AAPL
Apple Inc.
AAPL has lower modeled downside risk, despite its lower overall score.
SONO
Sonos, Inc.
SONO has the edge over AAPL overall, supported by stronger valuation and stronger modeled upside.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
SONO Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Healthy | |
| Strong |
SONO's revenue, profitability, cash flow and balance sheet are all currently healthy.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
SONO PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 21x | $15.38 | -15% |
| Current | 25x | $18.11 | — |
| Fair | 34x | $24.15 | +33% |
| Expensive | 148x | $106 | +488% |
Historical ranges are pointers, not guarantees.
SONO has the edge over AAPL in the historical PE scenario, which offers more potential upside but is not a forecast.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
SONO Forward outlook
There aren't enough analyst estimates for SONO to show an outlook.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL earned $8.98 per share over the past year, up 20% from the year before.
SONO Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | $0.72 | +$1.23 |
SONO has the edge over AAPL in the latest year-over-year earnings comparison.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL has the edge over SONO on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over SONO on profitability, with a higher operating margin.
SONO Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $344.4M | +20% |
| Q2 2026 | $375.3M | +8.8% |
| Q1 2026 | $281.5M | +8.4% |
| Q4 2025 | $545.7M | -0.9% |
SONO's revenue is recovering but still below its 2024 peak: $344M last quarter, up 20% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 8.4% | +9.3 points |
| Q1 2026 | -11% | +12 points |
| Q4 2025 | 18% | +9.7 points |
| Q3 2025 | -12% | N/A |
| Q2 2025 | -0.8% | N/A |
| Q1 2025 | -24% | N/A |
| Q4 2024 | 8.7% | N/A |
SONO's operating margin was 8.4% last quarter, up 9.3 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
SONO Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | $40.3M | +23% |
| Q1 2026 | -$70.2M | -$4.9M |
| Q4 2025 | $157.3M | +10% |
SONO has the edge over AAPL in the latest year-over-year cash flow comparison.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over SONO on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
SONO Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.6% | +773K shares |
| 1 year | +0.5% | +559K shares |
SONO has 121M diluted shares, about the same as a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | $30.2M |
| Q1 2026 | $40.1M |
| Q4 2025 | $25M |
| Q3 2025 | $20.4M |
| Q2 2025 | — |
| Q1 2025 | $33.4M |
| Q4 2024 | $27.2M |
SONO spent $116M buying back its own shares over the past year.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
SONO Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | -1.8x | Net Cash |
| Q1 2026 | -2.3x | Net Cash |
| Q4 2025 | -5.2x | Net Cash |
| Q3 2025 | -14.7x | Net Cash |
SONO has the edge over AAPL on leverage, with a lower net debt burden relative to earnings.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
SONO Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 61.6 | Neutral |
| Stochastic | 58.7 | Neutral |
SONO's weekly RSI is 62 (neutral) and its Stochastic is 59 (neutral).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
SONO PE vs Technology Sector
| Metric | SONO | Sector median | Relative |
|---|---|---|---|
| PE | 25x | 28x | 9.7% below |
| PE % | 33 | 35 | 2 pts below |
SONO has the edge over AAPL on valuation relative to its sector.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL is in an uptrend: it's above all five of its weekly moving averages, and 57% above its 200-week average.
SONO Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $17.3 | 4.4% above |
| 20 week MA | $16.0 | 13% above |
| 50 week MA | $15.6 | 16% above |
| 100 week MA | $14.3 | 27% above |
| 200 week MA | $14.9 | 21% above |
SONO has climbed back above all five of its weekly moving averages, and it's now 21% above its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over SONO on returns for 2026, with the stronger performance.
SONO Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $15.0 | $24.4 | +63% |
| 2021 | $24.4 | $29.9 | +22% |
| 2022 | $29.9 | $17.0 | -43% |
| 2023 | $17.0 | $17.1 | +0.8% |
| 2024 | $17.1 | $15.0 | -12% |
| 2025 | $15.0 | $18.1 | +20% |
| 2026 YTD | $18.1 | $18.1 | +0.2% |
SONO has finished higher in four of the last six years. It's roughly flat so far in 2026.