NKE

NIKE, Inc.

60
Fundamentals56/ 100
Valuation80/ 100
Upside potential58/ 100
Risk potential18/ 100

NKE has the edge over SW overall, supported by stronger valuation and stronger fundamentals.

SW

Smurfit Westrock Plc

47
Fundamentals50/ 100
Valuation9/ 100
Upside potential68/ 100
Risk potential17/ 100

SW has slightly lower modeled downside risk, despite its lower overall score.

NKE Fundamentals

MetricStatus
Stable
Healthy
Stable
Strong

NKE's profitability and balance sheet are currently healthy, and its revenue and cash flow are stable.

SW Fundamentals

MetricStatus
Stable
Stable
Stable
Under pressure

SW's revenue, profitability and cash flow are currently stable, but its balance sheet is under pressure.

NKE PE Valuation

CHEAPFAIREXPENSIVE21x43x64x86x
CHEAPFAIREXPENSIVE21x43x64x86x
LevelPEPriceVs current
Current18x$37.76—
Cheap23x$47.70+26%
Forward30x$37.76—
Fair33x$68.16+80%
Expensive47x$97.86+159%

Historical ranges are pointers, not guarantees.

NKE has the edge over SW in the historical PE scenario, which offers more potential upside but is not a forecast.

SW PE Valuation

CHEAPFAIREXPENSIVE18x35x53x70x
CHEAPFAIREXPENSIVE18x35x53x70x
LevelPEPriceVs current
Cheap9x$7.99-82%
Forward15x$43.18—
Fair16x$14.37-67%
Expensive21x$19.12-56%
Current49x$43.18—

Historical ranges are pointers, not guarantees.

SW's PE is in its expensive range at 49x. If earnings grow as analysts expect, today's price would be 15x next year's earnings, in its fair range.

NKE Forward outlook

MetricOutlook
Strongly deteriorating
Stable
Decline
Improving
Moderate
Low

Analysts expect NKE's profitability to improve, but its revenue to decline. However, they disagree widely on these estimates.

SW Forward outlook

MetricOutlook
Strongly improving
Strong growth
Growth
Improving
Limited
Low

SW has the edge over NKE on the outlook, with more favorable valuation and earnings expectations.

NKE Risk to reward

ScenarioChangePrice
Upside+25%$47.36
Downside-18%$30.83

Calculated from the latest close: $37.76 on Nov 12.

NKE trails SW on modeled risk to reward, with less potential upside and more potential downside.

SW Risk to reward

ScenarioChangePrice
Upside+35%$58.43
Downside-17%$35.86

Calculated from the latest close: $43.18 on Nov 12.

SW has a better modeled risk to reward balance than NKE, with more potential upside and less potential downside.

NKE Earnings Per Share

Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
QuarterTTM EPSYoY
Forward$1.27-39%
Q3 2026$2.09+7.2%
Q2 2026$2.10-2.8%
Q1 2026$1.51-50%
Q4 2025$1.70-48%
Q3 2025$1.95-44%
Q2 2025$2.16-42%
Q1 2025$3.01-11%
Q4 2024$3.24-5.3%

NKE has the stronger earnings trend. Trailing diluted EPS is up 7.2% for NKE versus SW down 54%.

SW Earnings Per Share

Q4 2023: $3.31Q1 2024: $2.95Q2 2024: $-0.65Q3 2024: $-1.93Q4 2025: $1.33Q1 2026: $0.72Q2 2026: $0.94Q3 2026: $0.89Forward: $2.81
Q4 2023: $3.31Q1 2024: $2.95Q2 2024: $-0.65Q3 2024: $-1.93Q4 2025: $1.33Q1 2026: $0.72Q2 2026: $0.94Q3 2026: $0.89Forward: $2.81
QuarterTTM EPSYoY
Forward$2.81+216%
Q3 2024-$1.93-147%
Q2 2024-$0.65-116%
Q1 2024$2.95-31%
Q4 2023$3.31-25%
Q3 2023$4.07-6.4%
Q2 2023$4.11-0.2%
Q1 2023$4.29+20%
Q4 2022$4.40+46%

SW has returned to profit: it earned $0.89 per share over the past year, after losing money the year before.

