AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has the edge over HLLY overall, supported by lower modeled downside and stronger modeled upside.

HLLY

Holley Inc.

61
Fundamentals65/ 100
Valuation71/ 100
Upside potential66/ 100
Risk potential24/ 100

HLLY offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

HLLY Fundamentals

MetricStatus
Stable
Healthy
Healthy
Weak

HLLY's profitability and cash flow are currently healthy, and its revenue is stable, but its balance sheet is weak.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN has the edge over HLLY in the historical PE scenario, which offers more potential upside but is not a forecast.

HLLY PE Valuation

CHEAPFAIREXPENSIVE34x67x101x134x
CHEAPFAIREXPENSIVE34x67x101x134x
LevelPEPriceVs current
Cheap6.6x$1.05-55%
Current15x$2.36—
Fair20x$3.24+37%
Expensive28x$4.43+88%

Historical ranges are pointers, not guarantees.

HLLY's PE is in its fair range at 15x.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

Analysts expect earnings and revenue growth for AMZN, with profitability improving.

HLLY Forward outlook

There aren't enough analyst estimates for HLLY to show an outlook.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than HLLY, with more potential upside relative to its potential downside.

HLLY Risk to reward

ScenarioChangePrice
Upside+46%$3.45
Downside-24%$1.80

Calculated from the latest close: $2.36 on Nov 12.

HLLY trails AMZN on modeled risk to reward, with less potential upside relative to its potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over HLLY on earnings, with more consistent year-over-year improvement.

HLLY Earnings Per Share

Q4 2023: $0.16Q1 2024: $0.15Q2 2024: $0.18Q3 2024: $0.12Q4 2024: $-0.20Q1 2025: $-0.21Q2 2025: $-0.26Q3 2025: $-0.22Q4 2025: $0.16Q1 2026: $0.20Q2 2026: $0.09Q3 2026: $0.16
Q4 2023: $0.16Q1 2024: $0.15Q2 2024: $0.18Q3 2024: $0.12Q4 2024: $-0.20Q1 2025: $-0.21Q2 2025: $-0.26Q3 2025: $-0.22Q4 2025: $0.16Q1 2026: $0.20Q2 2026: $0.09Q3 2026: $0.16
QuarterTTM EPSYoY
Q3 2026$0.16+$0.38
Q2 2026$0.09+$0.35
Q1 2026$0.20+$0.41
Q4 2025$0.16+$0.36
Q3 2025-$0.22-283%
Q2 2025-$0.26-244%
Q1 2025-$0.21-240%
Q4 2024-$0.20-225%

HLLY has returned to profit: it earned $0.16 per share over the past year, after losing money the year before.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over HLLY on sales, with more consistent year-over-year improvement.

HLLY Quarterly Revenue

Q4 2023: $156MQ1 2024: $159MQ2 2024: $169MQ3 2024: $134MQ4 2024: $140MQ1 2025: $153MQ2 2025: $167MQ3 2025: $138MQ4 2025: $155MQ1 2026: $147MQ2 2026: $172MQ3 2026: $142M
Q4 2023: $156MQ1 2024: $159MQ2 2024: $169MQ3 2024: $134MQ4 2024: $140MQ1 2025: $153MQ2 2025: $167MQ3 2025: $138MQ4 2025: $155MQ1 2026: $147MQ2 2026: $172MQ3 2026: $142M
QuarterRevenueYoY
Q3 2026$141.6M+2.3%
Q2 2026$172M+3.2%
Q1 2026$147.3M-3.7%
Q4 2025$155.4M+11%
Q3 2025$138.4M+3.2%
Q2 2025$166.7M-1.7%
Q1 2025$153M-3.5%
Q4 2024$140.1M-10%

HLLY's revenue fell from its 2022 peak and has held roughly level since: $142M last quarter, up 2.3% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

