MS

Morgan Stanley

62
Fundamentals71/ 100
Valuation48/ 100
Upside potential73/ 100
Risk potential11/ 100

MS has lower modeled downside risk, despite its lower overall score.

SHOP

Shopify Inc.

75
Fundamentals81/ 100
Valuation66/ 100
Upside potential73/ 100
Risk potential23/ 100

SHOP has the edge over MS overall, supported by stronger valuation and stronger fundamentals.

MS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.

SHOP Fundamentals

MetricStatus
Healthy
Healthy
Strong
Strong

SHOP's revenue, profitability, cash flow and balance sheet are all currently healthy.

MS PE Valuation

CHEAPFAIREXPENSIVE5.5x11x17x22x
CHEAPFAIREXPENSIVE5.5x11x17x22x
LevelPEPriceVs current
Cheap11x$134-29%
Fair14x$178-5.7%
Forward14x$189—
Current15x$189—
Expensive18x$223+18%

Historical ranges are pointers, not guarantees.

MS has the edge over SHOP in the historical PE scenario, which offers more potential upside but is not a forecast.

SHOP PE Valuation

CHEAPFAIREXPENSIVE247x494x742x989x
CHEAPFAIREXPENSIVE247x494x742x989x
LevelPEPriceVs current
Forward66x$147—
Cheap78x$129-12%
Current89x$147—
Fair107x$177+21%
Expensive338x$557+280%

Historical ranges are pointers, not guarantees.

SHOP's PE is in its cheap range at 89x. If earnings grow as analysts expect, today's price would be 66x next year's earnings.

MS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
Moderate

MS has the edge over SHOP on the outlook, with more favorable profitability expectations.

SHOP Forward outlook

MetricOutlook
Strongly improving
Strong growth
Strong growth
Stable
Moderate
Low

Analysts expect strong earnings and revenue growth for SHOP, with profitability holding steady. However, they disagree widely on these estimates.

MS Risk to reward

ScenarioChangePrice
Upside+29%$243.85
Downside-11%$168.44

Calculated from the latest close: $189.17 on Nov 12.

MS trails SHOP on modeled risk to reward, with less potential upside relative to its potential downside.

SHOP Risk to reward

ScenarioChangePrice
Upside+62%$237.14
Downside-23%$113.00

Calculated from the latest close: $146.78 on Nov 12.

SHOP has a better modeled risk to reward balance than MS, with more potential upside relative to its potential downside.

MS Earnings Per Share

Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
QuarterTTM EPSYoY
Forward$13.39+6.3%
Q3 2026$12.60+29%
Q2 2026$12.37+40%
Q1 2026$11.04+29%
Q4 2025$10.21+28%
Q3 2025$9.76+48%
Q2 2025$8.84+45%
Q1 2025$8.53+55%
Q4 2024$7.95+53%

MS has the edge over SHOP on earnings, with more consistent year-over-year improvement.

SHOP Earnings Per Share

Q4 2023: $0.09Q1 2024: $-0.17Q2 2024: $0.98Q3 2024: $1.07Q4 2024: $1.56Q1 2025: $1.24Q2 2025: $1.80Q3 2025: $1.36Q4 2025: $0.94Q1 2026: $1.02Q2 2026: $1.49Q3 2026: $1.65Forward: $2.21
Q4 2023: $0.09Q1 2024: $-0.17Q2 2024: $0.98Q3 2024: $1.07Q4 2024: $1.56Q1 2025: $1.24Q2 2025: $1.80Q3 2025: $1.36Q4 2025: $0.94Q1 2026: $1.02Q2 2026: $1.49Q3 2026: $1.65Forward: $2.21
QuarterTTM EPSYoY
Forward$2.21+34%
Q3 2026$1.65+21%
Q2 2026$1.49-17%
Q1 2026$1.02-18%
Q4 2025$0.94-40%
Q3 2025$1.36+27%
Q2 2025$1.80+84%
Q1 2025$1.24+$1.41
Q4 2024$1.56+1633%

SHOP's earnings per share have fallen from their peak: $1.65 over the past year, against $2.68 in late 2021.

