AMZN
Amazon.com, Inc.
AMZN has the edge over HOG overall, supported by stronger fundamentals and stronger valuation.
HOG
Harley-Davidson, Inc.
HOG's outlook is improving, though it still trails on the overall score.
AMZN Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Weak | |
| Healthy |
AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.
HOG Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Weak | |
| Stable | |
| Strong |
HOG's balance sheet is currently strong, and its cash flow is stable, but its revenue and profitability are under pressure.
AMZN PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 22x | $267 | — |
| Forward | 27x | $267 | — |
| Cheap | 34x | $415 | +55% |
| Fair | 60x | $745 | +179% |
| Expensive | 102x | $1,262 | +372% |
Historical ranges are pointers, not guarantees.
AMZN's PE is in its cheap range at 22x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 27x.
HOG PE Valuation
HOG has no meaningful PE right now: it lost money over the past year.
AMZN Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong growth | |
| Growth | |
| Improving | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AMZN, with profitability improving.
HOG Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for HOG, with profitability improving. However, they disagree widely on these estimates.
AMZN Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.87 | -20% |
| Q3 2026 | $12.37 | +75% |
| Q2 2026 | $12.43 | +89% |
| Q1 2026 | $8.36 | +36% |
| Q4 2025 | $7.17 | +30% |
| Q3 2025 | $7.08 | +52% |
| Q2 2025 | $6.56 | +57% |
| Q1 2025 | $6.14 | +72% |
| Q4 2024 | $5.53 | +91% |
AMZN has the edge over HOG on earnings quality, reporting a profit while its opponent remains loss making.
HOG Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$0.90 | -121% |
| Q2 2026 | $1.80 | -12% |
| Q1 2026 | $1.93 | -31% |
| Q4 2025 | $2.78 | -19% |
| Q3 2025 | $4.23 | -5.8% |
| Q2 2025 | $2.04 | -59% |
| Q1 2025 | $2.79 | -39% |
| Q4 2024 | $3.44 | -29% |
HOG has swung to a loss: it lost $0.90 per share over the past year, after a profit the year before.
AMZN Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $201.9B | +12% |
| Q2 2026 | $200.6B | +20% |
| Q1 2026 | $181.5B | +17% |
| Q4 2025 | $213.4B | +14% |
| Q3 2025 | $180.2B | +13% |
| Q2 2025 | $167.7B | +13% |
| Q1 2025 | $155.7B | +8.6% |
| Q4 2024 | $187.8B | +10% |
AMZN has the edge over HOG on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 14% | +4.2 points |
| Q2 2026 | 14% | +2.3 points |
| Q1 2026 | 13% | +1.3 points |
| Q4 2025 | 12% | +0.4 points |
| Q3 2025 | 9.7% | -1.3 points |
| Q2 2025 | 11% | +1.5 points |
| Q1 2025 | 12% | +1.1 points |
| Q4 2024 | 11% | +3.5 points |
AMZN has the edge over HOG on profitability, with a higher operating margin.
HOG Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1.1B | -19% |
| Q2 2026 | $1.2B | -5.9% |
| Q1 2026 | $1.2B | -12% |
| Q4 2025 | $496.2M | -28% |
| Q3 2025 | $1.3B | +17% |
| Q2 2025 | $1.3B | -19% |
| Q1 2025 | $1.3B | -23% |
| Q4 2024 | $687.6M | -35% |
HOG's revenue has slid since its 2023 peak: $1.1B last quarter, down 19% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 3.5% | -32 points |
| Q2 2026 | 6.2% | -2.4 points |
| Q1 2026 | 2% | -10 points |
| Q4 2025 | -73% | -45 points |
| Q3 2025 | 35% | +26 points |
| Q2 2025 | 8.6% | -6.3 points |
| Q1 2025 | 12% | -3.1 points |
| Q4 2024 | -28% | -26 points |
HOG's operating margin was 3.5% last quarter, down 32 points from the same quarter a year ago.
AMZN Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$34.8B | -8202% |
| Q2 2026 | -$8.8B | -2757% |
| Q1 2026 | -$18.2B | -$10.2B |
| Q4 2025 | $14.9B | -16% |
| Q3 2025 | $430M | -87% |
| Q2 2025 | $332M | -96% |
| Q1 2025 | -$8B | -297% |
| Q4 2024 | $17.8B | -36% |
AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.
HOG Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $315.9M | +$445M |
| Q2 2026 | $155.4M | -53% |
| Q1 2026 | -$259.8M | -333% |
| Q4 2025 | $100.4M | +30% |
| Q3 2025 | -$129.1M | -143% |
| Q2 2025 | $332.4M | -23% |
| Q1 2025 | $111.6M | +94% |
| Q4 2024 | $77M | +$97.4M |
HOG has the edge over AMZN on cash generation, producing positive trailing cash flow while its opponent burns cash.
