NKE

NIKE, Inc.

60
Fundamentals56/ 100
Valuation80/ 100
Upside potential58/ 100
Risk potential18/ 100

NKE has slightly lower modeled downside risk, despite its lower overall score.

SOFI

SoFi Technologies, Inc.

70
Fundamentals75/ 100
Valuation71/ 100
Upside potential80/ 100
Risk potential20/ 100

SOFI has the edge over NKE overall, supported by stronger modeled upside and stronger fundamentals.

NKE Fundamentals

MetricStatus
Stable
Healthy
Stable
Strong

NKE's profitability and balance sheet are currently healthy, and its revenue and cash flow are stable.

SOFI Fundamentals

MetricStatus
Strong
Healthy
N/A
N/A

SOFI's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like SOFI.

NKE PE Valuation

CHEAPFAIREXPENSIVE21x43x64x86x
CHEAPFAIREXPENSIVE21x43x64x86x
LevelPEPriceVs current
Current18x$37.76—
Cheap23x$47.70+26%
Forward30x$37.76—
Fair33x$68.16+80%
Expensive47x$97.86+159%

Historical ranges are pointers, not guarantees.

NKE has the edge over SOFI in the historical PE scenario, which offers more potential upside but is not a forecast.

SOFI PE Valuation

CHEAPFAIREXPENSIVE39x78x116x155x
CHEAPFAIREXPENSIVE39x78x116x155x
LevelPEPriceVs current
Forward19x$15.63—
Current28x$15.63—
Cheap33x$18.24+17%
Fair43x$23.82+52%
Expensive53x$29.74+90%

Historical ranges are pointers, not guarantees.

SOFI's PE is in its cheap range at 28x. If earnings grow as analysts expect, today's price would be 19x next year's earnings.

NKE Forward outlook

MetricOutlook
Strongly deteriorating
Stable
Decline
Improving
Moderate
Low

Analysts expect NKE's profitability to improve, but its revenue to decline. However, they disagree widely on these estimates.

SOFI Forward outlook

MetricOutlook
Strongly improving
Strong growth
Strong growth
Strongly improving
Limited
Moderate

SOFI has the edge over NKE on the outlook, with more favorable valuation and earnings expectations.

NKE Risk to reward

ScenarioChangePrice
Upside+25%$47.36
Downside-18%$30.83

Calculated from the latest close: $37.76 on Nov 12.

NKE trails SOFI on modeled risk to reward, with less potential upside relative to its potential downside.

SOFI Risk to reward

ScenarioChangePrice
Upside+79%$27.97
Downside-20%$12.51

Calculated from the latest close: $15.63 on Nov 12.

SOFI has a better modeled risk to reward balance than NKE, with more potential upside relative to its potential downside.

NKE Earnings Per Share

Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
QuarterTTM EPSYoY
Forward$1.27-39%
Q3 2026$2.09+7.2%
Q2 2026$2.10-2.8%
Q1 2026$1.51-50%
Q4 2025$1.70-48%
Q3 2025$1.95-44%
Q2 2025$2.16-42%
Q1 2025$3.01-11%
Q4 2024$3.24-5.3%

NKE's earnings per share have fallen from their peak: $2.09 over the past year, against $3.82 in late 2021.

SOFI Earnings Per Share

Q4 2023: $-0.36Q1 2024: $-0.29Q2 2024: $-0.22Q3 2024: $0.12Q4 2024: $0.39Q1 2025: $0.43Q2 2025: $0.50Q3 2025: $0.56Q4 2025: $0.39Q1 2026: $0.45Q2 2026: $0.49Q3 2026: $0.56Forward: $0.82
Q4 2023: $-0.36Q1 2024: $-0.29Q2 2024: $-0.22Q3 2024: $0.12Q4 2024: $0.39Q1 2025: $0.43Q2 2025: $0.50Q3 2025: $0.56Q4 2025: $0.39Q1 2026: $0.45Q2 2026: $0.49Q3 2026: $0.56Forward: $0.82
QuarterTTM EPSYoY
Forward$0.82+47%
Q3 2026$0.560%
Q2 2026$0.49-2%
Q1 2026$0.45+4.7%
Q4 2025$0.390%
Q3 2025$0.56+367%
Q2 2025$0.50+$0.72
Q1 2025$0.43+$0.72
Q4 2024$0.39+$0.75

SOFI has the edge over NKE on earnings, with more consistent year-over-year improvement.

