SOFI

SoFi Technologies, Inc.

70
Fundamentals75/ 100
Valuation71/ 100
Upside potential80/ 100
Risk potential20/ 100

SOFI has lower modeled downside risk, despite its lower overall score.

ZETA

Zeta Global Holdings Corp.

73
Fundamentals79/ 100
Valuation50/ 100
Upside potential62/ 100
Risk potential36/ 100

ZETA has a slight edge over SOFI overall, supported by stronger fundamentals.

SOFI Fundamentals

MetricStatus
Strong
Healthy
N/A
N/A

SOFI's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like SOFI.

ZETA Fundamentals

MetricStatus
Strong
Healthy
Strong
Healthy

ZETA's revenue, profitability, cash flow and balance sheet are all currently healthy.

SOFI PE Valuation

CHEAPFAIREXPENSIVE39x78x116x155x
CHEAPFAIREXPENSIVE39x78x116x155x
LevelPEPriceVs current
Forward19x$15.63—
Current28x$15.63—
Cheap33x$18.24+17%
Fair43x$23.82+52%
Expensive53x$29.74+90%

Historical ranges are pointers, not guarantees.

SOFI's PE is in its cheap range at 28x. If earnings grow as analysts expect, today's price would be 19x next year's earnings.

ZETA PE Valuation

LevelPEPriceVs current
Forward29x$37.27—
Current248x$37.27—
CheapN/AN/AN/A
FairN/AN/AN/A
ExpensiveN/AN/AN/A

Historical ranges are pointers, not guarantees.

ZETA has the edge over SOFI in the historical PE scenario, which offers more potential upside but is not a forecast.

SOFI Forward outlook

MetricOutlook
Strongly improving
Strong growth
Strong growth
Strongly improving
Limited
Moderate

Analysts expect strong earnings and revenue growth for SOFI, with profitability improving.

ZETA Forward outlook

MetricOutlook
Strongly improving
Strong growth
Strong growth
Strongly improving
Limited
Low

Analysts expect strong earnings and revenue growth for ZETA, with profitability improving. However, they disagree widely on these estimates.

SOFI Risk to reward

ScenarioChangePrice
Upside+79%$27.97
Downside-20%$12.51

Calculated from the latest close: $15.63 on Nov 12.

SOFI has a better modeled risk to reward balance than ZETA, with more potential upside and less potential downside.

ZETA Risk to reward

ScenarioChangePrice
Upside+60%$59.54
Downside-36%$23.87

Calculated from the latest close: $37.27 on Nov 12.

ZETA trails SOFI on modeled risk to reward, with less potential upside and more potential downside.

SOFI Earnings Per Share

Q4 2023: $-0.36Q1 2024: $-0.29Q2 2024: $-0.22Q3 2024: $0.12Q4 2024: $0.39Q1 2025: $0.43Q2 2025: $0.50Q3 2025: $0.56Q4 2025: $0.39Q1 2026: $0.45Q2 2026: $0.49Q3 2026: $0.56Forward: $0.82
Q4 2023: $-0.36Q1 2024: $-0.29Q2 2024: $-0.22Q3 2024: $0.12Q4 2024: $0.39Q1 2025: $0.43Q2 2025: $0.50Q3 2025: $0.56Q4 2025: $0.39Q1 2026: $0.45Q2 2026: $0.49Q3 2026: $0.56Forward: $0.82
QuarterTTM EPSYoY
Forward$0.82+47%
Q3 2026$0.560%
Q2 2026$0.49-2%
Q1 2026$0.45+4.7%
Q4 2025$0.390%
Q3 2025$0.56+367%
Q2 2025$0.50+$0.72
Q1 2025$0.43+$0.72
Q4 2024$0.39+$0.75

SOFI earned $0.56 per share over the past year, about the same as the year before.

