NKE

NIKE, Inc.

60
Fundamentals56/ 100
Valuation80/ 100
Upside potential58/ 100
Risk potential18/ 100

NKE offers stronger valuation, but that advantage does not outweigh its weaker overall profile.

RUSHB

Rush Enterprises, Inc.

61
Fundamentals48/ 100
Valuation50/ 100
Upside potential56/ 100
Risk potential18/ 100

RUSHB has a slight edge over NKE overall on the model score.

NKE Fundamentals

MetricStatus
Stable
Healthy
Stable
Strong

NKE's profitability and balance sheet are currently healthy, and its revenue and cash flow are stable.

RUSHB Fundamentals

MetricStatus
Stable
Healthy
Under pressure
Strong

RUSHB's profitability and balance sheet are currently healthy, and its revenue is stable, but its cash flow is under pressure.

NKE PE Valuation

CHEAPFAIREXPENSIVE21x43x64x86x
CHEAPFAIREXPENSIVE21x43x64x86x
LevelPEPriceVs current
Current18x$37.76—
Cheap23x$47.70+26%
Forward30x$37.76—
Fair33x$68.16+80%
Expensive47x$97.86+159%

Historical ranges are pointers, not guarantees.

NKE has the edge over RUSHB in the historical PE scenario, which offers more potential upside but is not a forecast.

RUSHB PE Valuation

CHEAPFAIREXPENSIVE6.6x13x20x27x
CHEAPFAIREXPENSIVE6.6x13x20x27x
LevelPEPriceVs current
Cheap8.7x$20.11-66%
Fair13x$30.68-49%
Expensive19x$45.00-24%
Current20x$59.58—
Forward21x$59.58—

Historical ranges are pointers, not guarantees.

RUSHB's PE is 20x, but its earnings don't support one, so it isn't a reliable read right now.

NKE Forward outlook

MetricOutlook
Strongly deteriorating
Stable
Decline
Improving
Moderate
Low

Analysts expect NKE's profitability to improve, but its revenue to decline. However, they disagree widely on these estimates.

RUSHB Forward outlook

MetricOutlook
Improving
Strong growth
Growth
Improving
Limited
High

RUSHB has the edge over NKE on the outlook, with more favorable valuation and earnings expectations.

NKE Risk to reward

ScenarioChangePrice
Upside+25%$47.36
Downside-18%$30.83

Calculated from the latest close: $37.76 on Nov 12.

NKE has a better modeled risk to reward balance than RUSHB, with more potential upside relative to its potential downside.

RUSHB Risk to reward

ScenarioChangePrice
Upside+23%$73.05
Downside-18%$48.94

Calculated from the latest close: $59.58 on Nov 12.

RUSHB trails NKE on modeled risk to reward, with less potential upside relative to its potential downside.

NKE Earnings Per Share

Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
QuarterTTM EPSYoY
Forward$1.27-39%
Q3 2026$2.09+7.2%
Q2 2026$2.10-2.8%
Q1 2026$1.51-50%
Q4 2025$1.70-48%
Q3 2025$1.95-44%
Q2 2025$2.16-42%
Q1 2025$3.01-11%
Q4 2024$3.24-5.3%

NKE's earnings per share have fallen from their peak: $2.09 over the past year, against $3.82 in late 2021.

RUSHB Earnings Per Share

Q4 2023: $2.77Q1 2024: $2.64Q2 2025: $2.34Q3 2025: $2.25Q4 2025: $2.18Q1 2026: $2.21Q2 2026: $2.21Q3 2026: $2.31Forward: $2.87
Q4 2023: $2.77Q1 2024: $2.64Q2 2025: $2.34Q3 2025: $2.25Q4 2025: $2.18Q1 2026: $2.21Q2 2026: $2.21Q3 2026: $2.31Forward: $2.87
QuarterTTM EPSYoY
Forward$2.87+24%
Q3 2026$2.31+2.7%
Q2 2026$2.21-5.6%
Q1 2024$2.64-13%
Q4 2023$2.77-8.9%
Q3 2023$2.90+3.6%
Q2 2023$2.97+13%
Q1 2023$3.04+38%
Q4 2022$3.04+64%

RUSHB has the edge over NKE on earnings, with more consistent year-over-year improvement.

