F
Ford Motor Company
F offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
HLT
Hilton Worldwide Holdings Inc.
HLT has the edge over F overall, supported by stronger fundamentals and lower modeled downside.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
HLT Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Stable | |
| Under pressure |
HLT's profitability is currently healthy, and its revenue and cash flow are stable, but its balance sheet is under pressure.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
HLT PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 32x | $239 | -36% |
| Forward | 37x | $373 | — |
| Fair | 42x | $314 | -16% |
| Current | 50x | $373 | — |
| Expensive | 53x | $394 | +5.7% |
Historical ranges are pointers, not guarantees.
HLT's PE is in its expensive range at 50x. If earnings grow as analysts expect, today's price would be 37x next year's earnings, in its fair range.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
HLT Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| Moderate |
HLT has the edge over F on the outlook, with more favorable revenue expectations.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
HLT Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $10.05 | +36% |
| Q3 2026 | $7.40 | +7.2% |
| Q2 2026 | $6.81 | +4.8% |
| Q1 2026 | $6.55 | +3.5% |
| Q4 2025 | $6.12 | -0.3% |
| Q3 2025 | $6.90 | +48% |
| Q2 2025 | $6.50 | +38% |
| Q1 2025 | $6.33 | +38% |
| Q4 2024 | $6.14 | +42% |
HLT has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F's operating margin was 2.9% last quarter, about level with the same quarter a year ago.
HLT Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $3.3B | +6.6% |
| Q2 2026 | $3.3B | +6.5% |
| Q1 2026 | $2.9B | +9% |
| Q4 2025 | $3.1B | +11% |
| Q3 2025 | $3.1B | +8.8% |
| Q2 2025 | $3.1B | +6.3% |
| Q1 2025 | $2.7B | +4.7% |
| Q4 2024 | $2.8B | +6.7% |
HLT has the edge over F on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 27% | +2.4 points |
| Q2 2026 | 26% | +0.9 points |
| Q1 2026 | 23% | +3.2 points |
| Q4 2025 | 20% | +1.9 points |
| Q3 2025 | 25% | +3.2 points |
| Q2 2025 | 25% | +0.2 points |
| Q1 2025 | 20% | -0.8 points |
| Q4 2024 | 18% | +2.2 points |
HLT has the edge over F on profitability, with a higher operating margin.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F still generates free cash flow, though less than at its 2020 peak: $5.1B over the past year.
HLT Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $689M | -12% |
| Q2 2026 | $460M | -28% |
| Q1 2026 | $609M | +41% |
| Q4 2025 | $173M | -68% |
| Q3 2025 | $787M | +22% |
| Q2 2025 | $635M | +56% |
| Q1 2025 | $433M | +31% |
| Q4 2024 | $534M | +26% |
HLT generated $1.9B in free cash flow over the past year, down 19% from the year before.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has 4.1B diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
HLT Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -1.3% | -3M shares |
| 1 year | -4.6% | -11M shares |
| 3 years | -14% | -36M shares |
| 5 years | -20% | -55M shares |
| Available history | -22% | -64M shares |
HLT has the edge over F on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $846M |
| Q2 2026 | $966M |
| Q1 2026 | $821M |
| Q4 2025 | $779M |
| Q3 2025 | $759M |
| Q2 2025 | $769M |
| Q1 2025 | $875M |
| Q4 2024 | $766M |
HLT spent $3.4B buying back its own shares over the past year, up 7.7% from the year before.
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has the edge over HLT on leverage, with a lower net debt burden relative to earnings.
HLT Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 3.9x | Elevated |
| Q2 2026 | 4.0x | Elevated |
| Q1 2026 | 3.9x | Elevated |
| Q4 2025 | 4.0x | Elevated |
| Q3 2025 | 3.9x | Elevated |
| Q2 2025 | 4.1x | High |
| Q1 2025 | 4.1x | High |
| Q4 2024 | 3.9x | Elevated |
HLT's net debt is about 3.9 years of its operating earnings (EBITDA), about the same as a year ago.
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
HLT Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 72.6 | Overbought |
| Stochastic | 88.1 | Overbought |
HLT's weekly RSI is 73 (overbought) and its Stochastic is 88 (overbought).
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
HLT PE vs Consumer Cyclical Sector
| Metric | HLT | Sector median | Relative |
|---|---|---|---|
| PE | 50x | 18x | 180% above |
| PE % | 76 | 47 | 29 pts above |
HLT is trading at 50x earnings, a 180% premium to the Consumer Cyclical sector's median of 18x.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
HLT Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $344.3 | 8.2% above |
| 20 week MA | $330.6 | 13% above |
| 50 week MA | $319.0 | 17% above |
| 100 week MA | $287.0 | 30% above |
| 200 week MA | $234.9 | 59% above |
HLT has the edge over F on trend strength, trading above more of its moving averages.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.
HLT Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $112.4 | $106.9 | -4.9% |
| 2021 | $106.9 | $154.7 | +45% |
| 2022 | $154.7 | $126.4 | -18% |
| 2023 | $126.4 | $182.1 | +44% |
| 2024 | $182.1 | $249.9 | +37% |
| 2025 | $249.9 | $293.5 | +17% |
| 2026 YTD | $293.5 | $372.7 | +27% |
HLT has the edge over F on returns for 2026, with the stronger performance.