BZUN
Baozun Inc.
There isn't enough reported data to score BZUN yet.
BZUN Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Stable | |
| Stable | |
| Weak |
BZUN's revenue is currently healthy, and its profitability and cash flow are stable, but its balance sheet is weak.
BZUN PE Valuation
BZUN has no meaningful PE right now: it lost money over the past year.
BZUN Forward outlook
There aren't enough analyst estimates for BZUN to show an outlook.
BZUN Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | -$0.35 | +$0.12 |
| Q1 2026 | -$0.49 | -$0.04 |
| Q4 2025 | -$0.63 | -$0.17 |
| Q3 2025 | -$0.53 | +$0.05 |
| Q2 2025 | -$0.47 | +$0.21 |
| Q1 2025 | -$0.45 | +$0.21 |
| Q4 2024 | -$0.46 | +$0.23 |
| Q3 2024 | -$0.58 | +$0.63 |
BZUN is still losing money, but far less than before: $0.35 per share over the past year, against $1.51 at its worst in late 2022.
BZUN Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $410.5M | +7.2% |
| Q1 2026 | $357.3M | +15% |
| Q4 2025 | $476.1M | +5.9% |
| Q3 2025 | $323.6M | +4.8% |
| Q2 2025 | $383.1M | +6.8% |
| Q1 2025 | $309.8M | +4.3% |
| Q4 2024 | $449.4M | +7.7% |
| Q3 2024 | $308.7M | +13% |
BZUN's revenue has grown year over year for 13 quarters in a row: $410M last quarter, up 7.2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 1.6% | +2 points |
| Q1 2026 | 0% | +4.1 points |
| Q4 2025 | 6.1% | +3.7 points |
| Q3 2025 | -1.2% | +4.4 points |
| Q2 2025 | -0.4% | +0.4 points |
| Q1 2025 | -4.1% | -1.3 points |
| Q4 2024 | 2.4% | +2.2 points |
| Q3 2024 | -5.6% | +1.9 points |
BZUN's operating margin was 1.6% last quarter, up 2 points from the same quarter a year ago.
BZUN Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | $0 | $0 |
| Q1 2026 | $0 | $0 |
| Q4 2025 | $40M | +$40M |
| Q3 2025 | $0 | $0 |
| Q2 2025 | $0 | $0 |
| Q1 2025 | $0 | $0 |
| Q4 2024 | $0 | $0 |
| Q3 2024 | $0 | $0 |
BZUN's free cash flow has been positive every quarter for six years: $40M over the past year, against $0 the year before.
BZUN Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +1.4% | +823K shares |
| 1 year | +2% | +1.1M shares |
| 3 years | -0.6% | -335K shares |
| 5 years | -21% | -16M shares |
| Available history | -1.2% | -712K shares |
BZUN has 59M diluted shares, up 2% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $1.5M |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BZUN spent $2M buying back its own shares over the past year, after none the year before.
BZUN Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q1 2025 | 141.2x | High |
| Q4 2024 | 12.1x | High |
| Q4 2021 | -6.6x | Net Cash |
| Q3 2021 | 2.6x | Moderate |
| Q2 2021 | -0.5x | Net Cash |
| Q1 2021 | -0.6x | Net Cash |
| Q4 2020 | -1.3x | Net Cash |
| Q3 2020 | -2.2x | Net Cash |
BZUN's net debt is more than 20 years of its operating earnings (EBITDA), after holding more cash than debt a year ago.
BZUN Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 60.4 | Neutral |
| Stochastic | 59.0 | Neutral |
BZUN's weekly RSI is 60 (neutral) and its Stochastic is 59 (neutral).
BZUN PE vs Consumer Cyclical Sector
| Metric | BZUN | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
BZUN has no meaningful PE right now: it lost money over the past year.
BZUN Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $3.36 | 3.6% above |
| 20 week MA | $3.02 | 15% above |
| 50 week MA | $2.80 | 24% above |
| 100 week MA | $2.95 | 18% above |
| 200 week MA | $3.22 | 8.1% above |
BZUN has climbed back above all five of its weekly moving averages, and it's now 8.1% above its 200-week average.
BZUN Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $33.3 | $32.0 | -4% |
| 2021 | $32.0 | $14.0 | -56% |
| 2022 | $14.0 | $5.01 | -64% |
| 2023 | $5.01 | $2.74 | -45% |
| 2024 | $2.74 | $2.90 | +5.8% |
| 2025 | $2.90 | $2.70 | -6.9% |
| 2026 YTD | $2.70 | $3.48 | +29% |
BZUN has finished lower in five of the last six years. It's up 29% so far in 2026.