HLLY Free Cash Flow

Q4 2023: $30MQ1 2024: $18MQ2 2024: $24MQ3 2024: −$3MQ4 2024: $2MQ1 2025: −$11MQ2 2025: $36MQ3 2025: $5MQ4 2025: $4MQ1 2026: −$6MQ2 2026: $41MQ3 2026: $9M
Q4 2023: $30MQ1 2024: $18MQ2 2024: $24MQ3 2024: −$3MQ4 2024: $2MQ1 2025: −$11MQ2 2025: $36MQ3 2025: $5MQ4 2025: $4MQ1 2026: −$6MQ2 2026: $41MQ3 2026: $9M
QuarterFree cash flowYoY
Q3 2026$8.8M+66%
Q2 2026$40.9M+15%
Q1 2026-$6.3M+$4.5M
Q4 2025$3.8M+123%
Q3 2025$5.3M+$8.8M
Q2 2025$35.7M+47%
Q1 2025-$10.8M-162%
Q4 2024$1.7M-94%

HLLY has the edge over AMZN on cash generation, producing positive trailing cash flow while its opponent burns cash.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has the edge over HLLY on shareholder dilution, with a more favorable share count trend.

HLLY Total Shares

Q4 2023: 119MQ1 2024: 120MQ2 2024: 119MQ3 2024: 119MQ4 2024: 118MQ1 2025: 120MQ2 2025: 120MQ3 2025: 119MQ4 2025: 120MQ1 2026: 122MQ2 2026: 120MQ3 2026: 121M
Q4 2023: 119MQ1 2024: 120MQ2 2024: 119MQ3 2024: 119MQ4 2024: 118MQ1 2025: 120MQ2 2025: 120MQ3 2025: 119MQ4 2025: 120MQ1 2026: 122MQ2 2026: 120MQ3 2026: 121M
PeriodChange %Net change
Quarterly+0.5%+593K shares
1 year+1.2%+1.5M shares
3 years+1.4%+1.6M shares
5 years+1170%+111M shares

HLLY has 121M diluted shares, up 1.2% from a year ago.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN has the edge over HLLY on leverage, with a lower net debt burden relative to earnings.

HLLY Net Leverage

Q4 2023: 4.6xQ1 2024: 5.1xQ2 2024: 5.0xQ3 2024: 5.9xQ4 2024: 12.7xQ1 2025: 10.6xQ2 2025: 10.3xQ3 2025: 8.4xQ4 2025: 4.6xQ1 2026: 4.8xQ2 2026: 5.7xQ3 2026: 5.4x
Q4 2023: 4.6xQ1 2024: 5.1xQ2 2024: 5.0xQ3 2024: 5.9xQ4 2024: 12.7xQ1 2025: 10.6xQ2 2025: 10.3xQ3 2025: 8.4xQ4 2025: 4.6xQ1 2026: 4.8xQ2 2026: 5.7xQ3 2026: 5.4x
QuarterNet LeverageStatus
Q3 20265.4xHigh
Q2 20265.7xHigh
Q1 20264.8xHigh
Q4 20254.6xHigh
Q3 20258.4xHigh
Q2 202510.3xHigh
Q1 202510.6xHigh
Q4 202412.7xHigh

HLLY's net debt is about 5.4 years of its operating earnings (EBITDA), down from 8.3 years a year ago.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

HLLY Weekly Momentum

MetricValueStatus
RSI42.6Neutral
Stochastic21.7Neutral

HLLY's weekly RSI is 43 (neutral) and its Stochastic is 22 (neutral).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.

HLLY PE vs Consumer Cyclical Sector

MetricHLLYSector medianRelative
PE15x18x18% below
PE %344915 pts below

HLLY has the edge over AMZN on valuation relative to its sector.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN has the edge over HLLY on trend strength, trading above more of its moving averages.

HLLY Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$2.422.5% below
20 week MA$2.6411% below
50 week MA$3.1124% below
100 week MA$2.9420% below
200 week MA$3.3930% below

HLLY is in a downtrend: it's below all five of its weekly moving averages, and 30% below its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has the edge over HLLY on returns for 2026, with the stronger performance.

HLLY Yearly ROI

YearStart priceEnd priceROI
2020$9.75$10.0+2.7%
2021$10.0$12.6+26%
2022$12.6$2.04-84%
2023$2.04$4.87+139%
2024$4.87$3.00-38%
2025$3.00$4.17+39%
2026 YTD$4.17$2.36-43%

HLLY's yearly returns have swung widely, from +139% in 2023 to −84% in 2022. It's down 43% so far in 2026.

Give your agent the market.

Get API key