F

Ford Motor Company

52
Fundamentals40/ 100
Valuation50/ 100
Upside potential57/ 100
Risk potential23/ 100

F's outlook is improving, though it still trails on the overall score.

PLOW

Douglas Dynamics, Inc.

75
Fundamentals75/ 100
Valuation79/ 100
Upside potential76/ 100
Risk potential13/ 100

PLOW has the edge over F overall, supported by stronger fundamentals and stronger valuation.

F Fundamentals

MetricStatus
Stable
Under pressure
Under pressure
Strong

F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.

PLOW Fundamentals

MetricStatus
Healthy
Strong
Stable
Healthy

PLOW's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.

F PE Valuation

F has no meaningful PE right now: it lost money over the past year.

PLOW PE Valuation

CHEAPFAIREXPENSIVE7.6x15x23x30x
CHEAPFAIREXPENSIVE7.6x15x23x30x
LevelPEPriceVs current
Forward11x$37.54—
Cheap12x$34.13-9.1%
Current14x$37.54—
Fair21x$59.01+57%
Expensive25x$69.11+84%

Historical ranges are pointers, not guarantees.

PLOW's PE is in its cheap range at 14x. If earnings grow as analysts expect, today's price would be 11x next year's earnings.

F Forward outlook

MetricOutlook
--
Strong growth
Stable
Improving
Limited
Low

Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.

PLOW Forward outlook

MetricOutlook
Improving
Strong growth
Growth
Improving
Limited
High

PLOW has the edge over F on the outlook, with more favorable revenue expectations.

F Risk to reward

ScenarioChangePrice
Upside+31%$15.58
Downside-23%$9.16

Calculated from the latest close: $11.90 on Nov 12.

F trails PLOW on modeled risk to reward, with less potential upside and more potential downside.

PLOW Risk to reward

ScenarioChangePrice
Upside+41%$52.95
Downside-13%$32.67

Calculated from the latest close: $37.54 on Nov 12.

PLOW has a better modeled risk to reward balance than F, with more potential upside and less potential downside.

F Earnings Per Share

Q4 2023: $1.08Q1 2024: $0.97Q2 2024: $0.96Q3 2024: $0.88Q4 2024: $1.46Q1 2025: $1.25Q2 2025: $0.78Q3 2025: $1.16Q4 2025: $-2.06Q1 2026: $-1.55Q2 2026: $-1.87Q3 2026: $-1.97Forward: $1.78
Q4 2023: $1.08Q1 2024: $0.97Q2 2024: $0.96Q3 2024: $0.88Q4 2024: $1.46Q1 2025: $1.25Q2 2025: $0.78Q3 2025: $1.16Q4 2025: $-2.06Q1 2026: $-1.55Q2 2026: $-1.87Q3 2026: $-1.97Forward: $1.78
QuarterTTM EPSYoY
Forward$1.78—
Q3 2026-$1.97-270%
Q2 2026-$1.87-340%
Q1 2026-$1.55-224%
Q4 2025-$2.06-241%
Q3 2025$1.16+32%
Q2 2025$0.78-19%
Q1 2025$1.25+29%
Q4 2024$1.46+35%

F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.

PLOW Earnings Per Share

Q4 2023: $0.96Q1 2024: $1.17Q2 2024: $1.18Q3 2024: $2.30Q4 2024: $2.34Q1 2025: $2.71Q2 2025: $2.78Q3 2025: $1.75Q4 2025: $1.96Q1 2026: $2.22Q2 2026: $2.20Q3 2026: $2.76Forward: $3.31
Q4 2023: $0.96Q1 2024: $1.17Q2 2024: $1.18Q3 2024: $2.30Q4 2024: $2.34Q1 2025: $2.71Q2 2025: $2.78Q3 2025: $1.75Q4 2025: $1.96Q1 2026: $2.22Q2 2026: $2.20Q3 2026: $2.76Forward: $3.31
QuarterTTM EPSYoY
Forward$3.31+20%
Q3 2026$2.76+58%
Q2 2026$2.20-21%
Q1 2026$2.22-18%
Q4 2025$1.96-16%
Q3 2025$1.75-24%
Q2 2025$2.78+136%
Q1 2025$2.71+132%
Q4 2024$2.34+144%

PLOW has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.

F Quarterly Revenue

Q4 2023: $46BQ1 2024: $42.8BQ2 2024: $47.8BQ3 2024: $46.2BQ4 2024: $48.2BQ1 2025: $40.7BQ2 2025: $50.2BQ3 2025: $50.5BQ4 2025: $45.9BQ1 2026: $43.3BQ2 2026: $48.3BQ3 2026: $49.5B
Q4 2023: $46BQ1 2024: $42.8BQ2 2024: $47.8BQ3 2024: $46.2BQ4 2024: $48.2BQ1 2025: $40.7BQ2 2025: $50.2BQ3 2025: $50.5BQ4 2025: $45.9BQ1 2026: $43.3BQ2 2026: $48.3BQ3 2026: $49.5B
QuarterRevenueYoY
Q3 2026$49.5B-2%
Q2 2026$48.3B-3.8%
Q1 2026$43.3B+6.4%
Q4 2025$45.9B-4.8%
Q3 2025$50.5B+9.4%
Q2 2025$50.2B+5%
Q1 2025$40.7B-5%
Q4 2024$48.2B+4.9%

F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.

