AAPL
Apple Inc.
AAPL has lower modeled downside risk, despite its lower overall score.
UPBD
Upbound Group, Inc.
UPBD has the edge over AAPL overall, supported by stronger valuation and stronger modeled upside.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
UPBD Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Healthy | |
| Strong |
UPBD's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL has the edge over UPBD in the historical PE scenario, which offers more potential upside but is not a forecast.
UPBD PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 5.3x | $23.88 | — |
| Cheap | 11x | $21.16 | -11% |
| Current | 13x | $23.88 | — |
| Fair | 15x | $28.18 | +18% |
| Expensive | 31x | $59.71 | +150% |
Historical ranges are pointers, not guarantees.
UPBD's PE is in its fair range at 13x. If earnings grow as analysts expect, today's price would be 5.3x next year's earnings, in its cheap range.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
UPBD Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Growth | |
| Stable | |
| Stable | |
| Limited | |
| High |
Analysts expect UPBD's earnings to grow, with its revenue and profitability holding steady.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over UPBD on earnings, with more consistent year-over-year improvement.
UPBD Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $4.52 | +136% |
| Q3 2026 | $1.91 | +32% |
| Q2 2026 | $1.55 | -13% |
| Q1 2026 | $1.44 | -32% |
| Q4 2025 | $1.25 | -43% |
| Q3 2025 | $1.45 | -2% |
| Q2 2025 | $1.78 | +76% |
| Q1 2025 | $2.13 | +$2.56 |
| Q4 2024 | $2.21 | +$2.30 |
UPBD's earnings per share have fallen from their peak: $1.91 over the past year, against $3.86 in early 2020.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL has the edge over UPBD on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over UPBD on profitability, with a higher operating margin.
UPBD Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1.1B | -1.6% |
| Q2 2026 | $1.2B | +0.5% |
| Q1 2026 | $1.2B | +3.7% |
| Q4 2025 | $1.2B | +11% |
| Q3 2025 | $1.2B | +9% |
| Q2 2025 | $1.2B | +7.5% |
| Q1 2025 | $1.2B | +7.3% |
| Q4 2024 | $1.1B | +6% |
UPBD's revenue has held roughly level: $1.1B last quarter, down 1.6% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 6.2% | +1.7 points |
| Q2 2026 | 4.7% | +0.3 points |
| Q1 2026 | 6.3% | +1 points |
| Q4 2025 | 4.8% | -2.5 points |
| Q3 2025 | 4.5% | -2 points |
| Q2 2025 | 4.4% | -3.1 points |
| Q1 2025 | 5.3% | -0.3 points |
| Q4 2024 | 7.3% | +1.8 points |
UPBD's operating margin was 6.2% last quarter, up 1.7 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
UPBD Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $147M | +50% |
| Q2 2026 | $107.8M | +$118.2M |
| Q1 2026 | $154.7M | +22% |
| Q4 2025 | $24M | +$98.1M |
| Q3 2025 | $97.9M | +11% |
| Q2 2025 | -$10.4M | -1802% |
| Q1 2025 | $127.2M | +278% |
| Q4 2024 | -$74M | -$37.1M |
UPBD has the edge over AAPL on cash flow, with more consistent year-over-year improvement.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over UPBD on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
UPBD Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.1% | +59K shares |
| 1 year | -0.2% | -123K shares |
| 3 years | +3.4% | +1.9M shares |
| 5 years | -14% | -9.4M shares |
| Available history | +5% | +2.8M shares |
UPBD has 59M diluted shares, about the same as a year ago.
| Quarter | Spent |
|---|---|
| Q4 2024 | — |
| Q4 2023 | $26M |
| Q4 2022 | $45.3M |
| Q4 2021 | $370.1M |
| Q3 2021 | $20M |
| Q2 2021 | — |
| Q1 2021 | — |
| Q4 2020 | — |
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
UPBD Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.3x | Net Cash |
| Q2 2026 | -0.3x | Net Cash |
| Q1 2026 | -0.3x | Net Cash |
| Q4 2025 | -0.3x | Net Cash |
| Q3 2025 | -0.3x | Net Cash |
| Q2 2025 | -0.3x | Net Cash |
| Q1 2025 | -0.3x | Net Cash |
| Q4 2024 | -0.2x | Net Cash |
UPBD has the edge over AAPL on leverage, with a lower net debt burden relative to earnings.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
UPBD Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 65.5 | Neutral |
| Stochastic | 86.5 | Overbought |
UPBD's weekly RSI is 66 (neutral) and its Stochastic is 86 (overbought).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
UPBD PE vs Technology Sector
| Metric | UPBD | Sector median | Relative |
|---|---|---|---|
| PE | 13x | 28x | 55% below |
| PE % | 33 | 35 | 2 pts below |
UPBD has the edge over AAPL on valuation relative to its sector.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over UPBD on trend strength, trading above more of its moving averages.
UPBD Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $18.7 | 28% above |
| 20 week MA | $19.2 | 24% above |
| 50 week MA | $19.1 | 25% above |
| 100 week MA | $21.7 | 10% above |
| 200 week MA | $26.2 | 8.9% below |
UPBD has bounced recently, but its long-term trend is still down: it's above its 8-, 20-, 50- and 100-week averages, but 8.9% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has finished higher in five of the last six years. It's up 30% so far in 2026.
UPBD Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $28.5 | $38.2 | +34% |
| 2021 | $38.2 | $48.1 | +26% |
| 2022 | $48.1 | $22.6 | -53% |
| 2023 | $22.6 | $34.0 | +50% |
| 2024 | $34.0 | $29.2 | -14% |
| 2025 | $29.2 | $17.6 | -40% |
| 2026 YTD | $17.6 | $23.9 | +36% |
UPBD has the edge over AAPL on returns for 2026, with the stronger performance.