RL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.1x | Net Cash |
| Q2 2026 | -0.3x | Net Cash |
| Q1 2026 | -0.5x | Net Cash |
| Q4 2025 | -0.6x | Net Cash |
| Q3 2025 | -0.2x | Net Cash |
| Q2 2025 | -0.4x | Net Cash |
| Q1 2025 | -0.7x | Net Cash |
| Q4 2024 | -0.7x | Net Cash |
RL has more cash than debt.
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
RL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 56.0 | Neutral |
| Stochastic | 68.3 | Neutral |
RL's weekly RSI is 56 (neutral) and its Stochastic is 68 (neutral).
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
RL PE vs Consumer Cyclical Sector
| Metric | RL | Sector median | Relative |
|---|---|---|---|
| PE | 22x | 18x | 24% above |
| PE % | 66 | 47 | 19 pts above |
RL is trading at 22x earnings, a 24% premium to the Consumer Cyclical sector's median of 18x.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
RL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $376.9 | 3.7% above |
| 20 week MA | $373.9 | 4.5% above |
| 50 week MA | $368.2 | 6.1% above |
| 100 week MA | $321.3 | 22% above |
| 200 week MA | $235.6 | 66% above |
RL has the edge over F on trend strength, trading above more of its moving averages.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.
RL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $117.4 | $100.9 | -14% |
| 2021 | $100.9 | $112.1 | +11% |
| 2022 | $112.1 | $104.4 | -6.9% |
| 2023 | $104.4 | $144.2 | +38% |
| 2024 | $144.2 | $229.6 | +59% |
| 2025 | $229.6 | $358.1 | +56% |
| 2026 YTD | $358.1 | $390.8 | +9.1% |
RL has the edge over F on returns for 2026, with the stronger performance.