ZETA Earnings Per Share

Q4 2023: $-1.20Q1 2024: $-1.05Q2 2024: $-0.87Q3 2024: $-0.69Q4 2024: $-0.38Q1 2025: $-0.25Q2 2025: $-0.15Q3 2025: $-0.08Q4 2025: $-0.14Q1 2026: $-0.10Q2 2026: $-0.01Q3 2026: $0.15Forward: $1.27
Q4 2023: $-1.20Q1 2024: $-1.05Q2 2024: $-0.87Q3 2024: $-0.69Q4 2024: $-0.38Q1 2025: $-0.25Q2 2025: $-0.15Q3 2025: $-0.08Q4 2025: $-0.14Q1 2026: $-0.10Q2 2026: $-0.01Q3 2026: $0.15Forward: $1.27
QuarterTTM EPSYoY
Forward$1.27+748%
Q3 2026$0.15+$0.23
Q2 2026-$0.01+$0.14
Q1 2026-$0.10+$0.15
Q4 2025-$0.14+$0.24
Q3 2025-$0.08+$0.61
Q2 2025-$0.15+$0.72
Q1 2025-$0.25+$0.80
Q4 2024-$0.38+$0.82

ZETA has the edge over SOFI on earnings, with more consistent year-over-year improvement.

SOFI Quarterly Revenue

Q4 2023: $615MQ1 2024: $645MQ2 2024: $599MQ3 2024: $697MQ4 2024: $734MQ1 2025: $772MQ2 2025: $855MQ3 2025: $962MQ4 2025: $1BQ1 2026: $1.1BQ2 2026: $1.2BQ3 2026: $1.4B
Q4 2023: $615MQ1 2024: $645MQ2 2024: $599MQ3 2024: $697MQ4 2024: $734MQ1 2025: $772MQ2 2025: $855MQ3 2025: $962MQ4 2025: $1BQ1 2026: $1.1BQ2 2026: $1.2BQ3 2026: $1.4B
QuarterRevenueYoY
Q3 2026$1.4B+44%
Q2 2026$1.2B+43%
Q1 2026$1.1B+43%
Q4 2025$1B+40%
Q3 2025$961.6M+38%
Q2 2025$854.9M+43%
Q1 2025$771.8M+20%
Q4 2024$734.1M+19%

SOFI has the edge over ZETA on sales, with stronger typical year-over-year growth.

ZETA Quarterly Revenue

Q4 2023: $210MQ1 2024: $195MQ2 2024: $228MQ3 2024: $268MQ4 2024: $315MQ1 2025: $264MQ2 2025: $308MQ3 2025: $337MQ4 2025: $395MQ1 2026: $396MQ2 2026: $443MQ3 2026: $493M
Q4 2023: $210MQ1 2024: $195MQ2 2024: $228MQ3 2024: $268MQ4 2024: $315MQ1 2025: $264MQ2 2025: $308MQ3 2025: $337MQ4 2025: $395MQ1 2026: $396MQ2 2026: $443MQ3 2026: $493M
QuarterRevenueYoY
Q3 2026$492.7M+46%
Q2 2026$442.8M+44%
Q1 2026$396.3M+50%
Q4 2025$394.6M+25%
Q3 2025$337.2M+26%
Q2 2025$308.4M+35%
Q1 2025$264.4M+36%
Q4 2024$314.7M+50%

ZETA's revenue has grown year over year every quarter since early 2021: $493M last quarter, up 46% from the same quarter a year ago.

