MS

Morgan Stanley

62
Fundamentals71/ 100
Valuation48/ 100
Upside potential73/ 100
Risk potential11/ 100

MS has slightly lower modeled downside risk, despite its lower overall score.

NKSH

National Bankshares, Inc.

69
Fundamentals80/ 100
Valuation57/ 100
Upside potential73/ 100
Risk potential12/ 100

NKSH has the edge over MS overall, supported by stronger valuation and stronger fundamentals.

MS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.

NKSH Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

NKSH's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like NKSH.

MS PE Valuation

CHEAPFAIREXPENSIVE5.5x11x17x22x
CHEAPFAIREXPENSIVE5.5x11x17x22x
LevelPEPriceVs current
Cheap11x$134-29%
Fair14x$178-5.7%
Forward14x$189—
Current15x$189—
Expensive18x$223+18%

Historical ranges are pointers, not guarantees.

MS's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.

NKSH PE Valuation

CHEAPFAIREXPENSIVE6.3x13x19x25x
CHEAPFAIREXPENSIVE6.3x13x19x25x
LevelPEPriceVs current
Cheap9.6x$32.39-18%
Forward10x$39.59—
Current12x$39.59—
Fair13x$42.43+7.2%
Expensive17x$56.42+42%

Historical ranges are pointers, not guarantees.

NKSH has the edge over MS in the historical PE scenario, which offers more potential upside but is not a forecast.

MS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
Moderate

Analysts expect earnings and revenue growth for MS, with profitability improving.

NKSH Forward outlook

MetricOutlook
Improving
Strong growth
Growth
Strongly improving
Limited
High

Analysts expect earnings and revenue growth for NKSH, with profitability improving.

MS Risk to reward

ScenarioChangePrice
Upside+29%$243.85
Downside-11%$168.44

Calculated from the latest close: $189.17 on Nov 12.

MS trails NKSH on modeled risk to reward, with less potential upside relative to its potential downside.

NKSH Risk to reward

ScenarioChangePrice
Upside+34%$53.04
Downside-12%$34.69

Calculated from the latest close: $39.59 on Nov 12.

NKSH has a better modeled risk to reward balance than MS, with more potential upside relative to its potential downside.

MS Earnings Per Share

Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
QuarterTTM EPSYoY
Forward$13.39+6.3%
Q3 2026$12.60+29%
Q2 2026$12.37+40%
Q1 2026$11.04+29%
Q4 2025$10.21+28%
Q3 2025$9.76+48%
Q2 2025$8.84+45%
Q1 2025$8.53+55%
Q4 2024$7.95+53%

MS's earnings per share have climbed steadily: $12.60 over the past year, up 29% from the year before, and higher year over year for 10 quarters in a row.

NKSH Earnings Per Share

Q4 2023: $2.66Q1 2024: $2.26Q2 2024: $1.55Q3 2024: $1.45Q4 2024: $1.24Q1 2025: $1.38Q2 2025: $1.79Q3 2025: $2.06Q4 2025: $2.49Q1 2026: $2.76Q2 2026: $3.19Q3 2026: $3.36Forward: $3.85
Q4 2023: $2.66Q1 2024: $2.26Q2 2024: $1.55Q3 2024: $1.45Q4 2024: $1.24Q1 2025: $1.38Q2 2025: $1.79Q3 2025: $2.06Q4 2025: $2.49Q1 2026: $2.76Q2 2026: $3.19Q3 2026: $3.36Forward: $3.85
QuarterTTM EPSYoY
Forward$3.85+15%
Q3 2026$3.36+63%
Q2 2026$3.19+78%
Q1 2026$2.76+100%
Q4 2025$2.49+101%
Q3 2025$2.06+42%
Q2 2025$1.79+15%
Q1 2025$1.38-39%
Q4 2024$1.24-53%

NKSH earned $3.36 per share over the past year, up 63% from the year before.

MS Quarterly Revenue

Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
QuarterRevenueYoY
Q3 2026$20.3B+12%
Q2 2026$21.3B+27%
Q1 2026$20.6B+16%
Q4 2025$17.9B+10%
Q3 2025$18.2B+18%
Q2 2025$16.8B+12%
Q1 2025$17.7B+17%
Q4 2024$16.2B+26%

MS's revenue has grown year over year for 14 quarters in a row: $20.3B last quarter, up 12% from the same quarter a year ago.

NKSH Quarterly Revenue

Q4 2023: $11MQ1 2024: $10MQ2 2024: $11MQ3 2024: $12MQ4 2024: $12MQ1 2025: $13MQ2 2025: $13MQ3 2025: $14MQ4 2025: $15MQ1 2026: $15MQ2 2026: $16MQ3 2026: $16M
Q4 2023: $11MQ1 2024: $10MQ2 2024: $11MQ3 2024: $12MQ4 2024: $12MQ1 2025: $13MQ2 2025: $13MQ3 2025: $14MQ4 2025: $15MQ1 2026: $15MQ2 2026: $16MQ3 2026: $16M
QuarterRevenueYoY
Q3 2026$16.4M+16%
Q2 2026$15.7M+18%
Q1 2026$15.3M+19%
Q4 2025$15.3M+25%
Q3 2025$14.2M+21%
Q2 2025$13.3M+21%
Q1 2025$12.8M+23%
Q4 2024$12.2M+14%

NKSH has the edge over MS on sales, with stronger typical year-over-year growth.

MS Free Cash Flow

Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
QuarterFree cash flowYoY
Q3 2026-$46B-$42.7B
Q2 2026-$2.7B-123%
Q1 2026-$7.1B+$16.9B
Q4 2025-$2.4B-120%
Q3 2025-$3.3B+$14B
Q2 2025$11.8B+368%
Q1 2025-$24B-650%
Q4 2024$11.8B+$29.6B

MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.

