NKE
NIKE, Inc.
NKE trails on the overall score without a compensating advantage in the available component scores.
XPEL
XPEL, Inc.
XPEL has the edge over NKE overall, supported by stronger modeled upside and stronger fundamentals.
NKE Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Stable | |
| Strong |
NKE's profitability and balance sheet are currently healthy, and its revenue and cash flow are stable.
XPEL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Under pressure | |
| Strong |
XPEL's revenue, profitability and balance sheet are currently healthy, but its cash flow is under pressure.
NKE PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 18x | $37.76 | — |
| Cheap | 23x | $47.70 | +26% |
| Forward | 30x | $37.76 | — |
| Fair | 33x | $68.16 | +80% |
| Expensive | 47x | $97.86 | +159% |
Historical ranges are pointers, not guarantees.
NKE has the edge over XPEL in the historical PE scenario, which offers more potential upside but is not a forecast.
XPEL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 16x | $37.62 | — |
| Current | 18x | $37.62 | — |
| Cheap | 22x | $46.19 | +23% |
| Fair | 33x | $68.12 | +81% |
| Expensive | 58x | $121 | +222% |
Historical ranges are pointers, not guarantees.
XPEL's PE is in its cheap range at 18x. If earnings grow as analysts expect, today's price would be 16x next year's earnings.
NKE Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Stable | |
| Decline | |
| Improving | |
| Moderate | |
| Low |
Analysts expect NKE's profitability to improve, but its revenue to decline. However, they disagree widely on these estimates.
XPEL Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| High |
XPEL has the edge over NKE on the outlook, with more favorable valuation and earnings expectations.
NKE Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.27 | -39% |
| Q3 2026 | $2.09 | +7.2% |
| Q2 2026 | $2.10 | -2.8% |
| Q1 2026 | $1.51 | -50% |
| Q4 2025 | $1.70 | -48% |
| Q3 2025 | $1.95 | -44% |
| Q2 2025 | $2.16 | -42% |
| Q1 2025 | $3.01 | -11% |
| Q4 2024 | $3.24 | -5.3% |
NKE's earnings per share have fallen from their peak: $2.09 over the past year, against $3.82 in late 2021.
XPEL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $2.33 | +11% |
| Q3 2026 | $2.09 | +23% |
| Q2 2026 | $1.97 | +11% |
| Q1 2026 | $1.91 | +11% |
| Q4 2025 | $1.85 | +12% |
| Q3 2025 | $1.70 | -3.4% |
| Q2 2025 | $1.77 | +3.5% |
| Q1 2025 | $1.72 | -1.1% |
| Q4 2024 | $1.65 | -14% |
XPEL has the edge over NKE on earnings, with more consistent year-over-year improvement.
NKE Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $11.2B | -4.3% |
| Q2 2026 | $11B | -1.1% |
| Q1 2026 | $11.3B | +0.1% |
| Q4 2025 | $12.4B | +0.6% |
| Q3 2025 | $11.7B | +1.1% |
| Q2 2025 | $11.1B | -12% |
| Q1 2025 | $11.3B | -9.3% |
| Q4 2024 | $12.4B | -7.7% |
NKE's revenue fell from its 2023 peak and has held roughly level since: $11.2B last quarter, down 4.3% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 8.2% | +0.3 points |
| Q2 2026 | 12% | +9.2 points |
| Q1 2026 | 5.8% | -1.7 points |
| Q4 2025 | 8% | -3.4 points |
| Q3 2025 | 7.9% | -3.4 points |
| Q2 2025 | 2.9% | -11 points |
| Q1 2025 | 7.5% | -3.8 points |
| Q4 2024 | 11% | -2.9 points |
NKE's operating margin was 8.2% last quarter, about level with the same quarter a year ago.
XPEL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $137.8M | +9.9% |
| Q2 2026 | $143.1M | +15% |
| Q1 2026 | $117.4M | +13% |
| Q4 2025 | $122.3M | +14% |
| Q3 2025 | $125.4M | +11% |
| Q2 2025 | $124.7M | +13% |
| Q1 2025 | $103.8M | +15% |
| Q4 2024 | $107.5M | +1.9% |
XPEL has the edge over NKE on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 15% | +1.9 points |
| Q2 2026 | 16% | +0.8 points |
| Q1 2026 | 11% | +0.4 points |
| Q4 2025 | 13% | +1.2 points |
| Q3 2025 | 13% | -2.9 points |
| Q2 2025 | 15% | -2 points |
| Q1 2025 | 11% | +0.5 points |
| Q4 2024 | 11% | -2 points |
XPEL has the edge over NKE on profitability, with a higher operating margin.
NKE Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$64M | -527% |
| Q2 2026 | $1.5B | +313% |
| Q1 2026 | $284M | -83% |
| Q4 2025 | $386M | -58% |
| Q3 2025 | $15M | -95% |
| Q2 2025 | $363M | -85% |
| Q1 2025 | $1.7B | -11% |
| Q4 2024 | $920M | -65% |
NKE has the edge over XPEL on cash generation, producing positive trailing cash flow while its opponent burns cash.