SOFI Free Cash Flow

Q4 2023: −$282MQ1 2024: $706MQ2 2024: −$521MQ3 2024: −$1.2BQ4 2024: −$242MQ1 2025: −$31MQ2 2025: −$1.5BQ3 2025: −$1.4BQ4 2025: −$1.1BQ1 2026: −$2.4BQ2 2026: −$4BQ3 2026: −$3.1B
Q4 2023: −$282MQ1 2024: $706MQ2 2024: −$521MQ3 2024: −$1.2BQ4 2024: −$242MQ1 2025: −$31MQ2 2025: −$1.5BQ3 2025: −$1.4BQ4 2025: −$1.1BQ1 2026: −$2.4BQ2 2026: −$4BQ3 2026: −$3.1B
QuarterFree cash flowYoY
Q3 2026-$3.1B-$1.7B
Q2 2026-$4B-$2.5B
Q1 2026-$2.4B-$2.4B
Q4 2025-$1.1B-$815.2M
Q3 2025-$1.4B-$149M
Q2 2025-$1.5B-$1B
Q1 2025-$31.1M-104%
Q4 2024-$242.4M+$39.9M

SOFI's free cash flow was −$10.5B over the past year, against −$3.2B the year before. Free cash flow isn't a meaningful measure for financial services companies like SOFI.

ZETA Free Cash Flow

Q4 2023: $21MQ1 2024: $19MQ2 2024: $24MQ3 2024: $30MQ4 2024: $35MQ1 2025: $32MQ2 2025: $40MQ3 2025: $52MQ4 2025: $61MQ1 2026: $47MQ2 2026: $64MQ3 2026: $88M
Q4 2023: $21MQ1 2024: $19MQ2 2024: $24MQ3 2024: $30MQ4 2024: $35MQ1 2025: $32MQ2 2025: $40MQ3 2025: $52MQ4 2025: $61MQ1 2026: $47MQ2 2026: $64MQ3 2026: $88M
QuarterFree cash flowYoY
Q3 2026$88.3M+68%
Q2 2026$64.4M+62%
Q1 2026$46.7M+46%
Q4 2025$60.9M+72%
Q3 2025$52.4M+78%
Q2 2025$39.7M+63%
Q1 2025$32.1M+70%
Q4 2024$35.4M+66%

ZETA has the edge over SOFI on cash generation, producing positive trailing cash flow while its opponent burns cash.

SOFI Total Shares

Q4 2023: 945MQ1 2024: 1BQ2 2024: 1.1BQ3 2024: 1.1BQ4 2024: 1.1BQ1 2025: 1.2BQ2 2025: 1.2BQ3 2025: 1.3BQ4 2025: 1.3BQ1 2026: 1.4BQ2 2026: 1.4BQ3 2026: 1.4B
Q4 2023: 945MQ1 2024: 1BQ2 2024: 1.1BQ3 2024: 1.1BQ4 2024: 1.1BQ1 2025: 1.2BQ2 2025: 1.2BQ3 2025: 1.3BQ4 2025: 1.3BQ1 2026: 1.4BQ2 2026: 1.4BQ3 2026: 1.4B
PeriodChange %Net change
Quarterly+0.4%+5.8M shares
1 year+5.2%+66.8M shares
3 years+43%+407M shares
5 years+272%+993M shares

SOFI has the edge over ZETA on shareholder dilution, with a more favorable share count trend.

ZETA Total Shares

Q4 2023: 157MQ1 2024: 171MQ2 2024: 178MQ3 2024: 188MQ4 2024: 186MQ1 2025: 213MQ2 2025: 217MQ3 2025: 222MQ4 2025: 221MQ1 2026: 239MQ2 2026: 257MQ3 2026: 265M
Q4 2023: 157MQ1 2024: 171MQ2 2024: 178MQ3 2024: 188MQ4 2024: 186MQ1 2025: 213MQ2 2025: 217MQ3 2025: 222MQ4 2025: 221MQ1 2026: 239MQ2 2026: 257MQ3 2026: 265M
PeriodChange %Net change
Quarterly+3.1%+8M shares
1 year+19%+42.2M shares
3 years+67%+107M shares
5 years+417%+213M shares
Available history+712%+232M shares

ZETA has 265M diluted shares, up 19% from a year ago.

