BFH
Bread Financial Holdings, Inc.
BFH has the edge over JPM overall, supported by stronger valuation and stronger modeled upside.
JPM
JPMorgan Chase & Co.
JPM has lower modeled downside risk, despite its lower overall score.
BFH Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Strong | |
| N/A | |
| N/A |
BFH's profitability is currently strong, and its revenue is stable. Free cash flow and net leverage aren't meaningful measures for financial services companies like BFH.
JPM Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| N/A | |
| N/A |
JPM's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like JPM.
BFH PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 3.5x | $44.57 | -54% |
| Fair | 7x | $89.13 | -9% |
| Forward | 7.2x | $97.91 | — |
| Current | 7.7x | $97.91 | — |
| Expensive | 12x | $150 | +54% |
Historical ranges are pointers, not guarantees.
BFH's PE is in its fair range at 7.7x. If earnings grow as analysts expect, today's price would be 7.2x next year's earnings.
JPM PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 9.7x | $231 | -33% |
| Fair | 12x | $287 | -16% |
| Current | 14x | $343 | — |
| Forward | 14x | $343 | — |
| Expensive | 15x | $361 | +5.2% |
Historical ranges are pointers, not guarantees.
JPM has the edge over BFH in the historical PE scenario, which offers more potential upside but is not a forecast.
BFH Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Strong growth | |
| Stable | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect BFH's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
JPM Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| Moderate |
Analysts expect earnings and revenue growth for JPM, with profitability improving.
BFH Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.54 | +6.4% |
| Q3 2026 | $12.73 | +30% |
| Q2 2026 | $12.87 | +120% |
| Q1 2026 | $12.26 | +120% |
| Q4 2025 | $10.89 | +98% |
| Q3 2025 | $9.76 | +55% |
| Q2 2025 | $5.85 | -40% |
| Q1 2025 | $5.57 | -30% |
| Q4 2024 | $5.49 | -62% |
BFH earned $12.73 per share over the past year, up 30% from the year before.
JPM Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $24.99 | +4.8% |
| Q3 2026 | $23.85 | +18% |
| Q2 2026 | $23.35 | +20% |
| Q1 2026 | $20.89 | +2.5% |
| Q4 2025 | $20.02 | +1.4% |
| Q3 2025 | $20.20 | +12% |
| Q2 2025 | $19.50 | +8.7% |
| Q1 2025 | $20.38 | +23% |
| Q4 2024 | $19.75 | +22% |
JPM's earnings per share have climbed steadily: $23.85 over the past year, up 18% from the year before, and higher year over year for 15 quarters in a row.
BFH Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1B | +4.7% |
| Q2 2026 | $993M | +6.9% |
| Q1 2026 | $1B | +4.9% |
| Q4 2025 | $975M | +5.4% |
| Q3 2025 | $971M | -1.2% |
| Q2 2025 | $929M | -1.1% |
| Q1 2025 | $970M | -2.1% |
| Q4 2024 | $925M | -9% |
BFH's revenue has grown year over year for four quarters in a row: $1B last quarter, up 4.7% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 21% | +0.4 points |
| Q2 2026 | 20% | +1.1 points |
| Q1 2026 | 24% | +3.6 points |
| Q4 2025 | 4.8% | +7.7 points |
| Q3 2025 | 20% | +16 points |
| Q2 2025 | 19% | -0.4 points |
| Q1 2025 | 20% | +1.3 points |
| Q4 2024 | -2.9% | -4.7 points |
BFH's operating margin was 21% last quarter, about level with the same quarter a year ago.
JPM Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $50.2B | +8.1% |
| Q2 2026 | $57.3B | +28% |
| Q1 2026 | $49.8B | +10% |
| Q4 2025 | $45.8B | +7.1% |
| Q3 2025 | $46.4B | +8.8% |
| Q2 2025 | $44.9B | -11% |
| Q1 2025 | $45.3B | +8.1% |
| Q4 2024 | $42.8B | +11% |
JPM has the edge over BFH on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 40% | -0.2 points |
| Q2 2026 | 48% | +7.3 points |
| Q1 2026 | 41% | +0.5 points |
| Q4 2025 | 37% | -3.2 points |
| Q3 2025 | 40% | +0.6 points |
| Q2 2025 | 41% | -6 points |
| Q1 2025 | 41% | -0.6 points |
| Q4 2024 | 41% | +11 points |
JPM has the edge over BFH on profitability, with a higher operating margin.
BFH Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $601M | -0.7% |
| Q2 2026 | $533M | +1.3% |
| Q1 2026 | $487M | +24% |
| Q4 2025 | $568M | +19% |
| Q3 2025 | $605M | +33% |
| Q2 2025 | $526M | +10% |
| Q1 2025 | $393M | -12% |
| Q4 2024 | $479M | -22% |
BFH has the edge over JPM on cash generation, producing positive trailing cash flow while its opponent burns cash.