NKE Quarterly Revenue

Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
QuarterRevenueYoY
Q3 2026$11.2B-4.3%
Q2 2026$11B-1.1%
Q1 2026$11.3B+0.1%
Q4 2025$12.4B+0.6%
Q3 2025$11.7B+1.1%
Q2 2025$11.1B-12%
Q1 2025$11.3B-9.3%
Q4 2024$12.4B-7.7%

NKE's revenue fell from its 2023 peak and has held roughly level since: $11.2B last quarter, down 4.3% from the same quarter a year ago.

RUSHB Quarterly Revenue

Q4 2023: $2BQ1 2024: $1.9BQ2 2024: $2BQ3 2024: $1.9BQ4 2024: $2BQ1 2025: $1.9BQ2 2025: $1.9BQ3 2025: $1.9BQ4 2025: $1.8BQ1 2026: $1.7BQ2 2026: $1.9BQ3 2026: $2.1B
Q4 2023: $2BQ1 2024: $1.9BQ2 2024: $2BQ3 2024: $1.9BQ4 2024: $2BQ1 2025: $1.9BQ2 2025: $1.9BQ3 2025: $1.9BQ4 2025: $1.8BQ1 2026: $1.7BQ2 2026: $1.9BQ3 2026: $2.1B
QuarterRevenueYoY
Q3 2026$2.1B+12%
Q2 2026$1.9B-1.6%
Q1 2026$1.7B-9%
Q4 2025$1.8B-12%
Q3 2025$1.9B-0.8%
Q2 2025$1.9B-4.8%
Q1 2025$1.9B-1.1%
Q4 2024$2B-1%

RUSHB's revenue grew through 2022 and has held roughly level since: $2.1B last quarter, up 12% from the same quarter a year ago.

NKE Free Cash Flow

Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
QuarterFree cash flowYoY
Q3 2026-$64M-527%
Q2 2026$1.5B+313%
Q1 2026$284M-83%
Q4 2025$386M-58%
Q3 2025$15M-95%
Q2 2025$363M-85%
Q1 2025$1.7B-11%
Q4 2024$920M-65%

NKE usually generates cash, though not every quarter: the latest was −$64M, but it generated $2.1B over the past year.

RUSHB Free Cash Flow

Q4 2023: $5MQ1 2024: −$234MQ2 2024: $177MQ3 2024: −$20MQ4 2024: $263MQ1 2025: $45MQ2 2025: $114MQ3 2025: $271MQ4 2025: $32MQ1 2026: −$6MQ2 2026: $51MQ3 2026: −$18M
Q4 2023: $5MQ1 2024: −$234MQ2 2024: $177MQ3 2024: −$20MQ4 2024: $263MQ1 2025: $45MQ2 2025: $114MQ3 2025: $271MQ4 2025: $32MQ1 2026: −$6MQ2 2026: $51MQ3 2026: −$18M
QuarterFree cash flowYoY
Q3 2026-$17.8M-107%
Q2 2026$51M-55%
Q1 2026-$5.6M-112%
Q4 2025$31.9M-88%
Q3 2025$271.2M+$291.2M
Q2 2025$113.8M-36%
Q1 2025$45.1M+$279.3M
Q4 2024$263.5M+5330%

RUSHB has the edge over NKE on cash flow, with more consistent year-over-year improvement.

NKE Total Shares

Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
PeriodChange %Net change
Quarterly+0.2%+3.2M shares
1 year+0.4%+5.2M shares
3 years-3.8%-59.1M shares
5 years-8.4%-135M shares
Available history-6.9%-110M shares

NKE has 1.5B diluted shares, about the same as a year ago.

RUSHB Total Shares

Q4 2023: 126MQ1 2024: 122MQ2 2024: 121MQ3 2024: 123MQ4 2024: 123MQ1 2025: 124MQ2 2025: 121MQ3 2025: 121MQ4 2025: 121MQ1 2026: 120MQ2 2026: 120MQ3 2026: 120M
Q4 2023: 126MQ1 2024: 122MQ2 2024: 121MQ3 2024: 123MQ4 2024: 123MQ1 2025: 124MQ2 2025: 121MQ3 2025: 121MQ4 2025: 121MQ1 2026: 120MQ2 2026: 120MQ3 2026: 120M
PeriodChange %Net change
Quarterly+0.1%+133K shares
1 year-0.4%-435K shares
3 years-4.4%-5.5M shares
5 years-7.4%-9.6M shares
Available history-5%-6.3M shares

RUSHB has the edge over NKE on shareholder dilution, with a more favorable share count trend.

