NATR
Nature's Sunshine Products, Inc.
NATR's fundamentals are mixed: it turned 2.2% of its revenue into free cash flow. At 13x earnings, it's trading below its usual 19x. Analysts expect earnings to decline.
NATR Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Under pressure | |
| Strong |
NATR's profitability and balance sheet are currently healthy, and its revenue is stable, but its cash flow is under pressure.
NATR PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 12x | $10.28 | — |
| Current | 13x | $10.28 | — |
| Cheap | 15x | $12.15 | +18% |
| Fair | 19x | $15.43 | +50% |
| Expensive | 33x | $27.23 | +165% |
Historical ranges are pointers, not guarantees.
NATR's PE is in its cheap range at 13x. On analysts' estimates for next year's earnings, today's price would be 12x.
NATR Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Decline | |
| Decline | |
| Stable | |
| Limited | |
| High |
Analysts expect NATR's earnings and revenue to decline, though with profitability holding steady.
NATR Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.83 | +1.3% |
| Q3 2026 | $0.82 | +1.2% |
| Q2 2026 | $1.01 | +36% |
| Q1 2026 | $1.10 | +108% |
| Q4 2025 | $1.06 | +165% |
| Q3 2025 | $0.81 | -8% |
| Q2 2025 | $0.74 | -7.5% |
| Q1 2025 | $0.53 | -38% |
| Q4 2024 | $0.40 | -48% |
NATR's earnings per share have fallen from their peak: $0.82 over the past year, against $1.42 in late 2021.
NATR Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $116.6M | -9.1% |
| Q2 2026 | $117M | +1.9% |
| Q1 2026 | $122.9M | +8.5% |
| Q4 2025 | $123.8M | +4.7% |
| Q3 2025 | $128.3M | +12% |
| Q2 2025 | $114.8M | +3.8% |
| Q1 2025 | $113.2M | +2% |
| Q4 2024 | $118.2M | +8.5% |
NATR's revenue grew through 2024 and has held roughly level since: $117M last quarter, down 9.1% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 4.5% | -2.5 points |
| Q2 2026 | 4.7% | +1 points |
| Q1 2026 | 7.8% | +2.3 points |
| Q4 2025 | 4.3% | +0.4 points |
| Q3 2025 | 7% | +2.4 points |
| Q2 2025 | 3.7% | -1.4 points |
| Q1 2025 | 5.5% | +1.3 points |
| Q4 2024 | 3.9% | -1.4 points |
NATR's operating margin was 4.5% last quarter, down 2.5 points from the same quarter a year ago.
NATR Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $9.2M | -45% |
| Q2 2026 | -$1.9M | -165% |
| Q1 2026 | -$4.3M | -389% |
| Q4 2025 | $7.6M | -24% |
| Q3 2025 | $16.8M | +113% |
| Q2 2025 | $3M | +$5M |
| Q1 2025 | $1.5M | +$3M |
| Q4 2024 | $10M | +20% |
NATR still generates free cash flow, though less than at its 2025 peak: $11M over the past year.
NATR Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -2.5% | -467K shares |
| 1 year | -0.9% | -164K shares |
| 3 years | -8.3% | -1.6M shares |
| 5 years | -12% | -2.5M shares |
| Available history | -9.1% | -1.8M shares |
NATR has 18M diluted shares, down 0.9% from a year ago, with $8M in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $3.5M |
| Q2 2026 | $2.1M |
| Q1 2026 | $500,000 |
| Q4 2025 | $1.9M |
| Q3 2025 | $2M |
| Q2 2025 | $11.9M |
| Q1 2025 | $476,000 |
| Q4 2024 | $423,000 |
NATR spent $8M buying back its own shares over the past year, down 46% from the year before.
NATR Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.3x | Net Cash |
| Q2 2026 | -1.9x | Net Cash |
| Q1 2026 | -2.1x | Net Cash |
| Q4 2025 | -2.4x | Net Cash |
| Q3 2025 | -2.5x | Net Cash |
| Q2 2025 | -2.3x | Net Cash |
| Q1 2025 | -2.4x | Net Cash |
| Q4 2024 | -2.5x | Net Cash |
NATR has more cash than debt.
NATR Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 17.8 | Oversold |
| Stochastic | 9.2 | Oversold |
NATR's weekly RSI is 18 (oversold) and its Stochastic is 9 (oversold).
NATR PE vs Consumer Defensive Sector
| Metric | NATR | Sector median | Relative |
|---|---|---|---|
| PE | 13x | 19x | 36% below |
| PE % | 10 | 18 | 8 pts below |
NATR is trading at 13x earnings, a 36% discount to the Consumer Defensive sector's median of 19x.
NATR Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.0 | 15% below |
| 20 week MA | $15.0 | 32% below |
| 50 week MA | $20.3 | 49% below |
| 100 week MA | $17.6 | 42% below |
| 200 week MA | $16.2 | 37% below |
NATR is in a downtrend: it's below all five of its weekly moving averages, and 37% below its 200-week average.
NATR Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $8.86 | $14.6 | +65% |
| 2021 | $14.6 | $18.3 | +26% |
| 2022 | $18.3 | $8.52 | -54% |
| 2023 | $8.52 | $17.3 | +103% |
| 2024 | $17.3 | $15.0 | -13% |
| 2025 | $15.0 | $21.6 | +44% |
| 2026 YTD | $21.6 | $10.3 | -52% |
NATR's yearly returns have swung widely, from +103% in 2023 to −54% in 2022. It's down 52% so far in 2026.