MS
Morgan Stanley
MS has slightly lower modeled downside risk, despite its lower overall score.
NWFL
Norwood Financial Corp.
NWFL has a slight edge over MS overall, supported by stronger fundamentals.
MS Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| N/A | |
| N/A |
MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.
NWFL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| N/A | |
| N/A |
NWFL's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like NWFL.
MS PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 11x | $134 | -29% |
| Fair | 14x | $178 | -5.7% |
| Forward | 14x | $189 | — |
| Current | 15x | $189 | — |
| Expensive | 18x | $223 | +18% |
Historical ranges are pointers, not guarantees.
MS's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.
NWFL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 8.8x | $27.39 | -24% |
| Forward | 9.3x | $35.99 | — |
| Fair | 11x | $35.46 | -1.5% |
| Current | 12x | $35.99 | — |
| Expensive | 17x | $54.03 | +50% |
Historical ranges are pointers, not guarantees.
NWFL has the edge over MS in the historical PE scenario, which offers more potential upside but is not a forecast.
MS Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| Moderate |
MS has the edge over NWFL on the outlook, with more favorable profitability expectations.
NWFL Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Growth | |
| Growth | |
| Stable | |
| Limited | |
| High |
Analysts expect earnings and revenue growth for NWFL, with profitability holding steady.
MS Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.39 | +6.3% |
| Q3 2026 | $12.60 | +29% |
| Q2 2026 | $12.37 | +40% |
| Q1 2026 | $11.04 | +29% |
| Q4 2025 | $10.21 | +28% |
| Q3 2025 | $9.76 | +48% |
| Q2 2025 | $8.84 | +45% |
| Q1 2025 | $8.53 | +55% |
| Q4 2024 | $7.95 | +53% |
MS has the edge over NWFL on earnings, with more consistent year-over-year improvement.
NWFL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $3.87 | +24% |
| Q3 2026 | $3.11 | +402% |
| Q2 2026 | $2.92 | +1290% |
| Q1 2026 | $2.73 | +4450% |
| Q4 2025 | $3.01 | +$3.03 |
| Q3 2025 | $0.62 | -61% |
| Q2 2025 | $0.21 | -87% |
| Q1 2025 | $0.06 | -97% |
| Q4 2024 | -$0.02 | -101% |
NWFL earned $3.11 per share over the past year, about five times what it earned the year before.
MS Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $20.3B | +12% |
| Q2 2026 | $21.3B | +27% |
| Q1 2026 | $20.6B | +16% |
| Q4 2025 | $17.9B | +10% |
| Q3 2025 | $18.2B | +18% |
| Q2 2025 | $16.8B | +12% |
| Q1 2025 | $17.7B | +17% |
| Q4 2024 | $16.2B | +26% |
MS's revenue has grown year over year for 14 quarters in a row: $20.3B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | -1.2 points |
| Q2 2026 | 34% | +6.9 points |
| Q1 2026 | 34% | +2.8 points |
| Q4 2025 | 32% | +2 points |
| Q3 2025 | 33% | +5.6 points |
| Q2 2025 | 28% | +0.4 points |
| Q1 2025 | 31% | +2.2 points |
| Q4 2024 | 30% | +14 points |
MS's operating margin was 32% last quarter, down 1.2 points from the same quarter a year ago.
NWFL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $30.9M | +35% |
| Q2 2026 | $29.4M | +38% |
| Q1 2026 | $27.3M | +35% |
| Q4 2025 | $23.5M | +1113% |
| Q3 2025 | $23M | +26% |
| Q2 2025 | $21.3M | +24% |
| Q1 2025 | $20.2M | +21% |
| Q4 2024 | $1.9M | -89% |
NWFL's revenue has grown year over year for seven quarters in a row: $31M last quarter, up 35% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 49% | +3.5 points |
| Q2 2026 | 40% | +2.9 points |
| Q1 2026 | 18% | -18 points |
| Q4 2025 | 40% | +871 points |
| Q3 2025 | 46% | +19 points |
| Q2 2025 | 37% | +5.6 points |
| Q1 2025 | 36% | +2.5 points |
| Q4 2024 | -831% | -833 points |
NWFL has the edge over MS on profitability, with a higher operating margin.
MS Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$46B | -$42.7B |
| Q2 2026 | -$2.7B | -123% |
| Q1 2026 | -$7.1B | +$16.9B |
| Q4 2025 | -$2.4B | -120% |
| Q3 2025 | -$3.3B | +$14B |
| Q2 2025 | $11.8B | +368% |
| Q1 2025 | -$24B | -650% |
| Q4 2024 | $11.8B | +$29.6B |
MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.
