MS

Morgan Stanley

62
Fundamentals71/ 100
Valuation48/ 100
Upside potential73/ 100
Risk potential11/ 100

MS has the edge over UBCP overall, supported by stronger fundamentals and stronger modeled upside.

UBCP

United Bancorp, Inc.

47
Fundamentals46/ 100
Valuation35/ 100
Upside potential54/ 100
Risk potential16/ 100

UBCP trails on the overall score without a compensating advantage in the available component scores.

MS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.

UBCP Fundamentals

MetricStatus
Stable
Healthy
N/A
N/A

UBCP's profitability is currently healthy, and its revenue is stable. Free cash flow and net leverage aren't meaningful measures for financial services companies like UBCP.

MS PE Valuation

CHEAPFAIREXPENSIVE5.5x11x17x22x
CHEAPFAIREXPENSIVE5.5x11x17x22x
LevelPEPriceVs current
Cheap11x$134-29%
Fair14x$178-5.7%
Forward14x$189—
Current15x$189—
Expensive18x$223+18%

Historical ranges are pointers, not guarantees.

MS's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.

UBCP PE Valuation

CHEAPFAIREXPENSIVE3.9x7.7x12x15x
CHEAPFAIREXPENSIVE3.9x7.7x12x15x
LevelPEPriceVs current
Cheap7.9x$10.22-29%
Fair9.9x$12.77-12%
Expensive11x$14.69+1.4%
Current11x$14.49—

Historical ranges are pointers, not guarantees.

UBCP has the edge over MS in the historical PE scenario, which offers more potential upside but is not a forecast.

MS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
Moderate

Analysts expect earnings and revenue growth for MS, with profitability improving.

UBCP Forward outlook

There aren't enough analyst estimates for UBCP to show an outlook.

MS Risk to reward

ScenarioChangePrice
Upside+29%$243.85
Downside-11%$168.44

Calculated from the latest close: $189.17 on Nov 12.

MS has a better modeled risk to reward balance than UBCP, with more potential upside and less potential downside.

UBCP Risk to reward

ScenarioChangePrice
Upside+19%$17.19
Downside-16%$12.14

Calculated from the latest close: $14.49 on Nov 12.

UBCP trails MS on modeled risk to reward, with less potential upside and more potential downside.

MS Earnings Per Share

Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
QuarterTTM EPSYoY
Forward$13.39+6.3%
Q3 2026$12.60+29%
Q2 2026$12.37+40%
Q1 2026$11.04+29%
Q4 2025$10.21+28%
Q3 2025$9.76+48%
Q2 2025$8.84+45%
Q1 2025$8.53+55%
Q4 2024$7.95+53%

MS has the edge over UBCP on earnings, with more consistent year-over-year improvement.

UBCP Earnings Per Share

Q4 2023: $1.57Q1 2024: $1.59Q2 2024: $1.49Q3 2024: $1.38Q4 2024: $1.27Q1 2025: $1.24Q2 2025: $1.27Q3 2025: $1.30Q4 2025: $1.34Q1 2026: $1.35Q2 2026: $1.38Q3 2026: $1.29
Q4 2023: $1.57Q1 2024: $1.59Q2 2024: $1.49Q3 2024: $1.38Q4 2024: $1.27Q1 2025: $1.24Q2 2025: $1.27Q3 2025: $1.30Q4 2025: $1.34Q1 2026: $1.35Q2 2026: $1.38Q3 2026: $1.29
QuarterTTM EPSYoY
Q3 2026$1.29-0.8%
Q2 2026$1.38+8.7%
Q1 2026$1.35+8.9%
Q4 2025$1.34+5.5%
Q3 2025$1.30-5.8%
Q2 2025$1.27-15%
Q1 2025$1.24-22%
Q4 2024$1.27-19%

UBCP earned $1.29 per share over the past year, about the same as the year before.

