EBAY

eBay Inc.

56
Fundamentals66/ 100
Valuation21/ 100
Upside potential52/ 100
Risk potential17/ 100

EBAY has lower modeled downside risk, despite its lower overall score.

ULTA

Ulta Beauty, Inc.

59
Fundamentals60/ 100
Valuation42/ 100
Upside potential50/ 100
Risk potential21/ 100

ULTA has a slight edge over EBAY overall, supported by stronger valuation.

EBAY Fundamentals

MetricStatus
Healthy
Healthy
Strong
Stable

EBAY's revenue, profitability and cash flow are currently healthy, and its balance sheet is stable.

ULTA Fundamentals

MetricStatus
Stable
Healthy
Healthy
Strong

ULTA's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.

EBAY PE Valuation

CHEAPFAIREXPENSIVE31x61x92x122x
CHEAPFAIREXPENSIVE31x61x92x122x
LevelPEPriceVs current
Cheap6.9x$31.50-74%
Fair16x$71.96-40%
Forward18x$120—
Expensive22x$99.04-18%
Current26x$120—

Historical ranges are pointers, not guarantees.

EBAY's PE is in its expensive range at 26x. If earnings grow as analysts expect, today's price would be 18x next year's earnings.

ULTA PE Valuation

CHEAPFAIREXPENSIVE28x55x83x111x
CHEAPFAIREXPENSIVE28x55x83x111x
LevelPEPriceVs current
Cheap16x$448-31%
Fair20x$561-14%
Forward21x$651—
Current24x$651—
Expensive29x$809+24%

Historical ranges are pointers, not guarantees.

ULTA has the edge over EBAY in the historical PE scenario, which offers more potential upside but is not a forecast.

EBAY Forward outlook

MetricOutlook
Strongly improving
Growth
Growth
Stable
Moderate
Moderate

Analysts expect earnings and revenue growth for EBAY, with profitability holding steady.

ULTA Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Moderate
High

ULTA has the edge over EBAY on the outlook, with more favorable profitability expectations.

EBAY Risk to reward

ScenarioChangePrice
Upside+18%$142.26
Downside-17%$100.06

Calculated from the latest close: $120.14 on Nov 12.

EBAY has a better modeled risk to reward balance than ULTA, with more potential upside relative to its potential downside.

ULTA Risk to reward

ScenarioChangePrice
Upside+21%$787.59
Downside-21%$514.02

Calculated from the latest close: $650.97 on Nov 12.

ULTA trails EBAY on modeled risk to reward, with less potential upside relative to its potential downside.

EBAY Earnings Per Share

Q4 2023: $5.19Q1 2024: $4.99Q2 2024: $5.12Q3 2024: $3.95Q4 2024: $3.94Q1 2025: $4.15Q2 2025: $4.49Q3 2025: $4.55Q4 2025: $4.34Q1 2026: $4.40Q2 2026: $4.82Q3 2026: $4.57Forward: $6.63
Q4 2023: $5.19Q1 2024: $4.99Q2 2024: $5.12Q3 2024: $3.95Q4 2024: $3.94Q1 2025: $4.15Q2 2025: $4.49Q3 2025: $4.55Q4 2025: $4.34Q1 2026: $4.40Q2 2026: $4.82Q3 2026: $4.57Forward: $6.63
QuarterTTM EPSYoY
Forward$6.63+45%
Q3 2026$4.57+0.4%
Q2 2026$4.82+7.3%
Q1 2026$4.40+6%
Q4 2025$4.34+10%
Q3 2025$4.55+15%
Q2 2025$4.49-12%
Q1 2025$4.15-17%
Q4 2024$3.94-24%

EBAY's earnings per share have fallen from their peak: $4.57 over the past year, against $20.25 in late 2021.

