MS

Morgan Stanley

62
Fundamentals71/ 100
Valuation48/ 100
Upside potential73/ 100
Risk potential11/ 100

MS has the edge over PFIS overall, supported by stronger modeled upside and stronger valuation.

PFIS

Peoples Financial Services Corp.

57
Fundamentals65/ 100
Valuation38/ 100
Upside potential61/ 100
Risk potential15/ 100

PFIS's outlook is improving, though it still trails on the overall score.

MS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.

PFIS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

PFIS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like PFIS.

MS PE Valuation

CHEAPFAIREXPENSIVE5.5x11x17x22x
CHEAPFAIREXPENSIVE5.5x11x17x22x
LevelPEPriceVs current
Cheap11x$134-29%
Fair14x$178-5.7%
Forward14x$189—
Current15x$189—
Expensive18x$223+18%

Historical ranges are pointers, not guarantees.

MS's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.

PFIS PE Valuation

CHEAPFAIREXPENSIVE14x28x42x56x
CHEAPFAIREXPENSIVE14x28x42x56x
LevelPEPriceVs current
Cheap8.7x$52.85-27%
Fair10x$62.18-15%
Forward10x$72.85—
Current12x$72.85—
Expensive15x$90.52+24%

Historical ranges are pointers, not guarantees.

PFIS has the edge over MS in the historical PE scenario, which offers more potential upside but is not a forecast.

MS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
Moderate

Analysts expect earnings and revenue growth for MS, with profitability improving.

PFIS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
High

Analysts expect earnings and revenue growth for PFIS, with profitability improving.

MS Risk to reward

ScenarioChangePrice
Upside+29%$243.85
Downside-11%$168.44

Calculated from the latest close: $189.17 on Nov 12.

MS has a better modeled risk to reward balance than PFIS, with more potential upside and less potential downside.

PFIS Risk to reward

ScenarioChangePrice
Upside+24%$90.57
Downside-15%$61.73

Calculated from the latest close: $72.85 on Nov 12.

PFIS trails MS on modeled risk to reward, with less potential upside and more potential downside.

MS Earnings Per Share

Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
QuarterTTM EPSYoY
Forward$13.39+6.3%
Q3 2026$12.60+29%
Q2 2026$12.37+40%
Q1 2026$11.04+29%
Q4 2025$10.21+28%
Q3 2025$9.76+48%
Q2 2025$8.84+45%
Q1 2025$8.53+55%
Q4 2024$7.95+53%

MS's earnings per share have climbed steadily: $12.60 over the past year, up 29% from the year before, and higher year over year for 10 quarters in a row.

PFIS Earnings Per Share

Q4 2023: $3.83Q1 2024: $3.27Q2 2024: $2.42Q3 2024: $1.04Q4 2024: $0.99Q1 2025: $1.99Q2 2025: $3.21Q3 2025: $5.15Q4 2025: $5.88Q1 2026: $5.86Q2 2026: $5.66Q3 2026: $6.05Forward: $7.19
Q4 2023: $3.83Q1 2024: $3.27Q2 2024: $2.42Q3 2024: $1.04Q4 2024: $0.99Q1 2025: $1.99Q2 2025: $3.21Q3 2025: $5.15Q4 2025: $5.88Q1 2026: $5.86Q2 2026: $5.66Q3 2026: $6.05Forward: $7.19
QuarterTTM EPSYoY
Forward$7.19+19%
Q3 2026$6.05+17%
Q2 2026$5.66+76%
Q1 2026$5.86+194%
Q4 2025$5.88+494%
Q3 2025$5.15+395%
Q2 2025$3.21+33%
Q1 2025$1.99-39%
Q4 2024$0.99-74%

PFIS earned $6.05 per share over the past year, up 17% from the year before.

MS Quarterly Revenue

Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
QuarterRevenueYoY
Q3 2026$20.3B+12%
Q2 2026$21.3B+27%
Q1 2026$20.6B+16%
Q4 2025$17.9B+10%
Q3 2025$18.2B+18%
Q2 2025$16.8B+12%
Q1 2025$17.7B+17%
Q4 2024$16.2B+26%

MS has the edge over PFIS on sales, with stronger typical year-over-year growth.

PFIS Quarterly Revenue

Q4 2023: $23MQ1 2024: $23MQ2 2024: $22MQ3 2024: $45MQ4 2024: $44MQ1 2025: $46MQ2 2025: $48MQ3 2025: $47MQ4 2025: $47MQ1 2026: $50MQ2 2026: $52MQ3 2026: $53M
Q4 2023: $23MQ1 2024: $23MQ2 2024: $22MQ3 2024: $45MQ4 2024: $44MQ1 2025: $46MQ2 2025: $48MQ3 2025: $47MQ4 2025: $47MQ1 2026: $50MQ2 2026: $52MQ3 2026: $53M
QuarterRevenueYoY
Q3 2026$53M+13%
Q2 2026$52.1M+7.6%
Q1 2026$49.8M+8.6%
Q4 2025$46.8M+5.8%
Q3 2025$46.7M+3.8%
Q2 2025$48.4M+116%
Q1 2025$45.8M+102%
Q4 2024$44.2M+88%

PFIS's revenue has grown year over year for nine quarters in a row: $53M last quarter, up 13% from the same quarter a year ago.

MS Free Cash Flow

Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
QuarterFree cash flowYoY
Q3 2026-$46B-$42.7B
Q2 2026-$2.7B-123%
Q1 2026-$7.1B+$16.9B
Q4 2025-$2.4B-120%
Q3 2025-$3.3B+$14B
Q2 2025$11.8B+368%
Q1 2025-$24B-650%
Q4 2024$11.8B+$29.6B

MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.

