SHOP

Shopify Inc.

75
Fundamentals81/ 100
Valuation66/ 100
Upside potential73/ 100
Risk potential23/ 100

SHOP has a slight edge over ZETA overall, supported by stronger valuation and lower modeled downside.

ZETA

Zeta Global Holdings Corp.

73
Fundamentals79/ 100
Valuation50/ 100
Upside potential62/ 100
Risk potential36/ 100

ZETA's outlook is improving, though it still trails on the overall score.

SHOP Fundamentals

MetricStatus
Healthy
Healthy
Strong
Strong

SHOP's revenue, profitability, cash flow and balance sheet are all currently healthy.

ZETA Fundamentals

MetricStatus
Strong
Healthy
Strong
Healthy

ZETA's revenue, profitability, cash flow and balance sheet are all currently healthy.

SHOP PE Valuation

CHEAPFAIREXPENSIVE247x494x742x989x
CHEAPFAIREXPENSIVE247x494x742x989x
LevelPEPriceVs current
Forward67x$147—
Cheap78x$129-12%
Current89x$147—
Fair107x$177+21%
Expensive338x$557+280%

Historical ranges are pointers, not guarantees.

SHOP's PE is in its cheap range at 89x. If earnings grow as analysts expect, today's price would be 67x next year's earnings.

ZETA PE Valuation

LevelPEPriceVs current
Forward29x$37.27—
Current248x$37.27—
CheapN/AN/AN/A
FairN/AN/AN/A
ExpensiveN/AN/AN/A

Historical ranges are pointers, not guarantees.

ZETA has the edge over SHOP in the historical PE scenario, which offers more potential upside but is not a forecast.

SHOP Forward outlook

MetricOutlook
Strongly improving
Strong growth
Strong growth
Stable
Moderate
Low

Analysts expect strong earnings and revenue growth for SHOP, with profitability holding steady. However, they disagree widely on these estimates.

ZETA Forward outlook

MetricOutlook
Strongly improving
Strong growth
Strong growth
Strongly improving
Limited
Low

ZETA has the edge over SHOP on the outlook, with more favorable profitability expectations.

SHOP Risk to reward

ScenarioChangePrice
Upside+62%$237.14
Downside-23%$113.00

Calculated from the latest close: $146.78 on Nov 12.

SHOP has a better modeled risk to reward balance than ZETA, with more potential upside and less potential downside.

ZETA Risk to reward

ScenarioChangePrice
Upside+60%$59.54
Downside-36%$23.87

Calculated from the latest close: $37.27 on Nov 12.

ZETA trails SHOP on modeled risk to reward, with less potential upside and more potential downside.

SHOP Earnings Per Share

Q4 2023: $0.09Q1 2024: $-0.17Q2 2024: $0.98Q3 2024: $1.07Q4 2024: $1.56Q1 2025: $1.24Q2 2025: $1.80Q3 2025: $1.36Q4 2025: $0.94Q1 2026: $1.02Q2 2026: $1.49Q3 2026: $1.65Forward: $2.20
Q4 2023: $0.09Q1 2024: $-0.17Q2 2024: $0.98Q3 2024: $1.07Q4 2024: $1.56Q1 2025: $1.24Q2 2025: $1.80Q3 2025: $1.36Q4 2025: $0.94Q1 2026: $1.02Q2 2026: $1.49Q3 2026: $1.65Forward: $2.20
QuarterTTM EPSYoY
Forward$2.20+33%
Q3 2026$1.65+21%
Q2 2026$1.49-17%
Q1 2026$1.02-18%
Q4 2025$0.94-40%
Q3 2025$1.36+27%
Q2 2025$1.80+84%
Q1 2025$1.24+$1.41
Q4 2024$1.56+1633%

SHOP's earnings per share have fallen from their peak: $1.65 over the past year, against $2.68 in late 2021.

ZETA Earnings Per Share

Q4 2023: $-1.20Q1 2024: $-1.05Q2 2024: $-0.87Q3 2024: $-0.69Q4 2024: $-0.38Q1 2025: $-0.25Q2 2025: $-0.15Q3 2025: $-0.08Q4 2025: $-0.14Q1 2026: $-0.10Q2 2026: $-0.01Q3 2026: $0.15Forward: $1.27
Q4 2023: $-1.20Q1 2024: $-1.05Q2 2024: $-0.87Q3 2024: $-0.69Q4 2024: $-0.38Q1 2025: $-0.25Q2 2025: $-0.15Q3 2025: $-0.08Q4 2025: $-0.14Q1 2026: $-0.10Q2 2026: $-0.01Q3 2026: $0.15Forward: $1.27
QuarterTTM EPSYoY
Forward$1.27+748%
Q3 2026$0.15+$0.23
Q2 2026-$0.01+$0.14
Q1 2026-$0.10+$0.15
Q4 2025-$0.14+$0.24
Q3 2025-$0.08+$0.61
Q2 2025-$0.15+$0.72
Q1 2025-$0.25+$0.80
Q4 2024-$0.38+$0.82

ZETA has the edge over SHOP on earnings, with more consistent year-over-year improvement.