ULTA Earnings Per Share

Q4 2023: $24.64Q1 2024: $26.03Q2 2024: $25.62Q3 2024: $24.90Q4 2024: $24.97Q1 2025: $25.34Q2 2025: $25.57Q3 2025: $26.05Q4 2025: $26.05Q1 2026: $25.64Q2 2026: $26.68Q3 2026: $27.45Forward: $31.27
Q4 2023: $24.64Q1 2024: $26.03Q2 2024: $25.62Q3 2024: $24.90Q4 2024: $24.97Q1 2025: $25.34Q2 2025: $25.57Q3 2025: $26.05Q4 2025: $26.05Q1 2026: $25.64Q2 2026: $26.68Q3 2026: $27.45Forward: $31.27
QuarterTTM EPSYoY
Forward$31.27+14%
Q3 2026$27.45+5.4%
Q2 2026$26.68+4.3%
Q1 2026$25.64+1.2%
Q4 2025$26.05+4.3%
Q3 2025$26.05+4.6%
Q2 2025$25.57-0.2%
Q1 2025$25.34-2.7%
Q4 2024$24.97+1.3%

ULTA earned $27.45 per share over the past year, up 5.4% from the year before.

EBAY Quarterly Revenue

Q4 2023: $2.6BQ1 2024: $2.6BQ2 2024: $2.6BQ3 2024: $2.6BQ4 2024: $2.6BQ1 2025: $2.6BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3BQ1 2026: $3.1BQ2 2026: $3.1BQ3 2026: $3.2B
Q4 2023: $2.6BQ1 2024: $2.6BQ2 2024: $2.6BQ3 2024: $2.6BQ4 2024: $2.6BQ1 2025: $2.6BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3BQ1 2026: $3.1BQ2 2026: $3.1BQ3 2026: $3.2B
QuarterRevenueYoY
Q3 2026$3.2B+14%
Q2 2026$3.1B+15%
Q1 2026$3.1B+19%
Q4 2025$3B+15%
Q3 2025$2.8B+9.5%
Q2 2025$2.7B+6.1%
Q1 2025$2.6B+1.1%
Q4 2024$2.6B+0.7%

EBAY has the edge over ULTA on sales, with more consistent year-over-year improvement.

ULTA Quarterly Revenue

Q4 2023: $2.5BQ1 2024: $3.6BQ2 2024: $2.7BQ3 2024: $2.6BQ4 2024: $2.5BQ1 2025: $3.5BQ2 2025: $2.8BQ3 2025: $2.8BQ4 2025: $2.9BQ1 2026: $3.9BQ2 2026: $3.2BQ3 2026: $3B
Q4 2023: $2.5BQ1 2024: $3.6BQ2 2024: $2.7BQ3 2024: $2.6BQ4 2024: $2.5BQ1 2025: $3.5BQ2 2025: $2.8BQ3 2025: $2.8BQ4 2025: $2.9BQ1 2026: $3.9BQ2 2026: $3.2BQ3 2026: $3B
QuarterRevenueYoY
Q3 2026$3B+8.9%
Q2 2026$3.2B+11%
Q1 2026$3.9B+12%
Q4 2025$2.9B+13%
Q3 2025$2.8B+9.3%
Q2 2025$2.8B+4.5%
Q1 2025$3.5B-1.9%
Q4 2024$2.5B+1.7%

ULTA's revenue has grown year over year for six quarters in a row: $3B last quarter, up 8.9% from the same quarter a year ago.

EBAY Free Cash Flow

Q4 2023: −$4MQ1 2024: $472MQ2 2024: $278MQ3 2024: $646MQ4 2024: $560MQ1 2025: $644MQ2 2025: −$441MQ3 2025: $803MQ4 2025: $466MQ1 2026: $897MQ2 2026: $300MQ3 2026: $749M
Q4 2023: −$4MQ1 2024: $472MQ2 2024: $278MQ3 2024: $646MQ4 2024: $560MQ1 2025: $644MQ2 2025: −$441MQ3 2025: $803MQ4 2025: $466MQ1 2026: $897MQ2 2026: $300MQ3 2026: $749M
QuarterFree cash flowYoY
Q3 2026$749M-6.7%
Q2 2026$300M+$741M
Q1 2026$897M+39%
Q4 2025$466M-17%
Q3 2025$803M+24%
Q2 2025-$441M-259%
Q1 2025$644M+36%
Q4 2024$560M+$564M

EBAY generated $2.4B in free cash flow over the past year, up 54% from the year before.

