BFH

Bread Financial Holdings, Inc.

63
Fundamentals66/ 100
Valuation48/ 100
Upside potential72/ 100
Risk potential17/ 100

BFH's fundamentals are strong: its operating margin rose 3 points to 17% and earnings per share grew 30%. At 7.7x earnings, it's trading in line with its usual 7.1x. Analysts expect strong earnings growth, though they disagree widely on how much.

BFH Fundamentals

MetricStatus
Stable
Strong
N/A
N/A

BFH's profitability is currently strong, and its revenue is stable. Free cash flow and net leverage aren't meaningful measures for financial services companies like BFH.

BFH PE Valuation

CHEAPFAIREXPENSIVE11x21x32x42x
CHEAPFAIREXPENSIVE11x21x32x42x
LevelPEPriceVs current
Cheap3.5x$44.57-54%
Fair7x$89.13-9%
Forward7.2x$97.91—
Current7.7x$97.91—
Expensive12x$150+54%

Historical ranges are pointers, not guarantees.

BFH's PE is in its fair range at 7.7x. If earnings grow as analysts expect, today's price would be 7.2x next year's earnings.

BFH Forward outlook

MetricOutlook
Improving
Strong growth
Stable
Strongly improving
Limited
Low

Analysts expect BFH's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.

BFH Risk to reward

ScenarioChangePrice
Upside+43%$140.38
Downside-17%$81.71

Calculated from the latest close: $97.91 on Nov 12.

BFH's one-year upside scenario is more than twice its downside: +43% against −17%.

BFH Earnings Per Share

Q4 2023: $14.34Q1 2024: $7.96Q2 2024: $9.67Q3 2024: $6.30Q4 2024: $5.49Q1 2025: $5.57Q2 2025: $5.85Q3 2025: $9.76Q4 2025: $10.89Q1 2026: $12.26Q2 2026: $12.87Q3 2026: $12.73Forward: $13.54
Q4 2023: $14.34Q1 2024: $7.96Q2 2024: $9.67Q3 2024: $6.30Q4 2024: $5.49Q1 2025: $5.57Q2 2025: $5.85Q3 2025: $9.76Q4 2025: $10.89Q1 2026: $12.26Q2 2026: $12.87Q3 2026: $12.73Forward: $13.54
QuarterTTM EPSYoY
Forward$13.54+6.4%
Q3 2026$12.73+30%
Q2 2026$12.87+120%
Q1 2026$12.26+120%
Q4 2025$10.89+98%
Q3 2025$9.76+55%
Q2 2025$5.85-40%
Q1 2025$5.57-30%
Q4 2024$5.49-62%

BFH earned $12.73 per share over the past year, up 30% from the year before.

BFH Quarterly Revenue

Q4 2023: $1BQ1 2024: $991MQ2 2024: $939MQ3 2024: $983MQ4 2024: $925MQ1 2025: $970MQ2 2025: $929MQ3 2025: $971MQ4 2025: $975MQ1 2026: $1BQ2 2026: $993MQ3 2026: $1B
Q4 2023: $1BQ1 2024: $991MQ2 2024: $939MQ3 2024: $983MQ4 2024: $925MQ1 2025: $970MQ2 2025: $929MQ3 2025: $971MQ4 2025: $975MQ1 2026: $1BQ2 2026: $993MQ3 2026: $1B
QuarterRevenueYoY
Q3 2026$1B+4.7%
Q2 2026$993M+6.9%
Q1 2026$1B+4.9%
Q4 2025$975M+5.4%
Q3 2025$971M-1.2%
Q2 2025$929M-1.1%
Q1 2025$970M-2.1%
Q4 2024$925M-9%

BFH's revenue has grown year over year for four quarters in a row: $1B last quarter, up 4.7% from the same quarter a year ago.

