CELH
Celsius Holdings, Inc.
CELH has the edge over FTLF overall, supported by stronger fundamentals and stronger valuation.
FTLF
FitLife Brands, Inc.
FTLF has lower modeled downside risk, despite its lower overall score.
CELH Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Stable | |
| Strong |
CELH's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.
FTLF Fundamentals
| Metric | Status |
|---|---|
| Strong | |
| Healthy | |
| Healthy | |
| Strong |
FTLF's revenue, profitability, cash flow and balance sheet are all currently healthy.
CELH PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 21x | $31.89 | — |
| Current | 35x | $31.89 | — |
| Cheap | 40x | $35.95 | +13% |
| Fair | 141x | $127 | +299% |
| Expensive | 650x | $585 | +1735% |
Historical ranges are pointers, not guarantees.
CELH has the edge over FTLF in the historical PE scenario, which offers more potential upside but is not a forecast.
FTLF PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 5.1x | $3.18 | -62% |
| Forward | 7.2x | $8.30 | — |
| Current | 13x | $8.30 | — |
| Fair | 14x | $8.46 | +1.9% |
| Expensive | 22x | $13.56 | +63% |
Historical ranges are pointers, not guarantees.
FTLF's PE is in its fair range at 13x. If earnings grow as analysts expect, today's price would be 7.2x next year's earnings, in its cheap range.
CELH Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for CELH, with profitability improving. However, they disagree widely on these estimates.
FTLF Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| High |
Analysts expect earnings and revenue growth for FTLF, with profitability improving.
CELH Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.53 | +70% |
| Q3 2026 | $0.90 | +718% |
| Q2 2026 | $0.24 | -37% |
| Q1 2026 | $0.43 | +30% |
| Q4 2025 | $0.25 | -44% |
| Q3 2025 | $0.11 | -85% |
| Q2 2025 | $0.38 | -62% |
| Q1 2025 | $0.33 | -64% |
| Q4 2024 | $0.45 | -42% |
CELH has the stronger earnings trend. Trailing diluted EPS is up 718% for CELH versus FTLF down 23%.
FTLF Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.15 | +85% |
| Q3 2024 | $0.84 | +91% |
| Q2 2024 | $0.81 | +108% |
| Q1 2024 | $0.74 | +124% |
| Q4 2023 | $0.54 | +23% |
| Q3 2023 | $0.44 | -15% |
| Q2 2023 | $0.39 | -25% |
| Q1 2023 | $0.33 | -38% |
| Q4 2022 | $0.44 | -24% |
FTLF's earnings per share have fallen from their peak: $0.62 over the past year, against $1.16 in mid-2021.
CELH Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $847.2M | +17% |
| Q2 2026 | $817.9M | +11% |
| Q1 2026 | $782.6M | +138% |
| Q4 2025 | $721.6M | +117% |
| Q3 2025 | $725.1M | +173% |
| Q2 2025 | $739.3M | +84% |
| Q1 2025 | $329.3M | -7.4% |
| Q4 2024 | $332.2M | -4.4% |
CELH has the edge over FTLF on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 20% | +31 points |
| Q2 2026 | 9.2% | -10 points |
| Q1 2026 | 18% | +2 points |
| Q4 2025 | 3.6% | +9.2 points |
| Q3 2025 | -11% | -9.8 points |
| Q2 2025 | 19% | -4.1 points |
| Q1 2025 | 16% | -7.6 points |
| Q4 2024 | -5.6% | -23 points |
CELH has the edge over FTLF on profitability, with a higher operating margin.
FTLF Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $26.5M | +65% |
| Q1 2026 | $25.3M | +59% |
| Q4 2025 | $25.9M | +73% |
| Q3 2025 | $23.5M | +47% |
| Q2 2025 | $16.1M | -4.7% |
| Q1 2025 | $15.9M | -3.7% |
| Q4 2024 | $15M | +13% |
| Q3 2024 | $16M | +15% |
FTLF's revenue has grown year over year for four quarters in a row: $27M last quarter, up 65% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 13% | -3 points |
| Q1 2026 | 12% | -6.5 points |
| Q4 2025 | 8.8% | -10 points |
| Q3 2025 | 9.9% | -10 points |
| Q2 2025 | 16% | -6.1 points |
| Q1 2025 | 19% | -1.9 points |
| Q4 2024 | 19% | +5.5 points |
| Q3 2024 | 20% | +2.2 points |
FTLF's operating margin was 13% last quarter, down 3 points from the same quarter a year ago.
CELH Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $127.7M | -60% |
| Q2 2026 | $205.5M | +479% |
| Q1 2026 | $65.8M | -32% |
| Q4 2025 | -$130M | -285% |
| Q3 2025 | $321.5M | +3599% |
| Q2 2025 | $35.5M | +17% |
| Q1 2025 | $96.4M | -26% |
| Q4 2024 | $70.3M | +16394% |
CELH has the edge over FTLF on cash flow, with stronger typical year-over-year growth.
