NKE

NIKE, Inc.

60
Fundamentals56/ 100
Valuation80/ 100
Upside potential58/ 100
Risk potential18/ 100

NKE has the edge over XPOF overall, supported by lower modeled downside and stronger valuation.

XPOF

Xponential Fitness, Inc.

48
Fundamentals51/ 100
Valuation50/ 100
Upside potential66/ 100
Risk potential49/ 100

XPOF offers stronger modeled upside, but that advantage does not outweigh its weaker overall profile.

NKE Fundamentals

MetricStatus
Stable
Healthy
Stable
Strong

NKE's profitability and balance sheet are currently healthy, and its revenue and cash flow are stable.

XPOF Fundamentals

MetricStatus
Healthy
Stable
Weak
Weak

XPOF's revenue is currently healthy, and its profitability is stable, but its cash flow and balance sheet are weak.

NKE PE Valuation

CHEAPFAIREXPENSIVE21x43x64x86x
CHEAPFAIREXPENSIVE21x43x64x86x
LevelPEPriceVs current
Current18x$37.76—
Cheap23x$47.70+26%
Forward30x$37.76—
Fair33x$68.16+80%
Expensive47x$97.86+159%

Historical ranges are pointers, not guarantees.

NKE's PE is in its cheap range at 18x. On analysts' estimates for next year's earnings, today's price would be 30x, in its fair range.

XPOF PE Valuation

XPOF has no meaningful PE right now: it lost money over the past year.

NKE Forward outlook

MetricOutlook
Strongly deteriorating
Stable
Decline
Improving
Moderate
Low

Analysts expect NKE's profitability to improve, but its revenue to decline. However, they disagree widely on these estimates.

XPOF Forward outlook

MetricOutlook
--
Strong growth
Stable
Strongly improving
Limited
Low

XPOF has the edge over NKE on the outlook, with more favorable earnings and revenue expectations.

NKE Risk to reward

ScenarioChangePrice
Upside+25%$47.36
Downside-18%$30.83

Calculated from the latest close: $37.76 on Nov 12.

NKE trails XPOF on modeled risk to reward, with less potential upside relative to its potential downside.

XPOF Risk to reward

ScenarioChangePrice
Upside+97%$9.13
Downside-49%$2.35

Calculated from the latest close: $4.63 on Nov 12.

XPOF has a better modeled risk to reward balance than NKE, with more potential upside relative to its potential downside.

NKE Earnings Per Share

Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
QuarterTTM EPSYoY
Forward$1.27-39%
Q3 2026$2.09+7.2%
Q2 2026$2.10-2.8%
Q1 2026$1.51-50%
Q4 2025$1.70-48%
Q3 2025$1.95-44%
Q2 2025$2.16-42%
Q1 2025$3.01-11%
Q4 2024$3.24-5.3%

NKE has the edge over XPOF on earnings quality, reporting a profit while its opponent remains loss making.

XPOF Earnings Per Share

Q3 2024: $-1.15Q4 2024: $-2.27Q1 2025: $-2.07Q2 2025: $-1.79Q3 2025: $-1.68Q4 2025: $-1.47Q1 2026: $-1.39Q2 2026: $-1.48Q3 2026: $-1.20Forward: $0.49
Q3 2024: $-1.15Q4 2024: $-2.27Q1 2025: $-2.07Q2 2025: $-1.79Q3 2025: $-1.68Q4 2025: $-1.47Q1 2026: $-1.39Q2 2026: $-1.48Q3 2026: $-1.20Forward: $0.49
QuarterTTM EPSYoY
Forward$0.49—
Q3 2026-$1.20+$0.48
Q2 2026-$1.48+$0.31
Q1 2026-$1.39+$0.68
Q4 2025-$1.47+$0.80
Q3 2025-$1.68-$0.53

XPOF is still losing money, but less than at its worst: $1.20 per share over the past year, against $2.27 at its worst in late 2024.