NKE Net Leverage

Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
QuarterNet LeverageStatus
Q3 20260.2xVery low
Q2 20260.1xVery low
Q1 20250.1xVery low
Q4 20240.2xVery low
Q3 20240.1xVery low
Q2 2024-0.1xNet Cash
Q1 2024-0.0xVery low
Q4 20230.1xVery low

NKE's net debt is less than a year of its operating earnings (EBITDA).

RUSHB Net Leverage

Q4 2023: 0.4xQ1 2024: 0.6xQ2 2024: 0.4xQ3 2024: 0.3xQ4 2024: 0.3xQ1 2025: 0.3xQ2 2025: 0.3xQ3 2025: 0.0xQ4 2025: 0.1xQ1 2026: 0.1xQ2 2026: 0.0xQ3 2026: 0.1x
Q4 2023: 0.4xQ1 2024: 0.6xQ2 2024: 0.4xQ3 2024: 0.3xQ4 2024: 0.3xQ1 2025: 0.3xQ2 2025: 0.3xQ3 2025: 0.0xQ4 2025: 0.1xQ1 2026: 0.1xQ2 2026: 0.0xQ3 2026: 0.1x
QuarterNet LeverageStatus
Q3 20260.1xVery low
Q2 20260.0xVery low
Q1 20260.1xVery low
Q4 20250.1xVery low
Q3 20250.0xVery low
Q2 20250.3xVery low
Q1 20250.3xVery low
Q4 20240.3xVery low

RUSHB has the edge over NKE on leverage, with a lower net debt burden relative to earnings.

NKE Weekly Momentum

MetricValueStatus
RSI40.0Neutral
Stochastic57.5Neutral

NKE's weekly RSI is 40 (neutral) and its Stochastic is 58 (neutral).

RUSHB Weekly Momentum

MetricValueStatus
RSI72.0Overbought
Stochastic66.6Neutral

RUSHB's weekly RSI is 72 (overbought) and its Stochastic is 67 (neutral).

NKE PE vs Consumer Cyclical Sector

MetricNKESector medianRelative
PE18x18x0.3% above
PE %24745 pts below

NKE has the edge over RUSHB on valuation relative to its sector.

RUSHB PE vs Consumer Cyclical Sector

MetricRUSHBSector medianRelative
PE20x18x12% above
PE %874740 pts above

RUSHB is trading at 20x earnings, a 12% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.

NKE Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$36.72.8% above
20 week MA$39.23.6% below
50 week MA$48.021% below
100 week MA$58.435% below
200 week MA$79.252% below

NKE has bounced recently, but its long-term trend is still down: it's above its 8-week average, but 52% below its 200-week average.

RUSHB Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$57.43.9% above
20 week MA$54.010% above
50 week MA$47.426% above
100 week MA$42.042% above
200 week MA$36.065% above

RUSHB has the edge over NKE on trend strength, trading above more of its moving averages.

NKE Yearly ROI

YearStart priceEnd priceROI
2020$101.6$141.6+39%
2021$141.6$165.7+17%
2022$165.7$116.3-30%
2023$116.3$108.6-6.6%
2024$108.6$76.4-30%
2025$76.4$60.9-20%
2026 YTD$60.9$37.8-38%

NKE has finished four years in a row lower, and it's down 38% so far in 2026.

RUSHB Yearly ROI

YearStart priceEnd priceROI
2020$13.7$16.8+22%
2021$16.8$23.2+38%
2022$23.2$25.1+8.1%
2023$25.1$35.3+41%
2024$35.3$36.3+2.6%
2025$36.3$38.3+5.7%
2026 YTD$38.3$59.6+55%

RUSHB has the edge over NKE on returns for 2026, with the stronger performance.

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