SHOP Quarterly Revenue

Q4 2023: $2.1BQ1 2024: $1.9BQ2 2024: $2BQ3 2024: $2.2BQ4 2024: $2.8BQ1 2025: $2.4BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3.7BQ1 2026: $3.2BQ2 2026: $3.6BQ3 2026: $3.7B
Q4 2023: $2.1BQ1 2024: $1.9BQ2 2024: $2BQ3 2024: $2.2BQ4 2024: $2.8BQ1 2025: $2.4BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3.7BQ1 2026: $3.2BQ2 2026: $3.6BQ3 2026: $3.7B
QuarterRevenueYoY
Q3 2026$3.7B+32%
Q2 2026$3.6B+34%
Q1 2026$3.2B+34%
Q4 2025$3.7B+31%
Q3 2025$2.8B+32%
Q2 2025$2.7B+31%
Q1 2025$2.4B+27%
Q4 2024$2.8B+31%

SHOP's revenue has grown year over year every quarter since late 2020: $3.7B last quarter, up 32% from the same quarter a year ago.

ZETA Quarterly Revenue

Q4 2023: $210MQ1 2024: $195MQ2 2024: $228MQ3 2024: $268MQ4 2024: $315MQ1 2025: $264MQ2 2025: $308MQ3 2025: $337MQ4 2025: $395MQ1 2026: $396MQ2 2026: $443MQ3 2026: $493M
Q4 2023: $210MQ1 2024: $195MQ2 2024: $228MQ3 2024: $268MQ4 2024: $315MQ1 2025: $264MQ2 2025: $308MQ3 2025: $337MQ4 2025: $395MQ1 2026: $396MQ2 2026: $443MQ3 2026: $493M
QuarterRevenueYoY
Q3 2026$492.7M+46%
Q2 2026$442.8M+44%
Q1 2026$396.3M+50%
Q4 2025$394.6M+25%
Q3 2025$337.2M+26%
Q2 2025$308.4M+35%
Q1 2025$264.4M+36%
Q4 2024$314.7M+50%

ZETA has the edge over SHOP on sales, with stronger typical year-over-year growth.

SHOP Free Cash Flow

Q4 2023: $446MQ1 2024: $232MQ2 2024: $333MQ3 2024: $421MQ4 2024: $611MQ1 2025: $363MQ2 2025: $422MQ3 2025: $507MQ4 2025: $715MQ1 2026: $476MQ2 2026: $654MQ3 2026: $816M
Q4 2023: $446MQ1 2024: $232MQ2 2024: $333MQ3 2024: $421MQ4 2024: $611MQ1 2025: $363MQ2 2025: $422MQ3 2025: $507MQ4 2025: $715MQ1 2026: $476MQ2 2026: $654MQ3 2026: $816M
QuarterFree cash flowYoY
Q3 2026$816M+61%
Q2 2026$654M+55%
Q1 2026$476M+31%
Q4 2025$715M+17%
Q3 2025$507M+20%
Q2 2025$422M+27%
Q1 2025$363M+56%
Q4 2024$611M+37%

SHOP generated $2.7B in free cash flow over the past year, up 40% from the year before.

ZETA Free Cash Flow

Q4 2023: $21MQ1 2024: $19MQ2 2024: $24MQ3 2024: $30MQ4 2024: $35MQ1 2025: $32MQ2 2025: $40MQ3 2025: $52MQ4 2025: $61MQ1 2026: $47MQ2 2026: $64MQ3 2026: $88M
Q4 2023: $21MQ1 2024: $19MQ2 2024: $24MQ3 2024: $30MQ4 2024: $35MQ1 2025: $32MQ2 2025: $40MQ3 2025: $52MQ4 2025: $61MQ1 2026: $47MQ2 2026: $64MQ3 2026: $88M
QuarterFree cash flowYoY
Q3 2026$88.3M+68%
Q2 2026$64.4M+62%
Q1 2026$46.7M+46%
Q4 2025$60.9M+72%
Q3 2025$52.4M+78%
Q2 2025$39.7M+63%
Q1 2025$32.1M+70%
Q4 2024$35.4M+66%

ZETA has the edge over SHOP on cash flow, with stronger typical year-over-year growth.

SHOP Total Shares

Q4 2023: 1.3BQ1 2024: 1.3BQ2 2024: 1.3BQ3 2024: 1.3BQ4 2024: 1.3BQ1 2025: 1.3BQ2 2025: 1.3BQ3 2025: 1.3BQ4 2025: 1.3BQ1 2026: 1.3BQ2 2026: 1.3BQ3 2026: 1.3B
Q4 2023: 1.3BQ1 2024: 1.3BQ2 2024: 1.3BQ3 2024: 1.3BQ4 2024: 1.3BQ1 2025: 1.3BQ2 2025: 1.3BQ3 2025: 1.3BQ4 2025: 1.3BQ1 2026: 1.3BQ2 2026: 1.3BQ3 2026: 1.3B
PeriodChange %Net change
Quarterly-0.6%-7.2M shares
1 year-1.7%-22.1M shares
3 years-0.4%-5.1M shares
5 years+1.1%+14.5M shares
Available history+11%+130M shares

SHOP has the edge over ZETA on shareholder dilution, with a more favorable share count trend.

