FTLF

FitLife Brands, Inc.

62
Fundamentals56/ 100
Valuation61/ 100
Upside potential75/ 100
Risk potential17/ 100

FTLF's fundamentals are mixed: revenue grew 61%, but its operating margin fell 7 points to 11%. At 13x earnings, it's trading in line with its usual 14x. Analysts expect strong earnings growth.

FTLF Fundamentals

MetricStatus
Strong
Healthy
Healthy
Strong

FTLF's revenue, profitability, cash flow and balance sheet are all currently healthy.

FTLF PE Valuation

CHEAPFAIREXPENSIVE7.6x15x23x30x
CHEAPFAIREXPENSIVE7.6x15x23x30x
LevelPEPriceVs current
Cheap5.1x$3.18-62%
Forward7.2x$8.30—
Current13x$8.30—
Fair14x$8.46+1.9%
Expensive22x$13.56+63%

Historical ranges are pointers, not guarantees.

FTLF's PE is in its fair range at 13x. If earnings grow as analysts expect, today's price would be 7.2x next year's earnings, in its cheap range.

FTLF Forward outlook

MetricOutlook
Strongly improving
Strong growth
Growth
Strongly improving
Limited
High

Analysts expect earnings and revenue growth for FTLF, with profitability improving.

FTLF Risk to reward

ScenarioChangePrice
Upside+52%$12.61
Downside-17%$6.85

Calculated from the latest close: $8.30 on Nov 12.

FTLF's one-year upside scenario is about three times its downside: +52% against −17%.

FTLF Earnings Per Share

Q3 2023: $0.44Q4 2023: $0.54Q1 2024: $0.74Q2 2024: $0.81Q3 2024: $0.84Q4 2025: $0.63Q1 2026: $0.60Q2 2026: $0.62Forward: $1.15
Q3 2023: $0.44Q4 2023: $0.54Q1 2024: $0.74Q2 2024: $0.81Q3 2024: $0.84Q4 2025: $0.63Q1 2026: $0.60Q2 2026: $0.62Forward: $1.15
QuarterTTM EPSYoY
Forward$1.15+85%
Q3 2024$0.84+91%
Q2 2024$0.81+108%
Q1 2024$0.74+124%
Q4 2023$0.54+23%
Q3 2023$0.44-15%
Q2 2023$0.39-25%
Q1 2023$0.33-38%
Q4 2022$0.44-24%

FTLF's earnings per share have fallen from their peak: $0.62 over the past year, against $1.16 in mid-2021.

FTLF Quarterly Revenue

Q3 2023: $14MQ4 2023: $13MQ1 2024: $17MQ2 2024: $17MQ3 2024: $16MQ4 2024: $15MQ1 2025: $16MQ2 2025: $16MQ3 2025: $23MQ4 2025: $26MQ1 2026: $25MQ2 2026: $27M
Q3 2023: $14MQ4 2023: $13MQ1 2024: $17MQ2 2024: $17MQ3 2024: $16MQ4 2024: $15MQ1 2025: $16MQ2 2025: $16MQ3 2025: $23MQ4 2025: $26MQ1 2026: $25MQ2 2026: $27M
QuarterRevenueYoY
Q2 2026$26.5M+65%
Q1 2026$25.3M+59%
Q4 2025$25.9M+73%
Q3 2025$23.5M+47%
Q2 2025$16.1M-4.7%
Q1 2025$15.9M-3.7%
Q4 2024$15M+13%
Q3 2024$16M+15%

FTLF's revenue has grown year over year for four quarters in a row: $27M last quarter, up 65% from the same quarter a year ago.

FTLF Free Cash Flow

Q3 2023: $972,000Q4 2023: $1MQ1 2024: $5MQ2 2024: $2MQ3 2024: $2MQ4 2024: $957,000Q1 2025: $2MQ2 2025: $1MQ3 2025: $4MQ4 2025: $239,000Q1 2026: $2MQ2 2026: $4M
Q3 2023: $972,000Q4 2023: $1MQ1 2024: $5MQ2 2024: $2MQ3 2024: $2MQ4 2024: $957,000Q1 2025: $2MQ2 2025: $1MQ3 2025: $4MQ4 2025: $239,000Q1 2026: $2MQ2 2026: $4M
QuarterFree cash flowYoY
Q2 2026$3.6M+205%
Q1 2026$2.5M+7.8%
Q4 2025$239K-75%
Q3 2025$3.7M+79%
Q2 2025$1.2M-24%
Q1 2025$2.3M-54%
Q4 2024$957K-32%
Q3 2024$2M+111%

FTLF generated $10M in free cash flow over the past year, up 54% from the year before.

FTLF Total Shares

Q3 2023: 10MQ1 2024: 10MQ2 2024: 10MQ3 2024: 10MQ1 2025: 10MQ2 2025: 10MQ3 2025: 10MQ4 2025: 10MQ1 2026: 10MQ2 2026: 10M
Q3 2023: 10MQ1 2024: 10MQ2 2024: 10MQ3 2024: 10MQ1 2025: 10MQ2 2025: 10MQ3 2025: 10MQ4 2025: 10MQ1 2026: 10MQ2 2026: 10M
PeriodChange %Net change
Quarterly-0.8%-84K shares
1 year-0.5%-54K shares
3 years-0.4%-42.2K shares
5 years+8.9%+808K shares
Available history+2.6%+251K shares

FTLF has 10M diluted shares, down 0.5% from a year ago.

FTLF Net Leverage

Q3 2023: 0.6xQ4 2023: 1.9xQ1 2024: 0.9xQ2 2024: 0.6xQ3 2024: 0.4xQ4 2024: 0.3xQ1 2025: 0.1xQ2 2025: 0.4xQ3 2025: 4.0xQ4 2025: 0.4xQ1 2026: 0.3xQ2 2026: 0.1x
Q3 2023: 0.6xQ4 2023: 1.9xQ1 2024: 0.9xQ2 2024: 0.6xQ3 2024: 0.4xQ4 2024: 0.3xQ1 2025: 0.1xQ2 2025: 0.4xQ3 2025: 4.0xQ4 2025: 0.4xQ1 2026: 0.3xQ2 2026: 0.1x
QuarterNet LeverageStatus
Q2 20260.1xVery low
Q1 20260.3xVery low
Q4 20250.4xVery low
Q3 20254.0xElevated
Q2 20250.4xVery low
Q1 20250.1xVery low
Q4 20240.3xVery low
Q3 20240.4xVery low

FTLF's net debt is less than a year of its operating earnings (EBITDA).

FTLF Weekly Momentum

MetricValueStatus
RSI34.3Neutral
Stochastic9.6Oversold

FTLF's weekly RSI is 34 (neutral) and its Stochastic is 10 (oversold).

FTLF PE vs Consumer Defensive Sector

MetricFTLFSector medianRelative
PE13x19x31% below
PE %491831 pts above

FTLF is trading at 13x earnings, a 31% discount to the Consumer Defensive sector's median of 19x.

FTLF Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$8.573.2% below
20 week MA$9.5713% below
50 week MA$11.729% below
100 week MA$13.739% below
200 week MA$12.735% below

FTLF is in a downtrend: it's below all five of its weekly moving averages, and 35% below its 200-week average.

FTLF Yearly ROI

YearStart priceEnd priceROI
2020$1.68$2.56+52%
2021$2.56$7.50+193%
2022$7.50$8.25+10%
2023$8.25$9.55+16%
2024$9.55$16.1+68%
2025$16.1$15.8-1.7%
2026 YTD$15.8$8.30-47%

FTLF is down 47% so far in 2026, after finishing higher in five of the previous six years.

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