NKSH Free Cash Flow

Q4 2023: --Q1 2024: $4MQ2 2024: −$3MQ3 2024: --Q4 2024: $4MQ1 2025: $2MQ2 2025: $2MQ3 2025: $5MQ4 2025: $7MQ1 2026: $3MQ2 2026: $3MQ3 2026: $7M
Q4 2023: --Q1 2024: $4MQ2 2024: −$3MQ3 2024: --Q4 2024: $4MQ1 2025: $2MQ2 2025: $2MQ3 2025: $5MQ4 2025: $7MQ1 2026: $3MQ2 2026: $3MQ3 2026: $7M
QuarterFree cash flowYoY
Q3 2026$7.1M+33%
Q2 2026$3.3M+118%
Q1 2026$3.1M+92%
Q4 2025$6.7M+50%
Q2 2025$1.5M+$4.5M
Q1 2025$1.6M-58%
Q2 2024-$2.9M-173%
Q1 2024$3.8M-11%

NKSH has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.

MS Total Shares

Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
PeriodChange %Net change
Quarterly-0.2%-3M shares
1 year-1.5%-24M shares
3 years-4.7%-77M shares
5 years-14%-246M shares
Available history-4.5%-74M shares

MS has the edge over NKSH on shareholder dilution, with a more favorable share count trend.

NKSH Total Shares

Q4 2023: 6MQ1 2024: 6MQ2 2024: 6MQ3 2024: 6MQ4 2024: 6MQ1 2025: 6MQ2 2025: 6MQ3 2025: 6MQ4 2025: 6MQ1 2026: 6MQ2 2026: 6MQ3 2026: 6M
Q4 2023: 6MQ1 2024: 6MQ2 2024: 6MQ3 2024: 6MQ4 2024: 6MQ1 2025: 6MQ2 2025: 6MQ3 2025: 6MQ4 2025: 6MQ1 2026: 6MQ2 2026: 6MQ3 2026: 6M
PeriodChange %Net change
Quarterly0%+1.3K shares
1 year+0.1%+5.1K shares
3 years+8.1%+479K shares
5 years+3.7%+226K shares
Available history-3.2%-212K shares

NKSH has 6M diluted shares, about the same as a year ago.

MS Net Leverage

Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
QuarterNet LeverageStatus
Q3 20267.8xHigh
Q2 20267.3xHigh
Q1 20268.2xHigh
Q4 20258.6xHigh
Q3 20258.4xHigh
Q2 20258.7xHigh
Q1 20258.7xHigh
Q4 20247.9xHigh

MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.

NKSH Net Leverage

Q4 2023: -0.7xQ1 2024: -7.3xQ2 2024: -8.4xQ3 2024: -4.3xQ4 2024: -10.5xQ1 2025: -10.6xQ2 2025: -6.3xQ3 2025: -2.5xQ4 2025: -2.9xQ1 2026: -2.7xQ2 2026: -2.1xQ3 2026: -1.1x
Q4 2023: -0.7xQ1 2024: -7.3xQ2 2024: -8.4xQ3 2024: -4.3xQ4 2024: -10.5xQ1 2025: -10.6xQ2 2025: -6.3xQ3 2025: -2.5xQ4 2025: -2.9xQ1 2026: -2.7xQ2 2026: -2.1xQ3 2026: -1.1x
QuarterNet LeverageStatus
Q3 2026-1.1xNet Cash
Q2 2026-2.1xNet Cash
Q1 2026-2.7xNet Cash
Q4 2025-2.9xNet Cash
Q3 2025-2.5xNet Cash
Q2 2025-6.3xNet Cash
Q1 2025-10.6xNet Cash
Q4 2024-10.5xNet Cash

NKSH has the edge over MS on leverage, with a lower net debt burden relative to earnings.

MS Weekly Momentum

MetricValueStatus
RSI45.0Neutral
Stochastic18.7Oversold

MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).

NKSH Weekly Momentum

MetricValueStatus
RSI49.8Neutral
Stochastic18.9Oversold

NKSH's weekly RSI is 50 (neutral) and its Stochastic is 19 (oversold).

MS PE vs Financial Services Sector

MetricMSSector medianRelative
PE15x13x15% above
PE %59634 pts below

MS is trading at 15x earnings, a 15% premium to the Financial Services sector's median of 13x.

NKSH PE vs Financial Services Sector

MetricNKSHSector medianRelative
PE12x13x9.5% below
PE %426321 pts below

NKSH has the edge over MS on valuation relative to its sector.

MS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$186.51.5% above
20 week MA$203.36.9% below
50 week MA$191.91.4% below
100 week MA$164.915% above
200 week MA$129.346% above

MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.

NKSH Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$41.34.2% below
20 week MA$40.62.4% below
50 week MA$37.75% above
100 week MA$32.920% above
200 week MA$31.825% above

NKSH has pulled back, but its long-term trend is still up: it's below its 8- and 20-week averages, but 25% above its 200-week average.

MS Yearly ROI

YearStart priceEnd priceROI
2020$51.1$68.1+33%
2021$68.1$99.3+46%
2022$99.3$86.1-13%
2023$86.1$93.3+8.3%
2024$93.3$126.8+36%
2025$126.8$181.9+43%
2026 YTD$181.9$189.2+4%

MS has finished higher in five of the last six years. It's up 4% so far in 2026.

NKSH Yearly ROI

YearStart priceEnd priceROI
2020$46.1$31.7-31%
2021$31.7$35.6+12%
2022$35.6$39.8+12%
2023$39.8$32.4-19%
2024$32.4$28.4-12%
2025$28.4$33.9+19%
2026 YTD$33.9$39.6+17%

NKSH has the edge over MS on returns for 2026, with the stronger performance.

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