PFIS Free Cash Flow

Q4 2023: $9MQ1 2024: $3MQ2 2024: $1MQ3 2024: $21MQ4 2024: $6MQ1 2025: $9MQ2 2025: $9MQ3 2025: $13MQ4 2025: $13MQ1 2026: $6MQ2 2026: $12MQ3 2026: $14M
Q4 2023: $9MQ1 2024: $3MQ2 2024: $1MQ3 2024: $21MQ4 2024: $6MQ1 2025: $9MQ2 2025: $9MQ3 2025: $13MQ4 2025: $13MQ1 2026: $6MQ2 2026: $12MQ3 2026: $14M
QuarterFree cash flowYoY
Q3 2026$13.6M+4%
Q2 2026$12.2M+43%
Q1 2026$6.5M-24%
Q4 2025$13.2M+133%
Q3 2025$13M-39%
Q2 2025$8.5M+534%
Q1 2025$8.6M+185%
Q4 2024$5.7M-35%

PFIS has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.

MS Total Shares

Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
PeriodChange %Net change
Quarterly-0.2%-3M shares
1 year-1.5%-24M shares
3 years-4.7%-77M shares
5 years-14%-246M shares
Available history-4.5%-74M shares

MS has the edge over PFIS on shareholder dilution, with a more favorable share count trend.

PFIS Total Shares

Q4 2023: 7MQ1 2024: 7MQ2 2024: 7MQ3 2024: 10MQ4 2024: 9MQ1 2025: 10MQ2 2025: 10MQ3 2025: 10MQ4 2025: 10MQ1 2026: 10MQ2 2026: 10MQ3 2026: 10M
Q4 2023: 7MQ1 2024: 7MQ2 2024: 7MQ3 2024: 10MQ4 2024: 9MQ1 2025: 10MQ2 2025: 10MQ3 2025: 10MQ4 2025: 10MQ1 2026: 10MQ2 2026: 10MQ3 2026: 10M
PeriodChange %Net change
Quarterly+0.1%+14.2K shares
1 year-0.4%-36.7K shares
3 years+41%+2.9M shares
5 years+39%+2.8M shares
Available history+36%+2.7M shares

PFIS has 10M diluted shares, about the same as a year ago.

MS Net Leverage

Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
QuarterNet LeverageStatus
Q3 20267.8xHigh
Q2 20267.3xHigh
Q1 20268.2xHigh
Q4 20258.6xHigh
Q3 20258.4xHigh
Q2 20258.7xHigh
Q1 20258.7xHigh
Q4 20247.9xHigh

MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.

PFIS Net Leverage

Q4 2023: 0.5xQ1 2024: 0.7xQ2 2024: 5.1xQ3 2024: -1.4xQ4 2024: 0.2xQ1 2025: -0.5xQ2 2025: 2.3xQ3 2025: 1.5xQ4 2025: 0.8xQ1 2026: 2.7xQ2 2026: 1.3xQ3 2026: 0.3x
Q4 2023: 0.5xQ1 2024: 0.7xQ2 2024: 5.1xQ3 2024: -1.4xQ4 2024: 0.2xQ1 2025: -0.5xQ2 2025: 2.3xQ3 2025: 1.5xQ4 2025: 0.8xQ1 2026: 2.7xQ2 2026: 1.3xQ3 2026: 0.3x
QuarterNet LeverageStatus
Q3 20260.3xVery low
Q2 20261.3xHealthy
Q1 20262.7xModerate
Q4 20250.8xVery low
Q3 20251.5xHealthy
Q2 20252.3xModerate
Q1 2025-0.5xNet Cash
Q4 20240.2xVery low

PFIS has the edge over MS on leverage, with a lower net debt burden relative to earnings.

MS Weekly Momentum

MetricValueStatus
RSI45.0Neutral
Stochastic18.7Oversold

MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).

PFIS Weekly Momentum

MetricValueStatus
RSI67.1Neutral
Stochastic63.2Neutral

PFIS's weekly RSI is 67 (neutral) and its Stochastic is 63 (neutral).

MS PE vs Financial Services Sector

MetricMSSector medianRelative
PE15x13x15% above
PE %59634 pts below

MS is trading at 15x earnings, a 15% premium to the Financial Services sector's median of 13x.

PFIS PE vs Financial Services Sector

MetricPFISSector medianRelative
PE12x13x7.5% below
PE %71638 pts above

PFIS has the edge over MS on valuation relative to its sector.

MS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$186.51.5% above
20 week MA$203.36.9% below
50 week MA$191.91.4% below
100 week MA$164.915% above
200 week MA$129.346% above

MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.

PFIS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$70.13.9% above
20 week MA$70.04.1% above
50 week MA$61.119% above
100 week MA$54.833% above
200 week MA$49.647% above

PFIS has the edge over MS on trend strength, trading above more of its moving averages.

MS Yearly ROI

YearStart priceEnd priceROI
2020$51.1$68.1+33%
2021$68.1$99.3+46%
2022$99.3$86.1-13%
2023$86.1$93.3+8.3%
2024$93.3$126.8+36%
2025$126.8$181.9+43%
2026 YTD$181.9$189.2+4%

MS has finished higher in five of the last six years. It's up 4% so far in 2026.

PFIS Yearly ROI

YearStart priceEnd priceROI
2020$50.0$37.2-26%
2021$37.2$52.6+42%
2022$52.6$51.2-2.8%
2023$51.2$48.7-4.8%
2024$48.7$51.1+4.9%
2025$51.1$49.6-3%
2026 YTD$49.6$72.9+47%

PFIS has the edge over MS on returns for 2026, with the stronger performance.

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