NKE Quarterly Revenue

Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
QuarterRevenueYoY
Q3 2026$11.2B-4.3%
Q2 2026$11B-1.1%
Q1 2026$11.3B+0.1%
Q4 2025$12.4B+0.6%
Q3 2025$11.7B+1.1%
Q2 2025$11.1B-12%
Q1 2025$11.3B-9.3%
Q4 2024$12.4B-7.7%

NKE's revenue fell from its 2023 peak and has held roughly level since: $11.2B last quarter, down 4.3% from the same quarter a year ago.

SOFI Quarterly Revenue

Q4 2023: $615MQ1 2024: $645MQ2 2024: $599MQ3 2024: $697MQ4 2024: $734MQ1 2025: $772MQ2 2025: $855MQ3 2025: $962MQ4 2025: $1BQ1 2026: $1.1BQ2 2026: $1.2BQ3 2026: $1.4B
Q4 2023: $615MQ1 2024: $645MQ2 2024: $599MQ3 2024: $697MQ4 2024: $734MQ1 2025: $772MQ2 2025: $855MQ3 2025: $962MQ4 2025: $1BQ1 2026: $1.1BQ2 2026: $1.2BQ3 2026: $1.4B
QuarterRevenueYoY
Q3 2026$1.4B+44%
Q2 2026$1.2B+43%
Q1 2026$1.1B+43%
Q4 2025$1B+40%
Q3 2025$961.6M+38%
Q2 2025$854.9M+43%
Q1 2025$771.8M+20%
Q4 2024$734.1M+19%

SOFI has the edge over NKE on sales, with more consistent year-over-year improvement.

NKE Free Cash Flow

Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
QuarterFree cash flowYoY
Q3 2026-$64M-527%
Q2 2026$1.5B+313%
Q1 2026$284M-83%
Q4 2025$386M-58%
Q3 2025$15M-95%
Q2 2025$363M-85%
Q1 2025$1.7B-11%
Q4 2024$920M-65%

NKE has the edge over SOFI on cash generation, producing positive trailing cash flow while its opponent burns cash.

SOFI Free Cash Flow

Q4 2023: −$282MQ1 2024: $706MQ2 2024: −$521MQ3 2024: −$1.2BQ4 2024: −$242MQ1 2025: −$31MQ2 2025: −$1.5BQ3 2025: −$1.4BQ4 2025: −$1.1BQ1 2026: −$2.4BQ2 2026: −$4BQ3 2026: −$3.1B
Q4 2023: −$282MQ1 2024: $706MQ2 2024: −$521MQ3 2024: −$1.2BQ4 2024: −$242MQ1 2025: −$31MQ2 2025: −$1.5BQ3 2025: −$1.4BQ4 2025: −$1.1BQ1 2026: −$2.4BQ2 2026: −$4BQ3 2026: −$3.1B
QuarterFree cash flowYoY
Q3 2026-$3.1B-$1.7B
Q2 2026-$4B-$2.5B
Q1 2026-$2.4B-$2.4B
Q4 2025-$1.1B-$815.2M
Q3 2025-$1.4B-$149M
Q2 2025-$1.5B-$1B
Q1 2025-$31.1M-104%
Q4 2024-$242.4M+$39.9M

SOFI's free cash flow was −$10.5B over the past year, against −$3.2B the year before. Free cash flow isn't a meaningful measure for financial services companies like SOFI.

NKE Total Shares

Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
PeriodChange %Net change
Quarterly+0.2%+3.2M shares
1 year+0.4%+5.2M shares
3 years-3.8%-59.1M shares
5 years-8.4%-135M shares
Available history-6.9%-110M shares

NKE has the edge over SOFI on shareholder dilution, with a more favorable share count trend.