PLOW Quarterly Revenue

Q4 2023: $134MQ1 2024: $96MQ2 2024: $200MQ3 2024: $129MQ4 2024: $144MQ1 2025: $115MQ2 2025: $194MQ3 2025: $162MQ4 2025: $185MQ1 2026: $138MQ2 2026: $215MQ3 2026: $218M
Q4 2023: $134MQ1 2024: $96MQ2 2024: $200MQ3 2024: $129MQ4 2024: $144MQ1 2025: $115MQ2 2025: $194MQ3 2025: $162MQ4 2025: $185MQ1 2026: $138MQ2 2026: $215MQ3 2026: $218M
QuarterRevenueYoY
Q3 2026$218M+34%
Q2 2026$214.6M+10%
Q1 2026$137.8M+20%
Q4 2025$184.5M+29%
Q3 2025$162.1M+25%
Q2 2025$194.3M-2.8%
Q1 2025$115.1M+20%
Q4 2024$143.5M+6.9%

PLOW has the edge over F on sales, with more consistent year-over-year improvement.

F Free Cash Flow

Q4 2023: $197MQ1 2024: −$709MQ2 2024: $3.4BQ3 2024: $3.5BQ4 2024: $530MQ1 2025: $1.9BQ2 2025: $4.2BQ3 2025: $5.3BQ4 2025: $1.1BQ1 2026: −$1.1BQ2 2026: $2BQ3 2026: $3.1B
Q4 2023: $197MQ1 2024: −$709MQ2 2024: $3.4BQ3 2024: $3.5BQ4 2024: $530MQ1 2025: $1.9BQ2 2025: $4.2BQ3 2025: $5.3BQ4 2025: $1.1BQ1 2026: −$1.1BQ2 2026: $2BQ3 2026: $3.1B
QuarterFree cash flowYoY
Q3 2026$3.1B-40%
Q2 2026$2B-54%
Q1 2026-$1.1B-157%
Q4 2025$1.1B+108%
Q3 2025$5.3B+50%
Q2 2025$4.2B+24%
Q1 2025$1.9B+$2.6B
Q4 2024$530M+169%

F has the edge over PLOW on cash flow, with more consistent year-over-year improvement.

PLOW Free Cash Flow

Q4 2023: $74MQ1 2024: −$22MQ2 2024: $836,000Q3 2024: −$15MQ4 2024: $70MQ1 2025: −$3MQ2 2025: −$14MQ3 2025: −$11MQ4 2025: $93MQ1 2026: −$4MQ2 2026: −$28MQ3 2026: −$26M
Q4 2023: $74MQ1 2024: −$22MQ2 2024: $836,000Q3 2024: −$15MQ4 2024: $70MQ1 2025: −$3MQ2 2025: −$14MQ3 2025: −$11MQ4 2025: $93MQ1 2026: −$4MQ2 2026: −$28MQ3 2026: −$26M
QuarterFree cash flowYoY
Q3 2026-$26.2M-$14.8M
Q2 2026-$28.3M-$14M
Q1 2026-$4.2M-$657K
Q4 2025$92.8M+32%
Q3 2025-$11.4M+$3.8M
Q2 2025-$14.3M-1816%
Q1 2025-$3.5M+$18.9M
Q4 2024$70.2M-4.8%

PLOW has burned cash in most quarters: $34M over the past year, down 17% from the year before.

F Total Shares

Q4 2023: 4BQ1 2024: 4BQ2 2024: 4BQ3 2024: 4BQ4 2024: 4BQ1 2025: 4BQ2 2025: 4BQ3 2025: 4BQ4 2025: 4BQ1 2026: 4.1BQ2 2026: 4BQ3 2026: 4.1B
Q4 2023: 4BQ1 2024: 4BQ2 2024: 4BQ3 2024: 4BQ4 2024: 4BQ1 2025: 4BQ2 2025: 4BQ3 2025: 4BQ4 2025: 4BQ1 2026: 4.1BQ2 2026: 4BQ3 2026: 4.1B
PeriodChange %Net change
Quarterly+2.2%+89M shares
1 year+0.7%+28M shares
3 years+0.6%+26M shares
5 years+1%+40M shares
Available history+1.8%+72M shares

F has 4.1B diluted shares, up 0.7% from a year ago.

