NIO
NIO Inc.
NIO offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
RCKY
Rocky Brands, Inc.
RCKY has the edge over NIO overall, supported by stronger modeled upside and stronger valuation.
NIO Fundamentals
| Metric | Status |
|---|---|
| Strong | |
| Stable | |
| Stable | |
| Unavailable |
NIO's revenue is currently strong, and its profitability and cash flow are stable. There isn't enough data to rate its balance sheet.
RCKY Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Healthy | |
| Healthy |
RCKY's revenue, profitability, cash flow and balance sheet are all currently healthy.
NIO PE Valuation
NIO has no meaningful PE right now: it lost money over the past year.
RCKY PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 10x | $46.61 | -9.9% |
| Current | 11x | $51.71 | — |
| Fair | 13x | $58.73 | +14% |
| Forward | 13x | $51.71 | — |
| Expensive | 17x | $75.66 | +46% |
Historical ranges are pointers, not guarantees.
RCKY's PE is in its cheap range at 11x. On analysts' estimates for next year's earnings, today's price would be 13x, in its fair range.
NIO Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses shrinking | |
| Growth | |
| Strongly improving | |
| Limited | |
| Moderate |
Analysts expect NIO's losses to shrink, with revenue growing.
RCKY Forward outlook
| Metric | Outlook |
|---|---|
| Deteriorating | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| High |
Analysts expect earnings and revenue growth for RCKY, with profitability improving.
NIO Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | -$0.29 | +$1.45 |
| Q1 2026 | -$0.60 | +$1.16 |
| Q4 2025 | -$1.06 | +$0.60 |
| Q3 2025 | -$1.59 | +$0.02 |
| Q2 2025 | -$1.74 | -$0.10 |
| Q1 2025 | -$1.76 | +$0.06 |
| Q4 2024 | -$1.66 | +$0.21 |
| Q3 2024 | -$1.61 | +$0.32 |
NIO is still losing money, but far less than before: $0.29 per share over the past year, against $1.93 at its worst in late 2023.
RCKY Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $4.09 | -10% |
| Q3 2026 | $4.55 | +65% |
| Q2 2026 | $3.82 | +53% |
| Q1 2026 | $2.47 | +34% |
| Q4 2025 | $2.96 | +95% |
| Q3 2025 | $2.75 | +55% |
| Q2 2025 | $2.49 | +25% |
| Q1 2025 | $1.84 | +2.2% |
| Q4 2024 | $1.52 | +7.8% |
RCKY has the edge over NIO on earnings quality, reporting a profit while its opponent remains loss making.
NIO Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $4.8B | +69% |
| Q1 2026 | $3.8B | +112% |
| Q4 2025 | $5.2B | +76% |
| Q3 2025 | $3.3B | +17% |
| Q2 2025 | $2.9B | +9% |
| Q1 2025 | $1.8B | +21% |
| Q4 2024 | $3B | +15% |
| Q3 2024 | $2.8B | -2.1% |
NIO's revenue has grown year over year for seven quarters in a row: $4.8B last quarter, up 69% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | -2.1% | +24 points |
| Q1 2026 | -1.2% | +52 points |
| Q4 2025 | 2.3% | +33 points |
| Q3 2025 | -16% | +12 points |
| Q2 2025 | -26% | +4 points |
| Q1 2025 | -53% | +1.1 points |
| Q4 2024 | -31% | +8.1 points |
| Q3 2024 | -28% | -2.6 points |
NIO's operating margin was −2.1% last quarter, up 24 points from the same quarter a year ago.
RCKY Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $138.8M | +13% |
| Q2 2026 | $118.4M | +12% |
| Q1 2026 | $124.4M | +9.1% |
| Q4 2025 | $139.7M | +9.1% |
| Q3 2025 | $122.5M | +7% |
| Q2 2025 | $105.6M | +7.5% |
| Q1 2025 | $114.1M | +1% |
| Q4 2024 | $128.1M | +1.7% |
RCKY's revenue has grown year over year for eight quarters in a row: $139M last quarter, up 13% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 13% | +3.5 points |
| Q2 2026 | 17% | +9.9 points |
| Q1 2026 | 2.9% | -4.7 points |
| Q4 2025 | 6.9% | +0.2 points |
| Q3 2025 | 9.6% | +0.8 points |
| Q2 2025 | 6.8% | +2.2 points |
| Q1 2025 | 7.6% | +0.6 points |
| Q4 2024 | 6.6% | -5.1 points |
RCKY has the edge over NIO on profitability, with a higher operating margin.
