MS
Morgan Stanley
MS has the edge over UNB overall, supported by stronger modeled upside and stronger fundamentals.
UNB
Union Bankshares, Inc.
UNB offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
MS Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| N/A | |
| N/A |
MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.
UNB Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Strong | |
| N/A | |
| N/A |
UNB's profitability is currently strong, and its revenue is stable. Free cash flow and net leverage aren't meaningful measures for financial services companies like UNB.
MS PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 11x | $134 | -29% |
| Fair | 14x | $178 | -5.7% |
| Forward | 14x | $189 | — |
| Current | 15x | $189 | — |
| Expensive | 18x | $223 | +18% |
Historical ranges are pointers, not guarantees.
MS's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.
UNB PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 8.7x | $22.58 | -1.1% |
| Current | 8.8x | $22.84 | — |
| Fair | 10x | $26.37 | +15% |
| Expensive | 13x | $33.37 | +46% |
Historical ranges are pointers, not guarantees.
UNB has the edge over MS in the historical PE scenario, which offers more potential upside but is not a forecast.
MS Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| Moderate |
Analysts expect earnings and revenue growth for MS, with profitability improving.
UNB Forward outlook
There aren't enough analyst estimates for UNB to show an outlook.
MS Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.39 | +6.3% |
| Q3 2026 | $12.60 | +29% |
| Q2 2026 | $12.37 | +40% |
| Q1 2026 | $11.04 | +29% |
| Q4 2025 | $10.21 | +28% |
| Q3 2025 | $9.76 | +48% |
| Q2 2025 | $8.84 | +45% |
| Q1 2025 | $8.53 | +55% |
| Q4 2024 | $7.95 | +53% |
MS has the edge over UNB on earnings, with more consistent year-over-year improvement.
UNB Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | $2.60 | +5.3% |
| Q2 2026 | $2.59 | +29% |
| Q1 2026 | $2.51 | +29% |
| Q4 2025 | $2.41 | +26% |
| Q3 2025 | $2.47 | +27% |
| Q2 2025 | $2.01 | -8.6% |
| Q1 2025 | $1.94 | -17% |
| Q4 2024 | $1.92 | -23% |
UNB earned $2.60 per share over the past year, up 5.3% from the year before.
MS Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $20.3B | +12% |
| Q2 2026 | $21.3B | +27% |
| Q1 2026 | $20.6B | +16% |
| Q4 2025 | $17.9B | +10% |
| Q3 2025 | $18.2B | +18% |
| Q2 2025 | $16.8B | +12% |
| Q1 2025 | $17.7B | +17% |
| Q4 2024 | $16.2B | +26% |
MS has the edge over UNB on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | -1.2 points |
| Q2 2026 | 34% | +6.9 points |
| Q1 2026 | 34% | +2.8 points |
| Q4 2025 | 32% | +2 points |
| Q3 2025 | 33% | +5.6 points |
| Q2 2025 | 28% | +0.4 points |
| Q1 2025 | 31% | +2.2 points |
| Q4 2024 | 30% | +14 points |
MS's operating margin was 32% last quarter, down 1.2 points from the same quarter a year ago.
UNB Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $15M | +3.3% |
| Q2 2026 | $14.9M | +13% |
| Q1 2026 | $13.8M | +8.5% |
| Q4 2025 | $14.1M | +6.3% |
| Q3 2025 | $14.5M | +31% |
| Q2 2025 | $13.2M | +7.8% |
| Q1 2025 | $12.7M | +9.8% |
| Q4 2024 | $13.2M | +12% |
UNB's revenue has grown year over year for eight quarters in a row: $15M last quarter, up 3.3% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2021 | 30% | +0.5 points |
| Q1 2021 | 31% | +5.6 points |
| Q4 2020 | 35% | +5.4 points |
| Q3 2020 | 36% | N/A |
| Q2 2020 | 29% | N/A |
| Q1 2020 | 25% | N/A |
| Q4 2019 | 30% | N/A |
UNB's operating margin was 30% last quarter, up 0.5 points from the same quarter a year ago.
MS Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$46B | -$42.7B |
| Q2 2026 | -$2.7B | -123% |
| Q1 2026 | -$7.1B | +$16.9B |
| Q4 2025 | -$2.4B | -120% |
| Q3 2025 | -$3.3B | +$14B |
| Q2 2025 | $11.8B | +368% |
| Q1 2025 | -$24B | -650% |
| Q4 2024 | $11.8B | +$29.6B |
MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.