XPEL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $19.2M | -40% |
| Q2 2026 | -$34.3M | -227% |
| Q1 2026 | -$2.3M | -205% |
| Q4 2025 | $1.6M | -66% |
| Q3 2025 | $32.2M | +76% |
| Q2 2025 | $26.9M | +7.4% |
| Q1 2025 | $2.2M | +$9.2M |
| Q4 2024 | $4.7M | +$7.4M |
XPEL's free cash flow was −$16M over the past year, against $66M the year before.
NKE Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.2% | +3.2M shares |
| 1 year | +0.4% | +5.2M shares |
| 3 years | -3.8% | -59.1M shares |
| 5 years | -8.4% | -135M shares |
| Available history | -6.9% | -110M shares |
NKE has 1.5B diluted shares, about the same as a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $20M |
| Q3 2025 | $126M |
| Q2 2025 | $199M |
| Q1 2025 | $506M |
| Q4 2024 | $1.1B |
NKE has spent almost nothing on buybacks in the past year.
XPEL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | -5K shares |
| 1 year | -0.2% | -63K shares |
| 3 years | 0% | -6K shares |
| 5 years | +0.1% | +24.9K shares |
| Available history | +0.1% | +25.4K shares |
XPEL has the edge over NKE on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $3M |
| Q2 2026 | — |
| Q1 2026 | $2.9M |
NKE Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.2x | Very low |
| Q2 2026 | 0.1x | Very low |
| Q1 2025 | 0.1x | Very low |
| Q4 2024 | 0.2x | Very low |
| Q3 2024 | 0.1x | Very low |
| Q2 2024 | -0.1x | Net Cash |
| Q1 2024 | -0.0x | Very low |
| Q4 2023 | 0.1x | Very low |
NKE's net debt is less than a year of its operating earnings (EBITDA).
XPEL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.0x | Net Cash |
| Q2 2026 | 0.1x | Very low |
| Q1 2026 | -0.6x | Net Cash |
| Q4 2025 | -0.7x | Net Cash |
| Q3 2025 | -0.9x | Net Cash |
| Q2 2025 | -0.7x | Net Cash |
| Q1 2025 | -0.3x | Net Cash |
| Q4 2024 | -0.3x | Net Cash |
XPEL has the edge over NKE on leverage, with a lower net debt burden relative to earnings.
NKE Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.0 | Neutral |
| Stochastic | 57.5 | Neutral |
NKE's weekly RSI is 40 (neutral) and its Stochastic is 58 (neutral).
XPEL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 36.9 | Neutral |
| Stochastic | 13.9 | Oversold |
XPEL's weekly RSI is 37 (neutral) and its Stochastic is 14 (oversold).
NKE PE vs Consumer Cyclical Sector
| Metric | NKE | Sector median | Relative |
|---|---|---|---|
| PE | 18x | 18x | 0.3% above |
| PE % | 2 | 47 | 45 pts below |
NKE is trading at 18x earnings, in line with the Consumer Cyclical sector's median of 18x.
XPEL PE vs Consumer Cyclical Sector
| Metric | XPEL | Sector median | Relative |
|---|---|---|---|
| PE | 18x | 18x | 0.1% below |
| PE % | 1 | 47 | 46 pts below |
XPEL has the edge over NKE on valuation relative to its sector.
NKE Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $36.7 | 2.8% above |
| 20 week MA | $39.2 | 3.6% below |
| 50 week MA | $48.0 | 21% below |
| 100 week MA | $58.4 | 35% below |
| 200 week MA | $79.2 | 52% below |
NKE has the edge over XPEL on trend strength, trading above more of its moving averages.
XPEL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $42.7 | 12% below |
| 20 week MA | $45.5 | 17% below |
| 50 week MA | $46.5 | 19% below |
| 100 week MA | $41.2 | 8.7% below |
| 200 week MA | $49.2 | 24% below |
XPEL is in a downtrend: it's below all five of its weekly moving averages, and 24% below its 200-week average.
NKE Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $101.6 | $141.6 | +39% |
| 2021 | $141.6 | $165.7 | +17% |
| 2022 | $165.7 | $116.3 | -30% |
| 2023 | $116.3 | $108.6 | -6.6% |
| 2024 | $108.6 | $76.4 | -30% |
| 2025 | $76.4 | $60.9 | -20% |
| 2026 YTD | $60.9 | $37.8 | -38% |
NKE has finished four years in a row lower, and it's down 38% so far in 2026.
XPEL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $14.6 | $51.5 | +252% |
| 2021 | $51.5 | $68.5 | +33% |
| 2022 | $68.5 | $59.1 | -14% |
| 2023 | $59.1 | $53.9 | -8.9% |
| 2024 | $53.9 | $39.7 | -26% |
| 2025 | $39.7 | $52.1 | +31% |
| 2026 YTD | $52.1 | $37.6 | -28% |
XPEL has the edge over NKE on returns for 2026, with the stronger performance.