MS

Morgan Stanley

62
Fundamentals71/ 100
Valuation48/ 100
Upside potential73/ 100
Risk potential11/ 100

MS has the edge over RKT overall, supported by lower modeled downside and stronger modeled upside.

RKT

Rocket Companies, Inc.

58
Fundamentals77/ 100
Valuation50/ 100
Upside potential60/ 100
Risk potential32/ 100

RKT offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.

MS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.

RKT Fundamentals

MetricStatus
Healthy
Healthy
N/A
N/A

RKT's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like RKT.

MS PE Valuation

CHEAPFAIREXPENSIVE5.5x11x17x22x
CHEAPFAIREXPENSIVE5.5x11x17x22x
LevelPEPriceVs current
Cheap11x$134-29%
Fair14x$178-5.7%
Forward14x$189—
Current15x$189—
Expensive18x$223+18%

Historical ranges are pointers, not guarantees.

MS has the edge over RKT in the historical PE scenario, which offers more potential upside but is not a forecast.

RKT PE Valuation

CHEAPFAIREXPENSIVE17x35x52x70x
CHEAPFAIREXPENSIVE17x35x52x70x
LevelPEPriceVs current
Cheap0.7x$0.36-97%
Fair0.9x$0.47-97%
Forward23x$13.71—
Current26x$13.71—
Expensive57x$30.08+119%

Historical ranges are pointers, not guarantees.

RKT's PE is 26x, but its earnings don't support one, so it isn't a reliable read right now.

MS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
Moderate

MS has the edge over RKT on the outlook, with more favorable revenue expectations.

RKT Forward outlook

MetricOutlook
Improving
Growth
Stable
Strongly improving
Limited
Low

Analysts expect RKT's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.

MS Risk to reward

ScenarioChangePrice
Upside+29%$243.85
Downside-11%$168.44

Calculated from the latest close: $189.17 on Nov 12.

MS has a better modeled risk to reward balance than RKT, with more potential upside relative to its potential downside.

RKT Risk to reward

ScenarioChangePrice
Upside+48%$20.25
Downside-32%$9.33

Calculated from the latest close: $13.71 on Nov 12.

RKT trails MS on modeled risk to reward, with less potential upside relative to its potential downside.

MS Earnings Per Share

Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
QuarterTTM EPSYoY
Forward$13.39+6.3%
Q3 2026$12.60+29%
Q2 2026$12.37+40%
Q1 2026$11.04+29%
Q4 2025$10.21+28%
Q3 2025$9.76+48%
Q2 2025$8.84+45%
Q1 2025$8.53+55%
Q4 2024$7.95+53%

MS's earnings per share have climbed steadily: $12.60 over the past year, up 29% from the year before, and higher year over year for 10 quarters in a row.

RKT Earnings Per Share

Q2 2026: $0.22Q3 2026: $0.53Forward: $0.59
Q2 2026: $0.22Q3 2026: $0.53Forward: $0.59

RKT and MS do not have enough comparable growth data to identify a winner.

MS Quarterly Revenue

Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
QuarterRevenueYoY
Q3 2026$20.3B+12%
Q2 2026$21.3B+27%
Q1 2026$20.6B+16%
Q4 2025$17.9B+10%
Q3 2025$18.2B+18%
Q2 2025$16.8B+12%
Q1 2025$17.7B+17%
Q4 2024$16.2B+26%

MS's revenue has grown year over year for 14 quarters in a row: $20.3B last quarter, up 12% from the same quarter a year ago.

RKT Quarterly Revenue

Q4 2023: $694MQ1 2024: $1.4BQ2 2024: $1.3BQ3 2024: $647MQ4 2024: $1.8BQ1 2025: $1BQ2 2025: $1.4BQ3 2025: $1.6BQ4 2025: $2.7BQ1 2026: $2.9BQ2 2026: $2.8BQ3 2026: $3.3B
Q4 2023: $694MQ1 2024: $1.4BQ2 2024: $1.3BQ3 2024: $647MQ4 2024: $1.8BQ1 2025: $1BQ2 2025: $1.4BQ3 2025: $1.6BQ4 2025: $2.7BQ1 2026: $2.9BQ2 2026: $2.8BQ3 2026: $3.3B
QuarterRevenueYoY
Q3 2026$3.3B+105%
Q2 2026$2.8B+105%
Q1 2026$2.9B+184%
Q4 2025$2.7B+52%
Q3 2025$1.6B+148%
Q2 2025$1.4B+4.6%
Q1 2025$1B-25%
Q4 2024$1.8B+155%

RKT's revenue is recovering but still below its 2020 peak: $3.3B last quarter, up 105% from the same quarter a year ago.

MS Free Cash Flow

Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
QuarterFree cash flowYoY
Q3 2026-$46B-$42.7B
Q2 2026-$2.7B-123%
Q1 2026-$7.1B+$16.9B
Q4 2025-$2.4B-120%
Q3 2025-$3.3B+$14B
Q2 2025$11.8B+368%
Q1 2025-$24B-650%
Q4 2024$11.8B+$29.6B

MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.