BFH Free Cash Flow

Q4 2023: $617MQ1 2024: $447MQ2 2024: $477MQ3 2024: $456MQ4 2024: $479MQ1 2025: $393MQ2 2025: $526MQ3 2025: $605MQ4 2025: $568MQ1 2026: $487MQ2 2026: $533MQ3 2026: $601M
Q4 2023: $617MQ1 2024: $447MQ2 2024: $477MQ3 2024: $456MQ4 2024: $479MQ1 2025: $393MQ2 2025: $526MQ3 2025: $605MQ4 2025: $568MQ1 2026: $487MQ2 2026: $533MQ3 2026: $601M
QuarterFree cash flowYoY
Q3 2026$601M-0.7%
Q2 2026$533M+1.3%
Q1 2026$487M+24%
Q4 2025$568M+19%
Q3 2025$605M+33%
Q2 2025$526M+10%
Q1 2025$393M-12%
Q4 2024$479M-22%

BFH's free cash flow was $2.2B over the past year, up 9.3% from the year before. Free cash flow isn't a meaningful measure for financial services companies like BFH.

BFH Total Shares

Q4 2023: 50MQ1 2024: 50MQ2 2024: 50MQ3 2024: 51MQ4 2024: 50MQ1 2025: 50MQ2 2025: 47MQ3 2025: 48MQ4 2025: 48MQ1 2026: 43MQ2 2026: 41MQ3 2026: 39M
Q4 2023: 50MQ1 2024: 50MQ2 2024: 50MQ3 2024: 51MQ4 2024: 50MQ1 2025: 50MQ2 2025: 47MQ3 2025: 48MQ4 2025: 48MQ1 2026: 43MQ2 2026: 41MQ3 2026: 39M
PeriodChange %Net change
Quarterly-3.4%-1.4M shares
1 year-17%-8.2M shares
3 years-22%-10.8M shares
5 years-21%-10.7M shares
Available history-23%-11.6M shares

BFH has 39M diluted shares, down 17% from a year ago, with $595M in buybacks over the past year.

BFH Net Leverage

Q4 2023: 1.6xQ1 2024: -6.1xQ2 2024: -5.8xQ3 2024: 2.2xQ4 2024: 4.0xQ1 2025: 1.9xQ2 2025: 0.9xQ3 2025: 0.0xQ4 2025: 1.0xQ1 2026: -4.9xQ2 2026: -4.9xQ3 2026: -5.1x
Q4 2023: 1.6xQ1 2024: -6.1xQ2 2024: -5.8xQ3 2024: 2.2xQ4 2024: 4.0xQ1 2025: 1.9xQ2 2025: 0.9xQ3 2025: 0.0xQ4 2025: 1.0xQ1 2026: -4.9xQ2 2026: -4.9xQ3 2026: -5.1x
QuarterNet LeverageStatus
Q3 2026-5.1xNet Cash
Q2 2026-4.9xNet Cash
Q1 2026-4.9xNet Cash
Q4 20251.0xHealthy
Q3 20250.0xVery low
Q2 20250.9xVery low
Q1 20251.9xHealthy
Q4 20244.0xElevated

BFH has more cash than debt. Net leverage isn't a meaningful measure for financial services companies like BFH.

BFH Weekly Momentum

MetricValueStatus
RSI49.1Neutral
Stochastic34.1Neutral

BFH's weekly RSI is 49 (neutral) and its Stochastic is 34 (neutral).

BFH PE vs Financial Services Sector

MetricBFHSector medianRelative
PE7.7x13x41% below
PE %55638 pts below

BFH is trading at 7.7x earnings, a 41% discount to the Financial Services sector's median of 13x.

BFH Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$100.93% below
20 week MA$103.85.7% below
50 week MA$90.18.7% above
100 week MA$73.833% above
200 week MA$56.474% above

BFH has pulled back, but its long-term trend is still up: it's below its 8- and 20-week averages, but 74% above its 200-week average.

BFH Yearly ROI

YearStart priceEnd priceROI
2020$88.5$57.4-35%
2021$57.4$69.1+20%
2022$69.1$37.3-46%
2023$37.3$32.9-12%
2024$32.9$61.9+88%
2025$61.9$76.6+24%
2026 YTD$76.6$97.9+28%

BFH has finished lower in three of the last six years. It's up 28% so far in 2026.

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