SOFI Net Leverage

Q1 2024: -109.4xQ2 2024: -23.8xQ3 2024: -5.5xQ4 2024: -5.8xQ1 2025: -4.9xQ2 2025: -4.0xQ3 2025: -5.2xQ4 2025: -6.5xQ1 2026: -3.8xQ2 2026: -3.1xQ3 2026: -2.4x
Q1 2024: -109.4xQ2 2024: -23.8xQ3 2024: -5.5xQ4 2024: -5.8xQ1 2025: -4.9xQ2 2025: -4.0xQ3 2025: -5.2xQ4 2025: -6.5xQ1 2026: -3.8xQ2 2026: -3.1xQ3 2026: -2.4x
QuarterNet LeverageStatus
Q3 2026-2.4xNet Cash
Q2 2026-3.1xNet Cash
Q1 2026-3.8xNet Cash
Q4 2025-6.5xNet Cash
Q3 2025-5.2xNet Cash
Q2 2025-4.0xNet Cash
Q1 2025-4.9xNet Cash
Q4 2024-5.8xNet Cash

SOFI has the edge over ZETA on leverage, with a lower net debt burden relative to earnings.

ZETA Net Leverage

Q1 2025: -14.1xQ2 2025: -4.5xQ3 2025: -3.0xQ4 2025: -1.6xQ1 2026: -1.1xQ2 2026: -1.0xQ3 2026: -0.7x
Q1 2025: -14.1xQ2 2025: -4.5xQ3 2025: -3.0xQ4 2025: -1.6xQ1 2026: -1.1xQ2 2026: -1.0xQ3 2026: -0.7x
QuarterNet LeverageStatus
Q3 2026-0.7xNet Cash
Q2 2026-1.0xNet Cash
Q1 2026-1.1xNet Cash
Q4 2025-1.6xNet Cash
Q3 2025-3.0xNet Cash
Q2 2025-4.5xNet Cash
Q1 2025-14.1xNet Cash

ZETA has more cash than debt.

SOFI Weekly Momentum

MetricValueStatus
RSI43.1Neutral
Stochastic41.5Neutral

SOFI's weekly RSI is 43 (neutral) and its Stochastic is 41 (neutral).

ZETA Weekly Momentum

MetricValueStatus
RSI70.3Overbought
Stochastic75.8Neutral

ZETA's weekly RSI is 70 (overbought) and its Stochastic is 76 (neutral).

SOFI PE vs Financial Services Sector

MetricSOFISector medianRelative
PE28x13x114% above
PE %26159 pts below

SOFI is trading at 28x earnings, a 114% premium to the Financial Services sector's median of 13x.

ZETA PE vs Technology Sector

SOFI Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$15.70.7% below
20 week MA$17.07.8% below
50 week MA$18.917% below
100 week MA$18.917% below
200 week MA$13.516% above

SOFI has fallen below most of its moving averages, though it's still 16% above its 200-week average.

ZETA Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$32.615% above
20 week MA$28.630% above
50 week MA$22.665% above
100 week MA$19.789% above
200 week MA$16.7123% above

ZETA has the edge over SOFI on trend strength, trading above more of its moving averages.

SOFI Yearly ROI

YearStart priceEnd priceROI
2020$10.4$12.4+19%
2021$12.4$15.1+22%
2022$15.1$4.61-69%
2023$4.61$9.95+116%
2024$9.95$16.0+61%
2025$16.0$27.1+69%
2026 YTD$27.1$15.6-42%

SOFI's yearly returns have swung widely, from +116% in 2023 to −69% in 2022. It's down 42% so far in 2026.

ZETA Yearly ROI

YearStart priceEnd priceROI
2021$8.27$8.40+1.6%
2022$8.40$8.21-2.3%
2023$8.21$8.82+7.4%
2024$8.82$17.7+100%
2025$17.7$20.7+17%
2026 YTD$20.7$37.3+80%

ZETA has the edge over SOFI on returns for 2026, with the stronger performance.

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