AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN's fundamentals are mixed: revenue grew 15%, but free cash flow turned negative. Its PE of 22x looks cheaper than it really is, because one-off gains boosted its recent earnings. Analysts expect strong earnings growth.

BZUN

Baozun Inc.

There isn't enough reported data to score BZUN yet.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

BZUN Fundamentals

MetricStatus
Healthy
Stable
Stable
Weak

BZUN's revenue is currently healthy, and its profitability and cash flow are stable, but its balance sheet is weak.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267โ€”
Forward27x$267โ€”
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN's PE is in its cheap range at 22x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 27x.

BZUN PE Valuation

BZUN has no meaningful PE right now: it lost money over the past year.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

Analysts expect earnings and revenue growth for AMZN, with profitability improving.

BZUN Forward outlook

There aren't enough analyst estimates for BZUN to show an outlook.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

There is not enough scenario data to compare AMZN and BZUN's risk to reward.

BZUN Risk to reward

ScenarioChangePrice
UpsideUnknownโ€”
DownsideUnknownโ€”

Calculated from the latest close: $3.48 on Nov 12.

There is not enough scenario data to compare AMZN and BZUN's risk to reward.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over BZUN on earnings quality, reporting a profit while its opponent remains loss making.

BZUN Earnings Per Share

Q3 2023: $-1.21Q4 2023: $-0.69Q1 2024: $-0.66Q2 2024: $-0.68Q3 2024: $-0.58Q4 2024: $-0.46Q1 2025: $-0.45Q2 2025: $-0.47Q3 2025: $-0.53Q4 2025: $-0.63Q1 2026: $-0.49Q2 2026: $-0.35
Q3 2023: $-1.21Q4 2023: $-0.69Q1 2024: $-0.66Q2 2024: $-0.68Q3 2024: $-0.58Q4 2024: $-0.46Q1 2025: $-0.45Q2 2025: $-0.47Q3 2025: $-0.53Q4 2025: $-0.63Q1 2026: $-0.49Q2 2026: $-0.35
QuarterTTM EPSYoY
Q2 2026-$0.35+$0.12
Q1 2026-$0.49-$0.04
Q4 2025-$0.63-$0.17
Q3 2025-$0.53+$0.05
Q2 2025-$0.47+$0.21
Q1 2025-$0.45+$0.21
Q4 2024-$0.46+$0.23
Q3 2024-$0.58+$0.63

BZUN is still losing money, but far less than before: $0.35 per share over the past year, against $1.51 at its worst in late 2022.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over BZUN on sales, with stronger typical year-over-year growth.

BZUN Quarterly Revenue

Q3 2023: $274MQ4 2023: $417MQ1 2024: $297MQ2 2024: $359MQ3 2024: $309MQ4 2024: $449MQ1 2025: $310MQ2 2025: $383MQ3 2025: $324MQ4 2025: $476MQ1 2026: $357MQ2 2026: $410M
Q3 2023: $274MQ4 2023: $417MQ1 2024: $297MQ2 2024: $359MQ3 2024: $309MQ4 2024: $449MQ1 2025: $310MQ2 2025: $383MQ3 2025: $324MQ4 2025: $476MQ1 2026: $357MQ2 2026: $410M
QuarterRevenueYoY
Q2 2026$410.5M+7.2%
Q1 2026$357.3M+15%
Q4 2025$476.1M+5.9%
Q3 2025$323.6M+4.8%
Q2 2025$383.1M+6.8%
Q1 2025$309.8M+4.3%
Q4 2024$449.4M+7.7%
Q3 2024$308.7M+13%

BZUN's revenue has grown year over year for 13 quarters in a row: $410M last quarter, up 7.2% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: โˆ’$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: โˆ’$18.2BQ2 2026: โˆ’$8.8BQ3 2026: โˆ’$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: โˆ’$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: โˆ’$18.2BQ2 2026: โˆ’$8.8BQ3 2026: โˆ’$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was โˆ’$46.9B over the past year, against $10.6B the year before.