FTLF Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | $3.6M | +205% |
| Q1 2026 | $2.5M | +7.8% |
| Q4 2025 | $239K | -75% |
| Q3 2025 | $3.7M | +79% |
| Q2 2025 | $1.2M | -24% |
| Q1 2025 | $2.3M | -54% |
| Q4 2024 | $957K | -32% |
| Q3 2024 | $2M | +111% |
FTLF generated $10M in free cash flow over the past year, up 54% from the year before.
CELH Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -2M shares |
| 1 year | -1.1% | -2.9M shares |
| 3 years | +7.4% | +17.6M shares |
| 5 years | +8.3% | +19.5M shares |
| Available history | +32% | +62.4M shares |
CELH has the edge over FTLF on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $300,000 |
| Q2 2026 | $1M |
| Q1 2026 | $8.8M |
| Q4 2025 | $2.5M |
| Q3 2025 | $448,000 |
| Q2 2025 | $879,000 |
| Q1 2025 | $1.9M |
| Q4 2024 | $603,000 |
CELH spent $13M buying back its own shares over the past year, about three times what it spent the year before.
FTLF Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -84K shares |
| 1 year | -0.5% | -54K shares |
| 3 years | -0.4% | -42.2K shares |
| 5 years | +8.9% | +808K shares |
| Available history | +2.6% | +251K shares |
FTLF has 10M diluted shares, down 0.5% from a year ago.
| Quarter | Spent |
|---|---|
| Q4 2022 | $779,000 |
| Q3 2022 | — |
| Q4 2021 | — |
| Q3 2021 | — |
| Q2 2021 | $444,000 |
| Q1 2021 | — |
| Q4 2020 | — |
| Q3 2020 | — |
CELH Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.1x | Net Cash |
| Q2 2026 | 0.2x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 1.6x | Healthy |
| Q3 2025 | 0.5x | Very low |
| Q2 2025 | 1.4x | Healthy |
| Q1 2025 | -7.3x | Net Cash |
| Q4 2024 | -5.5x | Net Cash |
CELH has the edge over FTLF on leverage, with a lower net debt burden relative to earnings.
FTLF Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.1x | Very low |
| Q1 2026 | 0.3x | Very low |
| Q4 2025 | 0.4x | Very low |
| Q3 2025 | 4.0x | Elevated |
| Q2 2025 | 0.4x | Very low |
| Q1 2025 | 0.1x | Very low |
| Q4 2024 | 0.3x | Very low |
| Q3 2024 | 0.4x | Very low |
FTLF's net debt is less than a year of its operating earnings (EBITDA).
CELH Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 51.3 | Neutral |
| Stochastic | 56.8 | Neutral |
CELH's weekly RSI is 51 (neutral) and its Stochastic is 57 (neutral).
FTLF Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 34.3 | Neutral |
| Stochastic | 9.6 | Oversold |
FTLF's weekly RSI is 34 (neutral) and its Stochastic is 10 (oversold).
CELH PE vs Consumer Defensive Sector
| Metric | CELH | Sector median | Relative |
|---|---|---|---|
| PE | 35x | 19x | 82% above |
| PE % | 11 | 18 | 7 pts below |
CELH is trading at 35x earnings, a 82% premium to the Consumer Defensive sector's median of 19x.
FTLF PE vs Consumer Defensive Sector
| Metric | FTLF | Sector median | Relative |
|---|---|---|---|
| PE | 13x | 19x | 31% below |
| PE % | 49 | 18 | 31 pts above |
FTLF has the edge over CELH on valuation relative to its sector.
CELH Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $29.1 | 9.4% above |
| 20 week MA | $29.6 | 7.8% above |
| 50 week MA | $36.1 | 12% below |
| 100 week MA | $38.8 | 18% below |
| 200 week MA | $44.6 | 29% below |
CELH has the edge over FTLF on trend strength, trading above more of its moving averages.
FTLF Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $8.57 | 3.2% below |
| 20 week MA | $9.57 | 13% below |
| 50 week MA | $11.7 | 29% below |
| 100 week MA | $13.7 | 39% below |
| 200 week MA | $12.7 | 35% below |
FTLF is in a downtrend: it's below all five of its weekly moving averages, and 35% below its 200-week average.
CELH Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $1.58 | $14.7 | +832% |
| 2021 | $14.7 | $24.9 | +69% |
| 2022 | $24.9 | $35.6 | +43% |
| 2023 | $35.6 | $54.5 | +53% |
| 2024 | $54.5 | $26.5 | -51% |
| 2025 | $26.5 | $45.6 | +72% |
| 2026 YTD | $45.6 | $31.9 | -30% |
CELH has the edge over FTLF on returns for 2026, with the stronger performance.
FTLF Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $1.68 | $2.56 | +52% |
| 2021 | $2.56 | $7.50 | +193% |
| 2022 | $7.50 | $8.25 | +10% |
| 2023 | $8.25 | $9.55 | +16% |
| 2024 | $9.55 | $16.1 | +68% |
| 2025 | $16.1 | $15.8 | -1.7% |
| 2026 YTD | $15.8 | $8.30 | -47% |
FTLF is down 47% so far in 2026, after finishing higher in five of the previous six years.