AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has the edge over MAT overall, supported by stronger modeled upside and lower modeled downside.

MAT

Mattel, Inc.

62
Fundamentals61/ 100
Valuation69/ 100
Upside potential54/ 100
Risk potential20/ 100

MAT trails on the overall score without a compensating advantage in the available component scores.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

MAT Fundamentals

MetricStatus
Stable
Healthy
Stable
Stable

MAT's profitability is currently healthy, and its revenue, cash flow and balance sheet are stable.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN has the edge over MAT in the historical PE scenario, which offers more potential upside but is not a forecast.

MAT PE Valuation

CHEAPFAIREXPENSIVE21x41x62x82x
CHEAPFAIREXPENSIVE21x41x62x82x
LevelPEPriceVs current
Current9.2x$15.53—
Cheap9.4x$15.95+2.7%
Forward12x$15.53—
Fair13x$21.78+40%
Expensive32x$53.59+245%

Historical ranges are pointers, not guarantees.

MAT's PE is in its cheap range at 9.2x. On analysts' estimates for next year's earnings, today's price would be 12x, in its fair range.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

AMZN has the edge over MAT on the outlook, with more favorable earnings and revenue expectations.

MAT Forward outlook

MetricOutlook
Strongly deteriorating
Stable
Stable
Stable
Limited
Low

Analysts expect MAT's earnings, revenue and profitability to hold roughly steady. However, they disagree widely on these estimates.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than MAT, with more potential upside and less potential downside.

MAT Risk to reward

ScenarioChangePrice
Upside+23%$19.15
Downside-20%$12.44

Calculated from the latest close: $15.53 on Nov 12.

MAT trails AMZN on modeled risk to reward, with less potential upside and more potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over MAT on earnings, with more consistent year-over-year improvement.

MAT Earnings Per Share

Q4 2023: $0.60Q1 2024: $0.82Q2 2024: $0.91Q3 2024: $1.59Q4 2024: $1.58Q1 2025: $1.54Q2 2025: $1.53Q3 2025: $1.32Q4 2025: $1.24Q1 2026: $1.56Q2 2026: $1.34Q3 2026: $1.69Forward: $1.34
Q4 2023: $0.60Q1 2024: $0.82Q2 2024: $0.91Q3 2024: $1.59Q4 2024: $1.58Q1 2025: $1.54Q2 2025: $1.53Q3 2025: $1.32Q4 2025: $1.24Q1 2026: $1.56Q2 2026: $1.34Q3 2026: $1.69Forward: $1.34
QuarterTTM EPSYoY
Forward$1.34-21%
Q3 2026$1.69+28%
Q2 2026$1.34-12%
Q1 2026$1.56+1.3%
Q4 2025$1.24-22%
Q3 2025$1.32-17%
Q2 2025$1.53+68%
Q1 2025$1.54+88%
Q4 2024$1.58+163%

MAT's earnings per share have fallen from their peak: $1.69 over the past year, against $3.12 in mid-2022.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over MAT on sales, with more consistent year-over-year improvement.

MAT Quarterly Revenue

Q4 2023: $1.6BQ1 2024: $810MQ2 2024: $1.1BQ3 2024: $1.8BQ4 2024: $1.6BQ1 2025: $827MQ2 2025: $1BQ3 2025: $1.7BQ4 2025: $1.8BQ1 2026: $862MQ2 2026: $1.1BQ3 2026: $1.8B
Q4 2023: $1.6BQ1 2024: $810MQ2 2024: $1.1BQ3 2024: $1.8BQ4 2024: $1.6BQ1 2025: $827MQ2 2025: $1BQ3 2025: $1.7BQ4 2025: $1.8BQ1 2026: $862MQ2 2026: $1.1BQ3 2026: $1.8B
QuarterRevenueYoY
Q3 2026$1.8B+4.1%
Q2 2026$1.1B+10%
Q1 2026$862.2M+4.3%
Q4 2025$1.8B+7.3%
Q3 2025$1.7B-5.9%
Q2 2025$1B-5.7%
Q1 2025$826.6M+2.1%
Q4 2024$1.6B+1.6%

MAT's revenue has grown year over year for four quarters in a row: $1.8B last quarter, up 4.1% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

