BABA
Alibaba Group Holding Limited
BABA has the edge over GPK overall, supported by lower modeled downside and stronger modeled upside.
GPK
Graphic Packaging Holding Company
GPK offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
GPK Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Stable | |
| Healthy | |
| Weak |
GPK's cash flow is currently healthy, and its revenue and profitability are stable, but its balance sheet is weak.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA has the edge over GPK in the historical PE scenario, which offers more potential upside but is not a forecast.
GPK PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 11x | $2.73 | -75% |
| Forward | 12x | $10.79 | — |
| Fair | 14x | $3.54 | -67% |
| Expensive | 27x | $6.70 | -38% |
| Current | 43x | $10.79 | — |
Historical ranges are pointers, not guarantees.
GPK's PE is in its expensive range at 43x. If earnings grow as analysts expect, today's price would be 12x next year's earnings, in its cheap range.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
BABA has the edge over GPK on the outlook, with more favorable revenue and profitability expectations.
GPK Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Growth | |
| Stable | |
| Stable | |
| Limited | |
| Low |
Analysts expect GPK's earnings to grow, with its revenue and profitability holding steady. However, they disagree widely on these estimates.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over GPK on earnings, with more consistent year-over-year improvement.
GPK Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.89 | +257% |
| Q3 2026 | $0.25 | -85% |
| Q2 2026 | $0.66 | -63% |
| Q1 2026 | $0.92 | -55% |
| Q4 2025 | $1.48 | -31% |
| Q3 2025 | $1.70 | -27% |
| Q2 2025 | $1.77 | -24% |
| Q1 2025 | $2.05 | -6.8% |
| Q4 2024 | $2.16 | -7.7% |
GPK's earnings per share have fallen from their peak: $0.25 over the past year, against $2.34 in late 2023.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over GPK on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA has the edge over GPK on profitability, with a higher operating margin.
GPK Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $2.2B | +0.1% |
| Q2 2026 | $2.2B | -0.7% |
| Q1 2026 | $2.2B | +1.7% |
| Q4 2025 | $2.1B | +0.4% |
| Q3 2025 | $2.2B | -1.2% |
| Q2 2025 | $2.2B | -1.5% |
| Q1 2025 | $2.1B | -6.2% |
| Q4 2024 | $2.1B | -6.8% |
GPK's revenue grew through 2024 and has held roughly level since: $2.2B last quarter, about level with the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 4.6% | -6.1 points |
| Q2 2026 | 4.3% | -4.4 points |
| Q1 2026 | 0.9% | -9.5 points |
| Q4 2025 | 7.4% | -4 points |
| Q3 2025 | 11% | -1.9 points |
| Q2 2025 | 8.8% | -5.7 points |
| Q1 2025 | 10% | -1.9 points |
| Q4 2024 | 11% | -1.5 points |
GPK's operating margin was 4.6% last quarter, down 6.1 points from the same quarter a year ago.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
GPK Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $250M | +10% |
| Q2 2026 | $158M | -41% |
| Q1 2026 | -$113M | +$61M |
| Q4 2025 | $521M | +6.5% |
| Q3 2025 | $227M | +21% |
| Q2 2025 | $267M | +66% |
| Q1 2025 | -$174M | -5900% |
| Q4 2024 | $489M | +11% |
GPK has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
GPK Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.1% | +300K shares |
| 1 year | -0.2% | -600K shares |
| 3 years | -3.9% | -12.2M shares |
| 5 years | -3.9% | -12M shares |
| Available history | +0.7% | +2.2M shares |
GPK has the edge over BABA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $40M |
| Q4 2024 | — |
| Q3 2024 | — |
| Q2 2024 | $200M |
| Q1 2024 | — |
| Q4 2023 | $17M |
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA has the edge over GPK on leverage, with a lower net debt burden relative to earnings.
GPK Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 5.4x | High |
| Q2 2026 | 5.1x | High |
| Q1 2026 | 4.9x | High |
| Q4 2025 | 4.0x | Elevated |
| Q3 2025 | 4.1x | High |
| Q2 2025 | 3.9x | Elevated |
| Q1 2025 | 3.5x | Elevated |
| Q4 2024 | 3.0x | Elevated |
GPK's net debt is about 5.4 years of its operating earnings (EBITDA), up from 4.1 years a year ago.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
GPK Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 52.2 | Neutral |
| Stochastic | 53.3 | Neutral |
GPK's weekly RSI is 52 (neutral) and its Stochastic is 53 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA has the edge over GPK on valuation relative to its sector.
GPK PE vs Consumer Cyclical Sector
| Metric | GPK | Sector median | Relative |
|---|---|---|---|
| PE | 43x | 18x | 140% above |
| PE % | 100 | 47 | 53 pts above |
GPK is trading at 43x earnings, a 140% premium to the Consumer Cyclical sector's median of 18x.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
GPK Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $9.35 | 15% above |
| 20 week MA | $10.2 | 5.4% above |
| 50 week MA | $11.3 | 4.7% below |
| 100 week MA | $17.0 | 37% below |
| 200 week MA | $21.4 | 50% below |
GPK has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
GPK Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $16.7 | $16.9 | +1.4% |
| 2021 | $16.9 | $18.7 | +10% |
| 2022 | $18.7 | $22.2 | +19% |
| 2023 | $22.2 | $24.7 | +11% |
| 2024 | $24.7 | $27.5 | +11% |
| 2025 | $27.5 | $15.2 | -45% |
| 2026 YTD | $15.2 | $10.8 | -29% |
GPK has the edge over BABA on returns for 2026, with the stronger performance.