CELH
Celsius Holdings, Inc.
CELH has the edge over ELF overall, supported by stronger fundamentals and stronger valuation.
ELF
e.l.f. Beauty, Inc.
ELF has slightly lower modeled downside risk, despite its lower overall score.
CELH Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Stable | |
| Strong |
CELH's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.
ELF Fundamentals
| Metric | Status |
|---|---|
| Strong | |
| Healthy | |
| Strong | |
| Healthy |
ELF's revenue, profitability, cash flow and balance sheet are all currently healthy.
CELH PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 21x | $31.89 | — |
| Current | 35x | $31.89 | — |
| Cheap | 40x | $35.95 | +13% |
| Fair | 141x | $127 | +299% |
| Expensive | 650x | $585 | +1735% |
Historical ranges are pointers, not guarantees.
CELH has the edge over ELF in the historical PE scenario, which offers more potential upside but is not a forecast.
ELF PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 34x | $114 | — |
| Cheap | 55x | $79.99 | -30% |
| Fair | 76x | $111 | -2.5% |
| Current | 78x | $114 | — |
| Expensive | 122x | $177 | +55% |
Historical ranges are pointers, not guarantees.
ELF's PE is in its fair range at 78x. If earnings grow as analysts expect, today's price would be 34x next year's earnings, in its cheap range.
CELH Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for CELH, with profitability improving. However, they disagree widely on these estimates.
ELF Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Moderate | |
| Low |
Analysts expect earnings and revenue growth for ELF, with profitability improving. However, they disagree widely on these estimates.
CELH Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.53 | +70% |
| Q3 2026 | $0.90 | +718% |
| Q2 2026 | $0.24 | -37% |
| Q1 2026 | $0.43 | +30% |
| Q4 2025 | $0.25 | -44% |
| Q3 2025 | $0.11 | -85% |
| Q2 2025 | $0.38 | -62% |
| Q1 2025 | $0.33 | -64% |
| Q4 2024 | $0.45 | -42% |
CELH earned $0.90 per share over the past year, about eight times what it earned the year before.
ELF Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $3.32 | +129% |
| Q3 2026 | $1.45 | +2.1% |
| Q2 2026 | $1.00 | -41% |
| Q1 2026 | $0.46 | -76% |
| Q4 2025 | $1.77 | +4.7% |
| Q3 2025 | $1.42 | -23% |
| Q2 2025 | $1.70 | -19% |
| Q1 2025 | $1.93 | -13% |
| Q4 2024 | $1.69 | -25% |
ELF has the edge over CELH on earnings, with stronger typical year-over-year growth.
CELH Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $847.2M | +17% |
| Q2 2026 | $817.9M | +11% |
| Q1 2026 | $782.6M | +138% |
| Q4 2025 | $721.6M | +117% |
| Q3 2025 | $725.1M | +173% |
| Q2 2025 | $739.3M | +84% |
| Q1 2025 | $329.3M | -7.4% |
| Q4 2024 | $332.2M | -4.4% |
CELH's revenue has grown year over year for six quarters in a row: $847M last quarter, up 17% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 20% | +31 points |
| Q2 2026 | 9.2% | -10 points |
| Q1 2026 | 18% | +2 points |
| Q4 2025 | 3.6% | +9.2 points |
| Q3 2025 | -11% | -9.8 points |
| Q2 2025 | 19% | -4.1 points |
| Q1 2025 | 16% | -7.6 points |
| Q4 2024 | -5.6% | -23 points |
CELH has the edge over ELF on profitability, with a higher operating margin.
ELF Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $520.8M | +51% |
| Q2 2026 | $479.4M | +36% |
| Q1 2026 | $449.3M | +35% |
| Q4 2025 | $489.5M | +38% |
| Q3 2025 | $343.9M | +14% |
| Q2 2025 | $353.7M | +9% |
| Q1 2025 | $332.6M | +3.6% |
| Q4 2024 | $355.3M | +31% |
ELF's revenue has grown year over year every quarter since late 2020: $521M last quarter, up 51% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 10% | +7.8 points |
| Q2 2026 | 21% | +7.6 points |
| Q1 2026 | -11% | -25 points |
| Q4 2025 | 14% | +3.9 points |
| Q3 2025 | 2.2% | -7 points |
| Q2 2025 | 14% | -1.9 points |
| Q1 2025 | 13% | +8 points |
| Q4 2024 | 9.9% | -1.9 points |
ELF's operating margin was 10% last quarter, up 7.8 points from the same quarter a year ago.
CELH Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $127.7M | -60% |
| Q2 2026 | $205.5M | +479% |
| Q1 2026 | $65.8M | -32% |
| Q4 2025 | -$130M | -285% |
| Q3 2025 | $321.5M | +3599% |
| Q2 2025 | $35.5M | +17% |
| Q1 2025 | $96.4M | -26% |
| Q4 2024 | $70.3M | +16394% |
CELH still generates free cash flow, though less than at its 2025 peak: $269M over the past year.