MAT Free Cash Flow

Q4 2023: $924MQ1 2024: $21MQ2 2024: −$270MQ3 2024: $79MQ4 2024: $836MQ1 2025: $4MQ2 2025: −$323MQ3 2025: $41MQ4 2025: $761MQ1 2026: −$68MQ2 2026: −$222MQ3 2026: $51M
Q4 2023: $924MQ1 2024: $21MQ2 2024: −$270MQ3 2024: $79MQ4 2024: $836MQ1 2025: $4MQ2 2025: −$323MQ3 2025: $41MQ4 2025: $761MQ1 2026: −$68MQ2 2026: −$222MQ3 2026: $51M
QuarterFree cash flowYoY
Q3 2026$50.7M+23%
Q2 2026-$221.5M+$101.8M
Q1 2026-$67.8M-1799%
Q4 2025$760.8M-8.9%
Q3 2025$41.1M-48%
Q2 2025-$323.3M-$53.1M
Q1 2025$4M-81%
Q4 2024$835.5M-9.6%

MAT has the edge over AMZN on cash generation, producing positive trailing cash flow while its opponent burns cash.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has 10.9B diluted shares, up 0.8% from a year ago.

MAT Total Shares

Q4 2023: 357MQ1 2024: 347MQ2 2024: 344MQ3 2024: 341MQ4 2024: 343MQ1 2025: 327MQ2 2025: 326MQ3 2025: 318MQ4 2025: 322MQ1 2026: 301MQ2 2026: 289MQ3 2026: 287M
Q4 2023: 357MQ1 2024: 347MQ2 2024: 344MQ3 2024: 341MQ4 2024: 343MQ1 2025: 327MQ2 2025: 326MQ3 2025: 318MQ4 2025: 322MQ1 2026: 301MQ2 2026: 289MQ3 2026: 287M
PeriodChange %Net change
Quarterly-0.7%-2.1M shares
1 year-9.8%-31.3M shares
3 years-20%-70.7M shares
5 years-19%-67.4M shares
Available history-18%-61.5M shares

MAT has the edge over AMZN on shareholder dilution, with a more favorable share count trend.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN has the edge over MAT on leverage, with a lower net debt burden relative to earnings.

MAT Net Leverage

Q4 2023: 1.5xQ1 2024: 1.5xQ2 2024: 1.9xQ3 2024: 1.9xQ4 2024: 1.1xQ1 2025: 1.3xQ2 2025: 1.7xQ3 2025: 2.3xQ4 2025: 1.5xQ1 2026: 2.2xQ2 2026: 3.0xQ3 2026: 2.5x
Q4 2023: 1.5xQ1 2024: 1.5xQ2 2024: 1.9xQ3 2024: 1.9xQ4 2024: 1.1xQ1 2025: 1.3xQ2 2025: 1.7xQ3 2025: 2.3xQ4 2025: 1.5xQ1 2026: 2.2xQ2 2026: 3.0xQ3 2026: 2.5x
QuarterNet LeverageStatus
Q3 20262.5xModerate
Q2 20263.0xModerate
Q1 20262.2xModerate
Q4 20251.5xHealthy
Q3 20252.3xModerate
Q2 20251.7xHealthy
Q1 20251.3xHealthy
Q4 20241.1xHealthy

MAT's net debt is about 2.5 years of its operating earnings (EBITDA), up from 2.3 years a year ago.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

MAT Weekly Momentum

MetricValueStatus
RSI51.4Neutral
Stochastic60.3Neutral

MAT's weekly RSI is 51 (neutral) and its Stochastic is 60 (neutral).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.

MAT PE vs Consumer Cyclical Sector

MetricMATSector medianRelative
PE9.2x18x49% below
PE %144733 pts below

MAT has the edge over AMZN on valuation relative to its sector.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN has the edge over MAT on trend strength, trading above more of its moving averages.

MAT Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$15.60.7% below
20 week MA$14.84.6% above
50 week MA$16.13.8% below
100 week MA$17.411% below
200 week MA$18.215% below

MAT's trend is mixed: it's above one of its five weekly moving averages, and 15% below its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has the edge over MAT on returns for 2026, with the stronger performance.

MAT Yearly ROI

YearStart priceEnd priceROI
2020$13.8$17.5+27%
2021$17.5$20.7+18%
2022$20.7$16.9-18%
2023$16.9$18.9+12%
2024$18.9$18.0-4.9%
2025$18.0$20.3+13%
2026 YTD$20.3$15.5-23%

MAT has finished higher in four of the last six years. It's down 23% so far in 2026.

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