BABA
Alibaba Group Holding Limited
BABA has the edge over PRPL overall, supported by lower modeled downside.
PRPL
Purple Innovation, Inc.
PRPL offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
PRPL Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Under pressure | |
| Under pressure | |
| Strong |
PRPL's balance sheet is currently strong, but its revenue, profitability and cash flow are under pressure.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
PRPL PE Valuation
PRPL has no meaningful PE right now: it lost money over the past year.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for BABA, with profitability improving. However, they disagree widely on these estimates.
PRPL Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses shrinking | |
| Growth | |
| Strongly improving | |
| Limited | |
| High |
Analysts expect PRPL's losses to shrink, with revenue growing.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over PRPL on earnings quality, reporting a profit while its opponent remains loss making.
PRPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | -$8.82 | +$4.43 |
| Q2 2026 | -$11.24 | +$8.26 |
| Q1 2026 | -$14.50 | +$1.00 |
| Q4 2025 | -$12.00 | +$10.75 |
| Q3 2025 | -$13.25 | +$11.96 |
| Q2 2025 | -$19.50 | +$5.21 |
| Q1 2023 | -$28.50 | -$11.75 |
| Q4 2022 | -$27.50 | -$20.00 |
PRPL is still losing money, but far less than before: $8.82 per share over the past year, against $151.00 at its worst in late 2020.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over PRPL on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA has the edge over PRPL on profitability, with a higher operating margin.
PRPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $96.5M | -19% |
| Q2 2026 | $98.3M | -6.5% |
| Q1 2026 | $95.7M | -8.1% |
| Q4 2025 | $140.7M | +9.1% |
| Q3 2025 | $118.8M | +0.1% |
| Q2 2025 | $105.1M | -13% |
| Q1 2025 | $104.2M | -13% |
| Q4 2024 | $129M | -12% |
PRPL's revenue has slid since its 2020 peak: $97M last quarter, down 19% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -10% | +0.1 points |
| Q2 2026 | -4.3% | +9.2 points |
| Q1 2026 | -18% | -3.7 points |
| Q4 2025 | -1.6% | +4.4 points |
| Q3 2025 | -10% | +29 points |
| Q2 2025 | -14% | -1.5 points |
| Q1 2025 | -14% | +5.4 points |
| Q4 2024 | -6% | +5.1 points |
PRPL's operating margin was −10% last quarter, about level with the same quarter a year ago.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
PRPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $5.3M | +$7.2M |
| Q2 2026 | -$1.3M | +$5.7M |
| Q1 2026 | $1.4M | +$26.7M |
| Q4 2025 | -$7.8M | -237% |
| Q3 2025 | -$1.8M | -1904% |
| Q2 2025 | -$7M | +$4M |
| Q1 2025 | -$25.3M | -$5.5M |
| Q4 2024 | $5.7M | +$10.2M |
PRPL has the edge over BABA on cash flow, with more consistent year-over-year improvement.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
PRPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | -- |
| 1 year | +0.5% | +23.6K shares |
| 3 years | +3.5% | +147K shares |
| 5 years | +178% | +2.8M shares |
PRPL has the edge over BABA on shareholder dilution, with a more favorable share count trend.
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA's net debt is less than a year of its operating earnings (EBITDA).
PRPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2021 | -1.7x | Net Cash |
| Q2 2021 | -1.2x | Net Cash |
| Q1 2021 | -0.7x | Net Cash |
| Q4 2020 | -1.0x | Net Cash |
| Q3 2020 | -0.8x | Net Cash |
| Q2 2020 | -1.0x | Net Cash |
| Q1 2020 | 0.4x | Very low |
| Q4 2019 | 0.1x | Very low |
PRPL has more cash than debt.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
PRPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 24.8 | Oversold |
| Stochastic | 6.2 | Oversold |
PRPL's weekly RSI is 25 (oversold) and its Stochastic is 6 (oversold).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
PRPL PE vs Consumer Cyclical Sector
PRPL has no meaningful PE right now: it lost money over the past year.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
PRPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $2.28 | 28% below |
| 20 week MA | $4.75 | 65% below |
| 50 week MA | $11.2 | 85% below |
| 100 week MA | $16.3 | 90% below |
| 200 week MA | $31.8 | 95% below |
PRPL is in a downtrend: it's below all five of its weekly moving averages, and 95% below its 200-week average.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has the edge over PRPL on returns for 2026, with the stronger performance.
PRPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $212.5 | $850.5 | +300% |
| 2021 | $850.5 | $337.5 | -60% |
| 2022 | $337.5 | $120.8 | -64% |
| 2023 | $120.8 | $25.8 | -79% |
| 2024 | $25.8 | $21.0 | -18% |
| 2025 | $21.0 | $18.4 | -12% |
| 2026 YTD | $18.4 | $1.65 | -91% |
PRPL has finished five years in a row lower, and it's down 91% so far in 2026.