HOG
Harley-Davidson, Inc.
HOG lost money over the past year, so it has no meaningful PE right now. Analysts expect earnings to recover and profitability to improve, though they disagree widely on how much.
HOG Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Weak | |
| Stable | |
| Strong |
HOG's balance sheet is currently strong, and its cash flow is stable, but its revenue and profitability are under pressure.
HOG PE Valuation
HOG has no meaningful PE right now: it lost money over the past year.
HOG Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for HOG, with profitability improving. However, they disagree widely on these estimates.
HOG Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$0.90 | -121% |
| Q2 2026 | $1.80 | -12% |
| Q1 2026 | $1.93 | -31% |
| Q4 2025 | $2.78 | -19% |
| Q3 2025 | $4.23 | -5.8% |
| Q2 2025 | $2.04 | -59% |
| Q1 2025 | $2.79 | -39% |
| Q4 2024 | $3.44 | -29% |
HOG has swung to a loss: it lost $0.90 per share over the past year, after a profit the year before.
HOG Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1.1B | -19% |
| Q2 2026 | $1.2B | -5.9% |
| Q1 2026 | $1.2B | -12% |
| Q4 2025 | $496.2M | -28% |
| Q3 2025 | $1.3B | +17% |
| Q2 2025 | $1.3B | -19% |
| Q1 2025 | $1.3B | -23% |
| Q4 2024 | $687.6M | -35% |
HOG's revenue has slid since its 2023 peak: $1.1B last quarter, down 19% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 3.5% | -32 points |
| Q2 2026 | 6.2% | -2.4 points |
| Q1 2026 | 2% | -10 points |
| Q4 2025 | -73% | -45 points |
| Q3 2025 | 35% | +26 points |
| Q2 2025 | 8.6% | -6.3 points |
| Q1 2025 | 12% | -3.1 points |
| Q4 2024 | -28% | -26 points |
HOG's operating margin was 3.5% last quarter, down 32 points from the same quarter a year ago.
HOG Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $315.9M | +$445M |
| Q2 2026 | $155.4M | -53% |
| Q1 2026 | -$259.8M | -333% |
| Q4 2025 | $100.4M | +30% |
| Q3 2025 | -$129.1M | -143% |
| Q2 2025 | $332.4M | -23% |
| Q1 2025 | $111.6M | +94% |
| Q4 2024 | $77M | +$97.4M |
HOG still generates free cash flow, though less than at its 2020 peak: $312M over the past year.
HOG Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -1.8% | -2M shares |
| 1 year | -12% | -15.1M shares |
| 3 years | -26% | -37.7M shares |
| 5 years | -31% | -48.5M shares |
| Available history | -32% | -51.2M shares |
HOG has 107M diluted shares, down 12% from a year ago, with $351M in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $90.8M |
| Q2 2026 | $30.4M |
| Q1 2026 | $70M |
| Q4 2025 | $160.1M |
| Q3 2025 | $100.1M |
| Q2 2025 | $45,000 |
| Q1 2025 | $93.1M |
| Q4 2024 | $100M |
HOG spent $351M buying back its own shares over the past year, up 20% from the year before.
HOG Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.9x | Very low |
| Q1 2026 | 0.8x | Very low |
| Q4 2025 | -0.2x | Net Cash |
| Q3 2025 | 4.7x | High |
| Q2 2025 | 15.1x | High |
| Q1 2025 | 11.3x | High |
| Q4 2024 | 9.3x | High |
| Q3 2024 | 7.4x | High |
HOG's net debt is less than a year of its operating earnings (EBITDA), down from 15 years a year ago.
HOG Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 70.1 | Overbought |
| Stochastic | 85.9 | Overbought |
HOG's weekly RSI is 70 (overbought) and its Stochastic is 86 (overbought).
HOG PE vs Consumer Cyclical Sector
| Metric | HOG | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 18x | 11% below |
| PE % | 87 | 47 | 40 pts above |
HOG has no meaningful PE right now: it lost money over the past year.
HOG Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $28.6 | 13% above |
| 20 week MA | $27.4 | 18% above |
| 50 week MA | $24.1 | 35% above |
| 100 week MA | $25.1 | 30% above |
| 200 week MA | $30.4 | 6.6% above |
HOG has climbed back above all five of its weekly moving averages, and it's now 6.6% above its 200-week average.
HOG Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $37.8 | $37.1 | -1.7% |
| 2021 | $37.1 | $36.2 | -2.3% |
| 2022 | $36.2 | $41.4 | +14% |
| 2023 | $41.4 | $36.8 | -11% |
| 2024 | $36.8 | $30.3 | -18% |
| 2025 | $30.3 | $21.0 | -31% |
| 2026 YTD | $21.0 | $32.4 | +54% |
HOG has finished three years in a row lower, and it's up 54% so far in 2026.