ULTA Free Cash Flow

Q4 2023: −$177MQ1 2024: $994MQ2 2024: $68MQ3 2024: $104MQ4 2024: −$171MQ1 2025: $963MQ2 2025: $141MQ3 2025: $20MQ4 2025: −$82MQ1 2026: $989MQ2 2026: $204MQ3 2026: $38M
Q4 2023: −$177MQ1 2024: $994MQ2 2024: $68MQ3 2024: $104MQ4 2024: −$171MQ1 2025: $963MQ2 2025: $141MQ3 2025: $20MQ4 2025: −$82MQ1 2026: $989MQ2 2026: $204MQ3 2026: $38M
QuarterFree cash flowYoY
Q3 2026$38.4M+96%
Q2 2026$203.6M+44%
Q1 2026$989M+2.7%
Q4 2025-$81.6M+$89.4M
Q3 2025$19.6M-81%
Q2 2025$141M+106%
Q1 2025$962.6M-3.2%
Q4 2024-$171.1M+$6M

ULTA has the edge over EBAY on cash flow, with more consistent year-over-year improvement.

EBAY Total Shares

Q4 2023: 533MQ1 2024: 519MQ2 2024: 507MQ3 2024: 494MQ4 2024: 501MQ1 2025: 475MQ2 2025: 470MQ3 2025: 467MQ4 2025: 468MQ1 2026: 457MQ2 2026: 455MQ3 2026: 453M
Q4 2023: 533MQ1 2024: 519MQ2 2024: 507MQ3 2024: 494MQ4 2024: 501MQ1 2025: 475MQ2 2025: 470MQ3 2025: 467MQ4 2025: 468MQ1 2026: 457MQ2 2026: 455MQ3 2026: 453M
PeriodChange %Net change
Quarterly-0.4%-2M shares
1 year-3%-14M shares
3 years-15%-79M shares
5 years-31%-205M shares
Available history-44%-359M shares

EBAY has 453M diluted shares, down 3% from a year ago, with $2.1B in buybacks over the past year.

ULTA Total Shares

Q4 2023: 49MQ1 2024: 50MQ2 2024: 48MQ3 2024: 48MQ4 2024: 47MQ1 2025: 47MQ2 2025: 46MQ3 2025: 45MQ4 2025: 45MQ1 2026: 45MQ2 2026: 44MQ3 2026: 43M
Q4 2023: 49MQ1 2024: 50MQ2 2024: 48MQ3 2024: 48MQ4 2024: 47MQ1 2025: 47MQ2 2025: 46MQ3 2025: 45MQ4 2025: 45MQ1 2026: 45MQ2 2026: 44MQ3 2026: 43M
PeriodChange %Net change
Quarterly-2.1%-902K shares
1 year-4.5%-2M shares
3 years-14%-6.8M shares
5 years-22%-12M shares
Available history-25%-14.7M shares

ULTA has the edge over EBAY on shareholder dilution, with a more favorable share count trend.

EBAY Net Leverage

Q4 2023: 2.5xQ1 2024: 2.3xQ2 2024: 2.4xQ3 2024: 2.3xQ4 2024: 1.9xQ1 2025: 1.4xQ2 2025: 1.8xQ3 2025: 1.7xQ4 2025: 1.8xQ1 2026: 1.4xQ2 2026: 1.5xQ3 2026: 1.9x
Q4 2023: 2.5xQ1 2024: 2.3xQ2 2024: 2.4xQ3 2024: 2.3xQ4 2024: 1.9xQ1 2025: 1.4xQ2 2025: 1.8xQ3 2025: 1.7xQ4 2025: 1.8xQ1 2026: 1.4xQ2 2026: 1.5xQ3 2026: 1.9x
QuarterNet LeverageStatus
Q3 20261.9xHealthy
Q2 20261.5xHealthy
Q1 20261.4xHealthy
Q4 20251.8xHealthy
Q3 20251.7xHealthy
Q2 20251.8xHealthy
Q1 20251.4xHealthy
Q4 20241.9xHealthy

EBAY's net debt is about 1.9 years of its operating earnings (EBITDA), up from 1.7 years a year ago.

