MS
Morgan Stanley
MS has the edge over SNFCA overall, supported by stronger modeled upside and stronger fundamentals.
SNFCA
Security National Financial Corporation
SNFCA offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
MS Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| N/A | |
| N/A |
MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.
SNFCA Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Strong | |
| N/A | |
| N/A |
SNFCA's profitability is currently strong, but its revenue is under pressure. Free cash flow and net leverage aren't meaningful measures for financial services companies like SNFCA.
MS PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 11x | $134 | -29% |
| Fair | 14x | $178 | -5.7% |
| Forward | 14x | $189 | — |
| Current | 15x | $189 | — |
| Expensive | 18x | $223 | +18% |
Historical ranges are pointers, not guarantees.
MS has the edge over SNFCA in the historical PE scenario, which offers more potential upside but is not a forecast.
SNFCA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 4.8x | $6.30 | -30% |
| Current | 6.8x | $8.97 | — |
| Fair | 7.5x | $9.86 | +9.9% |
| Expensive | 11x | $15.03 | +68% |
Historical ranges are pointers, not guarantees.
SNFCA's PE is in its fair range at 6.8x.
MS Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| Moderate |
Analysts expect earnings and revenue growth for MS, with profitability improving.
SNFCA Forward outlook
There aren't enough analyst estimates for SNFCA to show an outlook.
MS Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.39 | +6.3% |
| Q3 2026 | $12.60 | +29% |
| Q2 2026 | $12.37 | +40% |
| Q1 2026 | $11.04 | +29% |
| Q4 2025 | $10.21 | +28% |
| Q3 2025 | $9.76 | +48% |
| Q2 2025 | $8.84 | +45% |
| Q1 2025 | $8.53 | +55% |
| Q4 2024 | $7.95 | +53% |
MS has the edge over SNFCA on earnings, with more consistent year-over-year improvement.
SNFCA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | $1.31 | +90% |
| Q2 2026 | $1.38 | +64% |
| Q1 2026 | $1.29 | +48% |
| Q4 2025 | $1.19 | +20% |
| Q3 2025 | $0.69 | -38% |
| Q2 2025 | $0.84 | +2.4% |
| Q1 2025 | $0.87 | +10% |
| Q4 2024 | $0.99 | +80% |
SNFCA's earnings per share have fallen from their peak: $1.31 over the past year, against $2.54 in early 2021.
MS Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $20.3B | +12% |
| Q2 2026 | $21.3B | +27% |
| Q1 2026 | $20.6B | +16% |
| Q4 2025 | $17.9B | +10% |
| Q3 2025 | $18.2B | +18% |
| Q2 2025 | $16.8B | +12% |
| Q1 2025 | $17.7B | +17% |
| Q4 2024 | $16.2B | +26% |
MS has the edge over SNFCA on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | -1.2 points |
| Q2 2026 | 34% | +6.9 points |
| Q1 2026 | 34% | +2.8 points |
| Q4 2025 | 32% | +2 points |
| Q3 2025 | 33% | +5.6 points |
| Q2 2025 | 28% | +0.4 points |
| Q1 2025 | 31% | +2.2 points |
| Q4 2024 | 30% | +14 points |
MS has the edge over SNFCA on profitability, with a higher operating margin.
SNFCA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $79.9M | -11% |
| Q2 2026 | $83.9M | -6.3% |
| Q1 2026 | $79.7M | -3.6% |
| Q4 2025 | $83M | +4.7% |
| Q3 2025 | $89.3M | +1.2% |
| Q2 2025 | $89.5M | +4.4% |
| Q1 2025 | $82.7M | +1.9% |
| Q4 2024 | $79.3M | +5.8% |
SNFCA's revenue has slid since its 2020 peak: $80M last quarter, down 11% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 10% | -1.1 points |
| Q2 2026 | 14% | +4.6 points |
| Q1 2026 | 11% | +4.6 points |
| Q4 2025 | 21% | +21 points |
| Q3 2025 | 11% | -5.9 points |
| Q2 2025 | 9.3% | -1.6 points |
| Q1 2025 | 6.7% | -5.1 points |
| Q4 2024 | -0.1% | -2 points |
SNFCA's operating margin was 10% last quarter, down 1.1 points from the same quarter a year ago.
MS Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$46B | -$42.7B |
| Q2 2026 | -$2.7B | -123% |
| Q1 2026 | -$7.1B | +$16.9B |
| Q4 2025 | -$2.4B | -120% |
| Q3 2025 | -$3.3B | +$14B |
| Q2 2025 | $11.8B | +368% |
| Q1 2025 | -$24B | -650% |
| Q4 2024 | $11.8B | +$29.6B |
MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.