ZETA Total Shares

Q4 2023: 157MQ1 2024: 171MQ2 2024: 178MQ3 2024: 188MQ4 2024: 186MQ1 2025: 213MQ2 2025: 217MQ3 2025: 222MQ4 2025: 221MQ1 2026: 239MQ2 2026: 257MQ3 2026: 265M
Q4 2023: 157MQ1 2024: 171MQ2 2024: 178MQ3 2024: 188MQ4 2024: 186MQ1 2025: 213MQ2 2025: 217MQ3 2025: 222MQ4 2025: 221MQ1 2026: 239MQ2 2026: 257MQ3 2026: 265M
PeriodChange %Net change
Quarterly+3.1%+8M shares
1 year+19%+42.2M shares
3 years+67%+107M shares
5 years+417%+213M shares
Available history+712%+232M shares

ZETA has 265M diluted shares, up 19% from a year ago.

SHOP Net Leverage

Q4 2023: -0.2xQ1 2024: -0.5xQ2 2024: -0.3xQ3 2024: -0.3xQ4 2024: -0.4xQ1 2025: -0.9xQ2 2025: -1.1xQ3 2025: -1.7xQ4 2025: -1.0xQ1 2026: -1.1xQ2 2026: -0.9xQ3 2026: -0.9x
Q4 2023: -0.2xQ1 2024: -0.5xQ2 2024: -0.3xQ3 2024: -0.3xQ4 2024: -0.4xQ1 2025: -0.9xQ2 2025: -1.1xQ3 2025: -1.7xQ4 2025: -1.0xQ1 2026: -1.1xQ2 2026: -0.9xQ3 2026: -0.9x
QuarterNet LeverageStatus
Q3 2026-0.9xNet Cash
Q2 2026-0.9xNet Cash
Q1 2026-1.1xNet Cash
Q4 2025-1.0xNet Cash
Q3 2025-1.7xNet Cash
Q2 2025-1.1xNet Cash
Q1 2025-0.9xNet Cash
Q4 2024-0.4xNet Cash

SHOP has the edge over ZETA on leverage, with a lower net debt burden relative to earnings.

ZETA Net Leverage

Q1 2025: -14.1xQ2 2025: -4.5xQ3 2025: -3.0xQ4 2025: -1.6xQ1 2026: -1.1xQ2 2026: -1.0xQ3 2026: -0.7x
Q1 2025: -14.1xQ2 2025: -4.5xQ3 2025: -3.0xQ4 2025: -1.6xQ1 2026: -1.1xQ2 2026: -1.0xQ3 2026: -0.7x
QuarterNet LeverageStatus
Q3 2026-0.7xNet Cash
Q2 2026-1.0xNet Cash
Q1 2026-1.1xNet Cash
Q4 2025-1.6xNet Cash
Q3 2025-3.0xNet Cash
Q2 2025-4.5xNet Cash
Q1 2025-14.1xNet Cash

ZETA has more cash than debt.

SHOP Weekly Momentum

MetricValueStatus
RSI52.4Neutral
Stochastic51.5Neutral

SHOP's weekly RSI is 52 (neutral) and its Stochastic is 52 (neutral).

ZETA Weekly Momentum

MetricValueStatus
RSI70.3Overbought
Stochastic75.8Neutral

ZETA's weekly RSI is 70 (overbought) and its Stochastic is 76 (neutral).

SHOP PE vs Technology Sector

MetricSHOPSector medianRelative
PE89x28x219% above
PE %29356 pts below

SHOP is trading at 89x earnings, a 219% premium to the Technology sector's median of 28x.

ZETA PE vs Technology Sector

SHOP Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$157.06.5% below
20 week MA$143.12.5% above
50 week MA$134.49.2% above
100 week MA$128.115% above
200 week MA$97.750% above

SHOP's trend is up, with a small recent dip: it's below only its 8-week average, and 50% above its 200-week average.

ZETA Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$32.615% above
20 week MA$28.630% above
50 week MA$22.665% above
100 week MA$19.789% above
200 week MA$16.7123% above

ZETA has the edge over SHOP on trend strength, trading above more of its moving averages.

SHOP Yearly ROI

YearStart priceEnd priceROI
2020$40.8$122.6+200%
2021$122.6$143.9+17%
2022$143.9$33.7-77%
2023$33.7$77.9+131%
2024$77.9$108.2+39%
2025$108.2$170.8+58%
2026 YTD$170.8$146.8-14%

SHOP's yearly returns have swung widely, from +200% in 2020 to −77% in 2022. It's down 14% so far in 2026.

ZETA Yearly ROI

YearStart priceEnd priceROI
2021$8.27$8.40+1.6%
2022$8.40$8.21-2.3%
2023$8.21$8.82+7.4%
2024$8.82$17.7+100%
2025$17.7$20.7+17%
2026 YTD$20.7$37.3+80%

ZETA has the edge over SHOP on returns for 2026, with the stronger performance.

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