NIO Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | $0 | +$2.1B |
| Q1 2026 | $0 | $0 |
| Q4 2025 | $0 | +$391.3M |
| Q3 2025 | $0 | $0 |
| Q2 2025 | -$2.1B | +$73.9M |
| Q1 2025 | $0 | $0 |
| Q4 2024 | -$391.3M | -386% |
| Q2 2024 | -$2.2B | +$337.9M |
NIO has the edge over RCKY on cash flow, with more consistent year-over-year improvement.
RCKY Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $6.3M | +$11.4M |
| Q2 2026 | $4.1M | +$6.5M |
| Q1 2026 | $744K | +41% |
| Q4 2025 | $16.7M | -27% |
| Q3 2025 | -$5.2M | -249% |
| Q2 2025 | -$2.4M | -151% |
| Q1 2025 | $529K | -97% |
| Q4 2024 | $22.9M | -45% |
RCKY still generates free cash flow, though less than at its 2023 peak: $28M over the past year.
NIO Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.6% | +15.6M shares |
| 1 year | +12% | +267M shares |
| 3 years | +51% | +844M shares |
| 5 years | +60% | +933M shares |
| Available history | +143% | +1.5B shares |
NIO has 2.5B diluted shares, up 12% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
NIO hasn't bought back shares in the past year.
RCKY Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.3% | +21K shares |
| 1 year | +1% | +76K shares |
| 3 years | +3.3% | +244K shares |
| 5 years | +3.4% | +249K shares |
| Available history | +2.4% | +180K shares |
RCKY has the edge over NIO on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | $2M |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | $201,000 |
| Q4 2021 | — |
RCKY spent $2M buying back its own shares over the past year.
NIO Net Leverage
NIO's operating earnings (EBITDA) were negative over the past year, so its debt can't be measured against them.
RCKY Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 1.9x | Healthy |
| Q2 2026 | 2.2x | Moderate |
| Q1 2026 | 2.9x | Moderate |
| Q4 2025 | 2.6x | Moderate |
| Q3 2025 | 3.0x | Moderate |
| Q2 2025 | 2.9x | Moderate |
| Q1 2025 | 3.0x | Elevated |
| Q4 2024 | 3.0x | Elevated |
RCKY's net debt is about 1.9 years of its operating earnings (EBITDA), down from 3.0 years a year ago.
NIO Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 30.7 | Neutral |
| Stochastic | 6.9 | Oversold |
NIO's weekly RSI is 31 (neutral) and its Stochastic is 7 (oversold).
RCKY Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.5 | Neutral |
| Stochastic | 70.6 | Neutral |
RCKY's weekly RSI is 69 (neutral) and its Stochastic is 71 (neutral).
NIO PE vs Consumer Cyclical Sector
NIO has no meaningful PE right now: it lost money over the past year.
RCKY PE vs Consumer Cyclical Sector
| Metric | RCKY | Sector median | Relative |
|---|---|---|---|
| PE | 11x | 18x | 37% below |
| PE % | 28 | 47 | 19 pts below |
RCKY is trading at 11x earnings, a 37% discount to the Consumer Cyclical sector's median of 18x.
NIO Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $3.36 | 9.2% below |
| 20 week MA | $4.01 | 24% below |
| 50 week MA | $4.81 | 37% below |
| 100 week MA | $4.85 | 37% below |
| 200 week MA | $6.03 | 49% below |
NIO is in a downtrend: it's below all five of its weekly moving averages, and 49% below its 200-week average.
RCKY Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $47.7 | 8.4% above |
| 20 week MA | $45.7 | 13% above |
| 50 week MA | $40.2 | 29% above |
| 100 week MA | $32.0 | 62% above |
| 200 week MA | $29.0 | 79% above |
RCKY has the edge over NIO on trend strength, trading above more of its moving averages.
NIO Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $2.42 | $45.8 | +1791% |
| 2021 | $45.8 | $30.5 | -33% |
| 2022 | $30.5 | $11.0 | -64% |
| 2023 | $11.0 | $9.07 | -17% |
| 2024 | $9.07 | $4.48 | -51% |
| 2025 | $4.48 | $5.10 | +14% |
| 2026 YTD | $5.10 | $3.05 | -40% |
NIO's yearly returns have swung widely, from +1791% in 2020 to −64% in 2022. It's down 40% so far in 2026.
RCKY Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $28.7 | $28.7 | 0% |
| 2021 | $28.7 | $38.6 | +35% |
| 2022 | $38.6 | $24.0 | -38% |
| 2023 | $24.0 | $30.2 | +26% |
| 2024 | $30.2 | $22.5 | -25% |
| 2025 | $22.5 | $30.0 | +33% |
| 2026 YTD | $30.0 | $51.7 | +72% |
RCKY has the edge over NIO on returns for 2026, with the stronger performance.