SOFI Total Shares

Q4 2023: 945MQ1 2024: 1BQ2 2024: 1.1BQ3 2024: 1.1BQ4 2024: 1.1BQ1 2025: 1.2BQ2 2025: 1.2BQ3 2025: 1.3BQ4 2025: 1.3BQ1 2026: 1.4BQ2 2026: 1.4BQ3 2026: 1.4B
Q4 2023: 945MQ1 2024: 1BQ2 2024: 1.1BQ3 2024: 1.1BQ4 2024: 1.1BQ1 2025: 1.2BQ2 2025: 1.2BQ3 2025: 1.3BQ4 2025: 1.3BQ1 2026: 1.4BQ2 2026: 1.4BQ3 2026: 1.4B
PeriodChange %Net change
Quarterly+0.4%+5.8M shares
1 year+5.2%+66.8M shares
3 years+43%+407M shares
5 years+272%+993M shares

SOFI has 1.4B diluted shares, up 5.2% from a year ago.

NKE Net Leverage

Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
QuarterNet LeverageStatus
Q3 20260.2xVery low
Q2 20260.1xVery low
Q1 20250.1xVery low
Q4 20240.2xVery low
Q3 20240.1xVery low
Q2 2024-0.1xNet Cash
Q1 2024-0.0xVery low
Q4 20230.1xVery low

NKE's net debt is less than a year of its operating earnings (EBITDA).

SOFI Net Leverage

Q1 2024: -109.4xQ2 2024: -23.8xQ3 2024: -5.5xQ4 2024: -5.8xQ1 2025: -4.9xQ2 2025: -4.0xQ3 2025: -5.2xQ4 2025: -6.5xQ1 2026: -3.8xQ2 2026: -3.1xQ3 2026: -2.4x
Q1 2024: -109.4xQ2 2024: -23.8xQ3 2024: -5.5xQ4 2024: -5.8xQ1 2025: -4.9xQ2 2025: -4.0xQ3 2025: -5.2xQ4 2025: -6.5xQ1 2026: -3.8xQ2 2026: -3.1xQ3 2026: -2.4x
QuarterNet LeverageStatus
Q3 2026-2.4xNet Cash
Q2 2026-3.1xNet Cash
Q1 2026-3.8xNet Cash
Q4 2025-6.5xNet Cash
Q3 2025-5.2xNet Cash
Q2 2025-4.0xNet Cash
Q1 2025-4.9xNet Cash
Q4 2024-5.8xNet Cash

SOFI has the edge over NKE on leverage, with a lower net debt burden relative to earnings.

NKE Weekly Momentum

MetricValueStatus
RSI40.0Neutral
Stochastic57.5Neutral

NKE's weekly RSI is 40 (neutral) and its Stochastic is 58 (neutral).

SOFI Weekly Momentum

MetricValueStatus
RSI43.1Neutral
Stochastic41.5Neutral

SOFI's weekly RSI is 43 (neutral) and its Stochastic is 41 (neutral).

NKE PE vs Consumer Cyclical Sector

MetricNKESector medianRelative
PE18x18x0.3% above
PE %24745 pts below

NKE has the edge over SOFI on valuation relative to its sector.

SOFI PE vs Financial Services Sector

MetricSOFISector medianRelative
PE28x13x114% above
PE %26159 pts below

SOFI is trading at 28x earnings, a 114% premium to the Financial Services sector's median of 13x.

NKE Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$36.72.8% above
20 week MA$39.23.6% below
50 week MA$48.021% below
100 week MA$58.435% below
200 week MA$79.252% below

NKE has bounced recently, but its long-term trend is still down: it's above its 8-week average, but 52% below its 200-week average.

SOFI Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$15.70.7% below
20 week MA$17.07.8% below
50 week MA$18.917% below
100 week MA$18.917% below
200 week MA$13.516% above

SOFI has fallen below most of its moving averages, though it's still 16% above its 200-week average.

NKE Yearly ROI

YearStart priceEnd priceROI
2020$101.6$141.6+39%
2021$141.6$165.7+17%
2022$165.7$116.3-30%
2023$116.3$108.6-6.6%
2024$108.6$76.4-30%
2025$76.4$60.9-20%
2026 YTD$60.9$37.8-38%

NKE has the edge over SOFI on returns for 2026, with the stronger performance.

SOFI Yearly ROI

YearStart priceEnd priceROI
2020$10.4$12.4+19%
2021$12.4$15.1+22%
2022$15.1$4.61-69%
2023$4.61$9.95+116%
2024$9.95$16.0+61%
2025$16.0$27.1+69%
2026 YTD$27.1$15.6-42%

SOFI's yearly returns have swung widely, from +116% in 2023 to −69% in 2022. It's down 42% so far in 2026.

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