NKE Quarterly Revenue

Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
QuarterRevenueYoY
Q3 2026$11.2B-4.3%
Q2 2026$11B-1.1%
Q1 2026$11.3B+0.1%
Q4 2025$12.4B+0.6%
Q3 2025$11.7B+1.1%
Q2 2025$11.1B-12%
Q1 2025$11.3B-9.3%
Q4 2024$12.4B-7.7%

NKE's revenue fell from its 2023 peak and has held roughly level since: $11.2B last quarter, down 4.3% from the same quarter a year ago.

SW Quarterly Revenue

Q4 2023: $2.9BQ1 2024: $3BQ2 2024: --Q3 2024: $7.7BQ4 2024: $7.5BQ1 2025: $7.7BQ2 2025: $7.9BQ3 2025: $8BQ4 2025: $7.6BQ1 2026: $7.7BQ2 2026: $8BQ3 2026: $8.2B
Q4 2023: $2.9BQ1 2024: $3BQ2 2024: --Q3 2024: $7.7BQ4 2024: $7.5BQ1 2025: $7.7BQ2 2025: $7.9BQ3 2025: $8BQ4 2025: $7.6BQ1 2026: $7.7BQ2 2026: $8BQ3 2026: $8.2B
QuarterRevenueYoY
Q3 2026$8.2B+2%
Q2 2026$8B+1.1%
Q1 2026$7.7B+0.7%
Q4 2025$7.6B+0.5%
Q3 2025$8B+4.3%
Q1 2025$7.7B+154%
Q4 2024$7.5B+162%
Q3 2024$7.7B+150%

SW has the edge over NKE on sales, with more consistent year-over-year improvement.

NKE Free Cash Flow

Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
QuarterFree cash flowYoY
Q3 2026-$64M-527%
Q2 2026$1.5B+313%
Q1 2026$284M-83%
Q4 2025$386M-58%
Q3 2025$15M-95%
Q2 2025$363M-85%
Q1 2025$1.7B-11%
Q4 2024$920M-65%

NKE usually generates cash, though not every quarter: the latest was −$64M, but it generated $2.1B over the past year.

SW Free Cash Flow

Q4 2023: $540MQ1 2024: −$184MQ2 2024: $0Q3 2024: --Q4 2024: $212MQ1 2025: −$242MQ2 2025: $307MQ3 2025: $523MQ4 2025: $612MQ1 2026: −$420MQ2 2026: $300MQ3 2026: $360M
Q4 2023: $540MQ1 2024: −$184MQ2 2024: $0Q3 2024: --Q4 2024: $212MQ1 2025: −$242MQ2 2025: $307MQ3 2025: $523MQ4 2025: $612MQ1 2026: −$420MQ2 2026: $300MQ3 2026: $360M
QuarterFree cash flowYoY
Q3 2026$360M-31%
Q2 2026$300M-2.3%
Q1 2026-$420M-$178M
Q4 2025$612M+189%
Q2 2025$307M+$307M
Q1 2025-$242M-$57.6M
Q4 2024$212M-61%
Q2 2024$0-100%

SW generated $852M in free cash flow over the past year, up 6.5% from the year before.

NKE Total Shares

Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
PeriodChange %Net change
Quarterly+0.2%+3.2M shares
1 year+0.4%+5.2M shares
3 years-3.8%-59.1M shares
5 years-8.4%-135M shares
Available history-6.9%-110M shares

NKE has 1.5B diluted shares, about the same as a year ago.

