CELH
Celsius Holdings, Inc.
CELH has the edge over SMPL overall, supported by stronger fundamentals and stronger valuation.
SMPL
The Simply Good Foods Company
SMPL trails on the overall score without a compensating advantage in the available component scores.
CELH Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Stable | |
| Strong |
CELH's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.
SMPL Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Weak | |
| Healthy | |
| Healthy |
SMPL's cash flow and balance sheet are currently healthy, but its revenue and profitability are under pressure.
CELH PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 21x | $31.89 | — |
| Current | 35x | $31.89 | — |
| Cheap | 40x | $35.95 | +13% |
| Fair | 141x | $127 | +299% |
| Expensive | 650x | $585 | +1735% |
Historical ranges are pointers, not guarantees.
CELH's PE is in its cheap range at 35x. If earnings grow as analysts expect, today's price would be 21x next year's earnings.
SMPL PE Valuation
SMPL has no meaningful PE right now: it lost money over the past year.
CELH Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| Low |
CELH has the edge over SMPL on the outlook, with more favorable earnings and revenue expectations.
SMPL Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Stable | |
| Decline | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect SMPL's profitability to improve, but its revenue to decline. However, they disagree widely on these estimates.
CELH Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.53 | +70% |
| Q3 2026 | $0.90 | +718% |
| Q2 2026 | $0.24 | -37% |
| Q1 2026 | $0.43 | +30% |
| Q4 2025 | $0.25 | -44% |
| Q3 2025 | $0.11 | -85% |
| Q2 2025 | $0.38 | -62% |
| Q1 2025 | $0.33 | -64% |
| Q4 2024 | $0.45 | -42% |
CELH has the edge over SMPL on earnings quality, reporting a profit while its opponent remains loss making.
SMPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.53 | — |
| Q3 2026 | -$1.69 | -266% |
| Q2 2026 | -$2.17 | -252% |
| Q1 2026 | -$1.19 | -183% |
| Q4 2025 | $0.90 | -36% |
| Q3 2025 | $1.02 | -26% |
| Q2 2025 | $1.43 | -1.4% |
| Q1 2025 | $1.44 | +3.6% |
| Q4 2024 | $1.41 | +7.6% |
SMPL has swung to a loss: it lost $1.69 per share over the past year, after a profit the year before.
CELH Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $847.2M | +17% |
| Q2 2026 | $817.9M | +11% |
| Q1 2026 | $782.6M | +138% |
| Q4 2025 | $721.6M | +117% |
| Q3 2025 | $725.1M | +173% |
| Q2 2025 | $739.3M | +84% |
| Q1 2025 | $329.3M | -7.4% |
| Q4 2024 | $332.2M | -4.4% |
CELH has the edge over SMPL on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 20% | +31 points |
| Q2 2026 | 9.2% | -10 points |
| Q1 2026 | 18% | +2 points |
| Q4 2025 | 3.6% | +9.2 points |
| Q3 2025 | -11% | -9.8 points |
| Q2 2025 | 19% | -4.1 points |
| Q1 2025 | 16% | -7.6 points |
| Q4 2024 | -5.6% | -23 points |
CELH has the edge over SMPL on profitability, with a higher operating margin.
SMPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $333.3M | -9.7% |
| Q2 2026 | $357M | -6.3% |
| Q1 2026 | $326M | -9.4% |
| Q4 2025 | $340.2M | -0.3% |
| Q3 2025 | $369M | -1.8% |
| Q2 2025 | $381M | +14% |
| Q1 2025 | $359.7M | +15% |
| Q4 2024 | $341.3M | +11% |
SMPL's revenue is shrinking: $333M last quarter, down 9.7% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 14% | +17 points |
| Q2 2026 | -14% | -30 points |
| Q1 2026 | -65% | -81 points |
| Q4 2025 | 11% | -5 points |
| Q3 2025 | -3.2% | -16 points |
| Q2 2025 | 16% | -2 points |
| Q1 2025 | 15% | -0.2 points |
| Q4 2024 | 16% | -0.8 points |
SMPL's operating margin was 14% last quarter, up 17 points from the same quarter a year ago.
CELH Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $127.7M | -60% |
| Q2 2026 | $205.5M | +479% |
| Q1 2026 | $65.8M | -32% |
| Q4 2025 | -$130M | -285% |
| Q3 2025 | $321.5M | +3599% |
| Q2 2025 | $35.5M | +17% |
| Q1 2025 | $96.4M | -26% |
| Q4 2024 | $70.3M | +16394% |
CELH has the edge over SMPL on cash flow, with more consistent year-over-year improvement.
SMPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $64.9M | +137% |
| Q2 2026 | $41.5M | -39% |
| Q1 2026 | $2.6M | -92% |
| Q4 2025 | $48M | +51% |
| Q3 2025 | $27.3M | -39% |
| Q2 2025 | $68.1M | -5.4% |
| Q1 2025 | $30.8M | -33% |
| Q4 2024 | $31.7M | -32% |
SMPL generated $157M in free cash flow over the past year, about the same as the year before.