MS Quarterly Revenue

Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
QuarterRevenueYoY
Q3 2026$20.3B+12%
Q2 2026$21.3B+27%
Q1 2026$20.6B+16%
Q4 2025$17.9B+10%
Q3 2025$18.2B+18%
Q2 2025$16.8B+12%
Q1 2025$17.7B+17%
Q4 2024$16.2B+26%

MS's revenue has grown year over year for 14 quarters in a row: $20.3B last quarter, up 12% from the same quarter a year ago.

SHOP Quarterly Revenue

Q4 2023: $2.1BQ1 2024: $1.9BQ2 2024: $2BQ3 2024: $2.2BQ4 2024: $2.8BQ1 2025: $2.4BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3.7BQ1 2026: $3.2BQ2 2026: $3.6BQ3 2026: $3.7B
Q4 2023: $2.1BQ1 2024: $1.9BQ2 2024: $2BQ3 2024: $2.2BQ4 2024: $2.8BQ1 2025: $2.4BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3.7BQ1 2026: $3.2BQ2 2026: $3.6BQ3 2026: $3.7B
QuarterRevenueYoY
Q3 2026$3.7B+32%
Q2 2026$3.6B+34%
Q1 2026$3.2B+34%
Q4 2025$3.7B+31%
Q3 2025$2.8B+32%
Q2 2025$2.7B+31%
Q1 2025$2.4B+27%
Q4 2024$2.8B+31%

SHOP has the edge over MS on sales, with stronger typical year-over-year growth.

MS Free Cash Flow

Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
QuarterFree cash flowYoY
Q3 2026-$46B-$42.7B
Q2 2026-$2.7B-123%
Q1 2026-$7.1B+$16.9B
Q4 2025-$2.4B-120%
Q3 2025-$3.3B+$14B
Q2 2025$11.8B+368%
Q1 2025-$24B-650%
Q4 2024$11.8B+$29.6B

MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.

SHOP Free Cash Flow

Q4 2023: $446MQ1 2024: $232MQ2 2024: $333MQ3 2024: $421MQ4 2024: $611MQ1 2025: $363MQ2 2025: $422MQ3 2025: $507MQ4 2025: $715MQ1 2026: $476MQ2 2026: $654MQ3 2026: $816M
Q4 2023: $446MQ1 2024: $232MQ2 2024: $333MQ3 2024: $421MQ4 2024: $611MQ1 2025: $363MQ2 2025: $422MQ3 2025: $507MQ4 2025: $715MQ1 2026: $476MQ2 2026: $654MQ3 2026: $816M
QuarterFree cash flowYoY
Q3 2026$816M+61%
Q2 2026$654M+55%
Q1 2026$476M+31%
Q4 2025$715M+17%
Q3 2025$507M+20%
Q2 2025$422M+27%
Q1 2025$363M+56%
Q4 2024$611M+37%

SHOP has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.

MS Total Shares

Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
PeriodChange %Net change
Quarterly-0.2%-3M shares
1 year-1.5%-24M shares
3 years-4.7%-77M shares
5 years-14%-246M shares
Available history-4.5%-74M shares

MS has 1.6B diluted shares, down 1.5% from a year ago.

SHOP Total Shares

Q4 2023: 1.3BQ1 2024: 1.3BQ2 2024: 1.3BQ3 2024: 1.3BQ4 2024: 1.3BQ1 2025: 1.3BQ2 2025: 1.3BQ3 2025: 1.3BQ4 2025: 1.3BQ1 2026: 1.3BQ2 2026: 1.3BQ3 2026: 1.3B
Q4 2023: 1.3BQ1 2024: 1.3BQ2 2024: 1.3BQ3 2024: 1.3BQ4 2024: 1.3BQ1 2025: 1.3BQ2 2025: 1.3BQ3 2025: 1.3BQ4 2025: 1.3BQ1 2026: 1.3BQ2 2026: 1.3BQ3 2026: 1.3B
PeriodChange %Net change
Quarterly-0.6%-7.2M shares
1 year-1.7%-22.1M shares
3 years-0.4%-5.1M shares
5 years+1.1%+14.5M shares
Available history+11%+130M shares

SHOP has the edge over MS on shareholder dilution, with a more favorable share count trend.