NKE Quarterly Revenue

Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
QuarterRevenueYoY
Q3 2026$11.2B-4.3%
Q2 2026$11B-1.1%
Q1 2026$11.3B+0.1%
Q4 2025$12.4B+0.6%
Q3 2025$11.7B+1.1%
Q2 2025$11.1B-12%
Q1 2025$11.3B-9.3%
Q4 2024$12.4B-7.7%

NKE has the edge over XPOF on sales, with more consistent year-over-year improvement.

XPOF Quarterly Revenue

Q4 2023: $3MQ1 2024: $3MQ2 2024: $4MQ3 2024: $4MQ4 2024: $4MQ1 2025: $3MQ2 2025: $3MQ3 2025: $2MQ4 2025: $3MQ1 2026: $2MQ2 2026: $3MQ3 2026: $3M
Q4 2023: $3MQ1 2024: $3MQ2 2024: $4MQ3 2024: $4MQ4 2024: $4MQ1 2025: $3MQ2 2025: $3MQ3 2025: $2MQ4 2025: $3MQ1 2026: $2MQ2 2026: $3MQ3 2026: $3M
QuarterRevenueYoY
Q3 2026$2.9M+23%
Q2 2026$2.7M-1%
Q1 2026$2.2M-17%
Q4 2025$3.4M-7.3%
Q3 2025$2.4M-37%
Q2 2025$2.7M-22%
Q1 2025$2.6M-14%
Q4 2024$3.6M+18%

XPOF's revenue is recovering but still below its 2022 peak: $3M last quarter, up 23% from the same quarter a year ago.

NKE Free Cash Flow

Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
QuarterFree cash flowYoY
Q3 2026-$64M-527%
Q2 2026$1.5B+313%
Q1 2026$284M-83%
Q4 2025$386M-58%
Q3 2025$15M-95%
Q2 2025$363M-85%
Q1 2025$1.7B-11%
Q4 2024$920M-65%

NKE has the edge over XPOF on cash generation, producing positive trailing cash flow while its opponent burns cash.

XPOF Free Cash Flow

Q4 2023: −$4MQ1 2024: $2MQ2 2024: $872,000Q3 2024: $3MQ4 2024: $864,000Q1 2025: $5MQ2 2025: $996,000Q3 2025: $8MQ4 2025: $10MQ1 2026: −$22MQ2 2026: −$4MQ3 2026: $4M
Q4 2023: −$4MQ1 2024: $2MQ2 2024: $872,000Q3 2024: $3MQ4 2024: $864,000Q1 2025: $5MQ2 2025: $996,000Q3 2025: $8MQ4 2025: $10MQ1 2026: −$22MQ2 2026: −$4MQ3 2026: $4M
QuarterFree cash flowYoY
Q3 2026$4.1M-50%
Q2 2026-$4.3M-533%
Q1 2026-$22.2M-514%
Q4 2025$10.2M+1077%
Q3 2025$8.2M+143%
Q2 2025$996K+14%
Q1 2025$5.4M+191%
Q4 2024$864K+$4.9M

XPOF's free cash flow has turned negative after years in the green: −$12M over the past year.

NKE Total Shares

Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
PeriodChange %Net change
Quarterly+0.2%+3.2M shares
1 year+0.4%+5.2M shares
3 years-3.8%-59.1M shares
5 years-8.4%-135M shares
Available history-6.9%-110M shares

NKE has the edge over XPOF on shareholder dilution, with a more favorable share count trend.