BZUN Free Cash Flow

Q3 2023: $0Q4 2023: $0Q1 2024: $0Q2 2024: $0Q3 2024: $0Q4 2024: $0Q1 2025: $0Q2 2025: $0Q3 2025: $0Q4 2025: $40MQ1 2026: $0Q2 2026: $0
Q3 2023: $0Q4 2023: $0Q1 2024: $0Q2 2024: $0Q3 2024: $0Q4 2024: $0Q1 2025: $0Q2 2025: $0Q3 2025: $0Q4 2025: $40MQ1 2026: $0Q2 2026: $0
QuarterFree cash flowYoY
Q2 2026$0$0
Q1 2026$0$0
Q4 2025$40M+$40M
Q3 2025$0$0
Q2 2025$0$0
Q1 2025$0$0
Q4 2024$0$0
Q3 2024$0$0

BZUN has the edge over AMZN on cash generation, producing positive trailing cash flow while its opponent burns cash.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has the edge over BZUN on shareholder dilution, with a more favorable share count trend.

BZUN Total Shares

Q3 2023: 60MQ4 2023: 60MQ1 2024: 60MQ2 2024: 61MQ3 2024: 61MQ4 2024: 60MQ1 2025: 58MQ2 2025: 58MQ3 2025: 58MQ4 2025: 58MQ1 2026: 58MQ2 2026: 59M
Q3 2023: 60MQ4 2023: 60MQ1 2024: 60MQ2 2024: 61MQ3 2024: 61MQ4 2024: 60MQ1 2025: 58MQ2 2025: 58MQ3 2025: 58MQ4 2025: 58MQ1 2026: 58MQ2 2026: 59M
PeriodChange %Net change
Quarterly+1.4%+823K shares
1 year+2%+1.1M shares
3 years-0.6%-335K shares
5 years-21%-16M shares
Available history-1.2%-712K shares

BZUN has 59M diluted shares, up 2% from a year ago.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN's net debt is less than a year of its operating earnings (EBITDA), after holding more cash than debt a year ago.

BZUN Net Leverage

Q4 2024: 12.1xQ1 2025: 141.2x
Q4 2024: 12.1xQ1 2025: 141.2x
QuarterNet LeverageStatus
Q1 2025141.2xHigh
Q4 202412.1xHigh
Q4 2021-6.6xNet Cash
Q3 20212.6xModerate
Q2 2021-0.5xNet Cash
Q1 2021-0.6xNet Cash
Q4 2020-1.3xNet Cash
Q3 2020-2.2xNet Cash

BZUN's net debt is more than 20 years of its operating earnings (EBITDA), after holding more cash than debt a year ago.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

BZUN Weekly Momentum

MetricValueStatus
RSI60.4Neutral
Stochastic59.0Neutral

BZUN's weekly RSI is 60 (neutral) and its Stochastic is 59 (neutral).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.

BZUN PE vs Consumer Cyclical Sector

MetricBZUNSector medianRelative
PEN/A18xโ€”

BZUN has no meaningful PE right now: it lost money over the past year.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN is in an uptrend: it's above all five of its weekly moving averages, and 40% above its 200-week average.

BZUN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$3.363.6% above
20 week MA$3.0215% above
50 week MA$2.8024% above
100 week MA$2.9518% above
200 week MA$3.228.1% above

BZUN has climbed back above all five of its weekly moving averages, and it's now 8.1% above its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has finished higher in five of the last six years, two of them by more than 50%. It's up 15% so far in 2026.

BZUN Yearly ROI

YearStart priceEnd priceROI
2020$33.3$32.0-4%
2021$32.0$14.0-56%
2022$14.0$5.01-64%
2023$5.01$2.74-45%
2024$2.74$2.90+5.8%
2025$2.90$2.70-6.9%
2026 YTD$2.70$3.48+29%

BZUN has the edge over AMZN on returns for 2026, with the stronger performance.

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