MS Quarterly Revenue

Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
QuarterRevenueYoY
Q3 2026$20.3B+12%
Q2 2026$21.3B+27%
Q1 2026$20.6B+16%
Q4 2025$17.9B+10%
Q3 2025$18.2B+18%
Q2 2025$16.8B+12%
Q1 2025$17.7B+17%
Q4 2024$16.2B+26%

MS has the edge over UBCP on sales, with stronger typical year-over-year growth.

UBCP Quarterly Revenue

Q4 2023: $8MQ1 2024: $6MQ2 2024: $6MQ3 2024: $6MQ4 2024: $8MQ1 2025: $6MQ2 2025: $7MQ3 2025: $7MQ4 2025: $9MQ1 2026: $7MQ2 2026: $7MQ3 2026: $7M
Q4 2023: $8MQ1 2024: $6MQ2 2024: $6MQ3 2024: $6MQ4 2024: $8MQ1 2025: $6MQ2 2025: $7MQ3 2025: $7MQ4 2025: $9MQ1 2026: $7MQ2 2026: $7MQ3 2026: $7M
QuarterRevenueYoY
Q3 2026$7M+4%
Q2 2026$7M+6.2%
Q1 2026$6.5M+4.2%
Q4 2025$8.9M+18%
Q3 2025$6.7M+9.6%
Q2 2025$6.6M+6.3%
Q1 2025$6.2M+2.2%
Q4 2024$7.5M+0.1%

UBCP's revenue has grown year over year for eight quarters in a row: $7M last quarter, up 4% from the same quarter a year ago.

MS Free Cash Flow

Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
QuarterFree cash flowYoY
Q3 2026-$46B-$42.7B
Q2 2026-$2.7B-123%
Q1 2026-$7.1B+$16.9B
Q4 2025-$2.4B-120%
Q3 2025-$3.3B+$14B
Q2 2025$11.8B+368%
Q1 2025-$24B-650%
Q4 2024$11.8B+$29.6B

MS has the edge over UBCP on cash flow, with more consistent year-over-year improvement.

UBCP Free Cash Flow

Q4 2023: $3MQ1 2024: $223,000Q2 2024: −$2MQ3 2024: −$2MQ4 2024: $2MQ1 2025: −$594,000Q2 2025: $1MQ3 2025: −$367,000Q4 2025: −$2MQ1 2026: −$2MQ2 2026: −$140,000Q3 2026: $3M
Q4 2023: $3MQ1 2024: $223,000Q2 2024: −$2MQ3 2024: −$2MQ4 2024: $2MQ1 2025: −$594,000Q2 2025: $1MQ3 2025: −$367,000Q4 2025: −$2MQ1 2026: −$2MQ2 2026: −$140,000Q3 2026: $3M
QuarterFree cash flowYoY
Q3 2026$3.5M+$3.9M
Q2 2026-$140K-110%
Q1 2026-$1.8M-$1.2M
Q4 2025-$1.8M-214%
Q3 2025-$367K+$1.2M
Q2 2025$1.5M+$3M
Q1 2025-$594K-366%
Q4 2024$1.6M-38%

UBCP's free cash flow was −$257,000 over the past year, against $2M the year before. Free cash flow isn't a meaningful measure for financial services companies like UBCP.

MS Total Shares

Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
PeriodChange %Net change
Quarterly-0.2%-3M shares
1 year-1.5%-24M shares
3 years-4.7%-77M shares
5 years-14%-246M shares
Available history-4.5%-74M shares

MS has the edge over UBCP on shareholder dilution, with a more favorable share count trend.

UBCP Total Shares

Q4 2023: 5MQ1 2024: 5MQ2 2024: 6MQ3 2024: 6MQ4 2024: 6MQ1 2025: 6MQ2 2025: 5MQ3 2025: 5MQ4 2025: 5MQ1 2026: 5MQ2 2026: 5MQ3 2026: 5M
Q4 2023: 5MQ1 2024: 5MQ2 2024: 6MQ3 2024: 6MQ4 2024: 6MQ1 2025: 6MQ2 2025: 5MQ3 2025: 5MQ4 2025: 5MQ1 2026: 5MQ2 2026: 5MQ3 2026: 5M
PeriodChange %Net change
Quarterly-0.5%-26.6K shares
1 year-0.7%-39.5K shares
3 years-0.8%-42.2K shares
5 years-0.6%-31.7K shares
Available history-1.4%-79.2K shares

UBCP has 5M diluted shares, down 0.7% from a year ago, with $1M in buybacks over the past year.