JPM Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $33.2B | +$78.4B |
| Q2 2026 | -$25.3B | -186% |
| Q1 2026 | -$211.8B | +$40.1B |
| Q4 2025 | $119.7B | -19% |
| Q3 2025 | -$45.2B | +$28.9B |
| Q2 2025 | $29.5B | -23% |
| Q1 2025 | -$251.8B | -$97.7B |
| Q4 2024 | $147.8B | +145% |
JPM's free cash flow was −$84.2B over the past year, against −$120B the year before. Free cash flow isn't a meaningful measure for financial services companies like JPM.
BFH Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -3.4% | -1.4M shares |
| 1 year | -17% | -8.2M shares |
| 3 years | -22% | -10.8M shares |
| 5 years | -21% | -10.7M shares |
| Available history | -23% | -11.6M shares |
BFH has the edge over JPM on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $76M |
| Q2 2026 | $243M |
| Q1 2026 | $153M |
| Q4 2025 | $123M |
| Q3 2025 | $40M |
| Q2 2025 | $47M |
| Q1 2025 | $103M |
| Q4 2024 | $44M |
BFH spent $595M buying back its own shares over the past year, up 154% from the year before.
JPM Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.4% | -11.2M shares |
| 1 year | -3.1% | -84.6M shares |
| 3 years | -8.5% | -249M shares |
| 5 years | -11% | -322M shares |
| Available history | -17% | -547M shares |
JPM has 2.7B diluted shares, down 3.1% from a year ago, with $24.5B in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $1.1B |
| Q2 2026 | $6.8B |
| Q1 2026 | $8.3B |
| Q4 2025 | $8.3B |
| Q3 2025 | $8.3B |
| Q2 2025 | $7.5B |
| Q1 2025 | $7.5B |
| Q4 2024 | $4.3B |
JPM spent $24.5B buying back its own shares over the past year, down 11% from the year before.
BFH Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -5.1x | Net Cash |
| Q2 2026 | -4.9x | Net Cash |
| Q1 2026 | -4.9x | Net Cash |
| Q4 2025 | 1.0x | Healthy |
| Q3 2025 | 0.0x | Very low |
| Q2 2025 | 0.9x | Very low |
| Q1 2025 | 1.9x | Healthy |
| Q4 2024 | 4.0x | Elevated |
BFH has the edge over JPM on leverage, with a lower net debt burden relative to earnings.
JPM Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.5x | Very low |
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.6x | Very low |
| Q4 2025 | 0.5x | Very low |
| Q3 2025 | 0.6x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.4x | Very low |
JPM's net debt is less than a year of its operating earnings (EBITDA). Net leverage isn't a meaningful measure for financial services companies like JPM.
BFH Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 49.1 | Neutral |
| Stochastic | 34.1 | Neutral |
BFH's weekly RSI is 49 (neutral) and its Stochastic is 34 (neutral).
JPM Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 54.8 | Neutral |
| Stochastic | 31.5 | Neutral |
JPM's weekly RSI is 55 (neutral) and its Stochastic is 31 (neutral).
BFH PE vs Financial Services Sector
| Metric | BFH | Sector median | Relative |
|---|---|---|---|
| PE | 7.7x | 13x | 41% below |
| PE % | 55 | 63 | 8 pts below |
BFH has the edge over JPM on valuation relative to its sector.
JPM PE vs Financial Services Sector
| Metric | JPM | Sector median | Relative |
|---|---|---|---|
| PE | 14x | 13x | 10% above |
| PE % | 76 | 63 | 13 pts above |
JPM is trading at 14x earnings, a 10% premium to the Financial Services sector's median of 13x.
BFH Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $100.9 | 3% below |
| 20 week MA | $103.8 | 5.7% below |
| 50 week MA | $90.1 | 8.7% above |
| 100 week MA | $73.8 | 33% above |
| 200 week MA | $56.4 | 74% above |
BFH has pulled back, but its long-term trend is still up: it's below its 8- and 20-week averages, but 74% above its 200-week average.
JPM Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $336.8 | 1.8% above |
| 20 week MA | $345.3 | 0.7% below |
| 50 week MA | $323.2 | 6.1% above |
| 100 week MA | $298.9 | 15% above |
| 200 week MA | $236.6 | 45% above |
JPM has the edge over BFH on trend strength, trading above more of its moving averages.
BFH Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $88.5 | $57.4 | -35% |
| 2021 | $57.4 | $69.1 | +20% |
| 2022 | $69.1 | $37.3 | -46% |
| 2023 | $37.3 | $32.9 | -12% |
| 2024 | $32.9 | $61.9 | +88% |
| 2025 | $61.9 | $76.6 | +24% |
| 2026 YTD | $76.6 | $97.9 | +28% |
BFH has the edge over JPM on returns for 2026, with the stronger performance.
JPM Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $139.1 | $124.5 | -11% |
| 2021 | $124.5 | $157.3 | +26% |
| 2022 | $157.3 | $131.3 | -17% |
| 2023 | $131.3 | $170.1 | +30% |
| 2024 | $170.1 | $241.2 | +42% |
| 2025 | $241.2 | $327.9 | +36% |
| 2026 YTD | $327.9 | $342.8 | +4.5% |
JPM has finished higher in four of the last six years. It's up 4.5% so far in 2026.