NWFL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $18.2M | +119% |
| Q2 2026 | $8.4M | +66% |
| Q1 2026 | $5.5M | -32% |
| Q4 2025 | $7.7M | +131% |
| Q3 2025 | $8.3M | +104% |
| Q2 2025 | $5.1M | -41% |
| Q1 2025 | $8.2M | +121% |
| Q4 2024 | $3.3M | -42% |
NWFL has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.
MS Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.2% | -3M shares |
| 1 year | -1.5% | -24M shares |
| 3 years | -4.7% | -77M shares |
| 5 years | -14% | -246M shares |
| Available history | -4.5% | -74M shares |
MS has the edge over NWFL on shareholder dilution, with a more favorable share count trend.
NWFL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.6% | +66.3K shares |
| 1 year | +17% | +1.6M shares |
| 3 years | +36% | +2.9M shares |
| 5 years | +33% | +2.7M shares |
| Available history | +72% | +4.6M shares |
NWFL has 11M diluted shares, up 17% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q4 2025 | $12,000 |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | $349,000 |
| Q4 2024 | $27,000 |
| Q3 2024 | $96,000 |
| Q4 2023 | $23,000 |
MS Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 7.8x | High |
| Q2 2026 | 7.3x | High |
| Q1 2026 | 8.2x | High |
| Q4 2025 | 8.6x | High |
| Q3 2025 | 8.4x | High |
| Q2 2025 | 8.7x | High |
| Q1 2025 | 8.7x | High |
| Q4 2024 | 7.9x | High |
MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.
NWFL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.8x | Very low |
| Q4 2025 | -0.5x | Net Cash |
| Q2 2025 | -1.1x | Net Cash |
| Q4 2024 | 76.4x | High |
| Q3 2024 | 0.3x | Very low |
| Q2 2024 | 1.8x | Healthy |
| Q1 2024 | 1.9x | Healthy |
| Q4 2023 | 2.0x | Moderate |
NWFL has the edge over MS on leverage, with a lower net debt burden relative to earnings.
MS Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 45.0 | Neutral |
| Stochastic | 18.7 | Oversold |
MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).
NWFL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 67.8 | Neutral |
| Stochastic | 65.5 | Neutral |
NWFL's weekly RSI is 68 (neutral) and its Stochastic is 65 (neutral).
MS PE vs Financial Services Sector
| Metric | MS | Sector median | Relative |
|---|---|---|---|
| PE | 15x | 13x | 15% above |
| PE % | 59 | 63 | 4 pts below |
MS is trading at 15x earnings, a 15% premium to the Financial Services sector's median of 13x.
NWFL PE vs Financial Services Sector
| Metric | NWFL | Sector median | Relative |
|---|---|---|---|
| PE | 12x | 13x | 11% below |
| PE % | 52 | 63 | 11 pts below |
NWFL has the edge over MS on valuation relative to its sector.
MS Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $186.5 | 1.5% above |
| 20 week MA | $203.3 | 6.9% below |
| 50 week MA | $191.9 | 1.4% below |
| 100 week MA | $164.9 | 15% above |
| 200 week MA | $129.3 | 46% above |
MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.
NWFL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $34.6 | 4.1% above |
| 20 week MA | $33.9 | 6.2% above |
| 50 week MA | $31.5 | 14% above |
| 100 week MA | $28.6 | 26% above |
| 200 week MA | $28.4 | 27% above |
NWFL has the edge over MS on trend strength, trading above more of its moving averages.
MS Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $51.1 | $68.1 | +33% |
| 2021 | $68.1 | $99.3 | +46% |
| 2022 | $99.3 | $86.1 | -13% |
| 2023 | $86.1 | $93.3 | +8.3% |
| 2024 | $93.3 | $126.8 | +36% |
| 2025 | $126.8 | $181.9 | +43% |
| 2026 YTD | $181.9 | $189.2 | +4% |
MS has finished higher in five of the last six years. It's up 4% so far in 2026.
NWFL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $39.3 | $26.4 | -33% |
| 2021 | $26.4 | $26.0 | -1.4% |
| 2022 | $26.0 | $33.1 | +27% |
| 2023 | $33.1 | $32.9 | -0.6% |
| 2024 | $32.9 | $26.8 | -19% |
| 2025 | $26.8 | $28.4 | +6.1% |
| 2026 YTD | $28.4 | $36.0 | +27% |
NWFL has the edge over MS on returns for 2026, with the stronger performance.