SNFCA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $56.2M | +125% |
| Q2 2026 | $3.7M | +$11.8M |
| Q1 2026 | $32.8M | +258% |
| Q4 2025 | $17.9M | -13% |
| Q3 2025 | $24.9M | -6.4% |
| Q2 2025 | -$8.1M | +$9M |
| Q1 2025 | $9.1M | -63% |
| Q4 2024 | $20.5M | -42% |
SNFCA has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.
MS Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.2% | -3M shares |
| 1 year | -1.5% | -24M shares |
| 3 years | -4.7% | -77M shares |
| 5 years | -14% | -246M shares |
| Available history | -4.5% | -74M shares |
MS has the edge over SNFCA on shareholder dilution, with a more favorable share count trend.
SNFCA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.1% | +20.7K shares |
| 1 year | +0.9% | +242K shares |
| 3 years | +1.8% | +483K shares |
| 5 years | +0.5% | +136K shares |
| Available history | +7.5% | +1.9M shares |
SNFCA has 27M diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | $6,031 |
| Q2 2026 | $551,005 |
| Q1 2026 | $785,521 |
| Q4 2025 | $5,436 |
| Q3 2025 | $400,929 |
| Q2 2025 | $961,419 |
| Q1 2025 | $242,265 |
| Q4 2024 | $1.4M |
SNFCA spent $1M buying back its own shares over the past year, down 55% from the year before.
MS Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 7.8x | High |
| Q2 2026 | 7.3x | High |
| Q1 2026 | 8.2x | High |
| Q4 2025 | 8.6x | High |
| Q3 2025 | 8.4x | High |
| Q2 2025 | 8.7x | High |
| Q1 2025 | 8.7x | High |
| Q4 2024 | 7.9x | High |
MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.
SNFCA Net Leverage
MS Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 45.0 | Neutral |
| Stochastic | 18.7 | Oversold |
MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).
SNFCA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 46.4 | Neutral |
| Stochastic | 53.5 | Neutral |
SNFCA's weekly RSI is 46 (neutral) and its Stochastic is 54 (neutral).
MS PE vs Financial Services Sector
| Metric | MS | Sector median | Relative |
|---|---|---|---|
| PE | 15x | 13x | 15% above |
| PE % | 59 | 63 | 4 pts below |
MS is trading at 15x earnings, a 15% premium to the Financial Services sector's median of 13x.
SNFCA PE vs Financial Services Sector
| Metric | SNFCA | Sector median | Relative |
|---|---|---|---|
| PE | 6.8x | 13x | 48% below |
| PE % | 41 | 63 | 22 pts below |
SNFCA has the edge over MS on valuation relative to its sector.
MS Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $186.5 | 1.5% above |
| 20 week MA | $203.3 | 6.9% below |
| 50 week MA | $191.9 | 1.4% below |
| 100 week MA | $164.9 | 15% above |
| 200 week MA | $129.3 | 46% above |
MS has the edge over SNFCA on trend strength, trading above more of its moving averages.
SNFCA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $9.12 | 1.6% below |
| 20 week MA | $9.21 | 2.6% below |
| 50 week MA | $9.08 | 1.2% below |
| 100 week MA | $9.32 | 3.8% below |
| 200 week MA | $8.38 | 7% above |
SNFCA has fallen below most of its moving averages, though it's still 7% above its 200-week average.
MS Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $51.1 | $68.1 | +33% |
| 2021 | $68.1 | $99.3 | +46% |
| 2022 | $99.3 | $86.1 | -13% |
| 2023 | $86.1 | $93.3 | +8.3% |
| 2024 | $93.3 | $126.8 | +36% |
| 2025 | $126.8 | $181.9 | +43% |
| 2026 YTD | $181.9 | $189.2 | +4% |
MS has the edge over SNFCA on returns for 2026, with the stronger performance.
SNFCA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $4.31 | $6.47 | +50% |
| 2021 | $6.47 | $7.48 | +16% |
| 2022 | $7.48 | $5.77 | -23% |
| 2023 | $5.77 | $8.16 | +41% |
| 2024 | $8.16 | $11.5 | +41% |
| 2025 | $11.5 | $8.67 | -25% |
| 2026 YTD | $8.67 | $8.97 | +3.5% |
SNFCA has finished higher in four of the last six years. It's up 3.5% so far in 2026.