XPOF Total Shares

Q4 2023: 40MQ1 2024: 31MQ2 2024: 32MQ3 2024: 32MQ4 2024: 32MQ1 2025: 34MQ2 2025: 35MQ3 2025: 35MQ4 2025: 35MQ1 2026: 37MQ2 2026: 42MQ3 2026: 49M
Q4 2023: 40MQ1 2024: 31MQ2 2024: 32MQ3 2024: 32MQ4 2024: 32MQ1 2025: 34MQ2 2025: 35MQ3 2025: 35MQ4 2025: 35MQ1 2026: 37MQ2 2026: 42MQ3 2026: 49M
PeriodChange %Net change
Quarterly+17%+7.2M shares
1 year+40%+14.2M shares
3 years+60%+18.5M shares

XPOF has 49M diluted shares, up 40% from a year ago.

NKE Net Leverage

Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
QuarterNet LeverageStatus
Q3 20260.2xVery low
Q2 20260.1xVery low
Q1 20250.1xVery low
Q4 20240.2xVery low
Q3 20240.1xVery low
Q2 2024-0.1xNet Cash
Q1 2024-0.0xVery low
Q4 20230.1xVery low

NKE has the edge over XPOF on leverage, with a lower net debt burden relative to earnings.

XPOF Net Leverage

Q4 2023: 5.1xQ1 2024: 4.2xQ2 2024: 9.1xQ3 2024: 16.4xQ4 2025: 14.4xQ1 2026: 14.0xQ2 2026: 17.1xQ3 2026: 11.5x
Q4 2023: 5.1xQ1 2024: 4.2xQ2 2024: 9.1xQ3 2024: 16.4xQ4 2025: 14.4xQ1 2026: 14.0xQ2 2026: 17.1xQ3 2026: 11.5x
QuarterNet LeverageStatus
Q3 202611.5xHigh
Q2 202617.1xHigh
Q1 202614.0xHigh
Q4 202514.4xHigh
Q3 202416.4xHigh
Q2 20249.1xHigh
Q1 20244.2xHigh
Q4 20235.1xHigh

XPOF's net debt is about 11 years of its operating earnings (EBITDA), down from 16 years a year ago.

NKE Weekly Momentum

MetricValueStatus
RSI40.0Neutral
Stochastic57.5Neutral

NKE's weekly RSI is 40 (neutral) and its Stochastic is 58 (neutral).

XPOF Weekly Momentum

MetricValueStatus
RSI44.2Neutral
Stochastic35.7Neutral

XPOF's weekly RSI is 44 (neutral) and its Stochastic is 36 (neutral).

NKE PE vs Consumer Cyclical Sector

MetricNKESector medianRelative
PE18x18x0.3% above
PE %24745 pts below

NKE is trading at 18x earnings, in line with the Consumer Cyclical sector's median of 18x.

XPOF PE vs Consumer Cyclical Sector

XPOF has no meaningful PE right now: it lost money over the past year.

NKE Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$36.72.8% above
20 week MA$39.23.6% below
50 week MA$48.021% below
100 week MA$58.435% below
200 week MA$79.252% below

NKE has bounced recently, but its long-term trend is still down: it's above its 8-week average, but 52% below its 200-week average.

XPOF Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$4.502.9% above
20 week MA$5.119.4% below
50 week MA$6.1725% below
100 week MA$8.0042% below
200 week MA$12.864% below

XPOF has bounced recently, but its long-term trend is still down: it's above its 8-week average, but 64% below its 200-week average.

NKE Yearly ROI

YearStart priceEnd priceROI
2020$101.6$141.6+39%
2021$141.6$165.7+17%
2022$165.7$116.3-30%
2023$116.3$108.6-6.6%
2024$108.6$76.4-30%
2025$76.4$60.9-20%
2026 YTD$60.9$37.8-38%

NKE has the edge over XPOF on returns for 2026, with the stronger performance.

XPOF Yearly ROI

YearStart priceEnd priceROI
2021$12.3$20.6+68%
2022$20.6$22.9+11%
2023$22.9$12.9-44%
2024$12.9$12.8-0.4%
2025$12.8$8.74-32%
2026 YTD$8.74$4.63-47%

XPOF has finished three years in a row lower, and it's down 47% so far in 2026.

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