SW Total Shares

Q4 2023: 260MQ1 2024: 260MQ2 2024: 4,803Q3 2024: 508MQ1 2025: 526MQ2 2025: 522MQ3 2025: 526MQ4 2025: 526MQ1 2026: 526MQ2 2026: 526MQ3 2026: 528M
Q4 2023: 260MQ1 2024: 260MQ2 2024: 4,803Q3 2024: 508MQ1 2025: 526MQ2 2025: 522MQ3 2025: 526MQ4 2025: 526MQ1 2026: 526MQ2 2026: 526MQ3 2026: 528M
PeriodChange %Net change
Quarterly+0.4%+2M shares
1 year+0.4%+2M shares
3 years+103%+268M shares
5 years+105%+270M shares
Available history+121%+289M shares

SW has 528M diluted shares, about the same as a year ago.

NKE Net Leverage

Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
QuarterNet LeverageStatus
Q3 20260.2xVery low
Q2 20260.1xVery low
Q1 20250.1xVery low
Q4 20240.2xVery low
Q3 20240.1xVery low
Q2 2024-0.1xNet Cash
Q1 2024-0.0xVery low
Q4 20230.1xVery low

NKE has the edge over SW on leverage, with a lower net debt burden relative to earnings.

SW Net Leverage

Q4 2023: 1.7xQ1 2024: 1.5xQ2 2025: 3.7xQ3 2025: 3.2xQ4 2025: 3.0xQ1 2026: 3.3xQ2 2026: 3.2xQ3 2026: 3.2x
Q4 2023: 1.7xQ1 2024: 1.5xQ2 2025: 3.7xQ3 2025: 3.2xQ4 2025: 3.0xQ1 2026: 3.3xQ2 2026: 3.2xQ3 2026: 3.2x
QuarterNet LeverageStatus
Q3 20263.2xElevated
Q2 20263.2xElevated
Q1 20263.3xElevated
Q4 20253.0xElevated
Q3 20253.2xElevated
Q2 20253.7xElevated
Q1 20241.5xHealthy
Q4 20231.7xHealthy

SW's net debt is about 3.2 years of its operating earnings (EBITDA), about the same as a year ago.

NKE Weekly Momentum

MetricValueStatus
RSI40.0Neutral
Stochastic57.5Neutral

NKE's weekly RSI is 40 (neutral) and its Stochastic is 58 (neutral).

SW Weekly Momentum

MetricValueStatus
RSI48.5Neutral
Stochastic36.9Neutral

SW's weekly RSI is 48 (neutral) and its Stochastic is 37 (neutral).

NKE PE vs Consumer Cyclical Sector

MetricNKESector medianRelative
PE18x18x0.3% above
PE %24745 pts below

NKE has the edge over SW on valuation relative to its sector.

SW PE vs Consumer Cyclical Sector

MetricSWSector medianRelative
PE49x18x169% above
PE %924745 pts above

SW is trading at 49x earnings, a 169% premium to the Consumer Cyclical sector's median of 18x.

NKE Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$36.72.8% above
20 week MA$39.23.6% below
50 week MA$48.021% below
100 week MA$58.435% below
200 week MA$79.252% below

NKE has bounced recently, but its long-term trend is still down: it's above its 8-week average, but 52% below its 200-week average.

SW Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$43.00.5% above
20 week MA$45.14.2% below
50 week MA$43.00.5% above
100 week MA$44.01.9% below
200 week MA$42.32.2% above

SW has the edge over NKE on trend strength, trading above more of its moving averages.

NKE Yearly ROI

YearStart priceEnd priceROI
2020$101.6$141.6+39%
2021$141.6$165.7+17%
2022$165.7$116.3-30%
2023$116.3$108.6-6.6%
2024$108.6$76.4-30%
2025$76.4$60.9-20%
2026 YTD$60.9$37.8-38%

NKE has finished four years in a row lower, and it's down 38% so far in 2026.

SW Yearly ROI

YearStart priceEnd priceROI
2020$42.6$44.5+4.3%
2021$44.5$43.0-3.3%
2022$43.0$35.5-18%
2023$35.5$41.5+17%
2024$41.5$54.4+31%
2025$54.4$38.7-29%
2026 YTD$38.7$43.2+11%

SW has the edge over NKE on returns for 2026, with the stronger performance.

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