ELF Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $12.1M | -27% |
| Q2 2026 | $110.2M | +447% |
| Q1 2026 | $100.6M | -20% |
| Q4 2025 | $52.8M | +$72.5M |
| Q3 2025 | $16.6M | +74% |
| Q2 2025 | $20.1M | +3968% |
| Q1 2025 | $125M | +264% |
| Q4 2024 | -$19.8M | +$1.9M |
ELF has the edge over CELH on cash flow, with more consistent year-over-year improvement.
CELH Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -2M shares |
| 1 year | -1.1% | -2.9M shares |
| 3 years | +7.4% | +17.6M shares |
| 5 years | +8.3% | +19.5M shares |
| Available history | +32% | +62.4M shares |
CELH has the edge over ELF on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $300,000 |
| Q2 2026 | $1M |
| Q1 2026 | $8.8M |
| Q4 2025 | $2.5M |
| Q3 2025 | $448,000 |
| Q2 2025 | $879,000 |
| Q1 2025 | $1.9M |
| Q4 2024 | $603,000 |
CELH spent $13M buying back its own shares over the past year, about three times what it spent the year before.
ELF Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.6% | +362K shares |
| 1 year | +0.8% | +495K shares |
| 3 years | +4.6% | +2.7M shares |
| 5 years | +12% | +6.5M shares |
| Available history | +18% | +9.1M shares |
ELF has 60M diluted shares, up 0.8% from a year ago, despite $100M in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | $50M |
| Q1 2026 | — |
| Q4 2025 | $50M |
| Q1 2025 | $50M |
| Q4 2024 | — |
| Q1 2021 | — |
| Q4 2020 | — |
ELF spent $100M buying back its own shares over the past year.
CELH Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.1x | Net Cash |
| Q2 2026 | 0.2x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 1.6x | Healthy |
| Q3 2025 | 0.5x | Very low |
| Q2 2025 | 1.4x | Healthy |
| Q1 2025 | -7.3x | Net Cash |
| Q4 2024 | -5.5x | Net Cash |
CELH has the edge over ELF on leverage, with a lower net debt burden relative to earnings.
ELF Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 1.8x | Healthy |
| Q2 2026 | 2.2x | Moderate |
| Q1 2026 | 3.6x | Elevated |
| Q4 2025 | 2.8x | Moderate |
| Q3 2025 | 3.5x | Elevated |
| Q2 2025 | 0.4x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 1.0x | Healthy |
ELF's net debt is about 1.8 years of its operating earnings (EBITDA), down from 3.5 years a year ago.
CELH Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 51.3 | Neutral |
| Stochastic | 56.8 | Neutral |
CELH's weekly RSI is 51 (neutral) and its Stochastic is 57 (neutral).
ELF Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 64.2 | Neutral |
| Stochastic | 79.4 | Neutral |
ELF's weekly RSI is 64 (neutral) and its Stochastic is 79 (neutral).
CELH PE vs Consumer Defensive Sector
| Metric | CELH | Sector median | Relative |
|---|---|---|---|
| PE | 35x | 19x | 82% above |
| PE % | 11 | 18 | 7 pts below |
CELH has the edge over ELF on valuation relative to its sector.
ELF PE vs Consumer Defensive Sector
| Metric | ELF | Sector median | Relative |
|---|---|---|---|
| PE | 78x | 19x | 302% above |
| PE % | 52 | 18 | 34 pts above |
ELF is trading at 78x earnings, a 302% premium to the Consumer Defensive sector's median of 19x.
CELH Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $29.1 | 9.4% above |
| 20 week MA | $29.6 | 7.8% above |
| 50 week MA | $36.1 | 12% below |
| 100 week MA | $38.8 | 18% below |
| 200 week MA | $44.6 | 29% below |
CELH has bounced recently, but its long-term trend is still down: it's above its 8- and 20-week averages, but 29% below its 200-week average.
ELF Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $110.3 | 2.9% above |
| 20 week MA | $98.4 | 15% above |
| 50 week MA | $83.0 | 37% above |
| 100 week MA | $92.1 | 23% above |
| 200 week MA | $111.6 | 1.7% above |
ELF has the edge over CELH on trend strength, trading above more of its moving averages.
CELH Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $1.58 | $14.7 | +832% |
| 2021 | $14.7 | $24.9 | +69% |
| 2022 | $24.9 | $35.6 | +43% |
| 2023 | $35.6 | $54.5 | +53% |
| 2024 | $54.5 | $26.5 | -51% |
| 2025 | $26.5 | $45.6 | +72% |
| 2026 YTD | $45.6 | $31.9 | -30% |
CELH's yearly returns have swung widely, from +832% in 2020 to −51% in 2024. It's down 30% so far in 2026.
ELF Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $16.0 | $23.3 | +46% |
| 2021 | $23.3 | $31.6 | +35% |
| 2022 | $31.6 | $54.5 | +72% |
| 2023 | $54.5 | $144.3 | +165% |
| 2024 | $144.3 | $127.8 | -11% |
| 2025 | $127.8 | $80.4 | -37% |
| 2026 YTD | $80.4 | $113.5 | +41% |
ELF has the edge over CELH on returns for 2026, with the stronger performance.