ULTA Net Leverage

Q4 2023: 0.0xQ1 2024: -0.4xQ2 2024: -0.3xQ3 2024: -0.2xQ4 2024: 0.0xQ1 2025: -0.4xQ2 2025: -0.3xQ3 2025: 0.0xQ4 2025: 0.2xQ1 2026: -0.2xQ2 2026: -0.0xQ3 2026: 0.1x
Q4 2023: 0.0xQ1 2024: -0.4xQ2 2024: -0.3xQ3 2024: -0.2xQ4 2024: 0.0xQ1 2025: -0.4xQ2 2025: -0.3xQ3 2025: 0.0xQ4 2025: 0.2xQ1 2026: -0.2xQ2 2026: -0.0xQ3 2026: 0.1x
QuarterNet LeverageStatus
Q3 20260.1xVery low
Q2 2026-0.0xNet Cash
Q1 2026-0.2xNet Cash
Q4 20250.2xVery low
Q3 20250.0xVery low
Q2 2025-0.3xNet Cash
Q1 2025-0.4xNet Cash
Q4 20240.0xVery low

ULTA has the edge over EBAY on leverage, with a lower net debt burden relative to earnings.

EBAY Weekly Momentum

MetricValueStatus
RSI61.9Neutral
Stochastic80.0Overbought

EBAY's weekly RSI is 62 (neutral) and its Stochastic is 80 (overbought).

ULTA Weekly Momentum

MetricValueStatus
RSI68.3Neutral
Stochastic86.9Overbought

ULTA's weekly RSI is 68 (neutral) and its Stochastic is 87 (overbought).

EBAY PE vs Consumer Cyclical Sector

MetricEBAYSector medianRelative
PE26x18x46% above
PE %914744 pts above

EBAY is trading at 26x earnings, a 46% premium to the Consumer Cyclical sector's median of 18x.

ULTA PE vs Consumer Cyclical Sector

MetricULTASector medianRelative
PE24x18x32% above
PE %724725 pts above

ULTA has the edge over EBAY on valuation relative to its sector.

EBAY Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$116.53.1% above
20 week MA$112.46.9% above
50 week MA$102.617% above
100 week MA$89.834% above
200 week MA$69.573% above

EBAY is in an uptrend: it's above all five of its weekly moving averages, and 73% above its 200-week average.

ULTA Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$601.68.2% above
20 week MA$548.919% above
50 week MA$565.115% above
100 week MA$508.928% above
200 week MA$475.437% above

ULTA is in an uptrend: it's above all five of its weekly moving averages, and 37% above its 200-week average.

EBAY Yearly ROI

YearStart priceEnd priceROI
2020$36.1$50.1+39%
2021$50.1$64.9+29%
2022$64.9$40.2-38%
2023$40.2$43.6+8.6%
2024$43.6$62.8+44%
2025$62.8$85.2+36%
2026 YTD$85.2$120.1+41%

EBAY has the edge over ULTA on returns for 2026, with the stronger performance.

ULTA Yearly ROI

YearStart priceEnd priceROI
2020$253.2$264.6+4.5%
2021$264.6$392.4+48%
2022$392.4$456.4+16%
2023$456.4$490.0+7.4%
2024$490.0$442.2-9.8%
2025$442.2$607.5+37%
2026 YTD$607.5$651.0+7.2%

ULTA has finished higher in five of the last six years. It's up 7.2% so far in 2026.

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