AMZN
Amazon.com, Inc.
AMZN has the edge over PRPL overall, supported by lower modeled downside and stronger valuation.
PRPL
Purple Innovation, Inc.
PRPL's outlook is improving, though it still trails on the overall score.
AMZN Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Weak | |
| Healthy |
AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.
PRPL Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Under pressure | |
| Under pressure | |
| Strong |
PRPL's balance sheet is currently strong, but its revenue, profitability and cash flow are under pressure.
AMZN PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 22x | $267 | — |
| Forward | 27x | $267 | — |
| Cheap | 34x | $415 | +55% |
| Fair | 60x | $745 | +179% |
| Expensive | 102x | $1,262 | +372% |
Historical ranges are pointers, not guarantees.
AMZN's PE is in its cheap range at 22x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 27x.
PRPL PE Valuation
PRPL has no meaningful PE right now: it lost money over the past year.
AMZN Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong growth | |
| Growth | |
| Improving | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AMZN, with profitability improving.
PRPL Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses shrinking | |
| Growth | |
| Strongly improving | |
| Limited | |
| High |
Analysts expect PRPL's losses to shrink, with revenue growing.
AMZN Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.87 | -20% |
| Q3 2026 | $12.37 | +75% |
| Q2 2026 | $12.43 | +89% |
| Q1 2026 | $8.36 | +36% |
| Q4 2025 | $7.17 | +30% |
| Q3 2025 | $7.08 | +52% |
| Q2 2025 | $6.56 | +57% |
| Q1 2025 | $6.14 | +72% |
| Q4 2024 | $5.53 | +91% |
AMZN has the edge over PRPL on earnings quality, reporting a profit while its opponent remains loss making.
PRPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | -$8.82 | +$4.43 |
| Q2 2026 | -$11.24 | +$8.26 |
| Q1 2026 | -$14.50 | +$1.00 |
| Q4 2025 | -$12.00 | +$10.75 |
| Q3 2025 | -$13.25 | +$11.96 |
| Q2 2025 | -$19.50 | +$5.21 |
| Q1 2023 | -$28.50 | -$11.75 |
| Q4 2022 | -$27.50 | -$20.00 |
PRPL is still losing money, but far less than before: $8.82 per share over the past year, against $151.00 at its worst in late 2020.
AMZN Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $201.9B | +12% |
| Q2 2026 | $200.6B | +20% |
| Q1 2026 | $181.5B | +17% |
| Q4 2025 | $213.4B | +14% |
| Q3 2025 | $180.2B | +13% |
| Q2 2025 | $167.7B | +13% |
| Q1 2025 | $155.7B | +8.6% |
| Q4 2024 | $187.8B | +10% |
AMZN has the edge over PRPL on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 14% | +4.2 points |
| Q2 2026 | 14% | +2.3 points |
| Q1 2026 | 13% | +1.3 points |
| Q4 2025 | 12% | +0.4 points |
| Q3 2025 | 9.7% | -1.3 points |
| Q2 2025 | 11% | +1.5 points |
| Q1 2025 | 12% | +1.1 points |
| Q4 2024 | 11% | +3.5 points |
AMZN has the edge over PRPL on profitability, with a higher operating margin.
PRPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $96.5M | -19% |
| Q2 2026 | $98.3M | -6.5% |
| Q1 2026 | $95.7M | -8.1% |
| Q4 2025 | $140.7M | +9.1% |
| Q3 2025 | $118.8M | +0.1% |
| Q2 2025 | $105.1M | -13% |
| Q1 2025 | $104.2M | -13% |
| Q4 2024 | $129M | -12% |
PRPL's revenue has slid since its 2020 peak: $97M last quarter, down 19% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -10% | +0.1 points |
| Q2 2026 | -4.3% | +9.2 points |
| Q1 2026 | -18% | -3.7 points |
| Q4 2025 | -1.6% | +4.4 points |
| Q3 2025 | -10% | +29 points |
| Q2 2025 | -14% | -1.5 points |
| Q1 2025 | -14% | +5.4 points |
| Q4 2024 | -6% | +5.1 points |
PRPL's operating margin was −10% last quarter, about level with the same quarter a year ago.
AMZN Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$34.8B | -8202% |
| Q2 2026 | -$8.8B | -2757% |
| Q1 2026 | -$18.2B | -$10.2B |
| Q4 2025 | $14.9B | -16% |
| Q3 2025 | $430M | -87% |
| Q2 2025 | $332M | -96% |
| Q1 2025 | -$8B | -297% |
| Q4 2024 | $17.8B | -36% |
AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.
PRPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $5.3M | +$7.2M |
| Q2 2026 | -$1.3M | +$5.7M |
| Q1 2026 | $1.4M | +$26.7M |
| Q4 2025 | -$7.8M | -237% |
| Q3 2025 | -$1.8M | -1904% |
| Q2 2025 | -$7M | +$4M |
| Q1 2025 | -$25.3M | -$5.5M |
| Q4 2024 | $5.7M | +$10.2M |
PRPL has the edge over AMZN on cash flow, with more consistent year-over-year improvement.
AMZN Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.2% | +26M shares |
| 1 year | +0.8% | +84M shares |
| 3 years | +3.5% | +371M shares |
| 5 years | +6.1% | +629M shares |
| Available history | +8.2% | +829M shares |
AMZN has 10.9B diluted shares, up 0.8% from a year ago.
| Quarter | Spent |
|---|---|
| Q1 2024 | — |
| Q4 2023 | — |
| Q3 2023 | — |
| Q2 2023 | — |
| Q1 2023 | — |
| Q4 2022 | — |
| Q3 2022 | — |
| Q2 2022 | $3.3B |
PRPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | -- |
| 1 year | +0.5% | +23.6K shares |
| 3 years | +3.5% | +147K shares |
| 5 years | +178% | +2.8M shares |
PRPL has the edge over AMZN on shareholder dilution, with a more favorable share count trend.
AMZN Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.7x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.1x | Very low |
| Q4 2025 | -0.1x | Net Cash |
| Q3 2025 | -0.1x | Net Cash |
| Q2 2025 | -0.0x | Net Cash |
| Q1 2025 | -0.1x | Net Cash |
| Q4 2024 | -0.2x | Net Cash |
AMZN's net debt is less than a year of its operating earnings (EBITDA), after holding more cash than debt a year ago.
PRPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2021 | -1.7x | Net Cash |
| Q2 2021 | -1.2x | Net Cash |
| Q1 2021 | -0.7x | Net Cash |
| Q4 2020 | -1.0x | Net Cash |
| Q3 2020 | -0.8x | Net Cash |
| Q2 2020 | -1.0x | Net Cash |
| Q1 2020 | 0.4x | Very low |
| Q4 2019 | 0.1x | Very low |
PRPL has more cash than debt.
AMZN Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 57.1 | Neutral |
| Stochastic | 50.0 | Neutral |
AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).
PRPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 24.8 | Oversold |
| Stochastic | 6.2 | Oversold |
PRPL's weekly RSI is 25 (oversold) and its Stochastic is 6 (oversold).
AMZN PE vs Consumer Cyclical Sector
| Metric | AMZN | Sector median | Relative |
|---|---|---|---|
| PE | 22x | 18x | 20% above |
| PE % | 4 | 47 | 43 pts below |
AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.
PRPL PE vs Consumer Cyclical Sector
PRPL has no meaningful PE right now: it lost money over the past year.
AMZN Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $253.6 | 5.5% above |
| 20 week MA | $254.9 | 4.9% above |
| 50 week MA | $242.5 | 10% above |
| 100 week MA | $229.6 | 17% above |
| 200 week MA | $191.4 | 40% above |
AMZN has the edge over PRPL on trend strength, trading above more of its moving averages.
PRPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $2.28 | 28% below |
| 20 week MA | $4.75 | 65% below |
| 50 week MA | $11.2 | 85% below |
| 100 week MA | $16.3 | 90% below |
| 200 week MA | $31.8 | 95% below |
PRPL is in a downtrend: it's below all five of its weekly moving averages, and 95% below its 200-week average.
AMZN Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $93.5 | $158.6 | +70% |
| 2021 | $158.6 | $171.1 | +7.8% |
| 2022 | $171.1 | $85.3 | -50% |
| 2023 | $85.3 | $151.9 | +78% |
| 2024 | $151.9 | $223.8 | +47% |
| 2025 | $223.8 | $232.5 | +3.9% |
| 2026 YTD | $232.5 | $267.4 | +15% |
AMZN has the edge over PRPL on returns for 2026, with the stronger performance.
PRPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $212.5 | $850.5 | +300% |
| 2021 | $850.5 | $337.5 | -60% |
| 2022 | $337.5 | $120.8 | -64% |
| 2023 | $120.8 | $25.8 | -79% |
| 2024 | $25.8 | $21.0 | -18% |
| 2025 | $21.0 | $18.4 | -12% |
| 2026 YTD | $18.4 | $1.65 | -91% |
PRPL has finished five years in a row lower, and it's down 91% so far in 2026.