MS Net Leverage

Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
QuarterNet LeverageStatus
Q3 20267.8xHigh
Q2 20267.3xHigh
Q1 20268.2xHigh
Q4 20258.6xHigh
Q3 20258.4xHigh
Q2 20258.7xHigh
Q1 20258.7xHigh
Q4 20247.9xHigh

MS has the edge over UBCP on leverage, with a lower net debt burden relative to earnings.

UBCP Net Leverage

Q4 2023: 5.5xQ1 2024: 4.9xQ2 2024: 6.3xQ3 2024: 6.7xQ4 2024: 9.5xQ1 2025: 7.7xQ2 2025: 5.7xQ3 2025: 6.2xQ4 2025: 5.9xQ1 2026: 7.9xQ2 2026: 7.7xQ3 2026: 8.3x
Q4 2023: 5.5xQ1 2024: 4.9xQ2 2024: 6.3xQ3 2024: 6.7xQ4 2024: 9.5xQ1 2025: 7.7xQ2 2025: 5.7xQ3 2025: 6.2xQ4 2025: 5.9xQ1 2026: 7.9xQ2 2026: 7.7xQ3 2026: 8.3x
QuarterNet LeverageStatus
Q3 20268.3xHigh
Q2 20267.7xHigh
Q1 20267.9xHigh
Q4 20255.9xHigh
Q3 20256.2xHigh
Q2 20255.7xHigh
Q1 20257.7xHigh
Q4 20249.5xHigh

UBCP's net debt is about 8.3 years of its operating earnings (EBITDA), up from 6.2 years a year ago. Net leverage isn't a meaningful measure for financial services companies like UBCP.

MS Weekly Momentum

MetricValueStatus
RSI45.0Neutral
Stochastic18.7Oversold

MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).

UBCP Weekly Momentum

MetricValueStatus
RSI45.5Neutral
Stochastic33.6Neutral

UBCP's weekly RSI is 46 (neutral) and its Stochastic is 34 (neutral).

MS PE vs Financial Services Sector

MetricMSSector medianRelative
PE15x13x15% above
PE %59634 pts below

MS is trading at 15x earnings, a 15% premium to the Financial Services sector's median of 13x.

UBCP PE vs Financial Services Sector

MetricUBCPSector medianRelative
PE11x13x14% below
PE %796316 pts above

UBCP has the edge over MS on valuation relative to its sector.

MS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$186.51.5% above
20 week MA$203.36.9% below
50 week MA$191.91.4% below
100 week MA$164.915% above
200 week MA$129.346% above

MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.

UBCP Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$14.31.5% above
20 week MA$15.24.7% below
50 week MA$15.24.4% below
100 week MA$14.31.3% above
200 week MA$13.48.2% above

UBCP's trend is mixed: it's above three of its five weekly moving averages, and 8.2% above its 200-week average.

MS Yearly ROI

YearStart priceEnd priceROI
2020$51.1$68.1+33%
2021$68.1$99.3+46%
2022$99.3$86.1-13%
2023$86.1$93.3+8.3%
2024$93.3$126.8+36%
2025$126.8$181.9+43%
2026 YTD$181.9$189.2+4%

MS has the edge over UBCP on returns for 2026, with the stronger performance.

UBCP Yearly ROI

YearStart priceEnd priceROI
2020$14.7$13.3-9.4%
2021$13.3$16.2+22%
2022$16.2$15.5-4.6%
2023$15.5$12.8-17%
2024$12.8$13.0+1.3%
2025$13.0$14.8+14%
2026 YTD$14.8$14.5-2%

UBCP has finished lower in three of the last six years. It's down 2% so far in 2026.

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