CELH Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -2M shares |
| 1 year | -1.1% | -2.9M shares |
| 3 years | +7.4% | +17.6M shares |
| 5 years | +8.3% | +19.5M shares |
| Available history | +32% | +62.4M shares |
CELH has 255M diluted shares, down 1.1% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | $300,000 |
| Q2 2026 | $1M |
| Q1 2026 | $8.8M |
| Q4 2025 | $2.5M |
| Q3 2025 | $448,000 |
| Q2 2025 | $879,000 |
| Q1 2025 | $1.9M |
| Q4 2024 | $603,000 |
CELH spent $13M buying back its own shares over the past year, about three times what it spent the year before.
SMPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.7% | +2.4M shares |
| 1 year | -9% | -9.1M shares |
| 3 years | -8.4% | -8.5M shares |
| 5 years | -5.1% | -5M shares |
| Available history | +3% | +2.7M shares |
SMPL has the edge over CELH on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $104,000 |
| Q2 2026 | $25M |
| Q1 2026 | $88.5M |
| Q4 2025 | $99.6M |
| Q3 2025 | $26.5M |
| Q3 2024 | — |
| Q2 2024 | — |
| Q1 2024 | — |
SMPL spent $213M buying back its own shares over the past year.
CELH Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.1x | Net Cash |
| Q2 2026 | 0.2x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 1.6x | Healthy |
| Q3 2025 | 0.5x | Very low |
| Q2 2025 | 1.4x | Healthy |
| Q1 2025 | -7.3x | Net Cash |
| Q4 2024 | -5.5x | Net Cash |
CELH has more cash than debt.
SMPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q4 2025 | 1.3x | Healthy |
| Q3 2025 | 0.9x | Very low |
| Q2 2025 | 0.6x | Very low |
| Q1 2025 | 0.8x | Very low |
| Q4 2024 | 1.0x | Very low |
| Q3 2024 | 1.2x | Healthy |
| Q2 2024 | 0.1x | Very low |
| Q1 2024 | 0.4x | Very low |
SMPL's net debt is about 1.3 years of its operating earnings (EBITDA), up from a year a year ago.
CELH Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 51.3 | Neutral |
| Stochastic | 56.8 | Neutral |
CELH's weekly RSI is 51 (neutral) and its Stochastic is 57 (neutral).
SMPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 53.8 | Neutral |
| Stochastic | 72.8 | Neutral |
SMPL's weekly RSI is 54 (neutral) and its Stochastic is 73 (neutral).
CELH PE vs Consumer Defensive Sector
| Metric | CELH | Sector median | Relative |
|---|---|---|---|
| PE | 35x | 19x | 82% above |
| PE % | 11 | 18 | 7 pts below |
CELH is trading at 35x earnings, a 82% premium to the Consumer Defensive sector's median of 19x.
SMPL PE vs Consumer Defensive Sector
| Metric | SMPL | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 19x | — |
SMPL has no meaningful PE right now: it lost money over the past year.
CELH Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $29.1 | 9.4% above |
| 20 week MA | $29.6 | 7.8% above |
| 50 week MA | $36.1 | 12% below |
| 100 week MA | $38.8 | 18% below |
| 200 week MA | $44.6 | 29% below |
CELH has bounced recently, but its long-term trend is still down: it's above its 8- and 20-week averages, but 29% below its 200-week average.
SMPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $10.9 | 16% above |
| 20 week MA | $11.0 | 15% above |
| 50 week MA | $13.7 | 7.7% below |
| 100 week MA | $22.6 | 44% below |
| 200 week MA | $29.4 | 57% below |
SMPL has bounced recently, but its long-term trend is still down: it's above its 8- and 20-week averages, but 57% below its 200-week average.
CELH Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $1.58 | $14.7 | +832% |
| 2021 | $14.7 | $24.9 | +69% |
| 2022 | $24.9 | $35.6 | +43% |
| 2023 | $35.6 | $54.5 | +53% |
| 2024 | $54.5 | $26.5 | -51% |
| 2025 | $26.5 | $45.6 | +72% |
| 2026 YTD | $45.6 | $31.9 | -30% |
CELH has the edge over SMPL on returns for 2026, with the stronger performance.
SMPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $28.5 | $29.9 | +5% |
| 2021 | $29.9 | $40.8 | +36% |
| 2022 | $40.8 | $38.0 | -6.8% |
| 2023 | $38.0 | $39.6 | +4.2% |
| 2024 | $39.6 | $38.8 | -2% |
| 2025 | $38.8 | $20.0 | -48% |
| 2026 YTD | $20.0 | $12.7 | -37% |
SMPL has finished lower in three of the last six years. It's down 37% so far in 2026.