PLOW Total Shares

Q4 2023: 23MQ1 2024: 23MQ2 2024: 23MQ3 2024: 24MQ4 2024: 24MQ1 2025: 23MQ2 2025: 24MQ3 2025: 24MQ4 2025: 24MQ1 2026: 24MQ2 2026: 24MQ3 2026: 24M
Q4 2023: 23MQ1 2024: 23MQ2 2024: 23MQ3 2024: 24MQ4 2024: 24MQ1 2025: 23MQ2 2025: 24MQ3 2025: 24MQ4 2025: 24MQ1 2026: 24MQ2 2026: 24MQ3 2026: 24M
PeriodChange %Net change
Quarterly-0.2%-57.2K shares
1 year-0.2%-37.9K shares
3 years+2.4%+549K shares
5 years+2.4%+548K shares
Available history+3.2%+720K shares

PLOW has the edge over F on shareholder dilution, with a more favorable share count trend.

F Net Leverage

Q4 2023: -1.9xQ1 2024: -1.6xQ2 2024: -1.7xQ3 2024: -2.1xQ4 2024: -1.8xQ1 2025: -1.8xQ2 2025: -2.2xQ3 2025: -2.4xQ4 2025: -3.4xQ1 2026: -2.0xQ2 2026: -2.1xQ3 2026: -2.5x
Q4 2023: -1.9xQ1 2024: -1.6xQ2 2024: -1.7xQ3 2024: -2.1xQ4 2024: -1.8xQ1 2025: -1.8xQ2 2025: -2.2xQ3 2025: -2.4xQ4 2025: -3.4xQ1 2026: -2.0xQ2 2026: -2.1xQ3 2026: -2.5x
QuarterNet LeverageStatus
Q3 2026-2.5xNet Cash
Q2 2026-2.1xNet Cash
Q1 2026-2.0xNet Cash
Q4 2025-3.4xNet Cash
Q3 2025-2.4xNet Cash
Q2 2025-2.2xNet Cash
Q1 2025-1.8xNet Cash
Q4 2024-1.8xNet Cash

F has the edge over PLOW on leverage, with a lower net debt burden relative to earnings.

PLOW Net Leverage

Q4 2023: 3.2xQ1 2024: 0.9xQ2 2024: 1.0xQ3 2024: 0.5xQ4 2024: 1.3xQ1 2025: 0.1xQ2 2025: 0.4xQ3 2025: 0.8xQ4 2025: 1.6xQ1 2026: 0.2xQ2 2026: 0.7xQ3 2026: 0.9x
Q4 2023: 3.2xQ1 2024: 0.9xQ2 2024: 1.0xQ3 2024: 0.5xQ4 2024: 1.3xQ1 2025: 0.1xQ2 2025: 0.4xQ3 2025: 0.8xQ4 2025: 1.6xQ1 2026: 0.2xQ2 2026: 0.7xQ3 2026: 0.9x
QuarterNet LeverageStatus
Q3 20260.9xVery low
Q2 20260.7xVery low
Q1 20260.2xVery low
Q4 20251.6xHealthy
Q3 20250.8xVery low
Q2 20250.4xVery low
Q1 20250.1xVery low
Q4 20241.3xHealthy

PLOW's net debt is less than a year of its operating earnings (EBITDA).

F Weekly Momentum

MetricValueStatus
RSI41.5Neutral
Stochastic19.6Oversold

F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).

PLOW Weekly Momentum

MetricValueStatus
RSI39.3Neutral
Stochastic11.8Oversold

PLOW's weekly RSI is 39 (neutral) and its Stochastic is 12 (oversold).

F PE vs Consumer Cyclical Sector

MetricFSector medianRelative
PEN/A18x—

F has no meaningful PE right now: it lost money over the past year.

PLOW PE vs Consumer Cyclical Sector

MetricPLOWSector medianRelative
PE14x18x25% below
PE %184729 pts below

PLOW is trading at 14x earnings, a 25% discount to the Consumer Cyclical sector's median of 18x.

F Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$12.22.5% below
20 week MA$13.311% below
50 week MA$13.411% below
100 week MA$12.12% below
200 week MA$12.11.4% below

F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.

PLOW Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$39.03.8% below
20 week MA$41.79.9% below
50 week MA$41.79.9% below
100 week MA$34.87.7% above
200 week MA$31.519% above

PLOW has the edge over F on trend strength, trading above more of its moving averages.

F Yearly ROI

YearStart priceEnd priceROI
2020$9.36$8.86-5.3%
2021$8.86$20.3+129%
2022$20.3$11.4-44%
2023$11.4$12.2+7.3%
2024$12.2$10.0-18%
2025$10.0$13.3+33%
2026 YTD$13.3$11.9-11%

F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.

PLOW Yearly ROI

YearStart priceEnd priceROI
2020$55.3$42.3-24%
2021$42.3$38.7-8.7%
2022$38.7$35.7-7.8%
2023$35.7$29.7-17%
2024$29.7$23.3-21%
2025$23.3$33.4+43%
2026 YTD$33.4$37.5+12%

PLOW has the edge over F on returns for 2026, with the stronger performance.

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