MS Net Leverage

Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
QuarterNet LeverageStatus
Q3 20267.8xHigh
Q2 20267.3xHigh
Q1 20268.2xHigh
Q4 20258.6xHigh
Q3 20258.4xHigh
Q2 20258.7xHigh
Q1 20258.7xHigh
Q4 20247.9xHigh

MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.

SHOP Net Leverage

Q4 2023: -0.2xQ1 2024: -0.5xQ2 2024: -0.3xQ3 2024: -0.3xQ4 2024: -0.4xQ1 2025: -0.9xQ2 2025: -1.1xQ3 2025: -1.7xQ4 2025: -1.0xQ1 2026: -1.1xQ2 2026: -0.9xQ3 2026: -0.9x
Q4 2023: -0.2xQ1 2024: -0.5xQ2 2024: -0.3xQ3 2024: -0.3xQ4 2024: -0.4xQ1 2025: -0.9xQ2 2025: -1.1xQ3 2025: -1.7xQ4 2025: -1.0xQ1 2026: -1.1xQ2 2026: -0.9xQ3 2026: -0.9x
QuarterNet LeverageStatus
Q3 2026-0.9xNet Cash
Q2 2026-0.9xNet Cash
Q1 2026-1.1xNet Cash
Q4 2025-1.0xNet Cash
Q3 2025-1.7xNet Cash
Q2 2025-1.1xNet Cash
Q1 2025-0.9xNet Cash
Q4 2024-0.4xNet Cash

SHOP has the edge over MS on leverage, with a lower net debt burden relative to earnings.

MS Weekly Momentum

MetricValueStatus
RSI45.0Neutral
Stochastic18.7Oversold

MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).

SHOP Weekly Momentum

MetricValueStatus
RSI52.4Neutral
Stochastic51.5Neutral

SHOP's weekly RSI is 52 (neutral) and its Stochastic is 52 (neutral).

MS PE vs Financial Services Sector

MetricMSSector medianRelative
PE15x13x15% above
PE %59634 pts below

MS has the edge over SHOP on valuation relative to its sector.

SHOP PE vs Technology Sector

MetricSHOPSector medianRelative
PE89x28x219% above
PE %29356 pts below

SHOP is trading at 89x earnings, a 219% premium to the Technology sector's median of 28x.

MS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$186.51.5% above
20 week MA$203.36.9% below
50 week MA$191.91.4% below
100 week MA$164.915% above
200 week MA$129.346% above

MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.

SHOP Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$157.06.5% below
20 week MA$143.12.5% above
50 week MA$134.49.2% above
100 week MA$128.115% above
200 week MA$97.750% above

SHOP has the edge over MS on trend strength, trading above more of its moving averages.

MS Yearly ROI

YearStart priceEnd priceROI
2020$51.1$68.1+33%
2021$68.1$99.3+46%
2022$99.3$86.1-13%
2023$86.1$93.3+8.3%
2024$93.3$126.8+36%
2025$126.8$181.9+43%
2026 YTD$181.9$189.2+4%

MS has the edge over SHOP on returns for 2026, with the stronger performance.

SHOP Yearly ROI

YearStart priceEnd priceROI
2020$40.8$122.6+200%
2021$122.6$143.9+17%
2022$143.9$33.7-77%
2023$33.7$77.9+131%
2024$77.9$108.2+39%
2025$108.2$170.8+58%
2026 YTD$170.8$146.8-14%

SHOP's yearly returns have swung widely, from +200% in 2020 to −77% in 2022. It's down 14% so far in 2026.

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