RKT Free Cash Flow

Q4 2023: $1.4BQ1 2024: −$3BQ2 2024: −$138MQ3 2024: −$1.4BQ4 2024: $1.8BQ1 2025: −$811MQ2 2025: −$1.9BQ3 2025: −$72MQ4 2025: −$1.3BQ1 2026: $1.8BQ2 2026: −$1.2BQ3 2026: $1.9B
Q4 2023: $1.4BQ1 2024: −$3BQ2 2024: −$138MQ3 2024: −$1.4BQ4 2024: $1.8BQ1 2025: −$811MQ2 2025: −$1.9BQ3 2025: −$72MQ4 2025: −$1.3BQ1 2026: $1.8BQ2 2026: −$1.2BQ3 2026: $1.9B
QuarterFree cash flowYoY
Q3 2026$1.9B+$1.9B
Q2 2026-$1.2B+$619.6M
Q1 2026$1.8B+$2.6B
Q4 2025-$1.3B-170%
Q3 2025-$71.8M+$1.3B
Q2 2025-$1.9B-$1.7B
Q1 2025-$811M+$2.2B
Q4 2024$1.8B+31%

RKT has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.

MS Total Shares

Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
PeriodChange %Net change
Quarterly-0.2%-3M shares
1 year-1.5%-24M shares
3 years-4.7%-77M shares
5 years-14%-246M shares
Available history-4.5%-74M shares

MS has the edge over RKT on shareholder dilution, with a more favorable share count trend.

RKT Total Shares

Q4 2023: 2BQ1 2024: 2BQ3 2024: 2BQ3 2025: 2.1BQ1 2026: 2.8BQ2 2026: 2.8BQ3 2026: 2.8B
Q4 2023: 2BQ1 2024: 2BQ3 2024: 2BQ3 2025: 2.1BQ1 2026: 2.8BQ2 2026: 2.8BQ3 2026: 2.8B
PeriodChange %Net change
Quarterly+0.1%+1.9M shares
1 year+42%+842M shares
3 years+43%+856M shares

RKT has 2.8B diluted shares, up 42% from a year ago.

MS Net Leverage

Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
QuarterNet LeverageStatus
Q3 20267.8xHigh
Q2 20267.3xHigh
Q1 20268.2xHigh
Q4 20258.6xHigh
Q3 20258.4xHigh
Q2 20258.7xHigh
Q1 20258.7xHigh
Q4 20247.9xHigh

MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.

RKT Net Leverage

Q1 2024: 22.3xQ2 2024: 20.6xQ4 2024: 12.1xQ1 2025: 39.5xQ2 2025: 136.0xQ3 2025: 29.1xQ4 2025: 287.9xQ1 2026: 9.5xQ2 2026: 6.4xQ3 2026: 3.3x
Q1 2024: 22.3xQ2 2024: 20.6xQ4 2024: 12.1xQ1 2025: 39.5xQ2 2025: 136.0xQ3 2025: 29.1xQ4 2025: 287.9xQ1 2026: 9.5xQ2 2026: 6.4xQ3 2026: 3.3x
QuarterNet LeverageStatus
Q3 20263.3xElevated
Q2 20266.4xHigh
Q1 20269.5xHigh
Q4 2025287.9xHigh
Q3 202529.1xHigh
Q2 2025136.0xHigh
Q1 202539.5xHigh
Q4 202412.1xHigh

RKT has the edge over MS on leverage, with a lower net debt burden relative to earnings.

MS Weekly Momentum

MetricValueStatus
RSI45.0Neutral
Stochastic18.7Oversold

MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).

RKT Weekly Momentum

MetricValueStatus
RSI50.4Neutral
Stochastic72.6Neutral

RKT's weekly RSI is 50 (neutral) and its Stochastic is 73 (neutral).

MS PE vs Financial Services Sector

MetricMSSector medianRelative
PE15x13x15% above
PE %59634 pts below

MS has the edge over RKT on valuation relative to its sector.

RKT PE vs Financial Services Sector

MetricRKTSector medianRelative
PE26x13x99% above
PE %6262Same percentile

RKT is trading at 26x earnings, a 99% premium to the Financial Services sector's median of 13x, though its earnings don't support one.

MS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$186.51.5% above
20 week MA$203.36.9% below
50 week MA$191.91.4% below
100 week MA$164.915% above
200 week MA$129.346% above

MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.

RKT Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$12.410% above
20 week MA$13.33.2% above
50 week MA$15.311% below
100 week MA$15.19.3% below
200 week MA$13.60.9% above

RKT's trend is mixed: it's above three of its five weekly moving averages, and 0.9% above its 200-week average.

MS Yearly ROI

YearStart priceEnd priceROI
2020$51.1$68.1+33%
2021$68.1$99.3+46%
2022$99.3$86.1-13%
2023$86.1$93.3+8.3%
2024$93.3$126.8+36%
2025$126.8$181.9+43%
2026 YTD$181.9$189.2+4%

MS has the edge over RKT on returns for 2026, with the stronger performance.

RKT Yearly ROI

YearStart priceEnd priceROI
2020$24.9$20.8-16%
2021$20.8$15.3-27%
2022$15.3$7.29-52%
2023$7.29$14.5+99%
2024$14.5$11.1-23%
2025$11.1$19.4+75%
2026 YTD$19.4$13.7-29%

RKT has finished lower in four of the last six years. It's down 29% so far in 2026.

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