UNB Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $849K | -91% |
| Q2 2026 | $6M | +$6.4M |
| Q1 2026 | $2.5M | -37% |
| Q4 2025 | $2.9M | -49% |
| Q3 2025 | $9.6M | +793% |
| Q2 2025 | -$381K | -113% |
| Q1 2025 | $3.9M | +165% |
| Q4 2024 | $5.6M | +155% |
UNB has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.
MS Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.2% | -3M shares |
| 1 year | -1.5% | -24M shares |
| 3 years | -4.7% | -77M shares |
| 5 years | -14% | -246M shares |
| Available history | -4.5% | -74M shares |
MS has the edge over UNB on shareholder dilution, with a more favorable share count trend.
UNB Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +3% | +145K shares |
| 1 year | +8.2% | +378K shares |
| 3 years | +9.6% | +438K shares |
| 5 years | +10% | +465K shares |
| Available history | +11% | +509K shares |
UNB has 5M diluted shares, up 8.2% from a year ago.
| Quarter | Spent |
|---|---|
| Q4 2024 | — |
| Q3 2024 | — |
| Q2 2024 | — |
| Q1 2024 | — |
| Q4 2023 | $15,000 |
| Q3 2023 | $55,000 |
| Q2 2023 | — |
| Q1 2023 | $60,000 |
MS Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 7.8x | High |
| Q2 2026 | 7.3x | High |
| Q1 2026 | 8.2x | High |
| Q4 2025 | 8.6x | High |
| Q3 2025 | 8.4x | High |
| Q2 2025 | 8.7x | High |
| Q1 2025 | 8.7x | High |
| Q4 2024 | 7.9x | High |
MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.
UNB Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2021 | -0.3x | Net Cash |
| Q1 2021 | -0.3x | Net Cash |
| Q4 2020 | 0.1x | Very low |
| Q3 2020 | -0.3x | Net Cash |
| Q2 2020 | -0.4x | Net Cash |
| Q1 2020 | -0.5x | Net Cash |
| Q4 2019 | 3.0x | Moderate |
UNB has more cash than debt. Net leverage isn't a meaningful measure for financial services companies like UNB.
MS Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 45.0 | Neutral |
| Stochastic | 18.7 | Oversold |
MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).
UNB Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 42.3 | Neutral |
| Stochastic | 16.2 | Oversold |
UNB's weekly RSI is 42 (neutral) and its Stochastic is 16 (oversold).
MS PE vs Financial Services Sector
| Metric | MS | Sector median | Relative |
|---|---|---|---|
| PE | 15x | 13x | 15% above |
| PE % | 59 | 63 | 4 pts below |
MS is trading at 15x earnings, a 15% premium to the Financial Services sector's median of 13x.
UNB PE vs Financial Services Sector
| Metric | UNB | Sector median | Relative |
|---|---|---|---|
| PE | 8.8x | 13x | 33% below |
| PE % | 18 | 63 | 45 pts below |
UNB has the edge over MS on valuation relative to its sector.
MS Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $186.5 | 1.5% above |
| 20 week MA | $203.3 | 6.9% below |
| 50 week MA | $191.9 | 1.4% below |
| 100 week MA | $164.9 | 15% above |
| 200 week MA | $129.3 | 46% above |
MS has the edge over UNB on trend strength, trading above more of its moving averages.
UNB Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $23.0 | 0.8% below |
| 20 week MA | $23.8 | 3.8% below |
| 50 week MA | $23.9 | 4.4% below |
| 100 week MA | $26.1 | 12% below |
| 200 week MA | $25.9 | 12% below |
UNB is in a downtrend: it's below all five of its weekly moving averages, and 12% below its 200-week average.
MS Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $51.1 | $68.1 | +33% |
| 2021 | $68.1 | $99.3 | +46% |
| 2022 | $99.3 | $86.1 | -13% |
| 2023 | $86.1 | $93.3 | +8.3% |
| 2024 | $93.3 | $126.8 | +36% |
| 2025 | $126.8 | $181.9 | +43% |
| 2026 YTD | $181.9 | $189.2 | +4% |
MS has the edge over UNB on returns for 2026, with the stronger performance.
UNB Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $37.1 | $25.8 | -30% |
| 2021 | $25.8 | $30.3 | +17% |
| 2022 | $30.3 | $23.2 | -23% |
| 2023 | $23.2 | $30.7 | +32% |
| 2024 | $30.7 | $28.6 | -6.7% |
| 2025 | $28.6 | $23.5 | -18% |
| 2026 YTD | $23.5 | $22.8 | -2.9% |
UNB has finished lower in four of the last six years. It's down 2.9% so far in 2026.