AMZN Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.2% | +26M shares |
| 1 year | +0.8% | +84M shares |
| 3 years | +3.5% | +371M shares |
| 5 years | +6.1% | +629M shares |
| Available history | +8.2% | +829M shares |
AMZN has 10.9B diluted shares, up 0.8% from a year ago.
| Quarter | Spent |
|---|---|
| Q1 2024 | — |
| Q4 2023 | — |
| Q3 2023 | — |
| Q2 2023 | — |
| Q1 2023 | — |
| Q4 2022 | — |
| Q3 2022 | — |
| Q2 2022 | $3.3B |
HOG Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -1.8% | -2M shares |
| 1 year | -12% | -15.1M shares |
| 3 years | -26% | -37.7M shares |
| 5 years | -31% | -48.5M shares |
| Available history | -32% | -51.2M shares |
HOG has the edge over AMZN on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $90.8M |
| Q2 2026 | $30.4M |
| Q1 2026 | $70M |
| Q4 2025 | $160.1M |
| Q3 2025 | $100.1M |
| Q2 2025 | $45,000 |
| Q1 2025 | $93.1M |
| Q4 2024 | $100M |
HOG spent $351M buying back its own shares over the past year, up 20% from the year before.
AMZN Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.7x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.1x | Very low |
| Q4 2025 | -0.1x | Net Cash |
| Q3 2025 | -0.1x | Net Cash |
| Q2 2025 | -0.0x | Net Cash |
| Q1 2025 | -0.1x | Net Cash |
| Q4 2024 | -0.2x | Net Cash |
AMZN has the edge over HOG on leverage, with a lower net debt burden relative to earnings.
HOG Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.9x | Very low |
| Q1 2026 | 0.8x | Very low |
| Q4 2025 | -0.2x | Net Cash |
| Q3 2025 | 4.7x | High |
| Q2 2025 | 15.1x | High |
| Q1 2025 | 11.3x | High |
| Q4 2024 | 9.3x | High |
| Q3 2024 | 7.4x | High |
HOG's net debt is less than a year of its operating earnings (EBITDA), down from 15 years a year ago.
AMZN Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 57.1 | Neutral |
| Stochastic | 50.0 | Neutral |
AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).
HOG Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 70.1 | Overbought |
| Stochastic | 85.9 | Overbought |
HOG's weekly RSI is 70 (overbought) and its Stochastic is 86 (overbought).
AMZN PE vs Consumer Cyclical Sector
| Metric | AMZN | Sector median | Relative |
|---|---|---|---|
| PE | 22x | 18x | 20% above |
| PE % | 4 | 47 | 43 pts below |
AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.
HOG PE vs Consumer Cyclical Sector
| Metric | HOG | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 18x | 11% below |
| PE % | 87 | 47 | 40 pts above |
HOG has the edge over AMZN on valuation relative to its sector.
AMZN Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $253.6 | 5.5% above |
| 20 week MA | $254.9 | 4.9% above |
| 50 week MA | $242.5 | 10% above |
| 100 week MA | $229.6 | 17% above |
| 200 week MA | $191.4 | 40% above |
AMZN is in an uptrend: it's above all five of its weekly moving averages, and 40% above its 200-week average.
HOG Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $28.6 | 13% above |
| 20 week MA | $27.4 | 18% above |
| 50 week MA | $24.1 | 35% above |
| 100 week MA | $25.1 | 30% above |
| 200 week MA | $30.4 | 6.6% above |
HOG has climbed back above all five of its weekly moving averages, and it's now 6.6% above its 200-week average.
AMZN Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $93.5 | $158.6 | +70% |
| 2021 | $158.6 | $171.1 | +7.8% |
| 2022 | $171.1 | $85.3 | -50% |
| 2023 | $85.3 | $151.9 | +78% |
| 2024 | $151.9 | $223.8 | +47% |
| 2025 | $223.8 | $232.5 | +3.9% |
| 2026 YTD | $232.5 | $267.4 | +15% |
AMZN has finished higher in five of the last six years, two of them by more than 50%. It's up 15% so far in 2026.
HOG Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $37.8 | $37.1 | -1.7% |
| 2021 | $37.1 | $36.2 | -2.3% |
| 2022 | $36.2 | $41.4 | +14% |
| 2023 | $41.4 | $36.8 | -11% |
| 2024 | $36.8 | $30.3 | -18% |
| 2025 | $30.3 | $21.0 | -31% |
| 2026 YTD | $21.0 | $32.4 | +54% |
HOG has the edge over AMZN on returns for 2026, with the stronger performance.