F
Ford Motor Company
F has a slight edge over PRPL overall, supported by lower modeled downside.
PRPL
Purple Innovation, Inc.
PRPL offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
PRPL Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Under pressure | |
| Under pressure | |
| Strong |
PRPL's balance sheet is currently strong, but its revenue, profitability and cash flow are under pressure.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
PRPL PE Valuation
PRPL has no meaningful PE right now: it lost money over the past year.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
PRPL Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses shrinking | |
| Growth | |
| Strongly improving | |
| Limited | |
| High |
PRPL has the edge over F on the outlook, with more favorable revenue expectations.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
PRPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | -$8.82 | +$4.43 |
| Q2 2026 | -$11.24 | +$8.26 |
| Q1 2026 | -$14.50 | +$1.00 |
| Q4 2025 | -$12.00 | +$10.75 |
| Q3 2025 | -$13.25 | +$11.96 |
| Q2 2025 | -$19.50 | +$5.21 |
| Q1 2023 | -$28.50 | -$11.75 |
| Q4 2022 | -$27.50 | -$20.00 |
PRPL has the edge over F on earnings, with more consistent year-over-year improvement.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F has the edge over PRPL on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F has the edge over PRPL on profitability, with a higher operating margin.
PRPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $96.5M | -19% |
| Q2 2026 | $98.3M | -6.5% |
| Q1 2026 | $95.7M | -8.1% |
| Q4 2025 | $140.7M | +9.1% |
| Q3 2025 | $118.8M | +0.1% |
| Q2 2025 | $105.1M | -13% |
| Q1 2025 | $104.2M | -13% |
| Q4 2024 | $129M | -12% |
PRPL's revenue has slid since its 2020 peak: $97M last quarter, down 19% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -10% | +0.1 points |
| Q2 2026 | -4.3% | +9.2 points |
| Q1 2026 | -18% | -3.7 points |
| Q4 2025 | -1.6% | +4.4 points |
| Q3 2025 | -10% | +29 points |
| Q2 2025 | -14% | -1.5 points |
| Q1 2025 | -14% | +5.4 points |
| Q4 2024 | -6% | +5.1 points |
PRPL's operating margin was −10% last quarter, about level with the same quarter a year ago.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F has the edge over PRPL on cash generation, producing positive trailing cash flow while its opponent burns cash.
PRPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $5.3M | +$7.2M |
| Q2 2026 | -$1.3M | +$5.7M |
| Q1 2026 | $1.4M | +$26.7M |
| Q4 2025 | -$7.8M | -237% |
| Q3 2025 | -$1.8M | -1904% |
| Q2 2025 | -$7M | +$4M |
| Q1 2025 | -$25.3M | -$5.5M |
| Q4 2024 | $5.7M | +$10.2M |
PRPL has burned cash in most quarters: −$2M over the past year, against −$28M the year before.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has 4.1B diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
PRPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | -- |
| 1 year | +0.5% | +23.6K shares |
| 3 years | +3.5% | +147K shares |
| 5 years | +178% | +2.8M shares |
PRPL has the edge over F on shareholder dilution, with a more favorable share count trend.
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has more cash than debt.
PRPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2021 | -1.7x | Net Cash |
| Q2 2021 | -1.2x | Net Cash |
| Q1 2021 | -0.7x | Net Cash |
| Q4 2020 | -1.0x | Net Cash |
| Q3 2020 | -0.8x | Net Cash |
| Q2 2020 | -1.0x | Net Cash |
| Q1 2020 | 0.4x | Very low |
| Q4 2019 | 0.1x | Very low |
PRPL has more cash than debt.
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
PRPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 24.8 | Oversold |
| Stochastic | 6.2 | Oversold |
PRPL's weekly RSI is 25 (oversold) and its Stochastic is 6 (oversold).
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
PRPL PE vs Consumer Cyclical Sector
PRPL has no meaningful PE right now: it lost money over the past year.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
PRPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $2.28 | 28% below |
| 20 week MA | $4.75 | 65% below |
| 50 week MA | $11.2 | 85% below |
| 100 week MA | $16.3 | 90% below |
| 200 week MA | $31.8 | 95% below |
PRPL is in a downtrend: it's below all five of its weekly moving averages, and 95% below its 200-week average.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F has the edge over PRPL on returns for 2026, with the stronger performance.
PRPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $212.5 | $850.5 | +300% |
| 2021 | $850.5 | $337.5 | -60% |
| 2022 | $337.5 | $120.8 | -64% |
| 2023 | $120.8 | $25.8 | -79% |
| 2024 | $25.8 | $21.0 | -18% |
| 2025 | $21.0 | $18.4 | -12% |
| 2026 YTD | $18.4 | $1.65 | -91% |
PRPL has finished five years in a row lower, and it's down 91% so far in 2026.